07/18/17: Alec Baldwin one of NBC's Few Good Men

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CYNOPSIS

Good morning. It’s Tuesday July 18, 2017 and this is your first early morning briefing.

Tonight’s Premieres:

Bravo: A Night With My Ex at 10p

MTV: The Challenge XXX at 9p

PBS: Rare – Creatures of the Photo Ark at 9p

USA: Shooter at 10p

Tonight’s Finale:

A&E: Born This Way at 10p

IN THE NEWS

Alec Baldwin goes from SNL presidential impersonator to Col. Nathan Jessep in NBC’s upcoming live drama A Few Good Men. Playwright Aaron Sorkin will exec produce and adapt his own 1989 play for the broadcast. “Alec Baldwin is the gift that keeps on giving at NBC, and we’re excited to have him starring in Aaron Sorkin’s towering work as we expand our live theater imprint beyond musicals,” said Robert Greenblatt, Chairman, NBC Entertainment. Jack Nicholson played Jessep in the 1992 film.

Cable news hosts took swipes at each other Monday, after a weekend of changing stories about Donald Trump Jr.’s meeting with a Russian lawyer. The First Son had been interviewed by Sean Hannity on Fox News, labeled yesterday by Morning Joe’s Joe Scarborough as “state-run television.” Hannity fired back at his MSNBC counterpart, who had announced he could no longer be a Republican, in a series of tweets. Included in the barrage: “Liberal Joe is boring low rated establishment TV.”

When internet trolls complained about Jodie Whittaker being chosen as Doctor Who’s first female doctor (sample: “why a woman stupid PC world”), dictionary Merriam-Webster jumped in. “’Doctor’ has no gender in English,” tweeted the dictionary.

ESPN is going live with the parole hearing of O.J. Simpson in a 90-minute Outside the Lines special Thursday, July 20 at 1p. Jeremy Schaap will anchor. Simpson was convicted of armed robbery and kidnapping in 2008.

Samantha Harris (Dancing With the Stars) will host Culinary Genius, a half-hour cooking competition headed for a 3-week run on select Fox stations starting August 7. MasterChef’s Gordon Ramsay is exec producing the program, adapted from UK’s ITV version.

TV commercials and banner ads are outdated marketing tools, says Ricky Ray Butler, global CCO for Branded Entertainment Network, pointing to a 2016 report from eMarketer that revealed almost 70 million Americans installed ad blocking technology last year, with millions more signed up for ad-free subscription services. “As a brand looking to connect and engage with consumers, you need to be inside of the content, not disturbing it,” says Butler, one of the panelists in the July 25 Cynopsis webinar, Newest Strategies for Branded Content. “Brands must think holistically and implement an aggressive content strategy focused on 360° custom content that allows them to seamlessly integrate into key content consumption moments across both scripted and non-scripted content. What brands are doing across film, OTT and TV should sync with what you do with celebrities, content creators and social,” adds Butler. Register here to make sure your team is on the fast track to success.

The increase in ad blocking is making it harder for brands to share their messages. Just between us – do you use an ad blocker? Let us know in the new Cynopsis poll: http://cynopsis.com/poll/.

A CYNOPSIS MESSAGE

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PRODUCTION & DEVELOPMENT

Raphael Jackson, Jr. and Damione Macedon inked a 2-year overall deal with Starz. Jackson and Macedon will continue as co-exec producers of Power, as well as develop new projects for the premium cabler.

Filmmaker Alex Garland (Ex Machima) signed an exclusive overall deal with FX Productions to develop, write and produce TV projects.

Universal Cable Productions and Dark Horse Entertainment renewed their first-look deal to continue developing and producing scripted programming from the publisher’s comic book library, as well as new original material.

Nickelodeon has started production in Vancouver on TV movie Inside Voice. The live-action comedy is set to debut in 2018.

Season 2 of RTE and Acorn drama Striking Out, focused on a Dublin-based solicitor played by Amy Huberman (The Clinic), started production yesterday. Shooting of 6 new episodes will run for 12 weeks.

