CYNOPSISDIGITAL
07.22.14 Good morning. It’s Tuesday, July 22, 2014, and this is your first early morning digital briefing.
Netflix kicked off the week of tech company’s earning reports by revealing that the service surpassed 50.02 million subscribers (from 48.35 subs in Q1). The U.S. alone accounted for 36.24 million customers, with international subs topping 12.8 million (an increase of 78 percent from the year prior). As analysts predicted, the company hit $1.34 billion in revenue this quarter. It expects to hit 53.74 subs by the end of the third quarter. In a letter to shareholders, the video streaming company also expressed its determination to keep Internet service providers from “holding our joint customers hostage with poor performance to extract payments from us, other Internet firms, and other Internet transit suppliers.”
Yahoo struck a deal with The Weinstein Company to premiere the new drama One Chance on Yahoo Screen for free a week before the theatrical release. The movie is from The Devil Wears Prada director David Frankel, and follows an amateur opera singer rising to fame after being chosen by Simon Cowell for Britain’s Got Talent. Sound familiar?
FXX will soon launch an online destination solely for the cult classic The Simpsons, called Simpson’s World. Starting in October, authenticated viewers will have on-demand access to every episode in the series on web and mobile platforms as well as the ability to search quotes, curate playlists and favorite show clips. FXX will also air all 25 seasons in the longest marathon ever (522 episodes!) in chronological order for 24 hours a day for 12 days starting Aug 21 in addition to The Simpsons Movie. “Our goal was to create the deepest digital archive of any show ever,” said FX president of marketing and on-air promotions Stephanie Gibbons.
PBS Digital Studios released the first three episodes of new series Intergalactic Nemesis. The show is based on the original “radio-play graphic novel,” and will feature live sound effects and actors from the comic, with new episodes debuting on YouTube every Monday for the next 17 weeks. The comic will also be made available on online graphic novel platform and app comiXology.
Save the date! On Thursday, November 13th Cynopsis will present theDigital Model D Awards at the Grand Hyatt in New York City. Early deadline to enteris August 8, and late deadline isAugust 15. Register here.
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Sponsorship: Mike Farina, 203-218-6480 | Registration: Pete Romas, 203-899-8483
Gold Sponsor: Sizmek
Featured Sessions:
Making the Magic Happen: Meet The Content Creators
So Much Content, So Little Time: Media Goes Mobile
The Million Dollar Question: How to Advertise and Monetize
The Powers Behind Digital Video: The Viewing Experience August 6, 2014 | StumbleUpon Office | San Fran, CA | REGISTER NOW!.
Yahoo is hosting a live-streamed Tumblr Ask Q&A session with the cast of Marvel’s Guardians of the Galaxy today at 7p ET. Fans can submit questions by tagging #GOTGask and @yahooentertainment in the caption, and the movie’s stars Chris Pratt, Zoe Saldana, Dave Bautista, director James Gunn and the head of Marvel Kevin Feige may answer. The live stream will be available on Yahoo Screen platforms.
Yahoo is expected to purchase mobile and analytic company Flurry, according to Recode. Flurry is known to track app usage on more than a billion devices. Yahoo has been ramping up its mobile efforts in light of its declining display advertising revenues.
Tremor Video and Making Measurement Make Sense (3MS) teamed up to create a campaign on viewability and assist in the 3MS Creative Contest. “We’re pleased Tremor Video is participating the PSA Contest as a judge and helping to build awareness for the viewability impression standards that will help to create much-needed clarity and measurement uniformity for both advertisers and publishers,” 3MS representative and EVP & CMO of the Association of National Advertisers Duke Fanelli said.
OpenSlate Engagement Data for Food/Cooking channels, based on the engagement metric for the week ending 7/20.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
CHOW (9) / 1,482,210 / 154,990 / 592
FoodJunction (8.5) / 233,040 / 4,571 / 332
TheOfficialHungry (8.5) / 314,910 / 159,378 / 561
LowCarb360 (8.5) / 20,640 / 12,039 / 363
FoodTravelChannel (8.5) / 8,603,310 / 266,506 / 553
SayanGourmet (8.4) / 10,423 / 4,336 / 297
EatDrinkandBeSkinny (8.4) / 14,880 / 2,607 / 324
AsianCookingMadeEasy (8.3) / 146,520 / 51,170 / 388
ILovetocookalot (8.3) / 15,210 / 6,123 / 334
SanJeevkapoorkhazana (8.3) / 4,350,330 / 344,747 / 573
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
NIELSEN TWITTER TV TOP TENfor the week of 7/20/14
Program, Date,Unique Audience (000), Tweets (000)
2014 ESPYs (ESPN, ESPN Deportes), 7/16, 8,304, 1,585
The Bachelorette (ABC), 7/14, 2,687, 121
Pretty Little Liars (ABC Family), 7/15, 2,618, 261
WWE Monday Night RAW (USA), 7/14, 2,217, 214
Love & Hip Hop: Atlanta (VH1), 7/14, 1,999, 671
Premios Juventud 2014 (Univision), 7/17, 1,927, 986
Teen Wolf (MTV), 7/14, 1,908, 287
Kids’ Choice Sports 2014 (Nick), 7/17, 1586, 21
Keeping Up with the Kardashians (E!), 7/20, 1,519, 41
WWE Battleground (Pay-per-view), 7/20 1,452, 246
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.
