07/12/17: ESPN's Derby dinger

Good morning. It’s Wednesday July 12, 2017 and this is your first early morning Sports briefing.

ESPN’s 2017 edition of the T-Mobile Home Run Derby was a hit with auds, ranking as the most-watched since 2008 and the second-most watched since 1999, according to Fast Nationals from Nielsen. Overall, ESPN generated an average total live audience of 8,689,000 viewers, for a 55% markup over last year when adding in ESPN2’s Spanish-language simulcast ESPN Deportes and English and Spanish streaming viewers.

ON THE AIR

The Colonial Athletic Association now has a long-term home for the semifinals and finals of the CAA Men’s Basketball Championship, locking in a deal with CBS Sports Network for the next four years of the tournament through 2021. As part of the agreement, the four-day CAA Men’s Basketball Championship will now run from Saturday-Tuesday, allowing the semifinals and championship game to be televised in prime time during the evening. The 2018 tournament will be held March 3-6, 2018.

Speaking of new homes, NFL analyst Mark Schlereth has moved to FOX Sports after a tenured run at ESPN. Schlereth made his first appearance for the company on FS1 on Tuesday morning, formally marking the end of a 16-year run at ESPN.

Showtime Sports announced plans to give the Floyd Mayweather/Conor McGregor battle the ALL ACCESS treatment, ahead of the Aug. 26 bout. Weekly episodes of ALL ACCESS: Mayweather vs. McGregor will premiere every Friday at 10p on Showtime starting July 28 with four installments set to run. Filming on the series began last week in Las Vegas and Dublin.

ESPN announced the SEC Network franchise SEC Saturday Night will have a new broadcasting team this season with Jordan Rodgers and Cole Cubelic serving as analysts for the show, with Rodgers in the booth and Cubelic at field level. Tom Hart will call the play-by-play each week. The trio takes over for Brent Musburger, Jesse Palmer, and Kaylee Hartung.

The IOC continued to pave the way for Summer Games in Los Angeles and Paris, deciding Tuesday that the almost-certain Olympic host cities will be able to win their bids for the 2024 and 2028 events at the same time. International Olympic Committee members voted unanimously to seek a consensus three-way deal between the two bid cities and the IOC executive board.

IMG Original Content detailed its plans for this year’s Coregenx World’s Strongest Man, lining up 11 shows with the Qualifying Rounds air Thursday nights on CBS Sports Network, starting this week at 9p. The Finals will debut on CBS on Sept. 3 at 3p. Commentators Brent Stover and Aaron Taylor call the action, with Jenny Dell reporting.

A CYNOPSIS MESSAGE

Are consumers not engaging with your Brand?

Newest Strategies in Branded Content Webinar

July 25^th I 1:30 PM ET

Marketing to a new demographic can be challenging and more often than not, companies fail to reach an audience with their advertisements because consumers are not interacting with the brand. Join us on July 25^th for the Cynopsis webinar on how to properly use Branded content in ways which will yield results! Don’t miss out! Click here to register today!

SPONSORSHIP & PROMOTION

The NBA G League is now launching the first marketing campaign in its 16-year history, titled We Don’t Go For Good. We Go For Great, counting down to its 2017-18 season, which tips off on Nov. 3. The campaign features Jerry Stackhouse and is produced by NBA Entertainment. In addition, marketing efforts will be backed with support across social media channels and digital platforms including Bleacher Report, YouTube, NBA.com and NBAGLeague.com.

Sports Illustrated launches its second annual Fashionable 50 list at a special event in LA on July 18, honoring the most stylish athletes in sports. Members of the Fashionable 50 2017 list shared today and expected to attend the invite-only red-carpet celebration include: 2017 NBA MVP Russell Westbrook, NHL All-Star P.K. Subban, NFL players Tyrod Taylor and Marcedes Lewis, MLS star Robbie Rogers, Olympian Lindsey Vonn, along with SI Swimsuit models, celebrities and more with the full list set to be revealed next week.

DIGITAL & STREAMING

Olympic Channel is launching Synchro Sisters, a four-episode docu-drama series premiering tomorrow that follows the day-in and day-out of the athletes and coaches of the Aquamaids and Aquanuts in the weeks prior to competition with National Team selection on the line.

NBC Sports announced that over 600,000 sports teams, leagues and clubs will have access to Registration Saver, described as “a new affordable insurance plan for parents of youth athletes,” courtesy of a partnership between AIG Travel, Next Wave Insurance Services, LLC and SportsEngine, a NBC Sports Group company. The plan offers parents the option to purchase insurance that can cover the registration fees, tournament fees and non-refundable travel costs in the event a player is unable to participate in a sporting season, camp, race or tournament due to a covered unforeseen circumstance.

ESPORTS

ESPN2 is booking a return trip to Evo 2017 this year, offerings fans televised coverage of the Street Fighter V World Championship live from Las Vegas, beginning at 10p on Sunday. The competition will also be available to stream live via the ESPN app. “It’s great to be back at the Evo Championship Series Final with Street Fighter V this year,” said Kevin Lopes, director, ESPN programming and acquisitions. “This final will provide no shortage of compelling competition, and we look forward to delivering this event to fans.”

The Walt Disney Company unveiled its eleven 2017 Disney Accelerator companies that will be connected with the “creativity, imagination, and expertise of The Walt Disney Company,” with companies this year that include esports heavyweight aXiomatic, along with Epic Games, creators of Unreal Engine technology.

THE MAIN EVENT

The ESPYs on ABC at 8p.

A CYNOPSIS MESSAGE

Cynopsis Measurement & Data Conference

Case Study: How Dell Used Addressable TV to Target Specific Demos

August 3^rd| NYC | 1:20pm

Save the date for August 3^rd because the Cynopsis Measurement & Data Conference is now featuring prominent figures in the marketing world: Christi Stern Rademacher of Dell and Jamie Power of one2one Media. Join us for the opportunity to learn from experts in advertising on how to increase sales and brand awareness by marketing to a more concentrated demographic.

– Sponsored by 605 and Nielsen –

ON THIS DAY in 1998: France wins the World Cup.

In the Know: In the movie Brewster’s Millions, Richard Pryor was a member of which fictional team? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Five MLB players won MVP of the MLB All-Star Game more than once. Name one. Answer: Willie Mays, Steve Garvey, Gary Carter, Cal Ripken, Jr. and Mike Trout. Kudos: Tony Reyes/Cologne; Michael Ritz-BucStar Consulting/NY; Mike Polvere-Optimum Sports/NY; Steven Gold-The Nielsen Company/NY; Ken White-KWTV/Charlotte; Mike May-PHIT America/Wellington; Andy Pittman-TAMU/College Station; Bill Robertson-WCHA/Edina; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank

Later — Chris

Chris Pursell @VegasandVine
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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