Meta is partnering with generative AI platform Midjourney to license their aesthetic technology. “We are incredibly impressed by Midjourney. They have accomplished true feats of technical and aesthetic excellence, and we are thrilled to be working more closely with them,” posted Meta Chief AI Officer Alexandr Wang on Threads.

Gray Media announced a new, cutting-edge video streaming deal for a full end-to-end solution on Google Cloud, powered by Quickplay, that it said will redefine the streaming experience for viewers. The partnership combines Google Cloud’s AI infrastructure with Quickplay’s cloud-native platform to deliver hyper personalized viewing experiences. The new video streaming environment leverages advanced machine learning to analyze viewer behavior, content consumption patterns, and engagement metrics in real-time; dynamically adapts the viewer experience; optimizes content delivery with personalized content recommendations, tailored search results, and seamless access across all devices; and employs a cloud-native architecture that can scale, adapt, and evolve with the media landscape. “This newly created video partnership marks a pivotal moment for Gray,” said Gray’s President and Co-CEO, Pat LaPlatney. “With this game-changing infrastructure, we are leading the charge into the future of local streaming, one personalized viewing experience at a time.”

AI-powered predictive impact scoring can significantly improve creative performance in digital advertising, according to a study from Vidmob in collaboration with MMA Global and featuring participation from Kellanova. Assets from Kellanova brands like Rice Krispies Treats and Pringles, were evaluated to identify key creative drivers and build predictive models designed to improve future ad effectiveness. The research found that predictive impact scoring can forecast 3-second view-through rates (VTR) with 83% accuracy, improve performance by 2.16x, and contribute to an 11% increase in Profit ROI for scored assets. “Creative is one of our most powerful levers for growth,” said Charisse Hughes, SVP, Chief Growth Officer at Kellanova. “Predictive impact scores are like creative fingerprints – unique to our brand, actionable and incredibly powerful for driving both brand distinctiveness and performance. At scale, these go beyond growth and drive transformation and with AI we can do this with increased speed and accuracy.”

IPG Mediabrands and Acxiom, the connected data and technology foundation of IPG, announced the launch of Acxiom Contextual CTV powered by IRIS_ID, a solution that enables IPG Mediabrands advertisers to reach consumers with relevant messages based on the context, genre, and tone of the content being viewed to deliver outsized upper and lower funnel results. “Acxiom Contextual CTV represents the future of programmatic – privacy by design, data-rich, and publisher-aligned,” said Simon Poplyansky, VP of Global Partnerships at Acxiom. “With the IRIS_ID, we’re able to enhance our core offerings with precise contextual targeting, driving superior outcomes for our brand partners.”

A shift in growth rates is signaling an acceleration of broadband consumption, according to the latest edition of the OpenVault Broadband Insights (OVBI) report. Data collected by OpenVault’s SaaS network management and monitoring solutions showed that average per-subscriber usage for the second quarter of 2025 was 664.2 GB, an increase of 1.0 GB over the 663.2 GB recorded in 1Q25, and a significant indicator given historical seasonal decline from the first quarter to the second in a given year. The year-over-year growth rate in 2Q25 was higher than any seen in the second quarter in the past three years. “The unprecedented increase in usage from Q1 to Q2, the resurgence of downstream consumption, and the continued growth of upstream traffic all signal that broadband is entering a new phase in expansion,” the report notes. “In this evolving environment, agility is essential – providers must leverage detailed insights and advanced tools like PMA to build resilient networks capable of supporting rising and increasingly dynamic consumer usage.”

AdOmni, the AI-powered programmatic DOOH and video advertising platform, announced enhancements to its platform that enables self-service DOOH campaigns to be planned and bought as easily as Facebook or Instagram ad campaigns. These new features, powered by its proprietary AI assistant, Jeen AI, are specifically designed to empower small businesses and mid-market advertisers to launch and manage professional-grade DOOH campaigns. “For too long, planning a DOOH campaign has been perceived as a complex, expensive process reserved for large brands with big budgets,” said Jonathan Gudai, CEO of AdOmni. “We’re changing that. Just as Google and Meta made digital ad buying accessible to every business, AdOmni is democratizing real-world media like DOOH and CTV.”

A new integration with Wurl makes Viant Technology the first DSP to deliver scene-level contextual intelligence across CTV, enabling advertisers to align messaging with on-screen context in real time. “We are powering a new generation of privacy-safe, contextually relevant advertising that benefits the entire ecosystem,” said Tom Wolfe, SVP of Business Development at Viant. “The partnership with Wurl helps fulfill our mission to drive meaningful outcomes for our advertisers, and across the CTV landscape by addressing persistent challenges like fragmented targeting, limited measurement and lack of content transparency.”

Viant also struck a strategic partnership with programmatic media solutions provider AdTegral. As Viant’s debut activation partner, AdTegral will enable agencies and brands to access and activate campaigns on Viant’s DSP through a co-managed, performance-optimized model with no spend minimum levels to access. This partnership marks the first certified integration of the Viant DSP into a third-party platform.

Healthcare advertising platform DeepIntent released its HealthFirst FAST Package, a performance-driven solution delivering scalable access for healthcare advertisers. The offering connects brands looking to reach verified patients and providers across streaming publishers and partners including LG Ad Solutions, Pluto TV, and more.

Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling business, specializing in advanced statistical modeling to help brands understand the true incremental impact of their marketing investments. It comes after the acquisition of NCSolutions in June. “MMM’s sophisticated analytics – combined with our existing assets – are expected to provide unparalleled insights into optimizing our clients’ marketing investments across every channel,” said Stuart Aitken, President and CEO of Circana. “We look forward to leveraging the full extent of MMM’s talent, comprehensive data assets and proven methodologies to help clients around the world maximize their return on marketing investment.”

OpenX Technologies has integrated with S&P Global Mobility’s Polk Automotive Solutions portfolio, bringing Polk’s measurement to the supply side for the first time. “Our mission is to deliver the industry’s best automotive insights and data that empowers our users to connect more effectively with their customers,” said Joe Kyriakoza, VP and General Manager Polk Automotive Solutions at S&P Global Mobility. “Integrating Polk’s automotive intelligence into OpenXSelect extends the reach and performance of Polk solutions, giving marketers the insights and scale needed to drive better business outcomes while streamlining campaign setup.”