07/31/14: Netflix and AT+T ramp up streaming speed, The Activia and Shakira ad hit major milestone, Paramount Digital and Elizabeth Banks working on digital series



CYNOPSISDIGITAL
07.31.14

Good morning. It’s Thursday, July 31, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Netflix is speeding up its streaming service, thanks to a deal made with AT+T yesterday. "We reached an interconnect agreement with Netflix in May and since then have been working together to provision additional interconnect capacity to improve the viewing experience for our mutual subscribers,” an AT&T spokeswoman said in a statement to Mashable. "We’re now beginning to turn up the connections, a process that should be complete in the coming days." Netflix holds similar agreements with Comcast and Verizon.
 
Paramount Digital Entertainment
and actress Elizabeth Banks are teaming up to create a new digital comedy series, called Resident Advisors. Banks and Pitch Perfect’s Max Handelman will produce the series starring Ryan Hansen (Two Broke Girls), Jamie Chung (Sin City: A Dame to Kill For), Andrew Bachelor (House of Lies) and others. The show will revolve around a college dorm and their resident advisors. Paramount has not yet chosen a distributor.
 
Web video destination Dailymotion announced syndication deals with AOL, Complex Media, DECA, Maker Studios and Whalerock Industries as well as with online cooking show Epic Meal Time and action sports channel Network A. Complex Media will syndicate more than 20 of its shows to the platform, and Network A will provide Garage Tours, Drift Garage and Tuerck’d. Dailymotion reaches 120 million unique visitors a month. 
 

 
CONTENT MEDIA

 
Netflix’s upcoming comedy, Grace and Frankie, landed two new additions to the cast: Brooklyn Decker and Ethan Embry. Decker has appeared in The League and Embry is known for his role in Once Upon Time. They join an impressive group including Jane Fonda, Lily Tomlin, and Martin Sheen. The series will debut in 2015.
 
YouTube’s top ten most-viewed trailers for Q2 have been released. The videos racked up a total of 98 million views, which were on average 1.43 minutes long. Note: These standings exclude the teaser for the movie adaptation of Fifty Shades of Grey, which is already one of the most-viewed trailers of the year, clocking in at 6.6 million views in the U.S and 5.9 million in the UK within 24 hours of its release.
Here’s the still-mighty-impressive list:
 
Rank/Trailer/ Views
1. Call of Duty: Advanced Warfare Reveal Trailer, 20.9 million
2. X-Men: Days of Future Past 20th Century Fox, 18.0 million
3. Mortal Kombat X Announce Trailer, 11.0 million
4. Orange Is The New Black Season 2 Official Trailer, 8.5 million
5. Dawn of the Planet of the Apes 20th Century Fox, 8.4 million
6. Gotham Fox Broadcasting, 8.0 million
7. Disney’s Cinderella Official Teaser Trailer, 7.5 million
8. The Interview Official Teaser Trailer, 6.0 million
9. Teenage Mutant Ninja Turtles Trailer No.2, 5.7 million
10. Hercules Trailer No. 2, 4.2 million
 
 

MOBILE GAMING + APPS
 

Instagram rolled out a new instant photo message app similar to Snapchat, called Bolt. The app launched in New Zealand, Singapore and South Africa earlier this week, and will soon make its way to U.S. users. Snapchat turned down a $3 billion offer from Facebook (Instagram’s owner) to buy them out earlier this year.
 


A CYNOPSIS MESSAGE


Cynopsis Digital Video Forum
August 6, 2014 | StumbleUpon Office | San Fran, CA
(Thank You to our Gold Sponsor – Sizmek)
Featured Sessions:
Digital Viewing Party: The Latest on Social TV
A Snapshot of the Digital Landscape
The Eyeballs: Media, Marketing & Measurement
The Powers Behind Digital Video: The Viewing Experience

REGISTER NOW!| SPONSORSHIP: MIKE FARINA| REGISTRATION: PETE ROMAS.


 
ADVERTISING
 

Move over, Darth Vader, Shakira’s spot for Activia just became the most shared ad of all time. The “La La La (Brazil 2014)” World Cup themed spot passed 5,375,756 shares, taking the previous titleholder’s place, VW’s 2011 “The Force” spot that premiered at the Super Bowl with 5,372,945 shares. “Music videos are by far the most shared type of content, so it’s no surprise that brands are now blurring the lines between traditional ads and music videos in order to get themselves seen and heard on social,” said social analytics company Unruly co-founder and COO Sarah Wood.
 
Marketers foresee native advertising as the future for all online advertising, but there’s a ways to go, according to a new study from marketing platform OneSpot and digital agency 614 Group. The survey showed that 69 percent of the 487 U.S. marketing professionals who participated believe it’s a valuable form of advertising, but 47 percent are dissatisfied with their own ability to target the right audience when it came to native advertising content.
 
http://www.mediapost.com/publications/article/231016/future-of-advertising-report-finds-22-of-markete.html
 
 

EXEC MOVES

 
Arsenal FX named Kira Karlstrom as Business Development Executive. Previously, she was a manager for the Live Events Division at Marvel Entertainment.
 
BBC.com hired Don George as Contributing Editor to the site’s travel vertical column “Words of Wanderlust,” Owen Gleiberman as Contributing Writer to the culture section and Luce Marcus as Contributing Writer to the Capital vertical.
 


