08/24/20: The Tonys go digital; See you in court, says TikTok; The VMAs to simulcast on The CW

Cynopsis Medias First Morning Read
Monday August 24, 2020

Today’s Premieres
CBS: Love Island at 8p
Quibi: Nice One!, Reno 911!

Today’s Finale
HBO: I May Destroy You at 9p


The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd killing. “Though unprecedented events cut the 2019-2020 Broadway season short, it was a year full of extraordinary work that deserves to be recognized,” said Charlotte St. Martin, President of The Broadway League, and Heather Hitchens, President and CEO of the American Theatre Wing. “We are thrilled not only to have found a way to properly celebrate our artists’ incredible achievements this season, but also to be able to uplift the entire theatre community and show the world what makes our Broadway family so special at this difficult time.”

TikTok confirmed it plans to file a lawsuit over President Trump’s executive order that would ban the short-form video app unless the Chinese-owned company is sold to a US buyer. Trump said TikTok threatens “the national security, foreign policy, and economy of the United States” due to its access to user data. On Saturday, TikTok maintained it had no choice but to challenge the executive order in court. “Even though we strongly disagree with the administration’s concerns, for nearly a year we have sought to engage in good faith to provide a constructive solution,” said the company in a statement. “What we encountered instead was a lack of due process as the administration paid no attention to facts and tried to insert itself into negotiations between private businesses.”

The Trump administration is asking the Supreme Court to allow the president to block critics on his @realdonaldtrump Twitter account. The federal appeals court in New York ruled last year that since the president uses his account to make announcements and observations that are overwhelmingly official in nature, blocking a critic violates the First Amendment. The administration argues that the Supreme Court, not lower courts, “should decide where to draw the line between the President’s personal decisions and official conduct.”

The CW Network will simulcast MTV’s 2020 VMAs, making the ceremony available to an expanded broadcast audience for the first time. The awards show, which this year will pay homage to New York City and its resilience, will also air across 11 ViacomCBS brands, in addition to The CW, immediately following the 90-minute VMAs preshow that will air exclusively on MTV on Sunday, August 30.

Lori Loughlin (When Calls the Heart) was sentenced to two months in a federal prison, starting in November, for participating in the college admissions scandal. She was also fined $150,000, and will serve 150 hours of community service. “I ignored my intuition and allowed myself to be swayed from my moral compass,” Loughlin told the judge on Friday. Loughlin’s husband, Mossimo Giannulli, was sentenced to five months.

CBS is looking to score $5.5 million for a 30-second spot during the Super Bowl, reports the Wall Street Journal. Advertisers would also be required to kick in about $200,000 to appear in the game’s online stream. Last year on Fox, Super Bowl ads fetched as much as $5.6 million.

Cynopsis Presents: That Big TV [Virtual Experience]
September 22-24 | 1-4PM ET


With ViacomCBS’s acquisition of Pluto, Fox’s purchase of Tubi, and Comcast’s takeover of Xumo and Vudu, the monetization formula for media firms will be changing. On Tuesday, Sept 22, we’ll dig down to talk about how these more automated platforms will influence the advertising future of legacy media players. (Sponsored by Tubi)




NBCU production company Lark grabbed the rights to Amy Smart’s Still novels to adapt for television. Cobie Smulders (Stumptown) will executive produce, with Lara Azzopardi (The Bold Type) attached as showrunner and EP.

Harry Bradbeer struck a first-look deal with Amazon. The Fleabag director will develop and create TV series.

The Kelly Clarkson Show will start filming episodes for season two at the Universal Studios lot in early September, for a September 21 premiere. The syndicated talker will also air five original episodes the week of September 12, counting down to the sophomore launch. The show from NBCUniversal Television Distribution airs in 100% of the country.


Universal Filmed Entertainment Group and Microsoft Corp. have teamed to cloud-optimize live-action as well as animation productions. Starting with visual effects, Universal and Microsoft will layer in live-action production capabilities into the cloud. “Universal is continuing to build on our commitment as an industry leader in transitioning to a cloud production model across our portfolio of studios…. streamlining our workflows will allow for a more efficient creative process, empowering the artists and storytellers we work with to make the best content possible,” said Michael Wise, SVP and Chief Technology Officer, Universal Filmed Entertainment Group.

