08/12/15: Twin Peaks will rise on Showtime; The Notebook sparks a series; Lopez heads to TV Land; Valastro still Boss at TLC



CYNOPSIS
08.12.15

Good morning. It’s Wednesday August 12, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
ABC Family: Kevin From Work at 8p
AHC: Manhunt: Kill or Capture at 10p
CNBC: Make Me a Millionaire Inventor at 10p
Food: Carnival Cravings with Anthony Anderson at 10p, Beach Eats U.S.A. at 10:30p
ID: Swamp Murders at 10p
Science: What Could Possibly Go Wrong? at 10p
Travel: Thrill Factor at 8p and 8:30p
Up: Ties that Bind at 9p

Tonight’s Finales:
DIY: American Rehab: Virginia at 11p and 11:30p

Melissa Gilbert, 51, announced she is running for Congress in Michigan’s 8th Congressional District. Gilbert, who is seeking the Democratic nomination, is best known to TV fans for playing Laura Ingalls Wilder in Little House on the Prairie (1974-1983).

IN THE NEWS

CBS is foregoing “air-conditioned skyboxes” for Democratic and Republican convention coverage in favor of participants “on the ground,” said CBS News president David Rhodes at TCA. As for limiting the number of candidates in the CBS-aired debates on November 14 (Dem.) and February 13 (GOP), as Fox News did, Rhodes said a decision would be made closer to the dates. Face The Nation’s John Dickerson was named principal moderator.

ID yesterday launched an anthology-style bi-weekly podcast, Detective, delving into case files of actual detectives. First up: ID fave Lt Joe Kenda, ahead of the Tuesday, August 18 premiere of Homicide Hunter: Lt. Joe Kenda’s fifth season.


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PRODUCTION & DEVELOPMENT

Showtime’s Twin Peaks will rise after some initial backstage drama. Network chief David Nevins said at TCA the sequel will head into production in September with David Lynch onboard as director/executive producer.

More romance is in store at The CW. The network is developing a series based on the Nicholas Sparks novel The Notebook, which is being written by Todd Graff. Graff is also an executive producer alongside Theresa Park and Sparks, for Nicholas Sparks Productions in association with Warner Bros. Television. The Notebook was made into a hit feature film in 2004.

COMING UP

The Weather Channel is marking the 10th anniversary of Hurricane Katrina with a week of cross-platform programming August 24-28. The slate includes a visit to two cities devastated by the storm in Katrina: 10 Years Later, and Katrina 2065, a Sam Champion-hosted look at likely scenarios if Hurricane Katrina hit 50 years from now.

Kendrick Lamar will be Stephen Colbert‘s first musical guest when Colbert slides into the chair at The Late Show on September 8. Colbert said at TCA it was fitting for Lamar to kick off the new show since the rapper was his last musical guest on The Colbert Report.

Showtime is stepping up its presence in the documentary field, CEO David Nevins announced at TCA. On the slate for late 2015 are docs about Marlon Brando, Jimi Hendrix, Barney Frank and Warren Jeffs, as well as in-depth interviews with all 12 living CIA directors Additionally, New York Giants wide receiver Victor Cruz’s rags to riches story will be the subject of I Am Giant: Victor Cruz, a Showtime Sports original film set to premiere this fall. The network will also debut rap mogul Marion “Suge” Knight’s story American Dream/American Knightmare on September 26 at 9p.
 
Sony Movie Channel presents a lineup of classic films during September in its “Take Two” Tuesday block, every week in primetime. The network’s roster includes everything from ‘70s masterpieces to ‘90s noir to fantasy flicks.

NEW SERIES

George Lopez is heading back to the sitcom stage with the TV Land launch of Lopez, a comedy scheduled to premiere in 2016. John Altschuler and Dave Krinsky are writing and exec-producing.

Copycat theme week: Who’s the better goofy sidekick, The Honeymooners’ (1955-56) Ed Norton or The Flintstones’ (1960-66) Barney Rubble? Let us know in today’s Cynopsis poll.

RETURNING SERIES

TNT renewed action-adventurer The Last Ship for a third season. Season two of the series, basic cable’s top scripted summer series among A25-54, according to Nielsen data, wraps September 6.

