CYNOPSISDIGITAL
07.14.15 Good morning. It’s Tuesday July 14, 2015, and this is your first early morning digital briefing.
Comcast will make its entrance into the SVOD market with Stream. The cable company’s Xfinity broadband customers will be able to hop on Stream for an additional $15/month; the service will include about a dozen networks, including the major broadcast networks and HBO, as well as a cloud-based DVR function. Stream launches in beta at the end of the summer, and will be available everywhere Comcast is offered by early 2016.
Kids’ show The Moblees partnered with Smokebomb Entertainment’s app Kidomo to extend the series beyond TV. Through the deal, the Kidomo app will sync with episodes of The Moblees and start a countdown for kids to create their own appisode. The Moblees is distributed by Shaftesbury (parent company of Smokebomb Entertainment) and broadcast on Kids’ CBC.
British TV streaming service Acorn TV will premiere the thriller Chasing Shadows and A Royal Celebration on July 27 as well as Australian series The Slap on July 20. Acorn TV is available online and on multiple devices for $4.99/month.
CONTENT MEDIA
The 67th Annual Emmy Nominations will be live streamed on Yahoo, the digital partner of the Television Academy, this Thursday from 8:30-9:30a PT. Yahoo Global Correspondent, Bianna Golodryga, will host the live stream with commentary by Yahoo TV Editor-in-Chief Kristen Baldwin and Critic-At-Large Ken Tucker. Viewers can tune in to Yahoo TV online as well as through the Yahoo Screen App, and on connected devices including Apple TV, Roku and Xbox.
The final week of the PBS Online Film Festival kicked off yesterday, featuring 25 short-form independent films from partners and member stations. Viewers have until June 17 to vote for their favorite film to win the “People’s Choice” award. As of July 8, the films have been streamed over 200,000 times.
What is influencing ad buys this year? Half of respondents in Cynopsis’ Upfronts Survey suggested integrated programming opportunities are the key driver. Data solutions were next, with 35 percent; only 12 percent said new programming influenced buys. As for the one-on-one meetings that replaced glitzy events at many networks this season, 32 percent of those surveyed labeled them “very effective,” while 65 percent said they were “somewhat effective.” Whether big events are worth the money could be up for debate: 34 percent of our respondents said they influenced ad buys, 40 percent said they were somewhat influenced, and 26 percent said events had no impact.
A CYNOPSIS MESSAGE
!magination Awards Finalists and Event Details The finalists for Cynopsis Kids’ fourth annual !magination Awards have been announced. The event will highlight the most outstanding cross-platform programming and marketing – and the executives behind them – in the highly competitive and dynamic kids media industry.
Don’t miss out on the opportunity to celebrate our industry’s very best,
ADVERTISING + AD PLATFORMS
Video ad tech company Unruly unveiled a new cost-per-completed-view (CPVC) pricing model to allow marketers to pay for a view only when the video has been watched for 30 seconds. “Facebook recently announced it will charge advertisers after 10 seconds, beating the MRC’s 2-second guidelines, but it’s still not enough,” said Unruly CEO Scott Button. “For advertisers that are most focused on audience attention and dwell time, a full 30-second view would be the right option to ensure your desired audience is watching your video in its entirety.”
Interactive music and entertainment network TouchTunes joined the Digital Place Based Advertising Association (DPAA) yesterday. TouchTunes’ ad division Attract Media engages consumers through video and interactive display ads on TV and mobile apps.
Ad tech firm nToggle formed a new advisory board with Mike Baker, President and CEO at DataXu; Kevin Reilly, Senior Vice President of Platform Services at Dstillery, and Chris Scoggins, Vice President and General Manager of Digital Strategy for the Oracle Data Cloud. nToggle raised $5.6 million in a Series A round of funding earlier this year.
Cyber security firm CrowdStrike raised $100 million in a funding round led by Google Capital with Rackspace and existing funders Accel and Warburg Pincus. CrowdStrike plans to expand its cloud-based product Falcon Platform, and grow the team. “$100 million is a lot of coin,” wrote Co-Founder George Kurtz in a blog about the round. CrowdStrike has raised $56 million since its 2011 launch.