K-pop sensation BTS set a new YouTube record for views in the first 24 hours of release with its “Dynamite” video, the group’s first song entirely in English. The video had about 98.3 million views during the period, handily beating the previous record of 86.3 million, held by Blackpink for “How You Like That.”


FETV (Family Entertainment Television) inked an agreement with DISH to launch on Sling TV, making it available to more than 2 million Sling subscribers. “We greatly value our partnership with Dish, and we are pleased to bring our family-friendly content to Sling subscribers,” said president and CEO Drew Sumrall. “Launching on Sling is a pivotal step forward for FETV. Now more than ever, families are looking for comforting, quality entertainment, which our network provides.”

Peacock’s original film slate launching next month includes Anthony, examining the impact of an unprovoked, racially motivated attack in Liverpool (Friday, September 4) and The Sit-in: Harry Belafonte Hosts The Tonight Show and Black Boys (Thursday, September 10). Additionally, documentary A Most Beautiful Thing and Emilio Estevez’s The Public will begin streaming exclusively in September.


Nat Geo WILD kicks off its 10th annual Big Cat Week on Monday, September 7 at 8p with Jade Eyed Leopard, as National Geographic cameras capture the story of a young female leopard during the first three years of her life.

Yahoo Finance’s live coverage of the 2020 Republican National Convention today, August 24, includes Editor-in-Chief Andy Serwer and correspondents Jessica Smith, Kristin Myers, and Rick Newman along with special guests from inside the political arena. Yahoo Finance will livestream the convention all week.

The 2020 Cynopsis Top Women in Media Awards
Breaking down barriers and enlivening our industry…these are the women getting things done!


Join us Oct 13–16 for a virtual awards event celebrating the trailblazers who are powering through a pandemic with breakout campaigns, creative strategies and motivational content. Hear from our honorees who are taking on the “new normal” world of media with style. We guarantee you’ll walk away feeling inspired.


Sponsored by: Turnkey Search


Discovery was the #1 cable network in Prime during Shark Week among P25-54 and P18-49. In Total Day, Discovery was cable’s #1 network during Shark Week among P18-49. Shark Week reached 21.0 million Total Viewers across Total Day.

HGTV’s new series Renovation Island wrapped on August 16 as the #4 new unscripted series of the year, with the finale earning series-best ratings for P25-54 and W25-54. Throughout its run, premieres of Renovation Island averaged over 2.5 million viewers, in total reaching nearly 22 million.

Broadcast Nielsen Ratings for Thursday, August 20
Show, P2+ 0000s, (A18-49)
ABC: Holey Moley 2.26 (04), To Tell the Truth 2.55 (0.5), Democratic National Convention 297 (0.4)
CBS: Big Brother 3.91(1.0), Young Sheldon 2.21 (0.3), The Unicorn 1.68 (0.3), Democratic National Convention (0.3)
CW: Mysteries Decoded 0.79 (0.2), Penn & Teller: Fool Us 0.62 (0.1)
FOX: 24 Hours to Hell and Back 0.96 (0.2), 24 Hours to Hell and Back 1.00 (0.3)
NBC: The Wall 2.36 (0.4), Law & Order: SVU 1.92 (0.3), Democratic National Convention 2.15 (0.3)
Univision: Rosa de Guadelupe 1.26 (0.4), Medicos Linea de Vida 1.40 (0.4), Destino 2020 1.00 (0.3)
Source: Nielsen live + same day time period averages


Dave Clark has been promoted to CEO of Worldwide Consumer at Amazon. Clark had been SVP of Worldwide Operations.

Theresa Helmer has been elevated to the newly created role of Executive Director, Integrated Content Strategy and Development at Disney Channel. Helmer was previously Director, Social Media in Disney Channel’s marketing group.

This Day in History
1857 – The Panic of 1857, one of the most severe economic crises in US history, began, with the failure of the Ohio Life and Trust Company.

