08/03/21: Reese Witherspoon says Hello to a new deal


Cynopsis Medias First Morning Read


Tuesday August 3, 2021

Today’s Premieres
HBO: Obama: In Pursuit of a More Perfect Union at 9p

Today’s Finales
A&E: America’s Top Dog at 9p
OWN: The Haves and the Have Nots at 8p


Hello Blackstone: Reese Witherspoon’s media company Hello Sunshine has been sold to a firm backed by private equity behemoth Blackstone Group. Blackstone is assembling a new media venture to be run by former Walt Disney Co. executives Kevin Mayer and Tom Staggs, and Hello Sunshine is its first acquisition. Witherspoon and Hello Sunshine CEO Sarah Harden will join the board of the as-yet-unnamed company and will continue to operate Hello Sunshine as part of the deal, for which terms were not disclosed. The Wall Street Journal, which valued the Hello Sunshine deal at $900 million, reported Blackstone is spending more than $500 million in cash to purchase shares from existing Hello Sunshine investors, including AT&T and Emerson Collective.

AT&T completed its spinoff of DirecTV into a new entity that’s partially owned by private equity firm TPG and whose financials will no longer be included on the AT&T balance sheet. AT&T is receiving $7.8 billion in cash in the transaction.

A bipartisan group of 22 members of the House of Representatives sent a letter to Twitter chief Jack Dorsey demanding the social network address the “ongoing problem” of music copyright infringement, and Twitter’s refusal to address the issue. “Creative content drives engagement on Twitter, yet unlike numerous other platforms, Twitter has not acquired licenses necessary to ensure that all creators are properly compensated for use of their works,” the letter reads in part. “Given the pervasiveness of this issue, we would like to have a better understanding of how Twitter intends to effectively address these concerns.” The delegation, led by Rep. Kelly Armstrong (R-ND) and Hakeem Jeffries (D-NY), requests a response by August 27.

Netflix’s “Selena: The Series,” Starz’s “Vida” and FX’s “Pose” are up for Imagen Awards, nominees for which are determined by an independent panel of entertainment industry executives and Latino community leaders.

Esports Business Summit is where the entire esports ecosystem goes to connect, inspire, and learn from each other. Join us this October 18-20, and hear sessions like Esports and Social Impact: How Video Games Are Changing the World with Zach Wigal, Founder of Gamers Outreach. Lock in our lowest ticket rates — register today!

Amazon Studios’ “Lord of The Rings” TV series will premiere Friday, September 2, 2022. The studio dropped a first image of the show, new eps of which will debut weekly on Prime Video in more than 240 territories and countries. Developed by J.D. Payne and Patrick McKay, the series is set thousands of years before the action of “The Lord of the Rings” films, and the novels by J.R.R. Tolkien on which they were based, and brings to the screen for the first time Tolkien’s Second Age of Middle-earth’s history.

Kathy Griffin has been diagnosed with lung cancer and underwent surgery yesterday to have half of her left lung removed. Griffin shared the news prior to her procedure with fans on Twitter, where she also assured: “I’m gonna be just fine.”

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Alex Gibney is onboard to exec-produce MGM and Tadmor Entertainment’s limited series about judo champions Saeid Mollaei and Sagi Muki. American-Iranian writer Cyrus Nowrasteh (“The Stoning of Soraya M”) will pen the script; Gibney and his Jigsaw Productions colleague Kevin Plunkett will serve as an exec producer.

Also at MGM TV, the company optioned Wednesday Martin memoir “Primates of Park Avenue” to develop as a television series with Yahlin Chang (“The Handmaid’s Tale”) set to write the series adaptation. The book, somewhere between pop culture and anthropology, examines the competitive, privileged world of motherhood on NY’s Upper East Side. Former MGM film boss Jonathan Glickman will exec-produce via his Glickmania Productions, along with Martin.

That Big TV Virtual Conference this September has three jam-packed afternoons of fresh perspectives and new tools to meet the radically evolving media ecosystem challenges, with sessions like Where the Dollars Will Flow in 2022 featuring executives from Dentsu, Havas Media, & Group M! So, secure your virtual pass now.

“Insecure” showrunner Prentice Penny inked a multiyear overall deal with Disney General Entertainment’s Onyx Collective through which he and his A Penny For Your Thoughts Entertainment company will develop and produce projects for all Disney platforms, including Hulu.

While we’re in the Disney family, “The Mighty Ducks: Game Changers” will be back for a second season on Disney+. The streamer picked up another go-round of the hockey-centric follow-up series starring Lauren Graham, Brady Noon and Emilio Estevez, who reprises his role from the 1992 movie and its sequels.

