The NBA G League is now launching the first marketing campaign in its 16-year history, titled We Don’t Go For Good. We Go For Great, counting down to its 2017-18 season, which tips off on Nov. 3. The campaign features Jerry Stackhouse and is produced by NBA Entertainment. In addition, marketing efforts will be backed with support across social media channels and digital platforms including Bleacher Report, YouTube, NBA.com and NBAGLeague.com.
Sports Illustrated launches its second annual Fashionable 50 list at a special event in LA on July 18, honoring the most stylish athletes in sports. Members of the Fashionable 50 2017 list shared today and expected to attend the invite-only red-carpet celebration include: 2017 NBA MVP Russell Westbrook, NHL All-Star P.K. Subban, NFL players Tyrod Taylor and Marcedes Lewis, MLS star Robbie Rogers, Olympian Lindsey Vonn, along with SI Swimsuit models, celebrities and more with the full list set to be revealed next week.
Olympic Channel is launching Synchro Sisters, a four-episode docu-drama series premiering tomorrow that follows the day-in and day-out of the athletes and coaches of the Aquamaids and Aquanuts in the weeks prior to competition with National Team selection on the line.
NBC Sports announced that over 600,000 sports teams, leagues and clubs will have access to Registration Saver, described as “a new affordable insurance plan for parents of youth athletes,” courtesy of a partnership between AIG Travel, Next Wave Insurance Services, LLC and SportsEngine, a NBC Sports Group company. The plan offers parents the option to purchase insurance that can cover the registration fees, tournament fees and non-refundable travel costs in the event a player is unable to participate in a sporting season, camp, race or tournament due to a covered unforeseen circumstance.
ESPN2 is booking a return trip to Evo 2017 this year, offerings fans televised coverage of the Street Fighter V World Championship live from Las Vegas, beginning at 10p on Sunday. The competition will also be available to stream live via the ESPN app. “It’s great to be back at the Evo Championship Series Final with Street Fighter V this year,” said Kevin Lopes, director, ESPN programming and acquisitions. “This final will provide no shortage of compelling competition, and we look forward to delivering this event to fans.”
The Walt Disney Company unveiled its eleven 2017 Disney Accelerator companies that will be connected with the “creativity, imagination, and expertise of The Walt Disney Company,” with companies this year that include esports heavyweight aXiomatic, along with Epic Games, creators of Unreal Engine technology.