The CW is standing behind unscripted series Penn & Teller: Fool Us and Whose Line Is It Anyway? Following strong runs this summer, both are getting renewed for 2016.

New challenges and opportunities for Buddy Valastro are baked into the seventh season of Cake Boss, which will return to TLC with a two-hour event Tuesday, September 7 at 8p.

Showtime has picked up dramas Ray Donovan and Masters of Sex for fourth seasons. Both head into production in 2016 with 12-episdoe orders.

CASTING

Country artist Jennifer Nettles, Gerald McRaney and Ricky Schroder have joined the cast of NBC’s upcoming TV movie Dolly Parton’s Coat of Many Colors. Based on the story of Parton’s upbringing in the Great Smokey Mountains, the movie was written by Pamela K. Long, who exec-produces with Sam Haskell and Parton.

Matt Ryan will reprise the role of John Constantine on an episode of The CW’s Arrow. Ryan played the character on NBC’s canceled Constantine. “It will be a well-deserved tip of the hat to all the Constantine fans who were so incredibly supportive of that series," said Arrow exec producer Marc Guggenheim. Constantine was produced by Warner Bros., co-owner of The CW. Season four of Arrow premieres Wednesday, October 7 at 8p.

Britney Spears will make a guest appearance in an upcoming episode of Jane The Virgin on The CW. The “Oops!…I Did It Again” singer’s role is still under wraps. Season two of Jane launches Monday, October 12 at 9p.

ADVERTISING

What do advertisers need to do to catch viewers’ attention? “Linear TV advertising needs to break its own conventions,” advises Linda Ong, CEO of TruthCo., which recently released a study, The New World of Advertising. “Culturally, the advertisers that don’t abide by traditional :30 conventions thrive,” Ong tells Cynopsis. “Emergent brands use self-awareness as a marketing tool, leveraging expectations by intentionally subverting them, creating a shock that makes a lasting impression that the brand gets credit for. The recent ‘Unskippable’ GEICO spots are a terrific example of this. Instead of solely being content interruptors, they are content creators and co-conspirators, winking at the audience by playing with both style and form. Getting everyone talking is the first step today in creating awareness and ultimately, action. By the way, this holds for promos as well.”

DISTRIBUTION & CARRIAGE

Ovation acquired U.S. premiere rights to Seasons 1 and 2 of U.K. competition series Portrait Artist of the Year from Zodiak Rights. The series will premiere on Ovation on October 18.

AT&T expanded its streaming option to include DirecTV’s NFL Sunday Ticket for those who are unable to put a satellite dish on their residence (apartment, college dorm, etc.) but want to subscribe to the service offered by the satellite company. AT&T purchased DirecTV in July.


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RATINGS

Sunday’s season two finale of HBO anthology series True Detective delivered 2.73 million viewers, down 22 percent from the season one closer and 15 percent from the June 21 premiere, but up 25 percent from the week prior. Last year’s run was the most-watched freshman season in HBO history.

The season two premiere of Adult Swim’s Rick & Morty was the #1 watched telecast of the day among A18-24 and all key men. The telecast charted double-digit year-over-year delivery gains, ranging between 32 percent and 88 percent among all key adults and men.

Live With Kelly & Michael was the only syndicated talker to rise in the ratings, up 4 percent from the week prior to rank first in the genre with 2.6. K&M also topped the W25-54 demo, with 1.4.

Judge Judy ruled the syndie chart with 6.8, a 13-week best. Despite being in reruns, Judy was up 5 percent versus last year.

NIELSEN TWITTER TV TOP TEN for the week of August 3, 2015
Program, Date,
Unique Audience (000), Tweets (000)
Republican Presidential Candidates Debate (Fox News)
, 8/6, 9278, 3,293
The Daily Show With Jon Stewart (Comedy Central) 8/6,
4273, 233
Pretty Little Liars (ABC Family), 8/4, 2405, 222
WWE Monday Night Raw (USA Network), 8/3,
2372, 194
True Detective (HBO, HBO Latino), 8/9,
2113, 194
CMA Music Festival: Country’s Night To Rock (ABC), 8/4,
1506, 61
Teen Wolf (MTV), 8/3,
1166, 219
The Kelly File (Fox News), 8/7,
1071, 52
Bachelor In Paradise (ABC), 8/3,
962, 27
Big Brother (CBS), 8/6,
959, 106
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Broadcast Evening News Shows-Weekly Average Ratings (week of August 3, 2015)
NBC:
Nightly News 7.848 million total viewers; 1.6/8and 1.946 million A25-54
ABC: World News Tonight 7.493 million total viewers; 1.5/7 and 1.772 million A25-54
CBS: Evening News 6.576 million total viewers; 1.2/6 and 1.480 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live+SD

