07/11/17: Showtime takes Baby Driver for a spin

CYNOPSIS

Good morning. It’s Tuesday July 11, 2017 and this is your first early morning briefing.

Tonight’s Premieres:

The Africa Channel: Cuppy Takes Africa at 10p

American Heroes Channel: World War II: Confidential at 10p

Bounce: In the Cut at 9p

CMT: Still the King at 10p

DIY: Rustic Renovation at 10p

Freeform: The Fosters at 8p, The Bold Type at 9p

Fuse: Fluffy’s Food Adventure at 10p, Hollywood Puppet Sh!tshow at 10:30p

FYI: A Question of Love at 10p

Great American Country: Log Cabin Living at 9p

History: American Ripper at 10p

TLC: Outdaughtered at 9p, Rattled at 10p

truTV: Adam Ruins Everything at 10p, You Can Do Better at 10:30p

Velocity: Iron Resurrection at 10p

Tonight’s Finale:

PBS: The Story of China at 8p

IN THE NEWS

Showtime nabbed the rights to red-hot film Baby Driver, currently in theaters. Showtime subscribers will have access to the movie during its premium television window in 2018 across platforms.

Former White House press secretary Ari Fleischer is now a contributor to Fox News and Fox Business Network. Fleischer, who served from 2001-2003 during George W. Bush’s watch, will offer political analysis during daytime and primetime programming.

Does Fleischer know what he’s getting into? A full 85% of Republicans said news outlets have a negative impact on how things are going in the U.S., according to a Pew Research Center poll. Among Democrats and independents, 44% say the news media’s effect is positive and 46% say it’s negative.

CNN and Hulu inked a content deal for 6 series and 2 films produced by the news net, including films 9/11 Fifteen Years Later and The End: Inside the Last Days of the Obama White House, and series The History of Comedy, United Shades of America with W. Kamau Bell, This Is Life with Lisa Ling, Declassified: Untold Stories of American Spies, The Hunt with John Walsh and Crimes of the Century. It’s the first deal between CNN Films and the streaming service, and the second with CNN Original Series.

Submissions for the 24^th Annual Screen Actors Guild Awards are now open online, through Monday, October 23 at 8p. With the actor’s permission, producers, studios/networks, agents, managers, or publicists may submit a performance from 2017 for consideration in a category of the actor’s choosing. Actors may also submit their own performances. Nominees will be announced Wednesday, December 13.

At a time when the success of the media industry hinges on finding effective ways to connect with ad-averse consumers, branded content is one strategy that really works. But best practices and formats are shifting, which is why networks and brands will want to register for the July 25 Cynopsis webinar, Newest Strategies for Branded Content – go here to make sure your team is on the fast track to success.

Chris Bruin has joined The Weather Channel as an on-camera meteorologist. Bruin joins from KIFI News Group, where he was morning meteorologist for the East Idaho and Western Wyoming regions.

Do you think the news media is having a negative impact on the direction the country is going? Let us know in the new Cynopsis poll: http://cynopsis.com/poll/.

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Don’t forget to submit “it!”

The deadline to submit your nomination is less than a month away

The 5^th Annual Cynopsis “It list” Awards recognizes individual’s expertise and talent in advertising, social media, content, marketing, and online content. Nominate yourself or another today for the chance to be honored at our awards ceremony on November 10^th in New York City. The deadline is fast approaching, so don’t forget to enter your nomination here by August 1^st!

PRODUCTION & DEVELOPMENT

Matador Content (Lip Sync Battle) signed a development deal with Little Creatures to develop fiction and non-fiction projects for broadcast, cable and streaming platforms.

Nnedi Okorafor, author of “Who Fears Death,” announced via Twitter that the novel has been optioned by HBO and is in early development as a series, with George R.R. Martin (Game of Thrones) as executive producer.

NEW & RETURNING SERIES

Season 9 of HBO’s Curb Your Enthusiasm launches Sunday, October 1 at 10p. Season 8 of the Larry David comedy wrapped back in 2011.

Oxygen offers new evidence and never-before-seen footage in The Disappearance of Natalee Holloway, premiering Saturday, August 19 at 9p. The case of the 18-year-old who disappeared in Aruba in 2005 is the first installment of a true crime franchise.