RESEARCH
NIELSEN TWITTER TV TOP TEN for the week of 7/6-7/12. Program, Date, Unique Audience (000), Tweets (000)
2015 Miss USA Pageant (Reelz) 7/12, 2,421, 70
The Bachelorette (ABC) 7/06, 2,306, 104
The Top 100 Players of 2015 (NFL Network), 7/01, 1,761, 40
WWE Monday Night RAW (USA Network) 7/06, 1,373, 162
Teen Wolf (MTV) 7/06, 1,283, 199
Love + Hip Hop: Atlanta (VH1) 7/06, 1,193, 221
True Detective (HBO, HBO Latino) 7/12, 1,043, 23
Shark Planet (Discovery Channel) 7/09, 924, 20
Big Brother (CBS) 7/09, 863, 81
Basketball Wives LA (VH1) 7/12, 762, 101
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
OpenSlate Engagement Data for the Entertainment vertical, based on the engagement metric for the week ending 7/12.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
iTownGamePlay (9.8) / 148233390 / 3654482 / 780
5incominutos (9.7) / 50268270 / 5129151 / 764
DrossRotzank (9.5) / 115849980 / 6258611 / 752
comedyshortsgamer (9.5) / 174754350 / 4635388 / 708
JoeyGraceffa (9.4) / 51400470 / 4948148 / 764
BuzzFeedVideo (9.3) / 685325730 / 6725979 / 730
vcsabiavideos (9.3) / 39496980 / 2033021 / 689
daifivetop (9.3) / 63377340 / 1647899 / 674
PointlessBlogTv (9.3) / 44684520 / 2383001 / 683
rhettandlink2 (9.3) / 183950940 / 7481435 / 734
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Index Exchange (formerly Casale Media) appointed Lizzie Komar as Director of Research and Insights. Komar joins Index Exchange from AdExchanger Research, where she served as an Associate Analyst.
Yahoo’s blogging platform Tumblr hired Comedy Central’s Don Steele as Head of Audience Development. In addition, Tumblr named Evan Minskoff, formerly with Ovation TV, as Head of Marketing Strategy and Operations.
A CYNOPSIS MESSAGE
MODEL D AWARDS: For the third year in a row, we celebrate those in online video content and advertising who are at the forefront of this new industry. With over 40 categories available for submission, what are you waiting for? Enter your submissions today.
Amazon released the first trailer for its upcoming original historical fiction sci-fi cross series, The Man in the High Castle, to Comic-con attendees last week. Dubbed the “most watched pilot ever,” according to Amazon Studios Vice President Roy Price, the show was picked up in February. Check out the trailer at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
07.14.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: DIGITAL MKTG ANALYTICS MGR/PGA TOUR/Ponte Vedra Beach, FL: Lead the reporting, analysis & synthesis of mktg & promo efforts. 5-7 yrs exp dig. advrtsng/mktg exp. Use data-driven approach to create insights to drive future campaigns. Full info/apply HERE (7/21)
JOB OPENING: TECHNICAL SUPV-ENCODING/A+E Networks/Stamford CT-Freelance: Plan, implement workflows & tech support for Encoding & fulfillment for VOD, Mobile 5+ yrs exp FTP, Aspera, Signiant.- Full Info/Apply HERE (7/18)
JOB OPENING: MGR, DIGITAL RSRCH/Fuse/LA: Strong team player to understand how our aud engages w/dig & mobile platforms. Create/distribute a wkly dashboard report to our team. 2+ yrs TV/cable rsrch exp w/a solid command of analysis for dig purposes. Resume: HERE (7/18)
JOB OPENING: DIR, DEVELOPMENT/LA: For Non-Scripted TV prod co. Diverse skill set & exc writing skills a must. Self-starter to generate big ideas, which translate into new show ideas. Prod sizzle reels/create pitch material. Strong knwlg of AVID a +. Res HERE (7/18)
JOB OPENING: ART DIRECTOR/The Meredith Vieira Show/NYC: Provide inspiration & lead the Art Dept team in creating visuals. Resp for overseeing artistic dir, plan’g & creative vision. 3+ yrs of industry exp. IA 829 member a must. Send resume HERE (7/17)
JOB OPENING: SR WRITER/PRODUCER, AD SALES & PROMOS/NAT GEO/DC: Concepts/writes/produces Ad Sales vignettes, PSAs, short-form presentations & mktg initiatives. 5-7 yrs prod exp in mktg/promos & producing creative for cable/ntwrk. Exp w/auto integrations pref’d. Apply HERE (7/17)
JOB OPENING: MANAGER SALES STRATEGY & DEVELOPMENT/Univ. City, CA: Sales strategy for Intl. TV Dist. 3 years bus. dev, or financial in the entertainment industry req. APPLY Full info/apply HERE (7/17)
