08/11/21: Marcus Lemonis aims to profit from “Let’s Make a Deal”


Cynopsis Medias First Morning Read


Wednesday August 11, 2021

Today’s Premieres
ABC: Superstar at 10p
CNBC: Money Court at 10p
Discovery: Josh Gates Tonight at 9p
Disney+: What If…?, Disney Presents Goofy in How to at Stay Home
MTV: The Challenge at 8p, MTV Cribs at 9:30p
Netflix: Bake Squad

Today’s Finales
BET: The Encore at 10p
FXX: Dave at 10p


Dominion Voting Systems filed defamation lawsuits against Newsmax and One America News Network for spreading election fraud conspiracy theories that involved rigged voting machines. “The defendants in today’s filings recklessly disregarded the truth when they spread lies in November and continue to do so today,” said Dominion CEO John Poulos. “The defendants named show no remorse, nor any sign they intend to stop spreading disinformation. This barrage of lies by the Defendants and others have caused — and continue to cause — severe damage to our company, customers, and employees.” In March, Dominion sued Fox News for $1.6 billion on similar grounds, which FNC is seeking to have dismissed.

Responding to the Dominion filing, Newsmax said in its coverage of the 2020 Presidential elections, “Newsmax simply reported on allegations made by well-known public figures, including the President, his advisors and members of Congress,” and called the lawsuit “a clear attempt to squelch such reporting and undermine a free press.”

While the pandemic-delayed Tokyo Olympics delivered the smallest audience since 1988, with an average 15.5 million viewers for primetime broadcasts, they were still profitable, reported NBCUniversal. Ad sales topped $1.2 billion, and the Games logged 5.5 billion minutes across digital and social platforms. “Despite being thrown a series of curveballs over the last 18 months, the power of the Olympics delivered to audiences across the various platforms of NBCU has proven itself unequaled,” said Pete Bevacqua, Chairman of NBC Sports. “The pandemic fundamentally altered virtually every aspect of these Games, but our team pivoted, and reimagined, in the midst of showcasing history-making performances across 41 sports.”

Former MSNBC anchor Kasie Hunt will host a daily show on CNN+, the streamer slated to launch in 1Q22. Hunt’s beat also includes covering breaking and national news for CNN, a job she starts September 7.

PBS shared major new DEI initiatives during the TCA Summer Press Tour. PBS will require producers to provide their own DEI plan at the proposal stage and for all new agreements, series renewals and direct to PBS programs. PBS Digital Studios announced today that PBS TERRA, its science-themed hub on YouTube, will launch a new slate of STEM content with support from the US National Science Foundation’s Advancing Informal STEM Learning program. The $2.5 million grant will support a PBS initiative to create STEM-related, short-form videos and conduct follow-up research to better understand how and why these videos attract underrepresented groups.

Stay Ahead of the Fast-Moving Market of Esports
Esports Business Summit | October 18-20, 2021| Caesars Palace, Las Vegas

If you’re an executive who needs the insider information and smart research that only EBS can provide, our speaking faculty of big-name brands, agencies, publishers, media, leagues, and teams are the quickest road to get you there.



HBO has renewed100 Foot Wave” for a second season. The docuseries will continue to follow surfers profiled in the six-episode first season as they search for the biggest wave in the world. The final two episodes of season one debut August 15 and 22.

Also coming back for a second round is HBO’s “The White Lotus. The social satire will move from Hawaii and follow a different group of vacationers

Docu-series “High on the Hog”: How African American Cuisine Transformed America” was renewed for season two on Netflix. The streamer is also welcoming back animated series “Kid Cosmic” for seasons two and three.

Entrepreneur Marcus Lemonis (“The Profit”) and producer Nancy Glass and her Glass Entertainment Group have partnered in the acquisition of “Let’s Make A Deal.” The pair have retained the IP and all assets from Hatos-Hall Productions and brought in Sharon Hall as a consultant. The purchase includes the rights to other game formats that will be rebooted and relaunched.