ID’s Murder By Numbers offers a twist – and extra dead bodies – on true crime investigations, starting tomorrow, July 12 at 10p. Suspicious deaths are also the focus of The Coroner: I Speak for the Dead, launching season 2 on Monday, July 17 at 10p.

I’m Sorry debuts on truTV Wednesday, July 12 with back-to-back episodes. New scripted comedy centers on a comedy writer and mother who exposes her neuroses in life situations.

Season 9 of TLC’s The Little Couple debuts Tuesday, September 19 at 9p.

Get Shorty debuts on Epix Sunday, August 13 at 10p, focused on a shady character who decides to give Hollywood a shot. Ahead of the launch, Epix is hosting a free preview weekend August 10-13.

COMING UP

Former First Lady Michelle Obama will posthumously honor Eunice Kennedy Shriver with the Arthur Ashe Courage Award at the 25^th annual ESPY Awards, airing tomorrow, July 12 at 8p on ABC.

ADVERTISING

Kantar has launched a new service, Kantar Activate, integrating consumer insights and behavior with behavioral shopper and media data. “Advertisers and agencies will be able to leverage what consumers believe, what they value, and the underpinnings of why they buy what they buy, to build audiences that can power highly targeted and accurate advanced advertising,” said Katie Casavant, who will serve as CEO of Kantar Activate while retaining her role as CEO of Shopcom.

Viagra, which spent over $30 million on pro football ads last season, will likely be sitting on the sidelines this year, reports AdAge. With Pfizer is losing its patent exclusivity and generic versions of the little blue pill on the way, it doesn’t make business sense to invest so heavily in advertising. Fellow ED product Cialis will lose its exclusive status during the season.

Citing a “difficult time for the agency holding companies” amid media fragmentation, Pivotal Research Group’s Brian Wieser informed analysts PRG had revised valuations of the sector. “With reduced price targets, we continue to rate each of them ‘Hold,’” said Wieser. “While we continue to expect growth for agencies, challenges that became much more visible by the middle of last year are likely to compress expansion in years ahead vs. prior expectations.”

Georgetown Cupcake is taking a bite out of Shark Week, airing on Discovery the week of July 23, with the “2017 Shark Week Dozen,” available in locations nationwide. Meanwhile Cold Stone Creamery is offering creations like “Great Bite” and “Deep Sea Delight.” Other partners include conservation group Oceana, Southwest Airlines, Marriott, and Live Love Polish, purveyors of “Shark Skin” nail polish, among others.

SOCIAL GOOD

P&G is donating $10 to the March of Dimes for every Amazon Prime Day Pampers diaper subscription. Social influencers, including singer Ne-Yo, will boost the effort in a Facebook Live session this morning. “We want to connect with shoppers in a meaningful way this Prime Day, so we chose a platform that would allow us to interact in real time,” Andrea Zahumensky, North America Baby Care Brand Director for P&G, told Adweek.

VIDEOS IN SHORT

Spanish-language education/entertainment net HITN inked a deal with HispanoPost Media Group to produce 2-minute capsules under the title Voces (Voices) highlighting achievements by Hispanics in the U.S. The videos are designed to complement the network’s programming.

DIGITAL DEVELOPMENTS

Amazon Prime’s membership has grown from 66 million to 79 million since the end of 2016, according to MorningStar. That’s inching closer to the 90.3 million subscribers for pay TV, notes Recode, which projected Amazon Prime could surpass pay TV numbers as early as next year.

Starz announced plans to grow its app/OTT/on-demand content offerings by about 40% by the end of the year, to 7700 selections, including 60 kids series, as well as hundreds of selections for both kids and Spanish-language audiences.

SpongeBob SquarePants: You Bring the Color gives fans a chance to help digitally color new episodes of the show online, and possibly have their versions featured on Nickelodeon in the fall during a special themed week of new episodes. The digital destination has over 50 scenes to color.

CASTING

Erinn Hayes landed on her feet. The actress, who left Kevin Can Wait after one season, will play the female lead in Amazon comedy The Dangerous Book for Boys, along with Chris Diamantopoulos (Good Girls Revolt).

Richard Dreyfuss will guest star on AT&T Audience Network’s upcoming comedy Hit the Road, about a family of would-be rock stars traveling the country in search of fame. Dreyfuss will play the father of series co-creator Jason Alexander. Series is slated for a fall premiere.

