08/10/15: Netflix renews Sense8 for another season; DHX and AwesomenessTV strike development deal; Unruly: Kleenex most shared brand of July


Good morning. It’s Monday August 10, 2015, and this is your first early morning digital briefing.

Watcheroo Premieres and Tune-in Alerts for August 10-16:
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include Fuller House actress Candace Cameron-Bure, singer/songwriter Natalie Imbruglia, Orange Is the New Black star Catherine Curtin, Joe Dirt 2 actress Charlotte McKinney, Howie Mandel (America’s Got Talent), reality star Kim Zolciak, Dash Mihok (Ray Donovan) and The Real Housewives of New York star Bethenny Frankel.
Hulu: the complete first season of You’re The worst is available today, Aug. 10.


“Sensies” rejoice: Netflix renewed original series Sense8 for a second season. A video announcement on Twitter and Facebook featuring the cast shared the news, just over two months after the show’s first release.
AwesomenessTV and DHX signed an original development and production agreement for content to air on Family Channel in Canada. In addition, DHX Television licensed three ATV series, AwesomenessTV, a sketch comedy on Nickelodeon US; reality series Make Me Over, hosted by YouTuber’s Bethany Mota and Ingrid Nilsen, and docu-series Cheerleaders, for Family Channel. “We are always looking for new opportunities to reach the Gen Z audience, whether it’s a new platform or a new territory…in this case it’s both,” said Kelly Day, Chief Digital Officer, AwesomenessTV.
Don’t underestimate the threat of cord cutters, warned BTIG’s Richard Greenfield in a in blog post Friday. “Consumer behavior is shifting rapidly and MVPDs are struggling to reposition their core video business fast enough to meet consumer demand, made that much more difficult by the complexity of their long-term programming agreements and far greater regulatory scrutiny,” said the media analyst. “The consumer must come first, not the business model, or MVPDs and their programming partners will undoubtedly suffer.”


Hearst Digital Studios launched two new web series through its partnership with AwesomenessTV. In Prank U, YouTube stars teach viewers how to pull off pranks. Scripted format The Honest Show Vine celeb Arielle Vandenberg. Hearst Corporation bought a 25 percent stake in ATV last December.




The YouTuber behind the largest dance channel, Dominic Sandoval or D-trix (2.4 million subscribers), teamed with Mountain Dew to help a fan ‘Kickstart’ his or her own YT stardom. D-trix made the announcement on Twitter video, inviting people to enter for a chance to dance with him on his Now Add a Dancer series.


2015 Content Leadership Awards

At this year’s event, we will be recognizing four of the industry’s top programming pioneers; presenting them with the2015 Content Leadership Award, followed by a roundtable discussion on the State of Kids Content. These honorees, along with dozens of category finalists, will be honored on FRIDAY, SEPTEMBER 18 at the CYNOPSIS KIDS AWARDS breakfast.

Don’t miss out on the opportunity to celebrate our industry’s very best,


Social media analytics firm Unruly released the Top Social Video Brands in July 2015. “You could say July went to the dogs, with dogverts from Kleenex, Purina and Disney Parks making up 3 of the top 10 ads (if you count Goofy),” Devra Prywes, Vice President Marketing and Insight, US, told Cynopsis. “Kleenex, July’s top brand, demonstrates the power of branded content. Launching in late June, Kleenex soared to the top of the most shared ads of the month and year with just one piece of creative, helping the toilet tissue brand make a viral name for itself nearly overnight by generating intense emotions of warmth, pride and a little sadness.” July results include:

1) Kleenex: 401,227 shares; notable campaign was Unlikely
 Best Friends
with 397,296 shares; placed 82nd in the top 100 last month.
3) Always: 392,170 shares; notable campaign was Always
 #LikeAGirl – Unstoppable
with 371,485 shares; placed 47th in top 100 last month.
4) Sky Sports: 351,127 shares; notable campaign was “That is why my friends, this is the best league in the world” with 343,492 shares; did not place in top 100 last month.
4) Purina: 202,122 shares; notable campaign This Man Found His Soulmate In A Puppy And It’s Adorable with 202,122; placed first in top 100 last month.
5) Disney Parks: 129,339 shares; notable campaign was Disney
 Characters Surprise Shoppers | Disney Side | Disney Parks
with 129,339 shares; placed 69th in top 100 last month.
6) Playstation: 125,440 shares; notable campaign was UNCHARTED
 4: A Thief’s End – E3 2015 Press Conference Demo | PS4
with 28,991 shares; placed second last month in top 100.
7) PBS Studios: 119,052 shares; notable campaign was Sherlock:
 A First Look at the Sherlock Special
with 107,026 shares; placed 84th in top 100 last month.
8) Coca-Cola: 110,137 shares; notable campaign was Chiec Bang Cam Xuc with 40,717 shares; ranked 15th in top 100 last month.
9) Pampers: 103,203 shares; notable campaign was Pampers – Pooface commercial with 83,738 shares; ranked 65th in top 100 last month.
10) AT+T: 99,781 shares; notable campaign was Close to Home | It Can Wait with 92,075 shares; did not place in top 100 last month.


