CYNOPSISDIGITAL
07.08.14 Good morning. It’s Tuesday, July 08, 2014, and this is your first early morning digital briefing.
Amazon Studios will wrap up the third season of its original pilots program with a show from Oscar winner filmmaker Steven Soderbergh. The new comedy, called Red Oaks, is a half-hour show set in 1985 about a college student who assists a tennis pro at a country club in New Jersey. The cast will include Craig Roberts (Submarine), Jennifer Grey (Dirty Dancing), Oliver Cooper (Californication) and more. The pilot will premiere on the $99 streaming service in the fall along with The Cosmopolitans, Hand of God, Hysteria and Really.
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MTV announced a new social music video top chart Your MTV Top 20 presenting the week’s most popular global vids from the network’s websites, apps, social media and Spotify’s The Echo Nest. On a weekly basis, MTV will curate a playlist at yourmtvtop20.com or through third-party platform where visitors can like, share, tweet and vote to define the week’s best videos.
Multi-channel network The Orchard partnered with Red Bull to distribute upcoming sports films on global digital and cable platforms. The new titles include: ski film Days of My Youth to debut in fall 2014, motorcycle doc On Any Sunday, The Next Chapter set for fall 2014 and mountain biking adventure Rad Company out this month. The Orchard and Red Bull originally teamed up in 2012 to digitally distribute the movie The Art of Flight.
On-demand Kids network and YouTube channel Kabillion is joining international multi-channel network Base79. The MCN plans to grow Kabillion’s viewership and launch new programs through its network of 1500 channels, 850 content creators and more than 750 millions views per month.
Let’s get personal! Send us happy news, weddings, babies, engagements you’d like shared with your industry colleagues, for a new feature going up soon on our web site, and in the newsletter. Info goes to [email protected].
MTV’s short-form content studio MTV (other) greenlit a second cycle of The Untitled Web Series Morgan Evans Is Doing. The new season will feature eight episodes to debut in early fall on MTV.com, app and YouTube channel. A roster of stars like Abbi Jacobson (Broad City), Neil Casey (Inside Amy Schumer), Melissa Ponzio (Teen Wolf) and more will appear on the vignette style show depicting Evans life and work at MTV.
British TV streaming site Acorn TV added four new programs: miniseries Lipstick on Your Collar, Cold Lazarus and Karaoke as well as the second season of The Field of Blood. Additionally, the service released five documentaries like Martin Clunes’ Wild Life and The Grand. Acorn TV content can be viewed at www.Acorn.TV and on its Roku channel.
Digital Media Rights (DMR) will soon launch its slate of Russian movies and TV shows on Hulu for U.S. consumers. Blockbusters like Metro, Kiss Them All and drama series Junior League and The Day After will live on both the free and subscription Hulu Plus service. Programming can be streamed with English subtitles at Hulu.com/Russian.
…in other Hulu news: Australian drama Neighbours will exclusively stream new episodes on the service starting July 14. Three 22-minute eps will be available in the U.S. on the free service and Hulu Plus after the premiere in Australia, with a new ep available every weekday. The show has been running in the country since 1985.
Save the date for Thursday, November 13th at the Grand Hyatt in New York City for the Model D Awards! Early deadline to enter is August 8, and late deadline is August 15. Register at https://acclaimworks.com/svc/cynopsis-digital
Google employed a private ad exchange with ABC that placed ads only in prominent positions to promote the new musical reality series Rising Star, AdWeek reports. The new programmatic strategy puts ads automatically in mastheads across premium publisher’s sites like the Rolling Stone and Us Weekly while using data to better target to consumers. “We were able to run large mastheads in places we were never able to do before and spread out who’s seeing our message,” ABC’s Executive Director of Digital Strategy Ben Blatt told Adweek.
How have changing attitudes about families altered TV storytelling? Kate Canada Obregon, partner and VP of Oishii Creative, talks about the "new canvas" in the latest Cynsiders.
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OpenSlateEngagement Data for Health/Fitness channels, based on the engagement metric for the week ending 5/7.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
3v (8.9) / 395,010 / 51,450 / 511
ScottThermanFitness (8.5) / 2,790,600 / 571,653 / 644
GoEerki (8.5) / 672,030 / 112,381 / 536
Rumianailieva (8.5) / 49,530 / 16,291 / 363
RosaCostaFitness (8.5) / 50,700 / 32,410 / 423
YoBoHoFitness (8.4) / 218,460 / 26,433 / 445
Bazblog (8.3) / 4,980 / 10,913 / 336
BeFit (8.2) / 6,563,220 / 1,102,423 / 644
Dakidissa (8.2) / 3,418,860 / 321,174 / 605
BlogilatesTV (8.2) / 639,510 / 392,516 / 612
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
NIELSEN TWITTER TV TOP TEN for the week of 6/30/14
Program, Date, Unique Audience (000), Tweets (000)
Pretty Little Liars (ABC Family), 7/1, 2604, 196
The Bachelorette (ABC), 6/30, 2193, 90
WWE Monday Night RAW (USA), 6/30, 2167, 297
Teen Wolf (MTV), 6/30, 1906, 232
Miley Cyrus: Bangerz Tour (NBC), 7/6, 1792, 71
Love & Hip Hop: Atlanta (VH1), 6/30, 1472, 376
So You Think You Can Dance (FOX) 7/2, 1349, 64
Keeping Up with the Kardashians (E!), 6/7/6, 1299, 35
Big Brother (CBS), 7/3 1297, 95
Philly 4th of July Jam (VH1), 7/4, 1290, 112
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.
Netflix hired Brian Wright to lead the original kids and family programming for the streaming service. Wright was formerly the Senior Vice President of live-action development at Nickelodeon.
TotallyHer named Farrah Linden as the company’s first Beauty Sales Director. Linden most recently led digital marketing and strategy for L’Oreal USA brands Redken.com, Redkensalon.com and Pureology.com.
Should The View have a regular male co-host? Vote in the Cynopsis poll.
Fast-food chain Wendy’s is teasing the return of its pretzel-buns in a series of mock music videos that not only tote major 90’s R&B cliches, but also lyrics derived straight from fans’ comments on social media. The hamburger shop is promising a clip featuring Boys II Men and a bilingual love song (to pretzels) from Jon Secada. Check out the funny spoof at www.cynopsis.com.
See you tomorrow,
Jessica Reese @JMarieReese
07.08.14
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