A CYNOPSIS MESSAGE


2014 Cynopsis Digital Model D Awards
The Best in Online Video Content & Advertising

Entry Deadline: August 8, 2014
Late Submissions: August 15, 2014
Awards Event: November 13, 2014 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQ’s.


 
DIGITAL SPOTLIGHT OF THE DAY

 
It’s time to throwback Thursday (#TBT) to last year’s Model D Awards that awarded new business models, new content providers, new talent and the innovators of the digital space as a whole. This year, we’re going to be bigger and even more diverse, recognizing how far the industry has transformed in the last year since Cynopsis launched the awards. The ceremony will take place on Nov. 13 at the Grand Hyatt in New York City. Register here by the early deadline on August 8, or by the late deadline on August 15. First, check out the TBT to the 2013 finalists honored in the “Best Digital Television: channel, network, show and daily series” categories at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
07.31.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: PROMOTIONS PRODUCER/NBCU/NYC: Promo Producer with experience on a daily talk show. Write and produce daily topical promotions, sweeps spots, generic promos for The Meredith Vieira Show.  Apply here (8/7)

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JOB OPENING: PROMOTION COORD/iN DEMAND/NYC: Acquire, track & distribute promotional materials. Create logs. Bachelor’s Degree & 1 yr exp. Detail & follow-through essential. Apply: [email protected] (8/6)

JOB OPENING: DISTRIBUTION LEAD/ASIA TV USA/NYC: Resp for dev P’ships w/MSOs, neg agrs, dev & mng renewals/delivery of all sub rev apply: [email protected] (8/6)

JOB OPENING: ACT MGR AFFILIATE SALES/MLB NETWORK/SECAUCUS NJ: Mng corp and regional accts, devlp promo prog, maintn relationships w/mark/adsales contcts, heavy travel. Min 3 yrs exp in cable afflt sales/sports mktg. Resume to [email protected] (8/6)

JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Eye Mall Media/Los Angeles: OOH/Mobile Media Account Exec, 3+ years related sales experience strong focus on new accounts. High-energy, driven, goal-oriented. Full info/apply HERE (8/6)

JOB OPENING: RESEARCH MANAGER/Discovery/NY: Strategic mind to provide sales positioning rsrch for Discovery Channel/other ntwrks. Create sales materials/positioning pieces to highlight success. 6+ yrs TV rsrch exp req’d. Apply. (8/6)

JOB OPENING: SR ANALYST, SALES & M/NBCU/NYC: Produce reports for national ad sales and use syndicated research tools to effectively position the network in the marketplace. Apply HERE (8/5)

JOB OPENING: DEVELOPMENT WHIZ: Network & prodco experience. Track record. For established NY prodco. Dir, VP or SVP levels considered. [email protected] (8/5)

JOB OPENING: SR PRGRMMING RSCH MGR/Discovery Channel/LA: Talented rsrchr to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 4+ yrs TV rsrch. APPLY HERE (8/5)

JOB OPENING: AD SALES COORD/TVONE/NY: Work w/AE & Planners.POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills, attn to details. BA+ 2 yrs exp. Resumes: [email protected] (8/2)

JOB OPENING: DESIGN DIR/TVONE/MD: Create, design & supervise creation of promo graphics & other assets for on-air, print & dig. Exp Adobe CS, incl: DreamW, Photo, Acrobat, InDesign & Illust; QuarkXPress, AftrEffects & Cine 4D. BA & 10+ yrs exp. Resumes: [email protected] (8/2)

JOB OPENING: MEDIA PLANNING COORD (FREELANCE)/Nickelodeon/NYC: Handle daily sched of logs incl promotion, IDs, bumpers, etc.. BA deg in TV, Mktg or Media Studies. Det oriented & orgnzd a must. Apply here (8/1)

JOB OPENING: COORDINATOR AD SALES MARKETING/HGTV/DIY: Support team to develop/produce promotions for networks & nat’l advertisers. Req: 4419 Loc: NYC More info here (8/1)

JOB OPENING: CABLE TV PRODUCTION/Hartford, CT: For a new cable channel launch. Sr. Prod, Prog Producers, Segment Prod, Promo Prod, Field Prod, Avid Editors, Prod Assistants and more. Please send resume to: [email protected] (8/1)

JOB OPENING: DIRECTOR, BUSINESS AFFAIR/NBC/Univ. City, CA: Handle business affairs issues for NBC programming. Un-scripted programming strongly desired. Job#16588BR APPLY HERE (8/1)

JOB OPENING: SALES PLANNER/DISH MEDIA SALES/NYC: Resp for support to Nat’l Ad Sales team. Min 2 yrs Advrtsng Sales or media buying exp req’d. BA deg w/excellent written/comm skills. Strong analytical ability & media math knwlg. Apply HERE (8/1)
 
JOB OPENING: TV HOST OR HOME/DESIGN EXPERT to rep celebrity brand on Major Shopping channel/MID EAST COAST: Seasoned TV Host with interest in decor. freq travel to PHL area. Should be located w/in 2 hrs of West Chester, PA. Res/recent photo HERE (8/1)

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