Doug Robinson (Happy Madison) is launching DRP Doug Robinson Productions, with an overall deal at Sony Pictures Television. Robinson will develop drama and comedy for broadcast, cable and streaming.

NEW & RETURNING SERIES

Reelz has five new original series headed for summer and fall, including The Kitty Kelley Files (July 29 at 10p), Broke and Famous and US Weekly’s Famous Feuds (September 8), and It Happened Here and The Stalker Files on November 10. Also coming up: special Elvis Presley: Behind Closed Doors, hosted by Natalie Morales, on August 13 at 9p.

Bravo’s Below Deck is back for season 5 on Tuesday, September 5 at 9p. Season 4 was the show’s highest rated ever, delivering 1.4 million viewers P18-49 (+27% versus the prior season), 1.6 million P25-54 (+27%) and 2.5 million total viewers (+28%).

The Tennessee Wraith Chasers traverse the country in new Destination America series Haunted Towns, debuting Tuesday, August 15 at 10p. Series explores places that played roles in dark chapters of American history (hello, Salem).

Guy Fieri fans can get a sneak peek of the debut episode of Guy’s Family Road Trip on Sunday, August 13 at 10p. Official premiere date is Friday, August 18 at 9p.

A&E limited documentary series The Murder of Laci Peterson offers interviews from those inside the infamous murder trial, including Scott Peterson from prison. First of 6 episodes debuts Tuesday, August 15 at 10p.

On a different note, A&E offers viewers a chance to watch couples on dates, unedited – cringe-worthy moments and all – on Date Night Live, premiering Thursday, July 27 at 10p. Series comes from Big Fish Entertainment, the brains behind A&E cop show Live PD.

The season 3 premiere of TLC’s Counting On is followed by the series launch of Meet the Putmans on Monday, September 11 at 9p and 10p. The Putmans might look familiar – the family was featured in a one-off special earlier this year.

COMING UP

Zak Bagans, host of Travel Channel’s Ghost Adventures, wants some company. In a contest Bagans dubs “the extremely haunted version of the Willy Wonka golden ticket,” fans can post videos to Instagram or Twitter using #ZaksCastingCall to say why they should be selected to accompany him on a tour of his Haunted Museum on Las Vegas. Episode will air in October.

Univision and Fusion Media announced the launch of #ColorofClimate, a cross-platform series focused on raising awareness about climate change and how it impacts people of color. Content will include stories and reports driven by the Project Earth and Univision Planeta edit teams, running on Univision.com as well as Univision and Fusion programming and radio stations. Additional content will be produced by The Root, Gizmodo and Fusion.

Nat Geo WILD kicks off its SharkFest, “the no. 2 week of sharks,” on Sunday, July 23 at 8p with Shark v Predator. That’s the same time Michael Phelps races a shark during Discovery’s Shark Week.

In honor of National Parent’s Day (July 23), INSP is featuring viewers’ family photos on-air all day on Friday, July 21.

Up TV is offering a marathon of baby and kid-themed programming for Labor Day weekend, including a Bringing Up Bates baby special and special airings of the movies Look Who’s Talking and Look Who’s Talking Too. Stunt launches Saturday, September 2 with kid-themed episodes of America’s Funniest Home Videos airing from 9a-11p.

HDNet Movies is airing an “It’s Reigning Men” birthday block of films on Tuesday, August 1, celebrating leading men with birthdays next month. Party starts with Robert Redford in Brubaker, at 5p.

ADVERTISING

The majority of digital video ad spending will be on mobile by 2018, predicts Publicis’ Zenith, driven by the rise in mobile consumption. While videos viewed on fixed devices on larger screens are more effective at conveying brand messages, notes the report, by next year, “that will no longer outweigh the higher volume of mobile video viewing, and mobile video ad spend – at $18.0 billion – will overtake fixed video ad spend – at $15.0 billion.”

