07/10/15: AwesomenessTV, Meg DeAngelis partner with PBTeen for DIY series; Unruly dishes Top Social Video Brand in June 2015; Syfy launches virtual reality app for ‘The Expanse’



CYNOPSISDIGITAL
07.10.15

Good morning. It’s Friday July 10, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

 
AwesomenessTV
and home brand PBTeen will produce an original six-episode DIY series titled Revved Up Rooms, with YouTuber Meg DeAngelis (aka MayBaby). The first ep will debut on AwesomenessTV, on July 15 at 5p PT, with consecutive shows airing at the same time weekly. "I felt like I was living in my dream house! Each set was so bright and full of all my favorite colors,” said DeAngelis. Viewers can also enter for a chance to win one of the PBteen rooms featured in the episode, valued at $2,500, by registering online through August 31.

NEW PROGRAMMING + DEALS

 
Syfy launched a virtual reality app with Google Cardboard for The Expanse, the new drama series from Alcon TV set for this December. The Expanse VR app, available on iOS and Android devices, will let users tour Canterbury, the show’s spaceship. Additional virtual reality content will be added to the app in the months leading up to the series premiere.
 
Cartoon Network rolled out its redesigned flagship app, Cartoon Network, available for download on iTunes, Google Play and Amazon. The new app allows users to create personalized playlists of their favorite shows, access full episodes prior to linear TV premieres and view short-form content based on original series.
 
American Girl
is tapping into Tongal’s on-demand studio and community of creators to help launch a short film project. As of yesterday, Tongal opened a call for screenplays for two flicks based on the company’s dolls; the winner will take home  $200,000. “These screenplays should tell inspiring stories of two girls overcoming social issues in a way that resonates with young [women],” James DeJulio, Co-Founder and President of Tongal, told Cynopsis. “We’re giving everyone – from longtime American Girl fans to independent creators to anyone with an interesting idea – the opportunity to contribute.”
 
Zealot Networks
, the digital start-up from former Maker Studios CEO Danny Zappin, acquired ViralNova for $100 million, its largest to date. The social media publisher will provide Zealot with a publishing platform to quickly build an online audience. ViralNova averages 100 million monthly visits and has more than three million fans on Facebook. Since its 2014 launch, Zealot has acquired companies including Neighbor Agency, digital agency Threshold Interactive, and branded content agency Idea Farmer.
 
Following the U.S. Premieres of Vera and the BAFTA Award-winning comedy Detectorists, Acorn TV will next debut the six-episode Agatha Christie’s Partners in Crime. The first two episodes will launch on Sept. 3, with a new episode added every Thursday through Oct. 1. Acorn recently acquired electronic-sell-through (EST) and DVD rights in North America to AMC’s Humans.
 


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Deadline to enter: Thursday, July 16


 
CONTENT MEDIA
 

Bravo Digital Media has reported its best quarter ever in total visits across platforms via desktop, tablet, mobile and the Bravo Now app in Q2 2015. The net says its success is due to the redesign of BravoTV.com and an emphasis on The Daily Dish, the network’s digital lifestyle hub. Average monthly visits across platforms in Q2 2015 were up 74 percent over the same quarter last year.

 

ADVERTISING + AD PLATFORMS
 

Facebook is sharpening its definition of cost-per-click metrics to only include clicks to sites and app, not likes, shares or comments. “Over the last few years, Facebook’s ad offerings have become increasingly tailored to helping advertisers meet specific business objectives,” a FB spokeswoman said. “Separating link clicks from engagement clicks (including likes and comments) means budgets will be spent more efficiently.”
 
Centro launched the Centro DSP for Publishers yesterday. Early adopters include: The McClatchy Company, The E.W. Scripps Company, PureWow, Emmis Communications, Freedom News Group, Atlanta Journal-Constitution, Columbus Dispatch, Philly.com and TVInsider.com. The new Centro DSP allows publishers to scale digital ad campaigns and reach local or national audiences through ad units and sites on any device; publishers can also manage larger portions of advertisers’ media buys on the platform.
 