“‘Let’s Make a Deal’ is so much more than a game show….I love that it gives people the opportunity to be creative, think strategically, and make deals to win some really great prizes,” said Lemonis, who has also partnered with Glass for podcast “One Hundred Percent with Marcus Lemonis” and new format “The Renovator” for HGTV. “I’m also very excited to be working alongside two powerful and successful women in entertainment. How could this not be a great deal for me.”

Lifetime ordered a remake of 1997 hazing film “Dying to Belong,” starring Shannen Doherty (“Beverly Hills, 90210”), Favour Onwuka (“Supergirl”) and Jenika Rose (“iZombie”). As part of Lifetime’s commitment to hiring women in key production roles, Pink Buffalo Films is producing with Wishing Floor Films with Danielle von Zerneck (“The Christmas Set Up”), daughter of Frank von Zerneck, a producer on the original film, executive producing.

“The Great American Recipe,” a cooking competition that celebrates the multiculturalism that makes American food unique, is headed to PBS in summer 2022. The eight-part series will give home cooks from different regions of the country the opportunity to showcase their signature dishes.

A new animated series from Fred Rogers Productions, “Alma’s Way,” will premiere Monday, October 4 on PBS Kids. The series is created by Sonia Manzano, who as Maria on “Sesame Street” broke ground as one of the first Latino characters on national TV.

Casting notes: Judith Light (“Transparent”) will join Courteney Cox, Greg Kinnear and Mira Sorvino in Starz horror comedy “Shining Vale,” from Jeff Astroff (“Trial & Error”) and Sharon Horgan (“Divorce”)…Daniel Sunjata (“Power Book II: Ghost”) landed a lead role opposite Michelle Monaghan and Matt Bomer in Netflix limited series “Echoes.”


TV One’s “Uncensored” is back for a new season Sunday, August 29 at 10p. This go-round, the docu-series explores the private lives of producer Swizz Beatz, actress-singer Loretta Devine, standup comedian-actor Tommy Davidson, vocalist BeBe Winans, comedian-actress Kym Whitley and more.

Season eight of PBS’ “Finding Your Roots with Henry Louis Gates, Jr.” makes its debut in January 2022. Among the guests will be Amy Carlson (“Blue Bloods”), Terry Crews (“Brooklyn Nine-Nine”), Tony Danza, Kathryn Hahn (“Wandavision”), Rebecca Hall (“Vicky Cristina Barcelona”), Nathan Lane, John Leguizamo, Lee Daniels (“Empire”), restaurateur David Chang; and activists Brittany Packnett Cunningham and Anita Hill, among others.

Nat Geo’s “Life Below Zero” is back Monday, September 6 at 8p, followed by a new season of “Life Below Zero: Next Generation.”

“Fena: Pirate Princess” heads ashore Saturday, August 14. The original series premieres on Adult Swim and Crunchyroll Saturday, August 14.

Showtime’s “Gossip,” delving into the world of tabloid reporting, launches Sunday, August 22 at 8p. The docu-series is directed by Jenny Carchman (“The Fourth Estate”).


Hallmark’s Fall Harvest event kicks off with “Roadhouse Romance” on Saturday, September 11 at 9p, followed by weekly premieres of new romances through Saturday, October 16. Hallmark’s Movies & Mysteries launches new originals starting Sunday, September 12 at 9p with “Redemption in Cherry Springs.”


Google is taking action to protect young users. Ad targeting based on the age, gender or interests of people under 18 will be blocked, and Google is turning off its data-tracking “location history” option for users under the age of 18 and adding filters promoting safe searching for all minors. YouTube plans to change the default upload setting to private for 13-to-17-year-olds, making videos viewable only by the user and people they authorize.

Integral Ad Science has acquired Publica, the CTV advertising platform, in a cash and stock transaction valued at $220 million. “CTV viewership and programmatic advertising have skyrocketed, and by acquiring Publica we’re accelerating our growth to offer publishers the tools to capitalize on this opportunity,” said Lisa Utzschneider, CEO, IAS. “Advanced data and technology will fuel the future of addressable CTV advertising.”


