|
FanDuel and DraftKings are calling off their merger, announcing plans to drop out of their proposed plan to combine the two companies. Last month saw with FTC state that it would block the agreement, noting that the united entity would control 90% of the market.
ON THE AIR
FOX Sports revealed its lineup of talent for the new college football season, with play-by-play announcer Gus Johnson and analyst Joel Klatt returning for their third season together in the booth as the company’s lead college football voices, where they will be joined by Jenny Taft. Also teaming for microphone duties will be play-by-play announcer Joe Davis and analyst Brady Quinn, joined by sideline reporter Bruce Feldman. Play-by-play announcer Tim Brando and analyst Spencer Tillman also return in 2017 and are joined on the sidelines by Holly Sonders to make up a third team. Host Rob Stone is in studio for pregame, halftime and postgame coverage on FOX and FS1, joined by analysts Matt Leinart, Robert Smith; and Dave Wannstedt.
Feherty is celebrating its 100th episode with a 90-minute special on July 24 at 9p on Golf Channel. The ep will feature conversations with the likes of Lee Trevino – the series’ very first guest – John Daly and Gary McCord, and be filmed in front of a live audience, with personalized messages from names wishing Feherty a “Happy 100th,” including: US Presidents George W. Bush and Donald Trump; along with Jordan Spieth, Martin Kaymer, Lee Janzen and Padraig Harrington; baseball standouts Jon Lester, Tom Glavine, John Smoltz and Kevin Millar; and entertainment stars Rob Riggle and Larry the Cable Guy.
GLORY hired global sports media agency MP & Silva to represent the kickboxing brand in distributing North and South American media rights. “As we continue to grow as a mainstream sports property, our presence and footprint in the Americas is a major area of focus,” said Jon J. Franklin, CEO, GLORY. “Our event calendar already includes visits to major U.S markets like New York, Chicago, and Los Angeles and we are planning expansion into Canada and South America in the near future.
ESPN is bringing back its annual “My Wish” Series starting Sunday, with this year’s batch set to feature Dak Prescott of the Dallas Cowboys, history-making NASCAR star Danica Patrick and the Los Angeles Dodgers, working in partnership with Make-A-Wish. Feature segments on the wishes will run on SportsCenter, with a new feature debuting daily. Chris Connelly will once again host the series.
An appeals court ruled that a committee of Major League Baseball owners and executives are able to legally determine the amount of rights fees the Washington National are able to earn from TV rights. The decision marks the latest step in a dispute between the Nationals and the Mid-Atlantic Sports Network, which is controlled by the Orioles.
In other RSN news, YES Network reports that average total viewership for the channel’s New York Yankees game telecasts through the first half of the 2017 season grew 57% year-over-year in the New York DMA to mark YES’ highest first-half viewership for Yankees telecasts in five years. Meanwhile, viewership among Persons 18-49 has grown by 73% year-over-year.
ACC Commissioner John Swofford told reporters that the league’s upcoming linear channel is “right on schedule” for its 2019 debut. Swofford said the network progress is “currently at a stage and timetable with ESPN where it won’t be prudent to discuss the specific business aspects until the network launch.” “I think our schools are tremendously bullish on our future as a league,” he added, per the Charlotte Observer, “and that television agreement is a big part of the future of our league.”
| A CYNOPSIS MESSAGE |
|
How do you know which ad content will be most effective for TV/Media?
|
Join us for the latest Cynopsis Webinar: Newest Strategies for Branded Content on July 25th at 1:30 PM and start maximizing consumer engagement with your company’s advertisements. Zero in on the difference between purchase intent on mobile and desktop platforms, when to use sponsored or custom content, and which KPI’s to pay attention to when: unaided awareness, purchase intent or brand equity.
|
SPONSORSHIP & PROMOTION
|
Subway locked in a deal to sponsor London-based NFL games through a deal with the UK division of the league. The deal makes Subway a presenting partner of the NFL in the UK and Ireland for the next three seasons with Subway serving as the main sponsor of NFL games played in London.
