USA Volleyball and adidas announced a multi-year partnership that will see the brand serve as the official athletic footwear, apparel and accessory brand for USA Volleyball. Launching with the 2017 season, adidas Volleyball will become the Official Sponsor of USA Volleyball, which includes USA Men’s and Women’s National Volleyball Teams, the USA Men’s and Women’s Junior National Volleyball Teams, USA Boys’ and Girls’ Youth National Volleyball Teams, USA Beach Volleyball programs, and the Paralympic Programs. All USA Volleyball teams will be outfitted with adidas head-to-toe kits for games, travel and training, as well as lifestyle footwear and apparel. Additionally, adidas has signed a multi-year partnership Lauren Carlini, who will become the face of adidas Volleyball and take a leading role in upcoming adidas brand marketing campaigns and collaborate on future volleyball sneakers, equipment and accessories.
Mack Trucks found its new face, inking a deal with Oakland Raiders defensive end Khalil Mack for a sponsorship accord. The 2016 NFL Defensive Player of the Year will support the Brooklyn-born truck maker in promoting news to be announced on Sept. 13. “This partnership makes sense on a number of levels,” said John Walsh, vice president of global marketing and brand management for Mack Trucks. “We obviously share the same name, but what really brought us together was shared values – the fundamentally American values of hard work, honesty and humility. In fact, he reached out to us at the same time that we were talking about reaching out to him.”
Poker Central and ARIA Resort & Casino are launching Poker Masters, a week-long high-stakes poker tournament series comprised of four $50,000 buy-in tournaments and one $100,000 buy-in tournament. Each $50,000 tournament will run for two days, with the $100,000 tournament spanning three days. Featured and final tables will be streamed live on PokerGO from Sept. 13-20.
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Barry Watkins, EVP and chief communications officer at The Madison Square Garden Company, is stepping down from his current role and will begin transitioning to the newly-created role of special adviser to the office of the chairman. In addition, he will remain chairman of the Garden of Dreams Foundation.
The Open continues on Golf Channel at 1:30a, with coverage beginning at midnight.