Bill Skarsgard (It) landed a series regular role in Hulu’s Castle Rock, a psychological-horror series set in the Stephen King universe….J.J. Soria (Animal Kingdom) has joined the cast of Crackle cop drama The Oath…. Jennifer Jason Leigh (The Hateful Eight) and Hugo Weaving (The Matrix) are onboard Showtime limited series Patrick Melrose, based on the semi-autographical novels by Edward St. Aubyn….Juliette Lewis (Secrets & Lies) will recur on season 2 of Epix’ Graves.

Marvel Television and ABC Signature Studios set the cast for live-action series Marvel’s New Warriors, slated to debut on Freeform in 2018: Milana Vayntrub (This Is Us), Derek Theler (Baby Daddy), Jeremy Tardy (Dear White People), Calum Worthy (Austin & Ally), Matthew Moy (2 Broke Girls) and Kate Comer (The Comeback).

GOING GLOBAL

India’s Asianet ordered an adaptation of Armoza Formats’ The People’s Choice. Big Synergy is producing.

Genius Brands International signed a broadcast licensing agreement with Nat Geo Kids that will bring animated children’s series Thomas Edison’s Secret Lab to Latin America. Genius Brands also appointed Latin American independent licensing agency Tycoon Enterprises as the pan-Latin American licensing agent for the Thomas Edison’s Secret Lab brand.

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Cynopsis Measurement & Data Conference

Case Study: How Dell Used Addressable TV to Target Specific Demos

August 3^rd| NYC | 1:20pm

Save the date for August 3^rd because the Cynopsis Measurement & Data Conference is now featuring prominent figures in the marketing world: Christi Stern Rademacher of Dell and Jamie Power of one2one Media. Join us for the opportunity to learn from experts in advertising on how to increase sales and brand awareness by marketing to a more concentrated demographic.

– Sponsored by 605 and Nielsen –

RATINGS

Fox News led news nets in 2Q17 with an average 472,000 primetime viewers A25-54, versus 389,000 for MSNBC and 370,000 for CNN. And while Bill O’Reilly replacement Tucker Carlson makes significantly less than his predecessor, points out the Wall Street Journal, Carlson has boosted the net’s share of the news demo, grabbing 21% more in ad dollars per 30-second spot.

The premiere of FX’s Snowfall delivered 1.3 million viewers A18-49 in Live+3 numbers, and 2.24 million total viewers. Counting two encore telecasts for the night and digital viewership, the number jumps to 3.23 million total viewers.

Bravo was the #6 ad-supported cable net among P18-49 and P25-54 in 2Q17, and year-to-date is the #1 cable network for video on demand, with 57.1 million viewers on set-top box, up +22% versus the prior year. Sister net Oxygen boasts it’s the fastest-growing cable entertainment net among total viewers in total day in 2017 YTD, up +51% year over year.

CBS game show Candy Crush premiered to a 1.1 rating among A18-49 and 4.1 million viewers on Sunday, according to Nielsen overnights.

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of July 3, 2017

Program, Total Actions (000), Total Content, Actions per Content (000), Fans/Followers (000)

E! News (E!) 3363, 629, 5, 2995

Today Show (NBC) 1614, 532, 3, 11829

Good Morning America (ABC) 1174, 433, 3, 11847

TMZ (Warner Bros. synd.) 1030, 761, 1, 1315

Fox & Friends (Fox News) 821, 428, 2, 3443

Entertainment Tonight (CBS synd.) 524, 505, 1, 6855

The 700 Club (Freeform synd.) 488, 137, 4, 2308

NBC Nightly News (NBC) 413, 551, ,75, 4176

Love & Hip Hop Atlanta (VH1) 349, 132, 3, 7995

ABC World News Tonight (ABC) 284, 557, 511, 4326

Based on Total Actions (reactions, comments, shares and retweets)

NIELSEN SOCIAL CONTENT RATINGS: Top Series and Specials by Total Interactions for the week of July 3, 2017

Program, Total Interactions (000), Facebook (000), Twitter (000)

WWE Great Balls of Fire (PPV) 481, 249, 232

Premios Juventud (Univision) 340, 295, 45

Big Brother (CBS) 314, 176, 137

Macy’s 4^th of July Fireworks Spectacular (NBC) 292, 277, 15

Love & Hip Hop Atlanta (VH1) 267, 207, 61

WWE Monday Night RAW (USA) 255, 172, 84

Big Brother (CBS) 244, 181, 63

Power (Starz) 238, 196, 42

Big Brother (CBS) 231, 181, 50

WWE Smackdown! (USA) 201, 108, 93

Source: Nielsen. Uniques and Interactions are a measure of total relevant U.S. social media activity grossed across Facebook and Twitter from three hours before through three hours after broadcast, local time. Includes primetime and late fringe programming with metrics available across social platforms on Broadcast and National Cable and excludes sports events.