For the first time ever, Sports Illustrated Swimsuit will host a slate of runway shows and activations at SWIMMIAMI during Miami Swim Week with activations beginning with the opening party on July 20. The event will include a runway show put on by the group of 15 final contestants from Sports Illustrated Swimsuit’s first open casting call competition, wearing suits that appeared on the cover of the iconic Sports Illustrated Swimsuit issue over the years. On July 22, these models will then debut the new line of Sports Illustrated Swim and Active apparel at a special runway show at 8p.
IMG College Licensing locked in a multi-year extension of its partnership agreement with Virginia Tech to continue managing the school’s trademark licensing program. IMG College Licensing will continue to work with Virginia Tech to create customized brand management and marketing strategies to grow the University’s brand while increasing sales of officially licensed products.
Nitro Circus is teaming with Jukin Media in a deal that will see Jukin license and distribute Nitro Circus’ library of action sports footage to Jukin’s stable of partners in advertising, media, and entertainment. “Our industry-leading media production team has built up an incredible content library capturing everything from groundbreaking world’s firsts and unbelievable stunts to hilariously outrageous moments,” said Brett Clarke, Nitro Circus’ Chief Commercial Officer. “Jukin is the perfect partner to help us maximize the value of our catalog and reach new audiences.”
DIGITAL & STREAMING
The Federation Internationale de Natation tapped Deltatre to launch FINAtv, a new OTT subscription service featuring exclusive and comprehensive live and on-demand coverage of FINA’s key events. FINAtv premieres with The FINA World Championships – Budapest 2017 and will be available 24/7 on mobile, tablet, desktop and TVs via AirPlay and Chromecast. “FINAtv will be a gateway for the sport to cultivate a new generation of fans that consume information at all times on all platforms,” said FINA President – Dr. Julio Maglione. “The service will offer outstanding programming year-round including from our most celebrated events and will be presented in a state-of-the-art platform. We are excited for its launch and proud to work with Deltatre on this important initiative for the sport.”
FloSports unveiled a deal with Basketball Travelers Inc. that includes live coverage of the 2017 overseas tours for the University of Arizona and the University of Kansas men’s teams, as well as three preseason basketball tournaments: the Paradise Jam, the Junkanoo Jam, and the Duel In The Desert with all events aired live on FloHoops.com.
Formula One is partnering with Snapchat to share fan-produced videos and pictures at a selection of upcoming grands prix, according to ESPN. “Our Stories, one of three types of content on Snapchat’s Discover platform, are compilations of Snaps submitted from Snapchatters at events and locations around the world, and curated by teams of editors and producers at Snapchat,” the org said in a press release. “Our Stories allow Snapchatters at the same event to contribute their unique perspectives through video and photo Snaps to one collective Story, capturing the atmosphere and excitement.”
ESPORTS
ESL locked in a pair of key global executive hires, naming Rodrigo Samwell as Chief Marketing Officer and Martin Hubert as Chief Revenue Officer. “This is an exciting time for the global esports industry with ESL at the heart of this massive ecosystem,” said Ralf Reichert, Global CEO and President, ESL. “These new executive hires reflect the company’s global focus to better service our growing roster of partners, publishers and sponsors, and add expertise in key areas such as marketing and sales. We are excited to welcome Martin and Rodrigo to the team.”
Meanwhile, Echo Fox is turning to former NBA veteran Jared Jeffries as the team’s new president. Jeffries will join the organization and assume responsibility for Echo Fox operations including player recruiting and team development. “Jared Jeffries is a proven winner and fierce competitor on and off the court,” said Rick Fox, 3-time NBA champion and VVP partner. “We cannot be more excited to have someone with his pedigree as a professional player and front office executive help lead Echo Fox as it continues its ascension to the number one esports organization in the world.”
HyperX laid out plans to team with six famed cosplayers to host a cosplay scavenger hunt during Comic-Con 2017. Event attendees will be able to compete for HyperX gaming gear prize packs – by exploring the show floor and finding any of the six D.Va cosplayers sporting custom painted HyperX Cloud Revolver S headsets. Attendees who locate any of the six D.Va cosplayers around the convention floor, take a photo with them and post it to Instagram or Twitter will be eligible.