Top Ten Basic Cable Network Performance among Total Viewers for the week of: 7/20/2015
Primetime(000)/Total Prog. Day (000)
TNT
2112/DSNY 1381
USA 2039/NICK 1242
DISC 1793/ ADSM* 1198
DSNY 1746/TOON 1193
SYFY 1724/FOXN 1003
HIST 1662/TNT 909
HGTV 1638/HGTV 888
FOXN 1627/USA 875
TBSC 1373/NAN* 800
FAM 1274/HIST 730
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe of
116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performances.

Top Ten Basic Cable Network Performance among A18-49 for the week of: 7/20/2015
Primetime (000), Total Prog. Day (000)
USA
880/ ADSM* 670
DSIC 810/NAN* 391
FAM 694/USA 354
FX 680/NICK 327
TBSC 649/TOON 325
ADSM 642/FAM 320
SYFY 614/DISC 319
TNT 598/DSNY 312
HIST 564/TBSC 303
FOOD 518/TNT 299
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe
116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performance.

Top 11 Broadcast Programs among A18-49 rating/share for the week of August 3, 2015
NBC:
NFL Pre-Season 3.6/12
NBC: NFL Pre-Season Kick-off 2.5/10
NBC: America’s Got Talent 2.2/8
CBS: Big Brother (Sun.) 2.2/8
CBS: Big Brother (Wed.) 2.2/9
NBC: Big Brother (Thurs.) 2.1/7
NBC: American Ninja Warrior 1.9/7
CBS: Big Bang Theory 1.5/6
NBC: America’s Got Talent: Best Of 1.5/6
FOX: MasterChef 1.5/6
NBC: Last Comic Standing 1.5/5
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 7/27/15 ranked in order by HH Rtg
Judge Judy (CTD) 6.8AA
Jeopardy (CTD) 6.1AA
Family Feud (2/T) 5.9AA
Wheel of Fortune (CTD) 5.9AA
Big Bang Theory (WB) 5.1AA
Modern Family (2/T) 3.1AA
Entertainment Tonight (CTD) 3.0AA
Inside Edition (CTD) 2.9AA
Two and A Half Men (WB) 2.8AA
Live With Kelly and Michael (DAD) 2.6AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of 7/27/15 ranked in order by A18-49 Rtg
Big Bang Theory (WB) 2.5AA
Family Feud (AT) 2.1AA
Modern Family (2/T) 1.8AA
Judge Judy (CTD) 1.6AA
Family Guy (2/T) 1.6AA
Modern Family (2/T) 1.3AA
Jeopardy (CTD) 1.2AA
Wheel of Fortune (CTD) 1.1AA
Two And A Half Men (WB) 1.1AA
How I Met Your Mother (2/T) 1.0AA
Source: Nielsen Media Research

Monday A18-49 Analysis: NBC flexed its muscle and won the most A18-49 viewers Monday with 1.8/6, according to final primetime national ratings from Nielsen. The net topped both 8p and 9p with its American Ninja Warrior scoring 1.8/7 and 2.3/8, followed by Running Wild With Bear Grylls in the 10p slot with 1.4/5. Coming in second at 8p was ABC with the first hour of Bachelor In Paradise scoring 1.5/6. CBS’s Scorpion and Fox’s So You Think You Can Dance tied for second at 9p with 1.0/3, while Telemundo’s Senor de los Cielos snatched second at 10 with 1.2/4.