 
RESEARCH
 

Social media analytics firm Unruly released the Top Social Video Brands in June 2015 and the results are:
1) Purina: 2,673,481 shares; notable campaign This Man Found His Soulmate In A Puppy And It’s Adorable with 2,673,481; did not place in top 100 last month.
2) Playstation: 624,781 shares; notable campaign was Final Fantasy VII – E3 2015 Trailer | PS4 with 238,517 shares; placed 21st in the top 100 last month.
3) Netflix: 607,175 shares; notable campaign was Season 3 is out on early release! with 238,517 shares; placed 20th in top 100 last month.
4) YouTube: 313,688 shares; notable campaign was #ProudToLove – Celebrating Marriage Equality and LGBT Pride Month with 301,559 shares; placed 37th in top 100 last month.
5) Omaze: 309,741 shares; notable campaign was Arnold Pranks Fans as the Terminator…for Charity with 309,741 shares; did not place in top 100 last month.
6) Red Nose Day: 252,989 shares; notable campaign was Coldplay’s Game of Thrones: The Musical (Full 12-minute version) with 252,989 shares; placed 1st last month in top 100.
7) Bethesda: 248,789 shares; notable campaign was Fallout 4 – Official Trailer with 248,789 shares; did not place in top 100 last month.
8) Vivo: 117,691 shares; notable campaign was EX4GERADO with 201,402
shares; did not place in top 100 last month.
9) O Boticário: 181,072 shares; notable campaign was O BOTICÁRIO – Comercial Dia dos Namorados – Casias with 181,072 shares; ranked 45th in top 100 last month.
10) Turkish Airlines: 169,377 shares; notable campaign was Turkish Airlines presents “The Insider” with 69,020 shares; placed 3rd in top 100 last month.

EXECUTIVE MOVES

The Chernin Group hired Mike Kerns as President of Digital. He will also join the board of Otter Media, the company’s venture with AT+T. Kerns was previously at Yahoo, where he was Senior Vice President of Product, Homepage and Verticals.
 


A CYNOPSIS MESSAGE


CYNOPSIS KIDS WEBINARS PRESENTS
THE NEW SECRETS OF SUCCESSFUL APPS FOR KIDS
 
Join us on
Tuesday, July 21, 2015 at 1:30PM to 3:00PM (ET) to learn how to:
Create apps that take the platform to the next level
To provide greater opportunity for parental interaction  I Ensure compliance I  Determine the optimal price point  I  Make your app stand out  Ensure retention I  Build digital extensions for your stories and characters
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REGISTER NOW!.



 

DIGITAL SPOTLIGHT OF THE DAY

 
Marvel
teamed up with Whistle Sports to create a video featuring Ant Man star Paul Rudd and the sports MCN’s launch partner Dude Perfect. With comically oversize rackets, balls and other equipment, Rudd and the Dudes compete in a series of "dizzy bat" challenges for a tiny ant-sized trophy. Rudd took to the challenge like a champ, spinning himself into a state of lightheadedness and then swinging a bat. Did the Dudes or Rudd stagger home with the trophy? Find out at www.cynopsis.com/#video.

See you Monday,
Jessica Reese  @JMarieReese
07.10.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: SR ANALYST (FREELANCE)/MTV/VH1 Editorial/NYC: Extract and provide actionable insights across web, apps & soc media. 3-5 yrs exp related digital analytics/rsrch. Omniture, comScore, Sysomos knwlg req’d. Resume HERE (7/11)

JOB OPENING: COMM & PR PRO/Nickelodeon/LA: Develop, oversee, and implement communications strategies for Nick live-action projects. 7+ yrs leadership exp. Develop strategy, press kits; Media relationships; Live-action TV Production exp. a must. Full info/apply HERE (7/11)

JOB OPENING: DIRECTOR, CORPORATE SOCIAL RESPONSIBILITY/NBC Universal Cable Entertainment/NY: Develop CSR and cause mktg initiatives for networks. 7-10 yrs exp. Email for full description. Full info/apply HERE (7/11) 

JOB OPENING: MGR OF LEGAL AFFAIRS/Pilgrim Studios/LA: Secure, monitor and enforce soft IP rights for company properties. Min. 2 years exp/ABA-accredited/litigation exp a plus. Resume to: [email protected] (7/11)

JOB OPENING: MKTG MGR (TEMP ROLE)/Access Intelligence, LLC/Cynopsis Media/NYC: For a leading publisher of B to B media. Mng campaigns for our events. Create mktg collateral, incl writing copy for emails/ websites/ social media & press releases. 5+ yrs exp req’d. Res/cover/sal req: HERE (7/11)

JOB OPENING: DIR, CYBER SECURITY/A+E Networks/NY: Mng all aspects of Information Security func., Estb’g, maint’g & monitoring policies & procedures which promote secure & uninterrupted operation of all data processing systems. Min 10 yrs sec prgrm mngmnt exp. Full Info/Apply: HERE (7/11)

JOB OPENING: MGR, DIGITAL PROGRAMMING/NBCU/NYC: Digital Planning Mgr to manage Planner team & drive company goals & initiatives. 5+ yrs digital media planning, prior mgmt exp a plus. Apply: Full info/apply HERE (7/11)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Production Manager/Field Producer staff position wanted. 20 yrs experience working at all major entertainment companies from long form to promos. High energy get it done attitude with exceptional results. Email: [email protected] (7/11)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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