CYNOPSISDIGITAL
08.13.15 Good morning. It’s Thursday August 13, 2015, and this is your first early morning digital briefing.
Twitter’s Periscope has surpassed 10 million users just four months after launch, according to a blog from co-founders Kayvon Beykpour and Joe Bernstein, who say they’re seeing over 40 years’ worth of video watched per day. That user base is impressive, Beykpour and Bernstein acknowledge, but add it’s not the metric for assessing their overall success. “Time Watched serves as a proxy for active user growth, without suffering some of the limitations of focusing exclusively on a metric like Daily Active Users (DAU) or Monthly Active Users (MAU),” they point out. “If we were motivated to grow DAU, we’d be incentivized to invest in a host of conventional growth hacks, viral mechanics, and marketing to drive up downloads…this direction doesn’t necessarily lead to a better product.” Adobe recently released data showing that Periscope has generated 3x more traffic than competitor Meerkat since late March.
As part of Turner Classic Movies’ first Summer Under The Stars Salute to the Ann-Margret, the network will host a live Twitter chat during Cincinnati Kid today (Thursday). Summer Under the Stars is an annual programming event that pays tribute to 31 different stars in 31 days.
Coming up on Hulu: the second season of The Hotwives of Las Vegas on Aug. 18; six episodes of Heroes Reborn: Dark Matters – Digital Prequel premiering on Aug. 14; Teen Choice Awards – Special streaming on Aug. 17; Kevin From Work launching Aug. 13, and Next Step Reality: NYC debuting today.
Red Bull TV’s offerings this week include Superheroes of Stoke available on Aug. 11; George Ezra LIVE from the Red Bull Sound Space available on Aug. 13; Red Bull MotoGP Rookies Cup – Czech Republic on Aug. 15 at 10:20a ET, and Crankworz 2015: Live from Whistler, Canada on Aug. 15 at 7:30p ET. Programming is available at Redbull.tv and through its app on multiple devices.
Japanese anime programming platform, Crunchyroll, will add the original Japanese-language Yu-Gi-Oh! GX show via a deal with 4K Media. The beginning of season one is available now on Crunchyroll, with additional episodes released on a monthly basis.
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ADVERTISING
The Interactive Advertising Bureau (IAB) announced that AdLarge, Midroll, NPR, Panoply, Podtrac and WNYC will present at the first-ever IAB Podcast Upfront Showcase. In New York City on Sept. 10, advertisers and media buyers will get a sneak peak at new content developments from each presenting company in 20-minute segments that spotlight one of the digital audio platforms.
AD PLATFORMS
Opera Mediaworks acquired marketing engagement platform Yvolver. The new offering will be integrated into the Opera Mediaworks and AdColony SDKs for in-app mobile advertising, featuring Instant-Play HD mobile video technology. Roll out is this fall for select partners.
SpotXchange and talk show host Laura Ingraham’s LifeZette have partnered to manage and serve ads on the digital destination. “LifeZette will much more easily be able to determine which video content drives the highest revenue, giving them insights that help make the smartest decisions with their video inventory,” said Ben Abbatiello, SpotXchange’s Senior Director of Business Development.
VC FUNDING + INVESTORS
Genee secured $1.45 million in funding from Uj Ventures, Streamline Ventures, Garnett Ventures and additional angel investors. Genee is an artificial intelligence platform that interprets natural language through a core interface that plugs directly into communication tools for businesses.
RESEARCH
Tubular Labs Top 10 Rising Media & Entertainment Brands on YouTube, based on channels with more than 25K subs excluding gaming brands for last 30 days ending August 7.
Brands/(Channel)/Total Subs/Subs in last 30 days/% subs gained/views
Disney Descendants (Disney) / 62K / 43K / 70% / 11.2M
Univision Musica (Univision Musica) / 135K / 58K / 43% / 20.9M
Glam (Mode.com) / 72K / 26K / 36% / 8.4M
Jalopnik (Gawker Media) / 29K / 10K / 35% / 1.1M
MTV2 (MTV2) / 308K / 99K / 32% / 42.4M
Al Rojo Vivo (Telemundo) / 32K / 8K / 25% / 4.4M
iHeartRadio (iHeartRadio) / 104K / 25K / 24% / 1.1M
New York Magazine (New York Magazine) / 34K / 8K / 24% / 3.5M
20th Century Fox (Fox Movies) / 693K / 163K / 24% / 57M
Mission Impossible (Mission Impossible) / 34K / 8K / 23% / 14.7M
Buzzr Games (Fremantle + RTL Group) / 70K / 10K / 14% / 1.5M
The breakdown: Tubular Co-Founder and Vice President of Enterprise Allison Stern told Cynopsis, “This month, Disney hits it out of the park with their Disney Descendants channel, which gained 70% of its subscribers in the last 30 days. Other high growth media brands include two digital brands: Mode.com’s fashion + lifestyle channel for women (driven by its 100 Years of Men’s swimwear video) and Gawker Media’s Jalopnik, which benefitted from its video about the Lexus Hoverboard.”