NBCUniversal Telemundo Enterprises has created a new Hispanic Streaming business division exclusively dedicated to charging the growth of Latinos on Peacock and across Telemundo and NBCUniversal streaming platforms. The content slate will include 50+ projects at launch. Romina Rosado has been named EVP and General Manager, Hispanic Streaming, to lead the new division. “Today, 1 in 4 Americans under the age of 35 is Hispanic, and they are voracious content consumers across languages and across platforms,” said Rosado. “NBCUniversal, powered by Telemundo, is the only media company that can connect at scale on every screen with these 200%ers – Latinos who are 100% Latino and 100% American.” Most recently, Rosado was EVP, Entertainment & Content Strategy for NBCUniversal Telemundo Enterprises

Sinking Ship Entertainment has struck streaming deals making preschool series “Chirp” and factual series “My Home, My Life” and “Giver” available through the Kids & Family experience on The Roku Channel in the US and UK, and “Chirp” on Oznoz in the US.

XUMO has expanded its line-up of programs featured on the Free Kids TV channel. The launch coincides with XUMO’s Kids Week, a week-long curation of XUMO shows running through August 16. The Free Kids channel provides a rotation of over 65 kid-focused series.

FilmRise has acquired the digital distribution rights to over 300 titles from the Maverick Entertainment library. The deal gives the FilmRise Streaming Network AVOD, including FAST rights, in both the US and Canada.

A modern omnichannel marketing strategy can set up touch points across TV, radio, web, and out of home, but must start and end with the phone, says Dan Greenberg, Co-Founder and President of Sharethrough. You’ll find Greenberg’s take on who the winners of TV’s next chapter will be, in Cynsiders.

Game & Fish Magazine has teamed with Outdoor Sportsman Group’s multi-platform media outlets to present Gear Up & Hunt sweepstakes throughout August. Content including gear reviews, tips and season prep are available, as well as the sweepstakes.

Electric Entertainment has acquired four specials from standup comedy destination, The Laugh Factory. Episodes included in the deal are “The Factory Specials: Jackie Fabulous,” “The Factory Specials: Johnny Sanchez,” “The Factory Specials: Ron Pearson” and “The Factory Specials: Brett Riley.”


Music video network Vevo has launched its first ad-supported linear TV channel in Australia, Vevo Pop, through a partnership with Samsung TV Plus. “This is an exciting launch for Vevo, as we continue to grow and diversify our CTV network in Australia, going beyond a purely on-demand app offering,” said Steve Sos, Managing Director, Australia and New Zealand, Vevo.

Mastiff Sweden, a Banijay company, will produce a local version of “All Against 1” for SVT, under the title “1 mot Sverige.” All Against 1 pits a contestant against the nation, with viewers sly trying to predict the outcome of outlandish experiments via a fully integrated app, created and managed by Banijay Nordic Mobile.


Never has access to information been more important. Thanks 2020!

That’s why Cynopsis is unveiling the Resource Center – an online asset for media execs looking for the latest in tech, streaming, network offerings, and tools to support their business initiatives.




With the Tokyo Olympics in full swing, in anticipation of lower numbers many shows were re-titled as specials, so their week’s ratings would not be included in their full season averages. The re-named “Jeopardy-Olym” (4.4 Live+SD day national Nielsen rating, down 6% from the week before) featured the guest-host LeVar Burton, and earned the week’s second biggest rating of any syndicated program.