Answer to Our Last Trivia Question
In which sitcom’s first episode, in 1996, did a bride have second thoughts about the groom and leave him at the altar? Suddenly Susan (1996-2000). Kudos to: Gerry Bixenspan-TV Marketing Inc./NYC, Mari Gold/Hawthorne, NJ, John Kukla-KDFW/Dallas, Dan Whitford-WTTW/Chicago, Tom Moore-Kalt Productions/LA, Synda Kollman-Charter Marketing Group/Boca Raton, FL

Today’s Trivia Question
Why did Dwight fire Jim and Pam on the season finale of The Office (2005-2013)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

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Check out more jobs in Cynopsis Classifieds »
Job of the day
Newsmax Media

Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE


GLASS ENTERTAINMENT GRP/PHILA, PA: Seeking full-time, in-house legal counsel. Must have min 5yrs of legal exp with 3 yrs of entertainment law exp. Responsibilities include overseeing all legal matters, working directly with the management team on all business legal affairs, as well as tracking and completing all contracts with networks, talent and clients. Full Info HERE (9/4)

FUTURE TODAY INC/CHICAGO, LA, NYC: Seeking salespeople to represent our CTV portfolio spanning kids/family, entertainment and lifestyle content. Ideal candidate will have exp within Retail, Insurance, and/or CPG verticals as well as existing relationships with major agencies. Minne relationships are essential for the IL role. Full info HERE. (9/1)

NBCUNIVERSAL/NY, NY: Seeking an individual who is looking for the opportunity to learn and grow in an exciting, evolving research environment supporting ELG Research team. Min 2 yrs exp in research, advertising, or media outlet. Prefer exp at a cable network. Full info HERE (8/28)

TWIN CITIES PBS/ST. PAUL, MN: New, FT position, that will design and implement a holistic and enterprise-wide inclusion, diversity, equity, and accessibility (IDEA) strategy into all of our programs and business initiatives. Min 10ys exp in IDEA in a nonprofit, educ and/or media preferred. Full info HERE. (8/28)

GLASS ENTERTAINMENT GRP/Phila, PA: Seeking motivated, self-starter to join our podcast team. This individual will be responsible for securing ad campaigns across our slate of podcasts. Must have podcast, audio or digital ad sales experience. Full info HERE (8/28)

A+E/NY: Support Int’l, Corp Dev and Corp Divisions, incl domestic & int’l mergers & acquisitions and general corp matters in addition to support of relationships with int’l channel partners & int’l content sales. YOU NEED: JD, min 7 yrs legal exp at a major law firm or in-house counsel at a media company, exp in an active M&A practice, content licensing exp & strong negotiation & drafting skills. Full info HERE (8/27)

Magnolia/New York, Knoxville, Austin: CD w/a strong eye to oversee dev of original programming for Magnolia partnering with Chip & Joanna Gaines. Build new talent and concepts across varying platforms. 7+ yrs network/production exp req’d. Full info HERE (8/27)

Newsmax Media/Washington D.C.: Seeking proven on-air reporter, in possession of an already-developed contact list, including many “who’s who” leaders in Congress, and related government agencies. Min 3 yrs exp with outstanding writing/production skills. Full info HERE (8/26)

Newsmax Media/NYC:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (8/26)

Newsmax Media/NYC: Responsible for designing and building prime time show, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (8/26)

Newsmax Media/NYC: Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (8/25)

Newsmax Media/NYC: Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (8/25)

Newsmax Media/NYC:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (8/25)

ABC: Holey Moley, To Tell the Truth, The Republican National Convention
CBS: Love Island [p], The Republican National Convention
CW: Whose Line Is It Anyway?, Whose Line Is It Anyway?, Penn & Teller: Fool Us
FOX: The King’s Speech
NBC: American Ninja Warrior, The Republican National Convention
PBS: PBS NewsHour Convention Coverage
Telemundo: Exatlon Estados Unidos, Cennet, Enemigo Intimo
Univision: La Rosa de Guadelupe, Medicos, Linea de Vida, Como Tu No Hay


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