08/11/15: ‘The Late Late Show with James Corden’ heads to YouTube Space LA; Hulu’s Fall originals to forgo the binge treatment; IFC to extent ‘Documentary Now!’ premiere to VICE


Good morning. It’s Tuesday August 11, 2015, and this is your first early morning digital briefing.


In a late night first, The Late Late Show with James Corden will film an entire episode inside YouTube Space LA. During the Aug. 21 show, Corden will interview YouTube stars including Jenna Marbles, Tyler Oakley, Kandee Johnson, The Slow Mo Guys and the creators of Epic Rap Battles of History. “YouTube has become a big part of the late night television experience, and we are delighted to celebrate their 10-year anniversary this way,” said Ben Winston, an executive producer of the show. “The show will be packed full of surprises, games and music – all with a YouTube twist.” The show’s YT channel has more than 850K subscribers and 200 million total views. 
The Mindy Project fans won’t get to binge-watch when the new season premieres on Hulu Sept. 15 – the streaming service is releasing episodes of its upcoming originals on a weekly basis, binge-able only after a series’ season has concluded. “We want to give viewers the opportunity to discover their favorite shows every week,” said Craig Erwich, Hulu’s SVP and Head of Content. “We value the shared experience and the joy of the water cooler that is television.” Other Hulu premieres: season three of Seth Meyers’ The Awesomes on Sept. 8, Casual on Oct. 7 and RocketJump: The Show on Oct. 21.


pre-premiered an episode of new original comedy Documentary Now! on VICE.com, ten days prior to the series debut on the network. Available through Aug. 27, the episode will simultaneously stream on IFC.com, YouTube, VOD, DISH channel 102, iGuide, and on TV Everywhere platforms. “It’s pretty rare when the inspiration for a laugh-out-loud satire not only gets the joke, but actually helps you share it,” said Jennifer Caserta, IFC’s President.
Twitter is teaming with the NFL for a multiyear deal that lets the social networking service deliver NFL video content to fans, as well as offer brands the chance to present football league content created for Twitter on PCs, tablets and mobile devices. It’s not a new game – Twitter and the NFL have worked together before through the Twitter Amplify program. “Over the past two years, NFL content on Twitter has seen best-in-class user engagement rates, and the expanded partnership will bolster the fan experience on the platform,” said Glenn Brown, head of Twitter partnerships and Amplify. The NFL also has content deals with Facebook and YouTube.
More NFL news: Football fans who can’t get DirecTV’s NFL Sunday Ticket package because of pesky satellite-blocking trees or dish-free apartment buildings are now eligible for a live-streamed version from AT&T. Packages start at $50/month for four months, for access to every out-of-market NFL game Sundays during regular season on computers, tablets, smartphones and connected devices via the NFLSundayTicket.TV app, without at DirecTV account. It’s all in the family – AT&T acquired DirecTV last month.
Free kids VOD network Kabillion secured distribution deals with DISH Network and Hulu. DISH subscribers of the Heartland Package and the DISH Movie Pack can watch Televisa’s El Chavo (Mexico) and Red Kite’s Wendy (UK) in their VOD library or via DISH Anywhere; Hulu launched the series Wendy on its platform.


Bravo opened voting for its second annual Real Housewives Awards, which celebrates top moments from the latest seasons in the franchise. Fans can visit BravoTV.com/RHAwards or access the Bravo Now app to vote for their favorite moments and Housewives, including “OMG Moment,” “Realest Reconciliation” and “Best Quote.” Winners will be presented during Watch What Happens Live on Sept. 14 at 11p ET.


Vessel, the new creator-focused video venture from former Hulu CEO Jason Kilar, launched on Chromecast devices. It is currently only available for its beta Android app (coming soon to iOS). Vessel recently announced it would pay AwesomnessTV $2.6 million over the next three years to bring in top creators and content from the DreamWorks-owned multi-channel network.


