08/03/15: Amazon nabs Macbeth exclusive; Integral Ad Science raises $27 million; Starz unleashing full seasons of Da Vinci’s Demons and Flesh and Bone on linear premiere dates



CYNOPSISDIGITAL
08.03.15

Good morning. It’s Monday August 3, 2015, and this is your first early morning digital briefing.

Watcheroo Premieres and Tune-in Alerts for August 3-9:
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include Law + Order stars Jill Hennessy, S. Epatha Merkerson, Carolyn McCormick and Dann Florek; Real Housewives of Orange County star Shannon Beador; singers Vanessa Carlton, Christina Grimmie and Brett Eldredge; Rick Springfield (Ricki and the Flash), True Detective: Season One actress Michelle Monaghan; and YouTube celebs the Rhodes Bros.
Hulu: new original Difficult People debuts Aug. 5; The Bachelorette – Season 11 Finale streaming now; and Bachelor in Paradise – Season 2 premiere today.
 
 

TODAY’S TOP NEWS

 
Amazon has teamed with The Weinstein Co., which has U.S. and Canadian rights to Justin Kurtzel-directed Macbeth, to bring the Shakespeare adaptation to its subscribers after its December theatrical release. Earlier this year, Amazon’s head of Original Films Ted Hope said the tech giant plans to produce its own movies and gain early SVOD rights for theatrically-released films. 
 
Integral Ad Science raised $27 million in its latest round of funding led by Sapphire Ventures. Cross Creek Advisors, as well as existing Integral investors August Capital, Pelion Venture Partners and Atlas Venture, also contributed to the round. Additionally, Integral received a debt facility of $40 million from Silicon Valley Bank. “In today’s digital age, the problem isn’t only attribution of ad spend, but also the quality of each impression,” said Nino Marakovic, CEO and managing director of Sapphire Ventures, who will join the Integral Ad Science board. “Integral Ad Science is the clear global leader across all digital channels at tackling this problem.”
 
Comcast-owned NBC O&O stations in key markets aren’t accepting ads for Dish Network’s Sling TV that portray cable providers as industry bullies, reported the new streaming service. Network-owned ABC, CBS and Fox stations, as well as some independently-owned NBC affiliate stations, are running the ads.

                                                                                                                                          

NEW PROGRAMMING + DEALS
 

Fusion teamed up with Surreal to produce a virtual reality episode for The Chris Gethard Show broadcast on Aug. 6. “We’re proud to make the experience of attending a taping available to anyone anywhere in a real way,” said Gethard. “It doesn’t matter if you’re in New York City with us anymore. You get to be a part of this.” The ep will be viewable with Google Cardboard available at TheChrisGethardShow.com and on YouTube.
 
In a bid to build buzz, the entire third and final season of StarzDa Vinci’s Demons and new limited series Flesh and Bone (“the underbelly of a ballet company”) will be released simultaneously on Starz Play and Starz On Demand on their linear premiere dates, Saturday, October 24 and Sunday, November 8, respectively. “Both series are engaging and well-suited for a binge-viewing experiment,” said David Baldwin, EVP of program planning.
 
International network Vibrant TV launched on streaming service KlowdTV. On top of a $3.99/month base fee, KlowdTV subscribers can access additional programming for $2.99. The service is available on Roku, Amazon FireTV, Sony Smart TVs, TiVo, iOS and Android devices.
 


A CYNOPSIS MESSAGE


CYNOPSIS KIDS !MAGINATION AWARDS BREAKFAST 
2015Content Leadership Awards

At this year’s event, we will be recognizing four of the industry’s top programming pioneers; presenting them with the2015 Content Leadership Award, followed by a roundtable discussion on the State of Kids Content. These honorees, along with dozens of category finalists, will be honored on FRIDAY, SEPTEMBER 18 at the CYNOPSIS KIDS AWARDS breakfast.

Don’t miss out on the opportunity to celebrate our industry’s very best,
REGISTER TODAY!.


 
CONTENT MEDIA
 

In an interview with Yahoo Global News Anchor Katie Couric, Gawker Founder and CEO Nick Denton addressed the fallout from the online media company’s controversial coverage of public figures, including the $100 million lawsuit from Hulk Hogan, and the outings of journalist Anderson Cooper and Apple CEO Tim Cook, and speaks about “kinder and gentler” reporting. The chat is available on Yahoo now.
 
The latest Disney Channel Original Movie, Descendants, recorded over one million views on the WATCH Disney Channel app in just five days prior to its linear premiere last week. Viewers who verified with a pay TV service on the app could also watch a live 24-hour feed of the network and access exclusive content.
 
In time for Mission: Impossible – Rogue Nation, Fandango Movieclips showcased Tom Cruise’s most memorable running sequences with a Run, Tom, Run! The Ultimate Movie Sprint Mashup on its YouTube channel. “Whether it’s dodging traffic, running from monsters, leaping onto an airplane or taking a running broad jump off a skyscraper, few actors are as good as Tom Cruise at mastering the exciting movie sprint,” said Dave Karger, Fandango Chief Correspondent.