Broadcast Nielsen Top 10 M-F Syndicated Strip Series for the week of July 26 ranked in order by HH Rtg
Family Feud (CMV) 5.2 AA
Jeopardy (CMV) 4.4 AA
Judge Judy (CMV) 4.3 AA
Wheel of Fortune (CMV) 3.9 AA
The Big Bang Theory (WB) 2.2 AA
Inside Edition (CMV) 1.9 AA
Entertainment Tonight (CMV) 1.8 AA
Last Man Standing (DAD) 1.5 AA
Live With Kelly and Ryan (DAD) 1.4 AA
Hot Bench (CMV) 1.4 AA

Basic Cable P2+ Rankings for the week of July 26
Prime Time

P2+ (000)
Fox News: 2095
USA: 1245
MSNBC: 1041
HGTV: 979
Total Day
P2+ (000)
Fox News: 1193
MSNBC: 675
USA: 673
HGTV: 580
CNN: 528
Source: Nielsen Live+SD

Broadcast Nielsen Ratings for Monday, August 2
Show, P2+ 000s, (A18-49)
ABC: The Bachelorette 6.56 (1.1)
CBS: The Neighborhood 3.10 (0.4), Bob Hearts Abishola 2.69 (0.3), Young Sheldon 2.46 (0.3), United States of Al 2.10 (0.3), NCIS: Los Angeles 1.87 (0.2)
CW: Roswell, New Mexico 0.68 (0.1), The Republic of Sarah 0.34 (0.1)
FOX: Hell’s Kitchen 2.36 (0.6), HouseBroken 0.95 (0.3), Duncanville 0.68 (0.2)
ION: NCIS: LA 1.15 (0.2), NCIS: LA 1.22 (0.2), NCIS: LA 0.95 (0.2)
NBC: American Ninja Warrior 3.29 (0.5), The Wall 2.43 (0.5)
Telemundo: Exatlon Estados Unidos 0.96 (0.3), Hercal: Amor e Venganza 1.22 (0.3), Café con Aroma de Mujer 0.88 (0.3)
Source: Nielsen, live + same day time period averages


Fonda Anita has been named EVP of Production at dick clark productions. Anita most recently served as VP of Production for Tentpoles, Events, Music & Specials for ViacomCBS.

Jason DeMarco has taken on a newly expanded role, joining Warner Bros. Animation and Cartoon Network Studios as SVP, Anime and Action Series/Longform. DeMarco will also continue his role at Adult Swim as SVP, Head of Anime and Action Series.

Cecilia Loving will join PBS as SVP of Diversity, Equity and Inclusion. Loving comes to PBS from the New York City Fire Department, where she served as Deputy Commissioner, Chief Diversity and Inclusion Officer.

Kerry Kennedy has been promoted to EVP, Business Affairs, ABC Entertainment and Walt Disney Television Unscripted. Kennedy was previously SVP and Head of Business Affairs for the network as well as its cable operations.


Actor Alex Cord died August 9. He was 88. Among numerous television roles, Cord played Archangel on “Airwolf.”

This Day in History
1866 – The world’s first roller rink opened, in Newport, RI.

Answer to Our Last Trivia Question
What kind of store did Howard Cunningham own on “Happy Days” (1974-84)? A hardware store. Kudos to: David Rubinsohn-American Public Television/Boston; Kerri Berney/NYC; Dave Martinez-Electus/NYC; Suzanne Semilof-Meredith Corp./NYC; Aaron Pacquette-AccelerateSG/Fort Worth, TX; Dan Whitford-WTTW/Chicago;
Cathy Korda/Honolulu; Kyle Krebs-CBS42/Birmingham, AL; Andy Pittman-TAMU/College Station, TX; John Kukla-KDFW/Dallas; Eric Litt-Nexstar/Chicago; Kevin Cirrito-Opportunity Media/LA; Kerri Huyck/Kennewick, WA; Beth Tallent-TallentPR/Nashville; Sally Sluss-Spectrum Reach/St. Louis, MO; Dave Kass-Frosch Entertainment Travel; Frank Nicotero-Sherman Oaks, CA; Dale Warshaw-KMSB/Tucson; Luke Watson-Entertaining Concepts/LA; Cherie Wall-Sandbox Entertainment/Nashville; Sandra Mueller-KTLA/LA