Google will remove YouTube advertising inventory from its DoubleClick Ad Exchange by this year. “To continue improving the YouTube advertising experience for as many of our clients as possible, we’ll be focusing our future development efforts on the formats and channels used by most of our partners,” said Neal Mohan, Vice President of Display And Video Advertising, in a blog. “To enable that, as of the end of the year, we’ll no longer support the small amount of YouTube buying happening on the DoubleClick Ad Exchange.” YouTube’s TrueView format will be available to buy with DoubleClick Bid Manager.


JP Bommel, former Vice President Of Business Development, Entertainment for Reed Midem, was named Managing Director And Chief Operating Officer of NATPE//Content First. Prior to joining NATPE, Bommel was the founder of Barton Creek Intl.



Every player within the online advertising ecosystem is affected by it, but what does it mean, how can you combat viewer fraud and increase the bottom line in digital environments? These questions are top of mind for advertisers, publishers and media vendors, and Cynopsis will bring together industry experts to provide the answers.



continues to roll out new programming, including the first pilot episode of the potential series Casanova. From FTV producer Ben Silverman and directed by Jean-Pierre Jeunet (Amelie), Casanova follows the legendary lover and stars Diego Luna (Y Tu Mama Tambien). Check out a clip from the pilot at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CYNOPSISJOBSFor More jobs, visit the Cynopsis.com

JOB OPENING: DIR. OF PUBLICITY/Jim Henson Company/LA: Seeks Director for initiating and implementing publicity programs to support Company’s productions & serve corp PR needs. College degree and min. of 5 years’ exp in PR, mktg, comm., or related field. Resume: HERE (8/15)

JOB OPENING: PROMO PRODUCER-EDITOR/NBC/East Coast: The role purpose of a Producer-Editor is to oversee production and execution of marketing and promotional campaigns and sales presentations for selected sports properties. Full info/apply HERE (8/15)

JOB OPENING: RESEARCH ANALYST/LA: Support sales along with marketing, programming and publicity to competitively position 20th TV programs by performing industry-wide research for linear and digital platforms.
Full info/apply HERE (8/15)

JOB OPENING: SR CREATIVE/MTV/NYC: Dvlp creative concepts across mult mediums, write compelling copy & pitch brand-specific creative ideas. 5+ yrs creative positions at ad agency, media agency or TV ent ntwk creative dept. Prior work exp Sr Creative. Full info/apply HERE (8/15) 

JOB OPENING: DIRECTOR- BUSINESS & LEGAL AFFAIRS/Discovery/LA: Resp. for handling deal negotiations and drafting/ review of agreements for devel/prod of prgmming and lead/supporting talent across ntwrks w/ focus on TLC. Exp working in-house at entertainment company Full info/apply HERE (8/15) 

JOB OPENING: SR DIR, INFOGRAPHIC DESIGN/DATA VISUALIZATION/Viacom/NY: Dvlp innovative info design that positions our co & brands in the most eff. way poss. 5-7 yrs data visualization/infographic exp at a top-tier agency or studio. Deg pref’d. Full info/apply HERE (8/14)

JOB OPENING: DIRECTOR AD SALES RESEARCH/UP TV/NYC: Excellent researcher & seasoned storyteller who’s looking to join a team that’s on its way UP. Res: [email protected] (8/14)

JOB OPENING: ASSOC PRODUCER, WRITER & EDITOR/TeenNick/NYC: 2+ yrs experience writing & producing on-air promos. Editing skills a must. Experience with social media a plus. Resume HERE (8/14)

JOB OPENING: DIGITAL EDITOR/Cynopsis Digital/NYC: Exc written skills to write/edit news stories, manuscripts. for e-daily covering news/events re digital TV ind. Contrib daily flow SM outlets. 4 yr deg. Profic copy editing. Able to work independently. Resume HERE (8/14) 

JOB OPENING: FACILITIES COORDINATOR/FOX STUDIO/LA: Studio Operations and Office Services maintaining daily operations of Fox Studio Lot. 2 to 4 yrs min exp supporting large campus, multiple tenant facilities or production studio operations. Full info/apply HERE (8/13)

JOB OPENING: MANAGER, FINANCE/FOX/LA: Proactive and self-motivated individual to oversee accounting team who manage A/R accounts for Pay TV, SVOD, Hotel and AVOD customers. BA Deg/Accounting or Finance. 7 yrs related exp. Full info/apply HERE (8/13)

JOB OPENING: DIGITAL MEDIA SPECIALIST/CSI Sports/NYC: For new launch Web/Mobile/Nat’l/Int’l. Work w/Prgmg, Prod. & Dgt’l team to build valuable destination. Create SM strtgy/build rltnshps across multi-industries. Passion for sports. Strong writing skills. cvr/res to Rose: [email protected] (8/13)