ROSTER MOVES
NASCAR promoted Brent Dewar to the position of President of the organization. Dewar joined NASCAR as Chief Operating Officer in 2014, and becomes only the fourth person in the sport’s history to hold the title of President of NASCAR. “Brent has helped lead a cultural transformation at NASCAR,” said NASCAR Chairman & CEO Brian France. “From collaborating with team owners to building the charter framework; to partnering with tracks, auto manufacturers, entitlement sponsors, and broadcasters to deliver better racing and a more dynamic fan experience; he has spearheaded some of the most impactful enhancements NASCAR has implemented in its history. I couldn’t be more thrilled about the impact Brent has had on our industry and I am confident he will continue to help serve and grow our sport for many years to come.”
Outdoor Sportsman Group announced the promotion of Mike Williams to Senior Vice President of Outdoor Sportsman Group Digital. Williams is focused on improving the user experience and implementing solutions that elevate brand image and drive revenues at Outdoor Sportsman Group.
THE MAIN EVENT
Yankees/Red Sox on MLB Network at 7p.
ON THIS DAY in 1951: CBS carries the first color telecast of a sports event (a horse race).
In the Know: Who holds the MLB record for most HRs as a member of the Dodgers? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What kind of ball “ruined” Marcia Brady’s nose on The Brady Bunch? Answer: A football. Kudos: Jackie Mahon-Freelance/NY; Holli Sarner-Home Team Sports/NY; Lori Paterson-Spectrum Reach/NY; Yvonne Stephenson-Optimum Sports/NY; Daniel Overleese-Golf Channel/Orlando; Chris Schwartz-ISC/Charlotte; Randy Ingram-WISH-TV/WNDY-TV/Indianapolis; Joseph Bauer-MullenLowe Mediahub/Boston; Lucie Prann-The Richards Group/Dallas; Dory Petsrillo-CoxReps/Dallas; Robert Teinowitz-Live Action Media/Chicago; John Kukla-KDFW/KDFI/Dallas; Greg Moloznik-GLM Media/Scottsdale; David Westberg-SAG•-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Steve Bradbury-Deep Sports/Marina Del Rey
| A CYNOPSIS MESSAGE |
|
Learn how to effectively monetize your targeted audience
The Cynopsis Measurement & Data Conference
August 3rd | Dream Downtown, NYC | 11:45 AM – 4:00 PM
Be inspired by some of America’s top marketing executives from Dell, NBCUniversal, Facebook, Bloomberg Media, Discovery, Time Inc. and many more! Panels cover monetization best practices, advanced audience targeting, effective advertising, and strategic data interpretation. Seating is extremely limited so reserve your spot today !
– Sponsored by 605, Nielsen and Beet.TV –
|
|
Later — Chris |
| Roberta Caploe Publisher @robertacaploe |
Diane K Schwartz Senior Vice President Media Communications Group |
Cynopsis Ad Sales Mike Farina | 203-218-6480 VP, Sales |
Cynopsis Job Listings Sales Trish Pihonak | 203-899-8459 Director of Operations |
| CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
|
JOB OPENING: SR BUSINESS ANALYST/WIDE ORBIT/NYC: Own project goals/timelines (as set by the Prod Mgr). Gather/document customer req’s for new or changed features from a variety of sources. 5+ yrs of exp cable ntwrk ind w/ focus in pricing & plan’g, inventory &/or traffic operations. Full info/apply HERE (7/22)
JOB OPENING: MGR, BUSINESS & LEGAL AFFAIRS/AMC Networks/NYC: Draft & negotiate high volume of content license agreements & interpreting contractual rights. 2+ yrs legal exp in-house or law firm drafting IP contracts. J.D. degree is pref. Full info/apply HERE (7/22)
|
JOB OPENING: DIGITAL AD OPERATIONS SENIOR ASSOCIATE/A+E Networks/NY: Coordinate detailed implementation for complex online campaigns across all A+E Networks non-linear properties, including desktop, mobile/tablet, OTT and STB-VOD. Full Info/Apply HERE (7/22)
JOB OPENING: COMMUNITY PRESS MANAGER/NBCU/San Diego: Act as primary liaison to community groups and internal liaison with both NBC 7 & Telemundo 20 news, sales and promotion departments on community projects. Full info/apply HERE (7/22)