Aubrey Plaza will topline and produce “Olga Dies Dreaming,” Hulu’s one-hour drama pilot based on the Xochitl Gonzalez novel. The story of a Nuyorican brother and sister from a gentrifying Brooklyn neighborhood will be penned by Gonzalez and directed by Alfonso Gomez-Rejon.

“The Chi” will have a fifth season on Showtime. The coming-of-age story centered on a group of residents on the South Side of Chicago, created and exec-produced by Lena Waithe (“Twenties”) and exec-produced by Common (“Selma”), will be back for a new run in 2022.

California’s Sunset Studios is spreading its wings to the UK’s Hertfordshire region. The new $1 billion film and television studio complex is an expansion of institutional investment firm Blackstone and real estate outfit Hudson Pacific Properties’ LA studio, which has housed shoots including “La La Land” and “Fresh Prince of Bel Air.”

Apple Studios’ Will Smith-starring runaway slave drama “Emancipation” is suspending filming following a small number of positive Covid tests on set in Louisiana.


Disney+ will release season 2 of “Short Circuit Experimental Films” on August Wednesday, August 4, followed by the new, hand-drawn “Disney Presents Goofy in How to Stay at Home” trio of shorts on Wednesday, August 11.

CNBC’s “The Profit” returns for season 8 on Tuesday, August 10 at 10p. Serial entrepreneur and investor Marcus Lemonis will once again put his money on the line to help small businesses facing unique challenges.

“Messyness” debuts Monday, August 23 at 7p on MTV, which just celebrated the big 4-0. Lined up to join “master of messy” Nicole “Snooki” Polizzi at debut are Tori Spelling, Olympic medalist Adam Rippon and comedian Teddy Ray.

Telemundo is launching dance reality competition series “Asi Se Baila’” in September. The series, which will reature 10 celebrity couples showing off their best moves, on and off the dance floor, aims to bring together the best of Latin music, dance and talent.


Preschool series “Chuggington: Tails From the Rails” will debut animated special “Celebrate Chuggington” on Monday, August 9, at 8a on Disney Junior. The special highlights the “Let’s Train Together” theme.

ESPN is enlisting six former LaLiga players to headline its coverage of LaLiga Santander in the US, beginning Friday, August 13, when the 2021-22 season kicks off. ESPN+ will carry all 380 LaLiga matches live in English and Spanish. The commentators are: Luis Garcia, Steve McManaman, Pablo Zabaleta, Diego Forlan, Mario Kempes, and Hugo Sanchez.

Netflix dropped a trailer for the fifth and final season of “Money Heist” (“La Casa De Papel”), which returns in two installments—September 3 and December 3. The action resumes with the gang, who’ve been shut in the Bank of Spain for more than 100 hours, plotting their next moves.


Online videogame Fortnite is partnering with Ariana Grande for “Rift Tour,” a concert series that will run August 6-8 and feature five in-game shows. The event is being teased as a “musical experience” with a special playlist and playable character inspired by Grande.

Twitter is staging a competitionfor computer researchers and hackers to identify biases in its image-cropping algorithm. The move comes after researchers discovered its algorithm tended to exclude Black people and men.

YouTube blocked Sky News Australia from uploading content for seven days after the channel violated its medical misinformation policies by posting numerous videos that denied the existence of Covid-19. Some content also encouraged people to use hydroxychloroquine or ivermectin.

Mobile game publisher Netmarble Corp. entered a share purchase agreement for the acquisition of SpinX Games, a company in the social casino space. Netmarble will acquire 100 percent of shares of SpinX Gamesf for $2.19 billion.


FETV, home of wholesome and inspirational content, has joined the Frndly TV lineup. “FETV and Frndly are a fantastic fit,” said FETV President and CEO Drew Sumrall. “Our family-friendly entertainment perfectly matches Frndly’s market positioning.”

Wurl is distributing and providing monetization services for Hollywire, the global celebrity news channel that includes Bollywood news coverage, celebrity interviews and red carpet event coverage on Samsung TV Plus India, which launched July 28.


“Days Of Our Lives: Beyond Salem,” Peacock’s limited series spawned by the NBC soap, added “Days of Our Lives” alums Thaoo Penghlis, Leann Hunley, Christie Clark and Austin Peck to the cast… J.R. Villarreal (“Akeela and the Bee”) landed the role in Disney Channel’s new live-action comedy series “Ultra Violet & Black Scorpion.”

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The sophomore season of HGTV’s “Celebrity IOU” averaged a 0.77 L3 rating among A25-54 and a 0.99 L3 rating among W25-54–an 80 percent and 82 percent, respectively, increase over the prior six weeks. The series, which aired in the Monday 9-10p timeslot, also garnered a 0.84 L3 rating among upscale A25-54, a 71 percent lift over the previous six weeks.

