CYNOPSISDIGITAL
07.14.14 Good morning. It’s Monday, July 14, 2014, and this is your first early morning digital briefing.
As announced at this year’s NewFronts, Crackle’s next original series Sequestered will premiere on Aug. 5. The series features stars Jesse Bradford (Bring It On), Summer Glau (Terminator: The Sarah Connor Chronicles) and Patrick Warburton (Rules of Engagement) in a story about a jury isolated in a hotel while deliberating a high-profile murder case. After the first six episodes hit next month, the final six will roll out Oct. 14.
Yahoo acquired Israel-based mobile-video streaming tech company RayV. “This deal demonstrated our dedication to accelerating our video strategy and boosting our underlying infrastructure in the space,” Yahoo’s VP of cloud platforms and services P.P.S Narayan told Variety. The 11 employees of RayV will join Yahoo in Tel Aviv.
As the Tour de France kicks off, online video service Pluto.TV launched a new channel on Friday specifically for tournament fans. The channel includes shows on the Tour’s famous and up-and-coming cyclists, a review of the favorites expected to win and a preview of the 21 stages of the tour. Clips that make up the half-hour shows are compiled from YouTube, Vimeo, Dailymotion, ESPN, the Global Cycling Network and more. The channel is available at pluto.tv.
Look out, Bay Area! Cynopsis is holding its first west coast Video Summit – Small Screen, Big Ideas on Wednesday, August 6 at the StumbleUpon office in San Francisco. Speakers from comScore, Comcast Ventures, Flurry, Discovery Digital Networks, 5by, LiveRail, PopSugar Studios, Portal A, Tubular Labs, Union+Webster, Videology, and other experts, discuss the future of digital video, from content development and marketing to advertising and measurement. Early bird registration ends this Friday,, so register now at http://www.cynopsis.com/event/digital-video-business-summit/.
Amazon Studios is stealing a page from Netflix’s playbook and releasing all 10 episodes of dark comedy Transparent at the same time, in late September on Amazon Prime. “I don’t think of it as binging,” Joe Lewis, head of original programming, said at TCA. “I just think of it as a five-hour movie.” No decision yet on delivery models for returning comedy Alpha House, bowing in October, December’s Mozart in the Jungle or Bosch early next year. The After will go the weekly route in early 2015.
A CYNOPSIS MESSAGE
2014 CYNOPSIS DIGITAL MODEL D AWARDS
The Best in Online Video Content & Advertising A competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services.
To see the complete list of categories, click here. Entry deadline is August 8th!
SUBMIT YOUR ENTRY TODAY.
CONTENT MEDIA
Comedy Central’s South Park has joined the Hulu roster on an exclusive basis, the streaming service announced at the Television Critics Association summer press tour over the weekend. Additionally, Hulu renewed the original latino series East Los High for a second season. Original parody The Hotwives of Orlando will be available on July 15, and season two of comedy Quick Draw makes its appearance on Aug. 7.
FX Networks gave Xbox One and Xbox 360 users a sneak peek of its new 13-ep drama The Strain over the weekend. A scene from the pilot episode, photos, art, a fan Q&A with director Guillermo del Toro (Pan’s Labyrinth) and behind-the- scenes videos were made available to view before it premiered last night on the network. The Strain is based on the best-selling vampire novel trilogy of the same title, written by del Toro and author Chuck Hogan.
Yahoo’s latest partner Live Nation announced the initial lineup for the new concert series on Yahoo Screen starting tomorrow. The Dave Matthews Band will kick things off, followed by One Republic, John Legend, KISS and more concerts made available every day for the next year. The series can be streamed at yahoo.com/live.
Vevo and McDonalds are teaming up again for the annual LIFT Live concert in Chicago on July 30, available across the music platform in August. The show will include performances from artists like Disclosure, Sam Smith, Phantogram and Kiesza. LIFT programming has earned more than 100 million views since launching in 2011.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to Jessica@Cynopsis.com.
