CYNOPSISDIGITAL
08.01.14 Good morning. It’s Friday, August 1, 2014, and this is your first early morning digital briefing.
British TV network ITV launched its own multi-channel network in a partnership with YouTube that was initially forged in April. The new digital network will consist of 18 channels and will include web companion series for TV shows such as I’m A Celebrity Get Me Out Of Here and This Morning. Additionally, Vine star and brit comedian Daniel O’Reilly landed a hosting gig for a new comedy series on ITV, called Dapper Laughs On the Pull. The web star, who has more than half a million followers on Vine, will hit the streets to give single men tips on picking up women.
Showtime is launching three companion webisodes for drama Ray Donovan across all digital platforms. “Behind the Fix” will be available on SHO.com, YouTube, iTunes, SHO Sync, Showtime on Demand and Showtime Anytime immediately after the eps’ first airings on August 3 and 17, and September 14.
Look out, Bay Area! Cynopsis is holding its first west coast Digital Video Forum – NEXT WEEK! On August 6, speakers from comScore, Comcast Ventures, Flurry, Discovery Digital Networks, 5by, LiveRail, PopSugar Studios, Portal A, Tubular Labs, Union+Webster, Videology, and others will discuss the future of digital video, from content development and marketing to advertising and measurement at the StumbleUpon office in San Francisco. Register here.
CONTENT MEDIA
Sharknado took over Twitter once again with SyFy’s sequel The Second One when it premiered this past Wednesday. According to Nielsen, 5.5 million people saw at least one of the 581,000 tweets about the latest Sharknado installment, and more than 188,000 unique users sent out related tweets that were seen 67.2 million times. Measurement platform Amobee reports that in the six hours around the airing of the TV movie, brands saw lift as well. Subway saw the most impact, with 17,000 tweets mentioning the chain and the movie during the same period. The American Red Cross counted 270 tweets, and Lenovo was mentioned in 736 associated tweets. Last year’s debut produced 318,232 tweets from 111,604 users in the same period.
DreamWorksTV premiered a new video featuring its main ogre Shrek showing off his fairytale freestyle mad rhyming skills. The music video is available on the DreamWorksTV YouTube channel that also features animated big shots Puss in Boots and Kung Fu Panda.
MOBILE GAMING + APPS
NBCUniversal announced that TV Everywhere apps USA Now and Syfy Now are offered on the Xbox One console. Authenticated pay-TV users will be able to see both networks’ current schedule of shows and recently aired episodes. USA Now’s lineup will feature select episodes from Suits, Graceland, and Covert Affairs along with past seasons of reality series Chrisley Knows Best and Playing House. Full seasons and select eps of current Syfy shows Defiance, Dominion, Being Human and others are available on Syfy Now, as will the latest Sharknado 2: The Second One.
Hulu updated its app for Android devices yesterday. New features include a redesigned library, and the ability to download Hulu Plus.
British TV streaming service Acorn TV’s app is now available to download for the iPad and iPhone. On Aug. 11, Acorn TV will also exclusively premiere the final three episodes of Agatha Christie’s Poirot’s 25-year run.
A CYNOPSIS MESSAGE
THE BEST IN ONLINE VIDEO CONTENT AND ADVERTISING Click here to learn about the awards program, eligibility period, and enter online!
Entry Questions: Pete Romas
| Sponsorships: Mike Farina.ADVERTISING
Skype’s newest advertising campaign Level 48 is specifically targeting Xbox One users. Digiday reports that the two-day campaign, created with agency Pereira O’Dell, will contain five games and 48 levels of play that will encompass both a comedy and gaming reality show live streamed and hosted by actor Bobby Lee. The program will star CollegeHumor writers Jake Hurwitz and Amir Blumenfield battling on the gaming console to outsmart each other through a slew of challenges. Users will have the ability to add “Team Jake” or “Team Amir” to their Skype contacts and vote online to help or hinder each writer from winning a challenge.
AD PLATFORMS
SpotXchange agreed to sell a majority stake to European entertainment network RTL Group yesterday. “This deal is another example of the broadcast, content and digital worlds converging, but it’s unique in that it’s the first time a major broadcaster has invested in programmatic video advertising,” SpotXchange CEO Mike Shehan said. “Instead of selling the company to a major U.S. technology company, and becoming one feature in a giant ad tech stack, we’ve taken a route that will allow us to operate independently while becoming a core part of RTL’s global business strategy.” RTL Group invested $144 million for a 65 percent stake.
EXEC MOVES
Corey Moss has been named Senior Vice President of Production and Development for Hearst Digital Studios. He was most recently with Principato-Young Entertainment (PYE) where he developed digital video series for Yahoo! HDS launched its first subscription video streaming service CosmoBody.
AOL hired Suhaila Suhimi Hobba into the newly created role of Head of Independent Agencies. Hobba joins AOL from Initiative Worldwide.
MediaMath appointed Ross McNab as Managing Director, North America and Jake Engwerda as Vice President Sales, North America. McNab was previously the co-founder and Chief Revenue Officer at Kinected (MediaMath’s Australian partner). Engwerda was the head of North America, APAC and Global Accounts sales for myThings.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to [email protected].