Simulmedia’s Director of Analytics, Alexandra Schorr, welcomed a new baby boy on July 14 at 10:38p. Jackson Beck Schorr was born 6 lbs. 10 oz, and 18.9 inches. Congratulations!
If you’ve got happy news, weddings, babies and engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to [email protected].
Stephen Arnold Music named Scott Saldinger as Vice President of Strategy & Vision Management. He was most recently the Business Development Account Manager at KXAS-TV NBC5 in Dallas.
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Late Submissions: August 15th
Awards Event: November, 13 2014 (Grant Hyatt, NYC)
Click here to learn about the Awards program &
enter online! Questions? Contact Pete Romas at 203-899-8483Fred Armisen is starring in a new digital video/social experiment for Heineken, which has the Portlandia star anonymously calling NYC pay phones to see who picks up. Most surprising? “That anyone spoke to me at all,” Armisen told AdAge. The campaign from Wieden & Kennedy encourages people to enter their phone numbers at RoutineInterruptions.com to win rewards that will “inspire them to try something new.” Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
07.22.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: TEMP- VP, LEGAL & BUS AFFAIRS/AMC/NYC: Exp handling IP issues, merchandising, consumer products, prod integration agreements. Asst w/litigation & counsel Mktng, digital, & PR depts.
Provide counseling to prod attrnys Resume HERE (7/29)
JOB OPENING: FIVIA IMPLEMENTATION MGR – DIGITAL AD OPS/NYC: Mng accts & full implementation cycles for major digital ad co. 3+ yrs dig ad ops & 1 yr online ad server or order mgmt tool (Fivia, FatTail, DFP, etc.) 25% travel. Info/apply HERE (7/29)
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JOB OPENING: SALES PLANNER/FOOD NETWORK AND COOKING CHANNEL/ATL: highly motived ad sales professional, 2 yrs media sales planning. Research tools and metrics. For more detail: www.scrippsnetworks.com #4358 (7/26)
JOB OPENING: RSRCH DIRECTOR/OUTCAST FUEL NETWORK/NYC: Lead rsrch dept to support sales. Lead all big client primary rsrch projects. Min 7-10 yrs exp, pref media (brdcst/online/agency). Cvr/sal req’s & resume to: [email protected] (7/26)
JOB OPENING: AUDIO VISUAL INTEGRATION MGR/DC: Collaborate with ENG team, design & oversee audio visual integration for mtg spaces in high profile env., Provide tech expertise, offering solutions & forward-thinking ideas to sys design. Apply HERE (7/25)
JOB OPENING: MKTG & BRAND STRATEGY MGR/NBCU/NYC: Support ideation & development of brand strategy at Sprout. 3+ yrs. mktg experience required. Exp. with ratings, creative, client relations preferred. Apply: HERE (7/25)
JOB OPENING: RESEARCH ANALYST/PLANNER/NBCU/NYC: The Research Analyst/Sales Planner is a liaison between the Station and Digital team to create customized sales, marketing, and digital research reports across digital platforms. Apply: HERE (7/25)
JOB OPENING: DIRECTOR, RSRCH/NYC: Assist in dvlpmnt/mainte of strong client relationships. 7+ yrs of media /agency exp req’d w/5+ yrs of sprvsory exp. In-depth understanding of media research resources and capabilities. Full info/apply HERE (7/24)
JOB OPENING: SUPERVISOR RSCH/NYC: Asst in dvlpmnt/maint of strong client relationships. 5-7 yrs exp media/ad agency, TV network, publisher, or mktg position. Strong knwlg Nielsen Npower/Ad Views/MRI/Comscore, Rentrak. Full info/apply: HERE (7/24)
JOB OPENING: SR SCHEDULER/Science/MD: Energetic critical thinker to contribute in devel/executing scheduling strategies. Long-range planning, aud research. 2-3 yrs programming/scheduling exp, TV & Broadview exp preferred. APPLY HERE (7/24)
JOB OPENING: CORP COMMS SPECIALIST/THE WEATHER COMPANY/ATL: Promote Weather Channel live prog incl AMHQ w/Sam Champion, int comms. Skilled w/Cision, intranet, basic CMS. 3 yrs exp.Send resume to: [email protected] (7/23)
JOB OPENING: MGR OF RIGHTS ACQUISITIONS/Tennis Channel/Santa Monica: Resp for prgrm acquisitions activities incl program identification, evaluation, negotiation, & acquisition. Min 3 yrs exp. [email protected] Subject line must: Mgr Rights Acquisitions (7/23)
JOB OPENING: MGR SOCIAL MEDIA MKTG/NBC/Univ. City, CA: Manage the strategy and daily presence across social media platforms for NBC programming. www.nbcunicareers.com Job#16590BR (7/23)
JOB OPENING: SR RESEARCH ANALYST/ESPN/CT: Resp for analyzing tv ratings for ESPN Deportes to assist with programming, production, sales and strategic planning. Proficiency in MS Office/Nielsen data req’d. Apply: [email protected] (7/23)
JOB OPENING: VIDEO EDITOR/MOTION GRAPHIC ARTIST/DC: The American Enterprise Institute is looking for an integral member of the video team to help AEI create engaging video products for the web. Please submit an online application HERE (7/23)
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SITUATION WANTED: PM/Post Sup/Field Producer position wanted-NY. 20 years experience working at all the major entertainment companies from long form to promos. If you need someone to get it done, look no further. Email: [email protected] (7/25)
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