JOB OPENING: MANAGER INTERACTIVE EXP/E!/LA, CA: Strategy of multi-platform content and technology programs across linear and digital properties. 5 years similar exp. req. Full info/apply HERE (7/17)
JOB OPENING: CLIENT DEVELOPMENT MGR/Contently/NYC: Design/write story for sales collateral. Respond to RFPs & prod custom sales decks. Create and update sales collateral. 1-3 yrs mktg, journalism, PR or content exp. Full info/apply HERE (7/17)
JOB OPENING: VP STRTGY & DIGITAL SOLUTIONS/Discovery/NY: Conceptual seller resp. for the dev/execution of custom ad solutions in prtnrshp w/natl ad sales/content/mktg teams across Discovery Digital. Find key sales opps +creatively position dig aud/offerings. 10+ yrs exp. Apply HERE (7/17)
JOB OPENING: ACCOUNT EXEC/REVOLT MEDIA & TV/LA: Support Ad Sales & Integrated Marketing teams initiatives. 1+ yr exp @ successful sales role pref’d. Ability to grow bus. & find new rev opps & create long-term customer relationships. Knwlg sales principals/practices. Resume to: [email protected] (7/17)
JOB OPENING: VP, PRODUCTS & PLATFORMS/FX Networks/LA: Responsible for overseeing the development of FX digital products including FXNOW and Simpsons world. 7+ yrs exp consumer facing Int/ agncy/mktg/product. http://bit.ly/1KvJyka (7/16)
JOB OPENING: PRODUCER, SOCIAL MEDIA/FX Networks/LA: Responsible for the mgmt of FX social network pages and agencies; creation of org content. 3+ yrs exp interactive/social media agncy/mktg. http://bit.ly/1KxEeeo (7/16)
JOB OPENING: EXECUTIVE PRODUCER/WEtv/NYC: Resp for individual orig shows for network from pre-production to air. Oversee the day-to-day prod of series/specials. & dvlp/maint relationship w/core show talent. Min 10yrs exp & tech exp a must. Full info/apply HERE (7/16)
JOB OPENING: VP, PUBLICITY TALENT RELATIONS/AMC & SUNDANCE TV/Santa Monica: Dvlp/implement various comm strategies to support network’s ratings/rev/branding goals. 7+ yrs exp a must in PR or corp comm within cable/brdcst TV or feature films. Full info/apply HERE (7/16)
JOB OPENING: TV EVERYWHERE COORD (TEMP)/AMC/NYC: WordPress exp, tech savvy w/strong familiarity w/websites & mobile apps, orgnzd/detail oriented. Resume HERE: [email protected] (7/16)
JOB OPENING: RESEARCH STRATEGIST/TLC/MD: Energetic critical thinker to analyze/report Nielsen TV ratings, qualitative data & mrkt rsrch stats for TLC. Turn findings into stories. 3+ yrs mktg rsrch exp req’d, Nielsen/TV exp a must. Full info/apply HERE (7/16)
JOB OPENING: STRATEGIC PLAN’G ANALYST/Azteca America/NYC: Must have track rec dvlpng sales plans that meet advrisr & networks’ needs. Support Pricing/Planning dept. various projects.Min 4 yrs exp. Sales Plan’g; ad supported TV ntwrk or Ad Agencies. Resume HERE (7/16)
JOB OPENING: ACCOUNT EXECUTIVE/Azteca America/NYC: Top tiered ad sales pro w/proven track record of consistently exceeding expectations. Generate & increase revenue of new & existing accts. Min 3 yrs Ad Sales exp. BA deg related field or equiv ind exp. Resume HERE (7/16)
JOB OPENING: DIRECTOR BROADCAST ENGINEERING/WRNN-TV, FIOS1 News/Rye Brook NY: Mng tech infrastructure & team for 24/7/365 live News & prod facility. Must be exp’d w/multi-channel master control, live prod & workflow skills. Full info/apply HERE (7/16)
JOB OPENING: MARKETING MGR/CNBC/NYC: Mktg Mgr. to contribute to development & implementation of integrated ad sales mktg strategies & solutions. Ideally 5+ yrs. exp. Full info/apply HERE (7/15)
JOB OPENING: SALES PLANNER/Music Choice/NY: Dvlp/Mgmt of intg. media plans/proposals across Music Choice TV and digital pltfrms. Gen. new biz. BA, 1-2 yrs in media or sales plan’g at an agency or ntwrk media/sales plan’g req’d. Full info/apply HERE (7/15)
JOB OPENING: SR. DIR OR VP DIGITAL DEVELOPMENT/INTERACTIVE MEDIA/Jim Henson Co./LA: For lead & design direction for all online & mobile products; mng websites, games, mobile apps. Exp w/children’s online games/apps & producing successful site & mobile products req’d.Resume: [email protected] (7/15)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2015
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015