Entertainment market research firm Screen Engine/ASI launched two new divisions at the company with new hires. David Gross joined as Senior Vice President, overseeing the International Division, and Mark Orne will lead the Digital Entertainment Division as Senior Vice President.
Vizeum U.S. appointed Patrick Affleck as the Executive Vice President of Digital and Innovation. Previously, Affleck was the Head of Innovation for Vizeum in London.
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DIGITAL SPOTLIGHT OF THE DAY
YouTuber Jenna Marbles sat down with Larry King on the Emmy nominated series on Ora.tv, Larry King Now. “I think that with the Internet, the most important thing that you have is that you’re a genuine person and that people trust you…they trust that when they turn on YouTube, it’s really you,” Marbles told King. With more than 1.8 billion views and 15 million subscribers on YT, she should know. Check out a clip at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
08.13.15
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JOB OPENING: RESEARCH ANALYST/Discovery/MD: Passionate researcher to track and analyze Nielsen ratings data across 5 Discovery nets and competitors. Create rich analyses of consumer data as it relates to audience behavior and market profiles. Full info/apply HERE (8/20)
JOB OPENING: MGR COMMERCIAL OPS/BBC World News/NY: BA, 5 yrs exp in traffic or broadcast ops in cable. Manage US copy accts, facilitate media delivery to UK and ensure log accuracy for US ads. Strategic thinker, excellent comm & computer skills with database mmgt (Gabriel, Broadway, WideOrbit) Apply HERE (8/20)
JOB OPENING: DIGITAL ANALYTICS ANLST/MGR/OUTDOOR CHANNEL/CO: Collect, report and present digital/social audience usage, mkt, econ & sales data for Outdoor Sportsman Group. 2 yrs exp Analyst/4 yrs exp MGR. Apply HERE (8/19)
JOB OPENING: SR RESEARCH DIR/OUTDOOR CHANNEL/CO: Supervise, design, collect, analyze and present audience viewing, usage, mkt, econ & sales data for Outdoor Sportsman Group. 5+ yrs media research exp. Apply HERE (8/19)
JOB OPENING: RESEARCH ANALYST/Discovery/MD: Passionate researcher to track and analyze Nielsen ratings data across 5 Discovery nets and competitors. Create rich analyses of consumer data as it relates to audience behavior and market profiles. Full info/apply HERE (8/19)
JOB OPENING: DIR. OF PUBLICITY/Jim Henson Company/LA: Seeks Director for initiating and implementing publicity programs to support Company’s productions & serve corp PR needs. College degree and min. of 5 years’ exp in PR, mktg, comm., or related field. Resume: HERE (8/15)
JOB OPENING: PROMO PRODUCER-EDITOR/NBC/East Coast: The role purpose of a Producer-Editor is to oversee production and execution of marketing and promotional campaigns and sales presentations for selected sports properties. Full info/apply HERE (8/15)
JOB OPENING: RESEARCH ANALYST/FOX/LA: Support sales along with marketing, programming and publicity to competitively position 20th TV programs by performing industry-wide research for linear and digital platforms. Full info/apply HERE (8/15)
JOB OPENING: SR CREATIVE/MTV/NYC: Dvlp creative concepts across mult mediums, write compelling copy & pitch brand-specific creative ideas. 5+ yrs creative positions at ad agency, media agency or TV ent ntwk creative dept. Prior work exp Sr Creative. Full info/apply HERE (8/15)
JOB OPENING: DIRECTOR- BUSINESS & LEGAL AFFAIRS/Discovery/LA: Resp. for handling deal negotiations and drafting/ review of agreements for devel/prod of prgmming and lead/supporting talent across ntwrks w/ focus on TLC. Exp working in-house at entertainment company Full info/apply HERE (8/15)
JOB OPENING: SR DIR, INFOGRAPHIC DESIGN/DATA VISUALIZATION/Viacom/NY: Dvlp innovative info design that positions our co & brands in the most eff. way poss. 5-7 yrs data visualization/infographic exp at a top-tier agency or studio. Deg pref’d. Full info/apply HERE (8/15)