Live + Same Day Household Viewers (millions): Friday, June 9, 2017 time period averages.

Source: NTI, Galaxy as dated. Live+SD

NBC: 4.9 million

America’s Got Talent 4.8 million, Dateline 5.1 million

CBS: 4.72 million

MacGyver 4.05, Hawaii Five-0 4.61, Blue Bloods 5.5

ABC: 3.54 million

Shark Tank 3.71, What Would You Do? 3.77 million, 20/20 3.16 million

UNIVISION 1.4 million

Jose de Egipto 1.74, Doble Vida e Carrillo 1.51, Rosario Tijeras 1.02

FOX: 1.3 million

MasterChef .1.38 million, Beat Shazam 1.22 million

TELE: 1.2 million

Jenni Rivera: Mariposa de Barrio 1.0, La Querida del Centauro .995, El Senor de los Cielos 1.69

CW: .67 million

Originals .7/1, Reign .5/1

Friday A19-49: NBC .8/4, ABC .7/3, CBS .5/2, TELE .5/2, UNI .5/2, FOX .4/2, CW .2/1

Source: Nielsen

EXECUTIVE MOVES

Adam Symson becomes President and CEO of The E.W. Scripps Company on Tuesday, August 8. The company’s board of directors set that date for the CEO transition from Rich Boehne, who will continue as Scripps chairman.

Brie Miranda Bryant has joined Lifetime as Senior Vice President, Unscripted Development and Programming. Bryant was most recently SVP, Development and Production for BET Networks.

Keith Turner is retiring as President of Ad Sales at Univision at the end of 2017. Turner has been in the position since 2012. “Keith is a uniquely talented individual who has been a friend and an inspiring leader to all who have had the opportunity to work with him,” said Randy Falco, President and CEO of Univision Communications. No successor has been named.

Ownzones Media Network appointed Nick Nelson as Head of Product Innovation. Nelson had served as Head of Product Creative at Netflix before founding Technically Creative in 2016.

Warner Bros. Digital Networks hired Eric Besner as Senior Vice President, Business Development; Greg Salter as Senior Vice President, Business and Strategic Planning; and Katie Soo as Senior Vice President, Marketing. All three will report to Jay Levine, Executive Vice President, Warner Bros. Digital Networks.

IN MEMORIAM

Actor Ji-Tu Cumbuka died July 4 after a long illness. He was 77. In addition to appearing in 1977’s Roots, Cumbuka’s television work included CIS, Knots Landing and Walker, Texas Ranger.

This Day in History: 1944 – Franklin Roosevelt announced he would seek a fourth term as President of the United States.

Answer to Our Last Trivia Question: On which series did The Bob Newhart Show’s (1972-1978) Jack Riley reprise the character of Elliot Carlin? ALF (1986-1990) and St. Elsewhere (1982-1988). Kudos to: Lorrie Shilling/El Segundo, CA

Today’s Trivia Question: Who sang the theme song on The Fall Guy (1981-1986)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

Answer to Our Last Anagram: Heat Meat = The A Team. Kudos to: Bethany Soper-Comcast Spotlight/Nashville, Matt Fishman-CBS Television Stations/NYC, Tony Reyes-Kestert/Germany

Reality Show Anagram: Vilest Babe Walks (Email [email protected]; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)

Lynn Leahey Editorial Director @Lynn_Leahey
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JOB OPENING: SALES PLANNER/MARATHON VENTURES/NYC: Join team-oriented leader in national direct response TV ad sales. Attention to detail, min. 2-3 yrs experience in TV traffic or sales support required. Wide Orbit a plus. Resumes: [email protected] (7/20)

JOB OPENING: MUSIC PRODUCT MANAGER/Discovery/LA: Resourceful self-starter resp for all digital music asset and metadata mgmt for in-house production library of 110K+ tracks. Extensive exp w/Soundminer req’d. 3+ yrs exp working w/production libraries, pltfrms or TV music dept. Full info/apply HERE (7/20)