 

 

MOBILE GAMING + APPS
 

Mattel and ToyTalk, a company that specialized in speech recognition technology, released the Thomas + Friends Talk to You interactive app in the Apple App Store. The app is kidSAFE+-certified to comply with the Children’s Online Privacy Protection Act (COPPA).
 

 
VC FUNDING + INVESTORS

 
HTC
invested $10 million in virtual reality start-up WEVR, giving the tech giant a 15 percent stake in the company. Recently, WEVR and Adult Swim created mobile VR app “The Virtual Brainload” for Samsung’s Gear VR and Google’s Cardboard set. WEVR will debut its first project, TheBlu: Encounter, on the HTC Vive, HTC’s own VR headset in partnership with video game company Valve.
 
WizRocket, the customer experience in-app solution, raised $8 million and $1.6 million from Sequoia CAPITAL and Accel Partners. “Awesome founders, awesome product… and I hate spam in my mobile notifications box,” Mohit Bhatnagar said, a Sequoia Capital partner. “So, it’s terrific to partner with WizRocket to solve this problem by personalizing mobile messaging."
 

 
EXECUTIVE MOVES
 

Cinedigm appointed Blair Westlake, Andy Schuon, Zvi Rhine and Patrick O’Brien to its Board of Directors. In addition, the Company named Ron Chez as Strategic Advisor. Chez spent the last six years as the Co-Chairman of Merriman Holdings, the parent company of Merriman Capital.
 


A CYNOPSIS MESSAGE


UP AT NIGHT CONFERENCE
Don’t miss out on this jam-packed afternoon of inspiration, innovation and networking with high-level executives and exclusive attendees.

Join us at the conference and networking reception on Thursday, October 15
at the Dream Downtown Hotel in New York City and discover:
Using OTT and Multi-platform Most Effectively to Cross the Reach Chasm,
The New Data Empire: How to Make it Work for You,
True Confessions from Advertisers,
What’s Popping in Programming and
more!.


 
DIGITAL SPOTLIGHT OF THE DAY

 
Netflix
’s Beasts of No Nation debuted its teaser trailer last week, and it’s intense. From director Cary Fukunaga (Jane Eyre), the film stars Idris Elba (Luther) and follows the story of a warlord and a child soldier in Africa. The streaming service recently announced the film’s release date is Oct. 16, along with a partnership with Landmark theatres. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
08.03.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MKT DEV MGR, MEDIA SALES/POKEMON/SEATTLE: Negotiate deals w/global media partners, incl broadcast, VOD, OTT. Oversee all aspects of client mgmt. Lg strategy component. Dig. media exp. preferred. Full info/apply. (8/5)

JOB OPENING: SALES COORDINATOR/AZTECA AMERICA/NY: individual w/proven exceptional skills for pre/post sale admin support w/sales & clients. Req bilingual, excellent comm skills, ability to work in a fast-paced org assisting all station departments. 2-4 yrs. exp. college degree pref. Apply here (8/5)

JOB OPENING: DIGITAL AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Relationship w/digital media dec. mkers +. 3-5 yrs exp. in digital media. Res: [email protected] (8/5)

JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales  dealmaker, media math. BA/BS req’d send resume to [email protected] (8/5)

JOB OPENING:ASSOC PR-EDITOR/iN DEMAND/NYC: Edit/Prod creative promos in collaborative, fast-paced, no error environ. 2 yrs+ promo post exp. Resume, link & sal req to: [email protected] (8/5)

JOB OPENING:PRESS MANAGER/Syfy/LA: Min. 4 yrs publicity exp.in entertain, strong media relations & writing; mang strategy & implement of campgns, rsch, write, edit press mat, talent rela, events. Full info/apply HERE (8/5)

JOB OPENING: PHOTO PUBLICIST/NATGEO/DC: Identify visual opportunities & coordinate outreach to photo press for publicity of programs. Manage QC, editing & distro of photo assets. Partner with talent, publicists & photographers. 3-6 yrs photo/editing/PR exp. Full info/apply HERE (8/5) 

JOB OPENING:DIR SOCIAL MEDIA/Showtime Sports/NYC: Create & execute social media mktg strategy across all sports programs. 5-7 yrs in digital & social mktg exp. Passionate about Sports. Strong writing skills. Build relationships. Full info/apply HERE (8/5)

JOB OPENING:SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (8/5)

JOB OPENING: MGR ADMIN & ASST MKTG MEDIA/NYC: Representing int’l TV seeks Detail, self-strtr, exclnt comp sklls XLS, SalesForce CollegeGrad Min. 3 yrs Exp office support w/media bkgrd pref Exp w/Bdcast-Cable+Japan/Asia; resume/cver HERE (8/5)

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