COMIC-CON

The stars of CBS Access’ upcoming StarTrek: Discovery will make their first global appearance together at Comic-Con International on Saturday, July 22 on a panel moderated by series guest star Rainn Wilson….Outdoor Channel’s Hollywood Weapons host and firearms expert, Terry Schappert and Larry Zanoff, will appear on Saturday at 5:30p as part of a panel discussion, “The Art and Science of Film Pyrotechnics and Firearms.”

VIDEOS IN SHORT

Shark Week on Snapchat, a short-form series based on Discovery Channel’s summer event, debuts Sunday, July 23, the same day Shark Week kicks off globally. Created for Snapchat’s Discover platform, the show dives in with “Sharks, They’re Just Not That Into You,” explaining that contrary to popular belief, sharks are not naturally attracted to humans as prey.

DIGITAL DEVELOPMENTS

fuboTV has added Fusion TV to its entry level live streaming bundle. The addition of the lifestyle and entertainment cable net complements fuboTV’s sports-first channel line-up.

FandangoNOW has added Showtime series to its offerings. Episodes of shows including Twin Peaks, The Affair, Ray Donovan and more will soon be available for purchase, along with Billions, available now “just in time for a summer binge,” said Adam Rockmore, CMO, FandangoNOW.

CASTING

Rapper Tyga (Lagan), and C.J. Wallace (Everything Must Go), son of The Notorious B.I.G., have joined the season 3 cast of MTV’s revamped Scream, returning in March 2018 with a new cast, location (Atlanta) and premise.

GOING GLOBAL

GRB Entertainment sold 4 documentaries: Globosat Brazil renewed Remembering Whitney; Nippon Television Network in Japan acquired Michael Sam; and Sky TV UK picked up Confessions of a Superhero and The Mona Lisa Myth.

A CYNOPSIS MESSAGE

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RATINGS

The season 7 bow of Game of Thrones delivered 10.1 million viewers on Sunday, reports HBO. Counting replays and early streaming numbers, viewership hit 16.1 million, a single-day record for the show.

Up against Game of Thrones on Sunday, CBS’s Big Brother topped broadcast with a 1.8/8 among A18-49, even with the week prior, according to early numbers. CBS’s new Candy Crush dipped to .8, versus 1.1 for its premiere, but the net still won the night in the demo with .9/4. ABC grabbed the most total viewers, with 4.82 million.

The double episode premiere of TV One’s Unsung gave the network its #1 Sunday primetime performance among P25-54 year to date, reaching 1.4 million total viewers. Unsung: Jagged Edge grew over its strong Wyclef lead-in among P25-54 (+46% 281,000 versus 193,000) and HH (+25% 320,000 versus 256,000).

TLC’s Outdaughtered was back for season 3 with its highest rated episode ever among all key women’s demos, including W25-54 (up +36% versus the prior season premiere, to 1.5), W18-49 (up +44% to 1.3) and W18-34 (up +33% to 1.2).

SHAREABLEE SOCIAL TV RATINGS: Top 10 U.S. Shows Overall by Engagement for the week of July 10, 2017

Program, Total Actions (000), Total Content, Actions per Content (000), Fans/Followers (000)

Game of Thrones (HBO) 49043, 177, 28, 30198

E! News (E!) 3988, 761, 5, 30052

Shadowhunters (Freeform) 3175, 270, 12, 3556

America’s Got Talent (NBC) 1674, 204, 8, 9801

TMZ (Warner Bros. synd.) 1285, 962, 1, 13344

Today Show (NBC) 1255, 613, 2, 11851

The Daily Show (Comedy Central) 986, 117, 8, 14761

The Fosters (Freeform) 952, 228, 4, 3950

Good Morning America (ABC) 862, 579, 1, 11868

Fox & Friends (Fox News) 841, 389, 2, 3455

Based on Total Actions (reactions, comments, shares and retweets)

NIELSEN SOCIAL CONTENT RATINGS: Top 10 Series and Specials by Total Interactions for the week of July 10, 2017

Program, Total Interactions (000), Facebook (000), Twitter (000)