A18-49: ABC 1/3, NBC 1.8/6, CBS .9/3, TELE .7/2, FOX .9/3, UNI .7/3, CW .5/2, ION .3/1

Live + Same Day Household Ratings: Monday, August 10, 2015 time period averages. Source: NTI, Galaxy as dated. Live+SD.
ABC: 2.6/5
Bachelor In Paradise 3.5/6, Bachelor In Paradise  2.4/4, The Whispers 1.9/4
CBS: 3.4/6
Two Broke Girls [r] 3.2/6, Odd Couple [r] 2.6/5, Scorpion [r] 3.3/6, NCIS: Los Angeles [r] 4.1/8
NBC: 3.5/6
American Ninja Warrior 4.1/7, Running Wild With Bear Grylls 2.3/4
FOX 2.1/4
So You Think You Can Dance 1.8/3
UNIVISION: 1.1/2
Amores Con Trampa 1.2/2, Imperdonable 1.2/2, Yo No Creo En Hombres 1.1/2
Telemundo: 1.1/2
Avenida Brasil .7/1, Bajo del Mismo .9/2, Senior de Los Cielos 1.4/3
ION: 1.1/2
Criminal Minds 1.0/2, Criminal Minds .9/1, Criminal Minds .8/1
CW: 1/2?Penn & Teller: Fool Us 1.3/2, Whose Line Is It Anyway 1.0/2, Significant Mother 0.5/1

Sunday A18-49 Analysis: NBC dominated the night among A18-49 with its NFL pre-season game between the Pittsburgh Steelers and Minnesota Vikings, pulling a 2.8/10, according to final primetime national ratings from Nielsen.  CBS was first at 7p with 1.0/4 for 60 Minutes, followed by .9/4 for ABC’s America’s Funniest Home Videos. NBC took over at 8p with 3.6/13 for football, versus 2.2/8 for CBS’s Big Brother. NBC’s game scored 3.9/13 to win 9p, fending off the 1.2/4 earned by ABC’s Bachelor in Paradise. NBC ended the night at 10p with 3.4/12; ABC was second with .6/2 for Save My Life.

A18-49: NBC 2.8/10, CBS 1.1/4, ABC 1/3, UNI .5/2, FOX .6/2, TELE .4/1, ION .3/1

Live + Same Day Household Ratings: Sunday, August 9, 2015 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 3.6/7
60 Minutes [r] 5.6/11, Big Brother 3.8/7, Madam Secretary [r] 2.4/4, CSI [r] 2.6/5
ABC: 2.5/6
America’s Funniest Home Videos [r] 2.6/5, Bachelor In Paradise 2.5/4, Save My Life 2.2/4
NBC: 5.3/10
Mr. Robinson 1.4/3, Mr. Robinson 1.3/3, NFL Pre-Season Game 6.6/12
UNIVISION: 1.2/2
Aqui Y Ahora Sun .8/2, Gran Estreno .6/1, Sal y Pimienta .8/2
FOX: 0.9/2
Bob’s Burgers [r] .8/2, Bob’s Burgers [r] .7/1, The Simpsons [r] 1.1/2, Brooklyn Nine-Nine [r] .9/2, Family Guy [r] 1/2, Last Man on Earth [r] .7/1
TELE: 0.4/1
Cinema Exclusivo .5/1
ION: 0.5/1
Sunday 7pm Movie: Casino Royale .7/1, Sunday 10om Movie: Quantum of Solace .7/2

Saturday A18-49 Analysis: CBS had the most A18-49 viewers Saturday with a .6/3, according to final primetime national ratings from Nielsen. ABC’s America’s Funniest Home Videos was first at 8p with .5/2, followed by .4/2 for CBS’s Crimetime Saturday. CBS’s 48 Hours led at 8p with .7/3, versus .5/2 for Univision’s Sabado Gigante. CBS kept the lead at 10p with another dose of 48 Hours (.8/3); Uni’s Sabado Gigante held onto second with .6/2.