JOB OPENING: AD SALES FINANCE MANAGER SCRIPPS NETWORKS NYC/KNOXVILLE: Provide strategic and tactical insight on ad sales revenue/expense trends, seeking solutions oriented individual. 5 yrs work exp in finance, accounting or related field. Full info/apply HERE www.scrippsnetworks.com #4801 (8/13)

JOB OPENING: DIR of AUDIENCE ANALYTICS/The Big Ten Network/Chicago: Work w/Ad Sales, Prgrmng & Comms on reporting & analyzing BTN & mktplc TV ratings data. Req’s a strong knwlg of sports marketplace as a whole & understanding of Digital Media. Full info/apply HERE (8/12)

JOB OPENING: MGR DIGITAL CONSUMER INSIGHTS/Discovery/NYC: Critical thinker to design/manage custom research studies for all digital business units across online, mobile, VOD platforms. Attitudinal/behavioral ad impact studies. 5-7 yrs primary rsrch exp req’d. Full info/apply HERE (8/12)

JOB OPENING: HEAD WRITER/’90s Nickelodeon/NYC: Lead the creative multiplatform writing process for promotional and short-form video content. Generate ideas to push traditional boundaries. Strong sense ofhumor. 7 yrs exp. Resume to: [email protected] (8/12)

JOB OPENING: AUDIENCE DEVELOPMENT MGR/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion based on data analysis. Full info/apply HERE (8/12)

JOB OPENING: RESEARCH MANAGER/Disney Channels WW/Burbank: Resp for quantitative multiplatform rsrch analyses to digest & organize linear & digital info. 5+ yrs rsrch exp analyzing Nielsen TV ratings. Software NPower. Coord multi-projects. Apply HERE (8/12)

JOB OPENING: RESEARCH ANALYST/NYC: Min. 1 yr rsrch/or intern exp in rsrch & media; track, analyze & release audience measurement reports across multiple distribution platforms including linear TV, digital, mobile & social. Send resumes HERE (8/12)

JOB OPENING: SR RESEARCH ANALYST/NY: Prepare ratings-based sales and marketing materials, including sales presentations/pitches & ratings perf.. Nielsen rating analysis & int/ext client support: [email protected] (8/12)

JOB OPENING: ACCT EXEC-CROSS PLATFORM/A+E NETWORKS/CHI: Sell multi-platform ad solutions across all media for A+E brands. Develop & execute a sales strategy to exceed revenue goals including ad sales partnerships. Full Info/Apply here (8/12)

JOB OPENING: SCHEDULING COORDINATOR/WE tv/NYC: Input/maintain schedules & content-related data in ntwk scheduling systems ensuring accurate usage of scheduled prgrms. BA degree req’d, preferably in a related field. Passion for TV & ent req’d. Full info/apply HERE (8/12)

JOB OPENING: FINANCE DIRECTOR/NBCU/LA: NBCUniversal is one of the world’s leading media & entertainment companies in the dvlpmnt, prod, & mktg of entertainment, news, and information. 4 yrs deg. Min 8 yrs finance exp/2 yrs exp supervisory. Full info/apply HERE (8/12)

JOB OPENING: VP, COMM & TALENT RELATIONS/NAT GEO WILD/DC: Talented strategist w/strong exp in TV comm to oversee strategic plan’g & messaging for the brand. Work w/Nat Geo team & the WILD prgrmng/dvlpent to help strategize ntwrk growth & identify promotable prgrmng. Apply HERE (8/12)

JOB OPENING: VP, DIGITAL RESEARCH/A+E NETWORKS/NY: Lead a team charged with leveraging data to drive revenue growth while advocating for industry-wide innovation in the digital measurement space. Full Info/Apply: http://www.aenetworks.com/careers (8/12)

JOB OPENING: PRODUCTION MANAGER/IFC/NYC: Supervise production on various IFC fully scripted originals. Oversee schedule, budget, and contract admin. 5+ years in production supr/mmgt at network or studio lvl. Apply HERE (8/12)

JOB OPENING: MKT DEV MGR, MEDIA SALES/POKEMON/SEATTLE: Negotiate deals w/global media partners, incl broadcast, VOD, OTT. Oversee all aspects of client mgmt. Lg strategy component. Dig. media exp. preferred. Full info/apply. (8/12)

JOB OPENING: SALES COORDINATOR/AZTECA AMERICA/NY: individual w/proven exceptional skills for pre/post sale admin support w/sales & clients. Req bilingual, excellent comm skills, ability to work in a fast-paced org assisting all station departments. 2-4 yrs. exp. college degree pref. Apply here (8/12)

JOB OPENING: DIGITAL AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Relationship w/digital media dec. mkers +. 3-5 yrs exp. in digital media. Res: [email protected] (8/12)

JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales  dealmaker, media math. BA/BS req’d send resume to [email protected] (8/12)

JOB OPENING: ASSOC PR-EDITOR/iN DEMAND/NYC: Edit/Prod creative promos in collaborative, fast-paced, no error environ. 2 yrs+ promo post exp. Resume, link & sal req to: [email protected] (8/12)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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