Broadcast Nielsen Ratings for Friday, July 30
Show, P2+ 000s, (A18-49)
ABC: “Shark Tank” 2.14 (0.3), “20/20” 2.32 (0.3),
CBS: “Secret Celebrity Rennovation” 2.06 (0.2), “Love Island” 1.44 (0.3), “Bull” 1.79 (0.2)
CW: “Burden of Truth” 0.63 (0.1),“Dynasty” 0.59 (0.1)
ION: “Hawaii Five-0” 1.18 (0.1), “Hawaii Five-0” 1.25 (0.1), “Blue Bloods” 1.66 (0.2)
FOX: “WWE Friday Night Smackdown” 1.91 (0.5)
NBC: “Tokyo Summer Olympics 10.52 (2.3)
Telemundo: “Exatlon” 0.93 (0.3), “Hercal: Armor y Venganza 1.18 (0.3), “Cafe Aroma du Mujer” 0.79 (0.3)
Univision: “PJ Takeover” 1.36 (0.4), “Premios Juventud” 1.95 (0.7)
Source: Nielsen live + same day time period averages


Noel Clarke officially exitedhis production company Unstoppable Film and TV, following multiple sexual misconduct and bullying allegations. Co-founder Jason Maza has also left the company, which is backed by All3Media.


Alvin Ing, the Asian American actor who appeared on Broadway and in multiple TV series, died July 31. He was 89. Born in Honolulu, Ing counted numerous television credits beginning with a 1974-75 recurring stint on daytime drama “The Doctors” and including the 1976 presentation of “Pacific Overtures.” He also appeared on “Fantasy Island,” “Charlie’s Angels,” “Benson,” “Dallas,” “Falcon Crest,” “Agents of S.H.I.E.L.D.” and the “Hawaii Five-0” reboot.

Voice actress Thea White, who voiced Muriel Bagge on television series “Courage the Cowardly Dog,” died of complications from surgery related to liver cancer last week. She was 81. White studied acting at the Royal Academy of Dramatic Arts and the American Theatre Wing; early in her career she served as personal assistant to Marlene Dietrich while Dietrich was touring Australia.

This Day in History
1949 – The NBA was formed. The league was formed by the merger between the Basketball Association of America and the National Basketball League.

Answer to Our Last Trivia Question
On which series was Zac Efron a series regular before gaining pop stardom status on “High School Musical”? “Summerland.” Kudos to: Gerry Bixenspan-TV Marketing Inc./NY; Jamie Cristello-Rhythm & Grace Productions/NY; Jessica Jiang-Fox/NY; Charles Lore/NY; Megan Wordsworth-INSP/Charlotte, NC; Andy Pittman-TAMU/College Station, TX; David Garber-Loyola Marymount University/Playa Vista, CA; Tom Moore-Kalt Productions/LA; Lisa Morse-Lopez-Sinclair Broadcasting/Fresno, CA; Susan Nessanbaum- Goldberg-M and S Entertainment /LA; David Westberg-SAG*AFTRA Credit Union/Burbank

Today’s Trivia Question
Which late-‘70s series spinoff aired for seven years, three more than the show from which it originated? Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

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Editorial Director
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Division President
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Roberta Caploe

Executive Director of Sales
Albert Nassour
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Job of the day

Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/19)


Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/16)

GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/15)

GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/15)

Drive sales to new clients and engage with leaders at Fortune 500 brands to understand their needs and our value. Develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. 7+ yrs of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries required. Full info HERE (8/14)

FANDOM/NYC or LOS ANGELES: Build our external brand through securing press coverage in the B2B space. Daily pitching and regular cadence of secured press coverage in B2B space and develop and maintain a comprehensive database of industry conferences and awards. 6+ years in a communications function at a global entertainment company required. Full info HERE (8/13)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/13)

EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/12)



Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/11)


Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/11)


Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/11)


Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Proven experience as an Account Executive required. Full info HERE (8/11)

Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (8/9)

Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (8/9)



Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (8/9)


Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (8/8)



Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (8/8)



The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (8/7)

Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (8/6)

Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (8/6)

Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (8/6)

WNET/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 3+yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of web & soc analytics, SEO & exp mging multiplat campaigns; Full info/apply HERE (8/6)

ABC: The Goldbergs, Home Economics, The Conners, Black-ish, To Tell the Truth
CBS: NCIS, Love Island, FBI: Most Wanted
CW: Penn & Teller: Fool Us, Superman & Lois
FOX: Lego Masters
NBC: 2020 Tokyo Olympics
PBS: Finding Your Roots With Henry Louis Gates Jr., Jesse Owens: American Experience, American Experience
Telemundo: Exatlon Estados Unidos, Hercai: Amor y Venganza, Cafe con Aroma de Mujer
Univision: Disenando Tu Amor, Si Nos Dejan, La Hija del Embajador



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