A18-49: FOX .3/1, ABC .4/2, UNI .5/2, CBS .6/3, NBC .3/1, ION .3/2, TELE .4/1

Live + Same Day Household Ratings: Saturday, August 8, 2015 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 2.7/6
Crimetime Saturday [r] 1.9/4, 48 Hours [r] 3.0/6, 48 Hours [r] 3.4/7
ABC: 1.4/3
America’s Funniest Home Videos [r] 1.7/4, Bachelor In Paradise 0.9/4, Boston EMS 1.5/3
UNIVISION: 0.9/2
Sabado Gigante .9/2
NBC: 0.8/2
Running Wild With Bear Grylls [r] .9/2, Aquarius 0.8/2, Hannibal 0.7/1
ION: 0.8/1
Criminal Minds [r] .8/2, Criminal Minds [r] .7/1, Criminal Minds [r] .7/1
FOX 0.7/1
Bullseye [r] .6/1, Home Free [r] .7/1
TELE: 0.4/1
Cine Millionairo .4/1, Futbol Estelar Leon .4/1

EXECUTIVE MOVES

Univision Communications appointed Laraine (Rainey) Mancini as Senior Vice President, finance/head of investor relations. Mancini was previously Vice President, Corporate Strategy & Business Development and Vice President, Investor Relations at Time Warner Cable.

Fox Networks names Jeffrey D. Schneider its Executive Vice President, Business and Legal Sffairs, for National Geographic Channels and National Geographic Channels International. Schneider joins Fox from Shine America, where he served as EVP, Business Affairs/General Counsel.

Sesame Workshop tapped Kay Wilson Stallings as Senior Vice President, Content Development. Stallings most recently served as SVP, Production and Development at Nickelodeon.

The New York Times has named James Poniewozik its chief TV critic. He most recently worked at Time, where he served as the publication’s TV critic for more than a decade.

NBC 4 New York/WNBC hired investigative journalist Sarah Wallace to join the NBC 4 I-Team. Wallace most recently was at WABC in NY.



This Day in History:
1851 – Isaac Singer patented the sewing machine.

Answer to Our Last Trivia Question: What’s the name of the first dog the Ingalls family owned in Little House on the Prairie? Jack. Kudos to: Cristin DeVries, CBS Network, NY; Linda Grillo, Viacom, NY; Chris Rooney, AT&T Adworks, NY; David Stern, BARD Entertainment, NY; Synda Kollman, Charter Marketing Group, Boca Raton, FL; Robyn Simensky, Initiative, NY; Cynthia New, Spectrum Reach, Cape Girardeau, MO; Lisa Nordstrom, Compass Point Media, Minneapolis; Lucie Prann, The Richards Group, Dallas; Pam Tierney, LilyBarks Productions, Chicago; Cammie Buerry, Station Casinos, Las Vegas; Tom Moore, Kalt Productions, LA; David Westberg, SAG-AFTRA Federal Credit Union, Burbank; Sam Zoda, ITV studios America, LA.

Today’s Trivia: Name the two guest stars who won an Emmy for roles on ER. (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.).
 
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Cathy Applefeld Olson 
08.12.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: DIGITAL ANALYTICS ANLST/MGR/OUTDOOR CHANNEL/CO: Collect, report and present digital/social audience usage, mkt, econ & sales data for Outdoor Sportsman Group. 2 yrs exp Analyst/4 yrs exp MGR. Apply HERE (8/19) 

JOB OPENING: SR RESEARCH DIR/OUTDOOR CHANNEL/CO: Supervise, design, collect, analyze and present audience viewing, usage, mkt, econ & sales data for Outdoor Sportsman Group. 5+ yrs media research exp. Apply HERE (8/19) 

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JOB OPENING: DIR. OF PUBLICITY/Jim Henson Company/LA: Seeks Director for initiating and implementing publicity programs to support Company’s productions & serve corp PR needs. College degree and min. of 5 years’ exp in PR, mktg, comm., or related field. Resume: HERE (8/15)

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WHAT’S ON TONIGHT – WEDNESDAY AUGUST 12, 2015


ABC: The Middle, The Goldbergs, Modern Family, blackish, Celebrity Wife Swap
CBS: Big Brother, Extant, Criminal Minds
CW:
America’s Next Top Model, A Wicked Offer
FOX: Master Chef, Home Free
NBC: America’s Got Talent, Mr. Robinson, Mr. Robinson, Last Comic Standing
PBS: Nature, NOVA, Secrets of the Dead
Telemundo: Avenida Brasil [
r], Bajo el Mismo Cielo, El Senor de los Cielos
Univision: Amores con Trampa, Lo Imperdonable, Yo No Cre en los Hombres

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