Wednesday, August 12 at 1:30PM to 3:00PM (ET)

Featured speakers include:
Steve Bookbinder, Co-Founder/CEO at Digital Media Training
John Rohrs, President at
Rohrs Media Group
Vikki Neil, GM & SVP for Scripps Networks Interactive Digital Brands
Moderated by Mary Olson-Menzel, Managing Director at
Sagin Consulting/President, MVP Executive Search & Development


A digital campaign from Dell targets the teen market with four 90-second spots following whiz kids like a 21-year-old nuclear physicist and 14-year old fashion designer, who use technology to make their dreams come true. Docu-series from Y&R New York runs through September.
Vice Sports and lead sponsor Reebok offer an up-close look at extreme sports in new series The Moment, launched yesterday. First up: YouTube’s 360-degree reality functionality offers a virtual view of stuntman Ronnie Shalvis flipping his way through Goblin Valley State Park.


Don’t bank on binge watchers’ loyalty if they have trouble finding an episode. An impatient forty-two percent of bingers will simply switch to another series when they encounter a delay, according to research from Conviva, while 25 percent will look somewhere else for the show; just 22 percent are willing to wait it out. The data from 750 binge watchers also reveals 60 percent prefer to watch on the computer.

OpenSlate Engagement Data for the Comedy vertical, based on the engagement metric for the week ending 8/9.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
jacksfilms (9.8) /
27024060 / 1898127 / 731
elrubiusOMG (9.8) /
153358260 / 12927329 / 776
mirandasings08 (9.3) /
42426180 / 4684771 / 725
ThatcherJoe (9.1) /
31738290 / 5082376 / 684
Mz7JFeTmiO2oJgtmYhpUmQ (9.1) /
28784490 / 1714580 / 637
psychosoprano (9.1) /
32541330 / 2869098 / 666
IISuperwomanII (9.1) /
43314660 / 6249734 / 743
AuronPlay (8.9) /
25896240 / 2213861 / 656
euficoloko (8.8) /
16166580 / 3088194 / 716
nigahiga (8.8) /
30804720 / 14966216 / 707
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.


Collective Digital Studio (CDS) appointed Melody Hammer as Vice President, Lifestyle. She was most recently the Chief Creative Officer for Seventeen’s YouTube channel. In her new role, she will oversee Project Beautiful’s 200 content creators and YT channel i love makeup.




Submit an entry to join an elite group of Cynopsis Digital Model D Award winners – check out the results from 2013 and 2014.
This year, we have over 40 categories for you to choose from!


Extended Deadline: Friday, August 14, 2015


Kleenex is ready to pass out the tissues in an ad that was the most socially shared video last month, according to Unruly. The spot follows “unlikely best friends,” a dog and his master, who find themselves with a similar handicap. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Associate Publisher @robertacaploe
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JOB OPENING: DIR. OF PUBLICITY/Jim Henson Company/LA: Seeks Director for initiating and implementing publicity programs to support Company’s productions & serve corp PR needs. College degree and min. of 5 years’ exp in PR, mktg, comm., or related field. Resume: HERE (8/15)

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JOB OPENING: SR CREATIVE/MTV/NYC: Dvlp creative concepts across mult mediums, write compelling copy & pitch brand-specific creative ideas. 5+ yrs creative positions at ad agency, media agency or TV ent ntwk creative dept. Prior work exp Sr Creative. Full info/apply HERE (8/15) 

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JOB OPENING: ASSOC PRODUCER, WRITER & EDITOR/TeenNick/NYC: 2+ yrs experience writing & producing on-air promos. Editing skills a must. Experience with social media a plus. Resume HERE (8/14)

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JOB OPENING: MANAGER, FINANCE/FOX/LA: Proactive and self-motivated individual to oversee accounting team who manage A/R accounts for Pay TV, SVOD, Hotel and AVOD customers. BA Deg/Accounting or Finance. 7 yrs related exp. Full info/apply HERE (8/13)

JOB OPENING: DIGITAL MEDIA SPECIALIST/CSI Sports/NYC: For new launch Web/Mobile/Nat’l/Int’l. Work w/Prgmg, Prod. & Dgt’l team to build valuable destination. Create SM strtgy/build rltnshps across multi-industries. Passion for sports. Strong writing skills. cvr/res to Rose: [email protected] (8/13)

JOB OPENING: AD SALES FINANCE MANAGER SCRIPPS NETWORKS NYC/KNOXVILLE: Provide strategic and tactical insight on ad sales revenue/expense trends, seeking solutions oriented individual. 5 yrs work exp in finance, accounting or related field. Full info/apply HERE www.scrippsnetworks.com #4801 (8/13)