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JOB OPENING: SENIOR ANALYST/A+E Networks/NY: engage in audience discovery, data management, & data activation to support addressable media strategy for A+E brands. Full Info/Apply HERE http://www.aenetworks.com/careers/jobs (7/18)

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JOB OPENING: DATA EVANGELIST/NeuLion/Long Isl: Use SQL+BI tools to own design of analytics dashboards/visualizations/reports. Query+analyze data to produce actionable findings. eCommerce/AdOps experience a plus. Min 3 yrs Analyst role+quantitative/analytical degree. Resume to: [email protected] (7/18)

JOB OPENING: MGR RESEARCH & ANALYTICS/SPE/NY: Consumer/Industry/Program insights for SPT Research; supports sales, production and distribution across all platforms of television: Network, Cable, SVOD & Synd. Exp. In TV Research, Nielsen & MS systems. Resume & cover HERE (7/14)

JOB OPENING: VP, CULTURE & CREATIVE INSIGHTS/VIACOM/VELOCITY/NYC: Lead cross-disciplinary working teams dedicated to dvlpng specific project deliverables.10+ yrs consulting, strategy, rsrch, mktg/advertising (acct mngmnt or brand plan’g w/5 yrs mngmnt exp.) Great interest for mentoring jr employees. Full info/apply HERE (7/14)

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JOB OPENING: DIRECTOR AD SALES MARKETING/Discovery/LA: Lead Ad Sales Marketing team, managing concept through execution of Auto/Studio/Tech custom solutions, sponsorships, and value earned marketing opportunities across all platforms. Must have proven managerial experience. 8-10 yrs mktg exp. APPLY (7/14)

JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (7/13)

JOB OPENING: SR AD SALES PLANNER/SBGTV/NYC: Provide support for all aspects of the ad sales process. A team-player mentality & ability to work under pressure meeting deadlines for clients a must. BA deg & min 2-3yrs Sales exp related field or industry req’d. Media math skills a must. Full info/apply HERE (7/13)

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JOB OPENING: SUPERVISING PRODUCER/PRODUCERS/NYC: Exp producing live video in high-pressure environment, searching for trending topics in real time, scripting, booking, overseeing mult segments in hour-long show. News/current events focused role. Short-term in NYC kicking off early July. Email resumes HERE (7/13)

JOB OPENING: VP PRODUCTION/Bounce/ATL: Sprvse all operational aspects of orig prod; draft prod plans & scheds; oversee MMB budgets throughout prod. Oversee all audit req’s; provide notes on prod concepts Min 7 yrs TV prod req’d; advance knwlg of Movie Magic Budgeting & Scheduling. Email resume to [email protected] (7/13)

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JOB OPENING: MGR, PROGRAMMING RESEARCH/IFC TV/NY: 5+ yrs TV rsrch exp. Prod in-depth aud analyses to help IFC create the most compelling scheduling & promo strategy. Identify effective platforms/prgrms for promo placement (incl cross-ntwrk barter), leveraging ratings, demographic, etc. Full info/apply HERE (7/12)

JOB OPENING: ACCOUNT EXECUTIVE/MARATHON VENTURES: Opportunity to join fast-growing, team-oriented leader in national direct response TV ad sales. Must combine complex data analysis with strong sales skills and attention to detail. Resumes: [email protected] (7/12)

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WHAT’S ON TONIGHT – TUESDAY, JULY 11

ABC: The Middle [r], Fresh Off the Boat [r], black-ish [r], black-ish [r], American Housewife [r], The Middle [r]

CBS: NCIS [r], Bull [r], NCIS: New Orleans [r]

CW: The Flash [r], Whose Line Is It Anyway [r], Whose Line Is It Anyway [r]

FOX: MLB All-Star Game

NBC: America’s Got Talent, World of Dance

PBS: The Story of China [f], Frontline [r]

Telemundo: Jenni Rivera: Mariposa de Barrio, La Querida del Centauro, El Senor de los Cielos

Univision: Jose de Egipto, La Doble Vida de Estala Carrilo, Rosario Tijeras

07/11/17: Showtime grabs TV rights to Baby Driver; Ari Fleischer boards Fox News; Curb Your Enthusiasm gets return date

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