Today’s Trivia Question
No Googling Week: Who played Aristotle Onassis in 1988 made-for-TV movie “Onassis: The Richest Man in the World”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

MARATHON VENTURES/EAST COAST NYC/WHITE PLAINS (REMOTE): Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (8/24)

Key strategic advisor to the Exec Leadership Team, and has oversight for all HR, D&I and Admin Policies and Programs for the business. BA Degree in a related field, Entertainment or Media experience, and 20 yrs. HR experience with 10 yrs. in an HR leadership capacity required. An advanced degree & experience leading admin services highly desirable. Full info HERE (8/21)

Work with the inventory and sales teams to help maximize the use of Commercial Inventory. Identify premium program opportunities and create packages to monetize high rated inventory and generate and distribute inventory reports. Bachelor’s degree or 2+ years of Network ad sales or media buying experience and proficient in Microsoft Excel required. Full info HERE (8/20)

REELZ/NYC OR ALBUQUERQUE, NM: Manages the Program Log construction editing process, copy instructions & the playlist delivery to Master Control. Work w/Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy & accountability required. Wide Orbit Network experience a plus. Full info HERE (8/20)

Create integrated marketing plans for the region and execute based on the plans. Identify, develop and manage all aspects of sponsorships, community events, talent appearances and other community involvement and outreach. 5-7 years marketing experience required and familiarity with News and Politics preferred. Full info HERE (8/19)

Work with regional teams to manage marketing campaigns from requirements gathering through post campaign analysis & documentation of learnings. Manage agencies (creative and media). Leverage best practices in digital marketing space, consistently using learnings to elevate campaign strategies & performance. 4-6 years Marketing experience required. Full info HERE (8/19)

ALTICE USA/OAKLAND, NJ: Meet with local businesses & key decision makers to determine their needs. Develop & recommend advertising strategies utilizing our suite of media & online solutions. Manage client accounts—from proposal to production to campaign activation & collections. Proven track record of closing sales & ability to build and maintain a strong sales funnel req. Full info HERE (8/19)


1+ yrs. w/social media content editing exp. is a plus, communicating, scheduling, curating content, engaging, community and implementation coordination, creating weekly social media status reports, asst w/content strategy calendar, source clips, writing copy, scheduling, team player w/strong attention to detail and strong time management. Full info HERE (8/19)

BLOOMBERG MEDIA/MIAMI FL: Digitally savvy business sales person to help drive the growth of Bloomberg Media Distribution. Seeking an Account Manager who can leverage our broad portfolio of multi-platform media assets and create new opportunities with key accounts while driving new revenue streams through licensing, syndication, business development & strategic partnerships. Full info HERE (8/19)

Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/19)


Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/18)

GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/18)

GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/18)

Drive sales to new clients and engage with leaders at Fortune 500 brands to understand their needs and our value. Develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. 7+ yrs of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries required. Full info HERE (8/17)

FANDOM/NYC or LOS ANGELES: Build our external brand through securing press coverage in the B2B space. Daily pitching and regular cadence of secured press coverage in B2B space and develop and maintain a comprehensive database of industry conferences and awards. 6+ years in a communications function at a global entertainment company required. Full info HERE (8/17)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/17)

EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/16)


Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/16)


Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/16)


Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/16)


Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Great fixed salary, upside and healthcare benefits. Full info HERE (8/16)


Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (8/15)


Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (8/15)


Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (8/15)


Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (8/14)


Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (8/14)


The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (8/13)

ABC: Press Your Luck, The $100,000 Pyramid, Superstar [p]
CBS: Big Brother, Love Island, S.W.A.T.
CW: Riverdale, Into the Dark
FOX: MasterChef, HouseBroken, Duncanville
NBC: America’s Got Talent, Family Game Fight!, Chicago P.D.
PBS: Nature, NOVA, Secrets of the Dead
Telemundo: Exatlon Estados Unidos, Hercal: Amor e Venganza, Café con Aroma de Mujer
Univision: Disenando Tu Amor, Si Nos Dejan, La Hija Del Embajador



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