JOB OPENING: DIR of AUDIENCE ANALYTICS/The Big Ten Network/Chicago: Work w/Ad Sales, Prgrmng & Comms on reporting & analyzing BTN & mktplc TV ratings data. Req’s a strong knwlg of sports marketplace as a whole & understanding of Digital Media. Full info/apply HERE (8/12)

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JOB OPENING: HEAD WRITER/’90s Nickelodeon/NYC: Lead the creative multiplatform writing process for promotional and short-form video content. Generate ideas to push traditional boundaries. Strong sense ofhumor. 7 yrs exp. Resume to: [email protected] (8/12)

JOB OPENING: AUDIENCE DEVELOPMENT MGR/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion based on data analysis. Full info/apply HERE (8/12)

JOB OPENING: RESEARCH MANAGER/Disney Channels WW/Burbank: Resp for quantitative multiplatform rsrch analyses to digest & organize linear & digital info. 5+ yrs rsrch exp analyzing Nielsen TV ratings. Software NPower. Coord multi-projects. Apply HERE (8/12)

JOB OPENING: RESEARCH ANALYST/NYC: Min. 1 yr rsrch/or intern exp in rsrch & media; track, analyze & release audience measurement reports across multiple distribution platforms including linear TV, digital, mobile & social. Send resumes HERE (8/12)

JOB OPENING: SR RESEARCH ANALYST/NY: Prepare ratings-based sales and marketing materials, including sales presentations/pitches & ratings perf.. Nielsen rating analysis & int/ext client support: [email protected] (8/12)

JOB OPENING: ACCT EXEC-CROSS PLATFORM/A+E NETWORKS/CHI: Sell multi-platform ad solutions across all media for A+E brands. Develop & execute a sales strategy to exceed revenue goals including ad sales partnerships. Full Info/Apply here (8/12)

JOB OPENING: SCHEDULING COORDINATOR/WE tv/NYC: Input/maintain schedules & content-related data in ntwk scheduling systems ensuring accurate usage of scheduled prgrms. BA degree req’d, preferably in a related field. Passion for TV & ent req’d. Full info/apply HERE (8/12)

JOB OPENING: FINANCE DIRECTOR/NBCU/LA: NBCUniversal is one of the world’s leading media & entertainment companies in the dvlpmnt, prod, & mktg of entertainment, news, and information. 4 yrs deg. Min 8 yrs finance exp/2 yrs exp supervisory. Full info/apply HERE (8/12)

JOB OPENING: VP, COMM & TALENT RELATIONS/NAT GEO WILD/DC: Talented strategist w/strong exp in TV comm to oversee strategic plan’g & messaging for the brand. Work w/Nat Geo team & the WILD prgrmng/dvlpent to help strategize ntwrk growth & identify promotable prgrmng. Apply HERE (8/12)

JOB OPENING: VP, DIGITAL RESEARCH/A+E NETWORKS/NY: Lead a team charged with leveraging data to drive revenue growth while advocating for industry-wide innovation in the digital measurement space. Full Info/Apply: http://www.aenetworks.com/careers (8/12)

JOB OPENING: PRODUCTION MANAGER/IFC/NYC: Supervise production on various IFC fully scripted originals. Oversee schedule, budget, and contract admin. 5+ years in production supr/mmgt at network or studio lvl. Apply HERE (8/12)

JOB OPENING: MKT DEV MGR, MEDIA SALES/POKEMON/SEATTLE: Negotiate deals w/global media partners, incl broadcast, VOD, OTT. Oversee all aspects of client mgmt. Lg strategy component. Dig. media exp. preferred. Full info/apply. (8/12)

JOB OPENING: SALES COORDINATOR/AZTECA AMERICA/NY: individual w/proven exceptional skills for pre/post sale admin support w/sales & clients. Req bilingual, excellent comm skills, ability to work in a fast-paced org assisting all station departments. 2-4 yrs. exp. college degree pref. Apply here (8/12)

JOB OPENING: DIGITAL AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Relationship w/digital media dec. mkers +. 3-5 yrs exp. in digital media. Res: [email protected] (8/12)

JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales  dealmaker, media math. BA/BS req’d send resume to [email protected] (8/12)

JOB OPENING: ASSOC PR-EDITOR/iN DEMAND/NYC: Edit/Prod creative promos in collaborative, fast-paced, no error environ. 2 yrs+ promo post exp. Resume, link & sal req to: [email protected] (8/12)

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