Twitter is looking to reel in more brand advertising dollars by telling clients they can hit an audience size equal to 30 percent of their followers in any given week, with the right Twitter approach. Adweek reports Twitter is now sharing analytics showing how many people actually see and click on marketing messages posted frequently on the social network. Twitter’s strategy differs from Facebook’s, which requires brands to pay to be seen by more than five percent of their fans on the site. Twitter gave examples: Wheat Thins reaches an audience of 95 percent of its 161,000 followers, and Trident Gum tweets to an audience five times the size of their followers on a weekly basis.
Cynopsis is introducing a new web feature called “In Case You Missed It,” which is a quick, concise, roundup of the top stories of the previous week: Check it out at In Case You Missed It.
Fergus Hay was appointed as General Manager at Social@Ogilvy Asia-Pacific. Previously, Hay was Oglivy’s Worldwide Managing Director on the SC Johnson business in Chicago.
CaféMom hired Carrie Sloan as the new Vice President, Editorial Director. She most recently came from LearnVest, where she was Editor-in-Chief.
Digital destination The Fashion Spot named Amina Akhtar as Editorial Director. Akhtar was formerly the Digital Editions Editor at Vogue.
Please take a moment to participate in Cynopsis Media’s first ever salary survey, which will provide you and your industry colleagues with a trustworthy benchmark for salaries and benefits in TV and digital media. Deadline is this Thursday, July 17, 2014. https://www.surveymonkey.com/s/cynsalary
A CYNOPSIS MESSAGE
CYNOPSIS MEDIA’S SALARY SURVEY
DEADLINE – THURSDAY, JULY 17th
CLICK HERE TO TAKE THE SURVEY!
We are inviting you to participate in Cynopsis Media’s first ever Salary Survey. Please take a few moments to help us provide you and your industry colleagues with a trusted benchmark for salaries and benefits among TV and Digital Media professionals.
ANSWER & YOU COULD WIN A $50 EGIFT TO AMAZON.COM!
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DIGITAL SPOTLIGHT OF THE DAY
As promised from Wendy’s, the latest installment of its pretzel-bun promotion from Boyz II Men has been released. The new spot doesn’t disappoint, as it touts the talents of the trio with lyrics straight from fan comments made on social media platforms. The fast-food restaurant is still asking fans to declare their love for the pretzel buns on Twitter and Facebook to be potentially featured in the next #PretzelLoveSong. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
07.14.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: MGR, STRATEGIC MKTG/NYC: Dvlp proposals in response to RFPs & execute mktg campaigns for USA. 5+ yrs integrated mktg exp required in broadcast media/agency. Digital exp req’d. Full info/apply HERE (7/15)
JOB OPENING: DIR, LIVE ACTION DVLPMNT/Nickelodeon/Santa Monica: Oversee development process from script phase through pilot prod. 5+ yrs min exp in TV PROD and/or dvlpmnt, preferably w/in children’s prgrmng. Full info/apply HERE (7/15)
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JOB OPENING: MGR BUSINESS AFFAIRS/Sundance/NY: Serves as internal bus. contact for owned orig prods. Process weekly prod & payroll funding for owned orig prods. Confers w/key internal depts on all contract points/budgets. Apply HERE: http://tinyurl.com/phpa9ws (7/15)
JOB OPENING: PRGRMING COORD/Debmar Mercury/NYC: Gen. Admin skill req.; Must be proficient in PowerPoint creation. A general understanding for marketing & branded entertainment, as well as programming & content. Submit to: DebmarCoordinator@gmail.com (7/15)
JOB OPENING: MANAGER, MARKETING/re:fuel agency/New York, NY: Supports all company marketing efforts include dev marketing collateral, biz dev & proposal generation, event mgmt. & execution. 3+ yrs min exp in marketing. Apply HERE (7/15)
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JOB OPENING: COMMS DIRECTOR/NBC News Digital/NYC: The Dir of Digital will drive PR strategy for NBC News digital properties & work = to secure multi-platform press opps for digital content & talent. Full info/apply HERE (7/15)
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