Game of Thrones (HBO) 5095, 4318, 777

The 25^th ESPYS (ABC) 1845, 1217, 628

Love & Hip Hop: Atlanta (VH1) 596, 480, 116

America’s Got Talent (NBC) 436, 383, 52

Power (Starz) 318, 259, 58

WWE Monday Night RAW (USA) 269, 180, 89

Big Brother (CBS) 258, 149, 109

Big Brother (CBS) 206, 152, 54

Big Brother (CBS) 193, 146, 47

Hannity (Fox News) 182, 38, 143

Source: Nielsen. Uniques and Interactions are a measure of total relevant U.S. social media activity grossed across Facebook and Twitter from three hours before through three hours after broadcast, local time. Includes primetime and late fringe programming with metrics available across social platforms on Broadcast and National Cable and excludes sports events.

Live + Same Day Household Viewers (millions): Friday, July 14, 2017 time period averages.

Source: NTI, Galaxy as dated. Live+SD

NBC: 4.03 million

America’s Got Talent 4.08 million, Dateline 3.93 million

CBS: 3.98 million

MacGyver 3.82, Salvation 3.3, Blue Bloods 4.83

ABC: 3.34 million

Shark Tank 3.37, What Would You Do? 3.24 million, 20/20 3.41 million

UNIVISION 1.56 million

Jose de Egipto 1.86, Doble Vida e Carrillo 1.67, Rosario Tijeras 1.17

FOX: 1.52 million

MasterChef .1.65 million, Beat Shazam 1.38 million

TELE: 1.35 million

Jenni Rivera: Mariposa de Barrio 1.36, La Querida del Centauro 1.10, El Senor de los Cielos 1.59

CW: 1.01 million

Masters of Illusion 1.01, Penn & Teller: Fool Us 1.09

Friday A19-49: NBC .7/3, ABC .6/3, CBS .5/2, FOX .5/2,UNI .5/2, TELE .5/2, CW .2/1

Source: Nielsen

EXECUTIVE MOVES

Discovery promoted Josh Kovolenko to Senior Vice President of Marketing Strategy and Operations for Discovery Channel, Animal Planet and Science Channel. Kovolenko joined Discovery in 2008.

Katie O’Connell Marsh has been appointed CEO of Platform One Media, a new TV production and distribution studio launched by TPG Growth and Liberty Global that will curate, develop, produce and distribute scripted programming for the U.S. and international markets. Marsh was formerly CEO of Gaumont Television.

Crown Media Family Networks named Danielle Mullin as Vice President of Consumer Marketing. Mullin comes from WGN America, where she was Senior Director of Social Media.

UK’s ITV tapped Carolyn McCall to serve as CEO, the first time a woman has held the title. McCall, who starts January 8, was previously chief executive at airline EasyJet.

John Piccone has rejoined Simulmedia as President and Chief Revenue Officer. Piccone, most recently Chief Growth Officer at Innovid, held several senior roles at Simulmedia from 2010-2016.

Ownzones Media Network named Serge Vaguine as Senior Vice President, Business Development. Previously, Vaguine was VP Sales at Paywizard Group.

IN MEMORIAM

Martin Landau, best known to television audiences for his role on Mission: Impossible, died July 15. He was 89. Landau won an Oscar for the role of Bela Lugosi in the movie Ed Wood.

Sports announcer Bob Wolff died July 15. He was 96. Wolff was a member of both the baseball and basketball halls of fame. Said the Yankees organization, “Beyond his lifetime of professional accomplishments, he was a man of great grace and dignity, serving his country with honor, and proudly calling New York home.”

This Day in History: 1925 – Adolf Hitler’s “Mein Kampf” was published (original title: “Four and a Half Years of Struggle Against Lies, Stupidity and Cowardice”).