A CYNOPSIS MESSAGE
August 6, 2014 | StumbleUpon Office | San Fran, CA | REGISTER NOW! SPEAKERS INCLUDE:
Jonathan Keeton – Exec. Creative Director {Bonfire Labs}
Joshua Danovitz – VP, Innovation {Tivo}
Mike Rich – VP, Enterprise {comScore}
Gina Michnowicz – CEO/Co-Founder {Union+Webster}
Ed Lee – VP, Content Acqusition {Roku} Sponsorship: Mike Farina, 203-218-6480 | Registration: Pete Romas, 203-899-8483
Netflix’s debuted the trailer for its first adult animated show BoJack Horseman, set to premiere on Aug. 22. The series follows a 90s sitcom star (who is also a horse) that’s looking for a comeback. Actors such as Will Arnett (as the horse), Amy Sedaris, Alison Brie, Aaron Paul, Patton Oswalt and others voice the characters. Check out the trailer at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
08.01.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: VP BRAND MKTG/CNBC/Englewood Cliffs, NJ: Dvlp overall mktg brand strategy & conceptualize/execute high impact, multi-platform campaigns w/various internal/external partners. Job #15300BR 10 yrs brand mktg exp. Full info/apply HERE (8/8)
JOB OPENING: MGR, OPS ASSET/PivotTV/LA: Manage, track/report on media assets. Manage external vendors, media delivery req. 3+ yrs broadcast/prod tracking high volume of media assets. Resumes: [email protected] (8/8)
JOB OPENING: PROMOTIONS PRODUCER/NBCU/NYC: Promo Producer with experience on a daily talk show. Write and produce daily topical promotions, sweeps spots, generic promos for The Meredith Vieira Show. Apply here (8/7)
JOB OPENING: MARKETING MANAGER, CREATIVE SERVICES: W/NATPE in mid-Wilshire area. Must shepherd projects from idea to execution in a collaborative environment. 3-5 years exp in marketing pref’d. Resume to http://bit.ly/1sq09wm (8/7)
JOB OPENING: PROMOTION COORD/iN DEMAND/NYC: Acquire, track & distribute promotional materials. Create logs. Bachelor’s Degree & 1 yr exp. Detail & follow-through essential. Apply: [email protected] (8/6)
JOB OPENING: DISTRIBUTION LEAD/ASIA TV USA/NYC: Resp for dev P’ships w/MSOs, neg agrs, dev & mng renewals/delivery of all sub rev apply: [email protected] (8/6)
JOB OPENING: ACT MGR AFFILIATE SALES/MLB NETWORK/SECAUCUS NJ: Mng corp and regional accts, devlp promo prog, maintn relationships w/mark/adsales contcts, heavy travel. Min 3 yrs exp in cable afflt sales/sports mktg. Resume to [email protected] (8/6)
JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Eye Mall Media/Los Angeles: OOH/Mobile Media Account Exec, 3+ years related sales experience strong focus on new accounts. High-energy, driven, goal-oriented. Full info/apply HERE (8/6)
JOB OPENING: RESEARCH MANAGER/Discovery/NY: Strategic mind to provide sales positioning rsrch for Discovery Channel/other ntwrks. Create sales materials/positioning pieces to highlight success. 6+ yrs TV rsrch exp req’d. Apply. (8/6)
JOB OPENING: SR ANALYST, SALES & M/NBCU/NYC: Produce reports for national ad sales and use syndicated research tools to effectively position the network in the marketplace. Apply HERE (8/5)
JOB OPENING: DEVELOPMENT WHIZ: Network & prodco experience. Track record. For established NY prodco. Dir, VP or SVP levels considered. [email protected] (8/5)
JOB OPENING: SR PRGRMMING RSCH MGR/Discovery Channel/LA: Talented rsrchr to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 4+ yrs TV rsrch. APPLY HERE (8/5)
JOB OPENING: AD SALES COORD/TVONE/NY: Work w/AE & Planners.POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills, attn to details. BA+ 2 yrs exp. Resumes: [email protected] (8/2)
JOB OPENING: DESIGN DIR/TVONE/MD: Create, design & supervise creation of promo graphics & other assets for on-air, print & dig. Exp Adobe CS, incl: DreamW, Photo, Acrobat, InDesign & Illust; QuarkXPress, AftrEffects & Cine 4D. BA & 10+ yrs exp. Resumes: [email protected] (8/2)
JOB OPENING: MEDIA PLANNING COORD (FREELANCE)/Nickelodeon/NYC: Handle daily sched of logs incl promotion, IDs, bumpers, etc.. BA deg in TV, Mktg or Media Studies. Det oriented & orgnzd a must. Apply here (8/2)
JOB OPENING: COORDINATOR AD SALES MARKETING/HGTV/DIY: Support team to develop/produce promotions for networks & nat’l advertisers. Req: 4419 Loc: NYC More info here (8/2)
JOB OPENING: CABLE TV PRODUCTION/Hartford, CT: For a new cable channel launch. Sr. Prod, Prog Producers, Segment Prod, Promo Prod, Field Prod, Avid Editors, Prod Assistants and more. Please send resume to: [email protected] (8/2)
JOB OPENING: DIRECTOR, BUSINESS AFFAIR/NBC/Univ. City, CA: Handle business affairs issues for NBC programming. Un-scripted programming strongly desired. Job#16588BR APPLY HERE (8/2)
JOB OPENING: SALES PLANNER/DISH MEDIA SALES/NYC: Resp for support to Nat’l Ad Sales team. Min 2 yrs Advrtsng Sales or media buying exp req’d. BA deg w/excellent written/comm skills. Strong analytical ability & media math knwlg. Apply HERE (8/2)
JOB OPENING: TV HOST OR HOME/DESIGN EXPERT to rep celebrity brand on Major Shopping channel/MID EAST COAST: Seasoned TV Host with interest in decor. freq travel to PHL area. Should be located w/in 2 hrs of West Chester, PA. Res/recent photo HERE (8/2)
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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
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