JOB OPENING: DIRECTOR AD SALES RESEARCH/UP TV/NYC: Excellent researcher & seasoned storyteller who’s looking to join a team that’s on its way UP. Res: [email protected] (8/15)
JOB OPENING: ASSOC PRODUCER, WRITER & EDITOR/TeenNick/NYC: 2+ yrs experience writing & producing on-air promos. Editing skills a must. Experience with social media a plus. Resume HERE (8/15)
JOB OPENING: DIGITAL EDITOR/Cynopsis Digital/NYC: Exc written skills to write/edit news stories, manuscripts. for e-daily covering news/events re digital TV ind. Contrib daily flow SM outlets. 4 yr deg. Profic copy editing. Able to work independently. Resume HERE (8/15)
JOB OPENING: FACILITIES COORDINATOR/FOX STUDIO/LA: Studio Operations and Office Services maintaining daily operations of Fox Studio Lot. 2 to 4 yrs min exp supporting large campus, multiple tenant facilities or production studio operations. Full info/apply HERE (8/15)
JOB OPENING: MANAGER, FINANCE/FOX/LA: Proactive and self-motivated individual to oversee accounting team who manage A/R accounts for Pay TV, SVOD, Hotel and AVOD customers. BA Deg/Accounting or Finance. 7 yrs related exp. Full info/apply HERE (8/15)
JOB OPENING: DIGITAL MEDIA SPECIALIST/CSI Sports/NYC: For new launch Web/Mobile/Nat’l/Int’l. Work w/Prgmg, Prod. & Dgt’l team to build valuable destination. Create SM strtgy/build rltnshps across multi-industries. Passion for sports. Strong writing skills. cvr/res to Rose: [email protected] (8/15)
JOB OPENING: AD SALES FINANCE MANAGER SCRIPPS NETWORKS NYC/KNOXVILLE: Provide strategic and tactical insight on ad sales revenue/expense trends, seeking solutions oriented individual. 5 yrs work exp in finance, accounting or related field. Full info/apply HERE www.scrippsnetworks.com #4801 (8/15)
JOB OPENING: DIR of AUDIENCE ANALYTICS/The Big Ten Network/Chicago: Work w/Ad Sales, Prgrmng & Comms on reporting & analyzing BTN & mktplc TV ratings data. Req’s a strong knwlg of sports marketplace as a whole & understanding of Digital Media. Full info/apply HERE (8/15)
JOB OPENING: MGR DIGITAL CONSUMER INSIGHTS/Discovery/NYC: Critical thinker to design/manage custom research studies for all digital business units across online, mobile, VOD platforms. Attitudinal/behavioral ad impact studies. 5-7 yrs primary rsrch exp req’d. Full info/apply HERE (8/15)
JOB OPENING: HEAD WRITER/’90s Nickelodeon/NYC: Lead the creative multiplatform writing process for promotional and short-form video content. Generate ideas to push traditional boundaries. Strong sense ofhumor. 7 yrs exp. Resume to: [email protected] (8/15)
JOB OPENING: AUDIENCE DEVELOPMENT MGR/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion based on data analysis. Full info/apply HERE (8/15)
JOB OPENING: RESEARCH MANAGER/Disney Channels WW/Burbank: Resp for quantitative multiplatform rsrch analyses to digest & organize linear & digital info. 5+ yrs rsrch exp analyzing Nielsen TV ratings. Software NPower. Coord multi-projects. Apply HERE (8/15)
JOB OPENING: RESEARCH ANALYST/NYC: Min. 1 yr rsrch/or intern exp in rsrch & media; track, analyze & release audience measurement reports across multiple distribution platforms including linear TV, digital, mobile & social. Send resumes HERE (8/15)
JOB OPENING: SR RESEARCH ANALYST/NY: Prepare ratings-based sales and marketing materials, including sales presentations/pitches & ratings perf.. Nielsen rating analysis & int/ext client support: [email protected] (8/15)
JOB OPENING: ACCT EXEC-CROSS PLATFORM/A+E NETWORKS/CHI: Sell multi-platform ad solutions across all media for A+E brands. Develop & execute a sales strategy to exceed revenue goals including ad sales partnerships. Full Info/Apply here (8/15)
JOB OPENING: SCHEDULING COORDINATOR/WE tv/NYC: Input/maintain schedules & content-related data in ntwk scheduling systems ensuring accurate usage of scheduled prgrms. BA degree req’d, preferably in a related field. Passion for TV & ent req’d. Full info/apply HERE (8/15)
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