Answer to Our Last Trivia Question: Which actress appeared on a series as a saloon girl, then later played the main character’s sister? Alley Mills, on Dr. Quinn, Medicine Woman (1993-1998). Kudos to: Gayathri Jayakumar-THREE/Saratoga Springs, NY, Cynthia New-Spectrum Reach/Cape Girardeau, MO, Tom Moore-Kalt Productions/LA

Today’s Trivia Question – No Googling the Answer Theme Week: Which sitcom’s star, brother of a more famous actor, left the show after just 6 episodes? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

Answer to Our Last Anagram: Wept On Jury Car = Project Runway. Kudos to Lauren Alberti-Bray Entertainment/Hoboken, NJ, Maitlyn Phan-Viacom/NYC

True Crime Series Anagram: Oh Die A Mimic (Email [email protected]; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)

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JOB OPENING: SR MANAGER, DIGITAL AD PRODUCTS/A+E Networks/NY: Help diversity A+E Networks ad product line up, by creating ground breaking ad products, certifying new partners, devices and points of distribution, and owning the product education, maintenance, and specification process. Full Info/Apply HERE (7/26)

JOB OPENING: PRODUCER, NEWS/NYC: Plan & coord production of NewsHourWeekend – story dev thru post-prod & delivery; min 4yrs multimed exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (7/26)

JOB OPENING: SR ANALYST, TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg required. Full info/apply HERE (7/26)

JOB OPENING: DIRECTOR PRESENTATION DESIGN & CREATIVE SERVICES/CBS/NYC: Design, produce & edit sales materials. Min 6 yrs industry exp. Ability to communicate media research. Advanced skills in PowerPoint, Photoshop, Illustrator & InDesign. Full info/apply HERE (7/25)

JOB OPENING: SR. PICTURE EDITOR/Photography/A+E/NY: Develop & evolve the photographic direction across all editorial platforms. 5+ yrs exp in either the photographic, design or art industries. Proficiency in Adobe Creative Suite. Est’d vendor relationships & contacts. Apply: HERE (7/25)

JOB OPENING: MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA: Drive team performance and sales of AE’s the LA office. You will also be an evangelist for, and successfully sell, all of Pac-12 Networks properties including national and local TV, digital, and sponsorships. For full posting/apply HERE (7/25)

JOB OPENING: SR BUSINESS ANALYST/WIDE ORBIT/NYC: Gather requirements from customer re: new features. Create documentation and user stories. 5+ yrs of exp cable ntwrk ind w/focus in pricing & plan’g, and sales. Full info/apply HERE (7/22)

JOB OPENING: MGR, BUSINESS & LEGAL AFFAIRS/AMC Networks/NYC: Draft & negotiate high volume of content license agreements & interpreting contractual rights. 2+ yrs legal exp in-house or law firm drafting IP contracts. J.D. degree is pref. Full info/apply HERE (7/22)

JOB OPENING: DIGITAL AD OPERATIONS SENIOR ASSOCIATE/A+E Networks/NY: Coordinate detailed implementation for complex online campaigns across all A+E Networks non-linear properties, including desktop, mobile/tablet, OTT and STB-VOD. Full Info/Apply HERE (7/22)

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JOB OPENING: MUSIC PRODUCT MANAGER/Discovery/LA: Resourceful self-starter resp for all digital music asset and metadata mgmt for in-house production library of 110K+ tracks. Extensive exp w/Soundminer req’d. 3+ yrs exp working w/production libraries, pltfrms or TV music dept. Full info/apply HERE (7/20)

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WHAT’S ON TONIGHT – TUESDAY, JULY 18

ABC: The Middle [r], Fresh Off the Boat [r], black-ish [r], black-ish [r], American Housewife [r], The Middle [r]

CBS: NCIS [r], Bull [r], NCIS: New Orleans [r]

CW: The Flash [r], Hooten & the Lady [r]

FOX: The Simpsons [r], The Mick [r], Family Guy [r], The Mick [r]

NBC: America’s Got Talent, World of Dance

PBS: Weekend in Havana, Rare – Creatures of the Photo Ark [p], Frontline [r]

Telemundo: Jenni Rivera: Mariposa de Barrio, La Querida del Centauro, El Senor de los Cielos

Univision: Jose de Egipto, La Doble Vida de Estala Carrilo, Rosario Tijeras

07/18/17: Alec Baldwin boards NBC live drama; Says Who? Merriam-Webster shuts down Internet trolls; Game of Thrones reigns in ratings

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