JOB OPENING: BRAND MARKETING COORD/NBCU/SYFY/NYC: Assist in the execution of all off-air marketing efforts and brand initiatives, including multi-platform media campaigns and cross promotions.1-2 yrs exp. Full info/apply HERE (7/22)
JOB OPENING: COORDINATOR/SR COORDINATOR/Sirius XM Radio/NYC: Assist Acct mgrs in maintaining client relationships. Research prospective clients & ad sales opps upon request. Min 2 yrs exp working in a sales or media/entertainment envir. Strong interest in sales & strong comm skills a must. Full info/apply HERE (7/22)
JOB OPENING: ACCT EXEC, DIRECT RESPONSE/DIRECTavenue/Carlsbad CA: Build deep understanding of each client’s bus. & category needs. DR exp, pref Short Form. 10+ yrs exp mktg/Advrtsng DR TV pref’d. Job based out of San Diego office. Full info/apply HERE (7/21)
JOB OPENING: MGR, CONSUMER MARKETING /NICKELODEON/NYC: Responsible for leading the marketing strategy, tactics and audience engagement for Nickelodeon series, tentpole events and TV movies. 3-5 yrs exp. Interest in Ent/TV, Marketing/Advertising, Children’s media. Full info/apply HERE (7/21)
JOB OPENING: EXECUTIVE PRODUCER-DIGITAL CONTENT/Spectrum Networks NY1/NYC: 5-10 yrs digital content leadership exp. Preferred exp with website (re) launch and rebranding process, newsroom exp and a strong track record working with sales/creative/finance to drive a digital strategy forward. Full info/apply HERE http://bit.ly/2uJCnAy (7/20)
JOB OPENING: SR ANALYST DIGITAL ANALYTICS/CNBC/Englewood Cliffs NJ: Collect/analyze user data across platforms (website, app, synd, social platforms) to grow digital audience, better understand user segments, & identify bus. opps. 3+ yrs exp digital analytics &/or data analysis. Full info/apply HERE (7/20)
JOB OPENING: SALES PLANNER /MARATHON VENTURES/NYC: Join team-oriented leader in national direct response TV ad sales. Attention to detail, min. 2-3 yrs experience in TV traffic or sales support required. Wide Orbit a plus. Resumes: [email protected] (7/20)
JOB OPENING: MUSIC PRODUCT MANAGER /Discovery/LA: Resourceful self-starter resp for all digital music asset and metadata mgmt for in-house production library of 110K+ tracks. Extensive exp w/Soundminer req’d. 3+ yrs exp working w/production libraries, pltfrms or TV music dept. Full info/apply HERE (7/20)
JOB OPENING: VP MARKETING & BRANDING /NBCU/NECN/BOSTON: Lead creative svc providing overall creative services, mktg strategy & brand direction to drive viewership for NBC Boston, necn & Telemundo. Min 10 yrs relevant, successful & progressive creative services &/or mktg exp. Full info/apply HERE (7/20)
JOB OPENING: SR RESEARCH ANALYST /TV ONE/SILVER SPRING MD or NYC: Assist Sr. Rsrch, Dir w/interpreting media rsrch results & effectively communicating results. Strong knwlg Nielsen software & 3rd party systems. BA/BS deg & 2+ yrs rsrch expe @ media co., agency or advertiser. Full info/apply HERE (7/20)
JOB OPENING: SENIOR ANALYST/A+E Networks/NY: engage in audience discovery, data management, & data activation to support addressable media strategy for A+E brands. Full Info/Apply HERE http://www.aenetworks.com/careers/jobs (7/18)
JOB OPENING: MGR CONTENT SVCS/UPTV/ATL: 5 yrs exp. in broadcast envirmt. Exp. managing non-linear content. Working knowledge of prod. ops & proced. Prior exp. managing staff. Familiar w/post prod (tape/digital), editing, transcoding, digital media formats & workflows. Send res: [email protected] (7/18)
JOB OPENING: DATA EVANGELIST/NeuLion/Long Isl: Use SQL+BI tools to own design of analytics dashboards/visualizations/reports. Query+analyze data to produce actionable findings. eCommerce/AdOps experience a plus. Min 3 yrs Analyst role+quantitative/analytical degree. Resume to: [email protected] (7/18)
Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850
