07/07/15: Parents take the fun out of TV; Temple Hill moves to 20th Century Fox TV Studios; Lifetime gets more UnREAL


Good morning. It’s Tuesday July 7, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
E!: Total Divas at 9p, Hollywood Cycle at 10p
Fyi: The Seven Year Switch at 9p
NBC: Hollywood Game Night at 10p
TLC: Little People, Big World at 9p

Tonight’s Finales:
AHC: What History Forgot at 10p
HGTV: Flip or Flop at 9p
ID: Southern Fried Homicide at 9p

For some kids, watching TV is punishment, according to a study from Miner & Co. Studio. The majority of children in households with tablets and smartphones prefer watching video content on the devices – and in nearly half of these households, parents report punishing misbehavior by taking away the tablet and making troublemakers watch on the big screen instead. Miner & Co. also said that according to the survey of 800 moms and dads, when given the choice, more kids opt for tablet time than dessert.


Despite short notice, ESPN is moving its July 14 ESPY Celebrity Golf Classic from Trump National Golf Club, in the wake of Donald Trump’s offensive comments about immigrants from Mexico. “This charity outing benefits The V Foundation’s Stuart Scott Memorial Cancer Research Fund, providing resources for important cancer research for minority populations, including Hispanics and African Americans,” said the net. “Our decision reflects our deep feelings for our former colleague and support for inclusion of all sports fans. Diversity and inclusion are core values at ESPN, and our decision also supports that commitment.” On Saturday, Trump admitted to Fox News he hadn’t anticipated the repercussions of his remarks to be “quite this severe.”

Submissions for Screen Actors Guild Award nods are open at http://www.sagawards.org/submissions through Thursday, October 2 at 5p. Nominees will be announced Wednesday, December 9, with trophies handed out on a live simulcast on TNT and TBS Saturday, January 30.

Hillary Clinton’s first post-presidential candidate national TV interview airs tonight on CNN’s The Situation Room at 5p, encoring on Anderson Cooper 360 at 8p. Clinton declared in April.

Hallmark’s not the only one getting a head start on Santa (tonight: A Princess for Christmas). For the second year, Music Choice is celebrating “Christmas in July” with holiday music now through July 19 on its Sounds of the Seasons Music Channel, expanding to Music Choice On Demand from July 13-July 26.


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Marty Bowen and Wyck Godfrey (Revenge) inked a two-year overall development deal bringing their Temple Hill to 20th Century Fox Television Studios. “Marty and Wyck are incredibly talented producers, with a history of identifying great storytelling and talent,” said Jonnie Davis, 20th Century’s president of creative affairs. “Their laser focus and ability to break through the clutter in such a crowded marketplace makes this a perfect partnership.”

Syfy ordered season three of Bitten. The supernatural thriller from Entertainment One starts production on 10 new eps this summer in Toronto.

Fresh TV has started production on 30-episode scripted series Backstage, a drama shot docu-series style about tweens in arts school. Filming in Toronto has commenced, with the series slated for a spring 2016 debut on DHX Television’s Family.

Prentice Penny (Brooklyn Nine-Nine) joins HBO pilot Insecure as exec producer and showrunner. Comedy starring Issa Rae was written by Rae and Larry Wilmore.

Three episodes in, Lifetime renewed UnREAL for a second season. Averaging 4.8 million views across platforms, the drama from A+E Studios about a dating competition boasts a median age of 43, the net’s youngest ever for a scripted series. Show airs Mondays at 10p.


Telenovela vet Gabriel Soto returns to Univision for Yo No Creo en los Hombres, premiering Monday, July 13 at 10p. Soap centers on a woman out for revenge who falls for an honest lawyer while each are involved with other (lying, cheating) people.

A special one-hour episode of Up’s Bringing Up Bates features a new grandchild and a marriage proposal on Thursday, July 9 at 9p.

Marvel’s Guardians of the Galaxy officially launches on Disney XD Saturday, September 26 at 9:30p, but that won’t be the first sighting of the animated superhero series. A sneak peek at the first episode airs Saturday, September 5 a 9p, and ten two-minute videos will run during August focusing on the main characters.

Stand-up special Jay Pharoah: Can I Be Me? Premieres Saturday, August 1 at 10p on Showtime. The SNLer’s first hour-long comedy special features impressions of President Obama, Kanye West and Will Smith, among others.

On the heels of the USA’s FIFA Women’s World Cup win comes Nickelodeon’s Soccer Superstar, a four-night search for the best teen female soccer player. Reality competition kicks off Wednesday, July 8 at 9p during the NickSports block on Nicktoons.



Jeffrey Dean Morgan (Extant) landed a series regular role on season seven of CBS’s The Good Wife. There’s room for a new face, with the departures of original cast member Archie Panjabi as well as Matthew Goode after one season. “We’ve loved and admired Jeffrey Dean Morgan for years, and we were thrilled to hear that Julianna [Margulies] did too, so it was a no-brainer to ask himto join our troupe,”said The Good Wife creators/executive producers Robert and Michelle King.

Jeremy Sisto (The Returned) won the lead role in ABC’s upcoming Wicked City, reports Deadline. Adam Rothenberg played the role in the pilot.

Emily Kinney (The Walking Dead) joins Masters of Sex in a story arc as a volunteer sex surrogate. Season three launches Sunday, July 12 at 10p.

Cynopsis would like your input for a short (we swear!) readership survey. Link is here – responses are kept strictly confidential and filling it out puts you in the running for a $50 Starbucks gift card.


The top 200 advertisers accounted for close to two-thirds of TV advertising in 2014, according to Ad Age’s annual Leading National Advertisers report, which also revealed a reduction in measured-media spending of 1.8 percent, with cuts in every medium except broadcast and cable TV nets. The steepest drop: Internet display advertising, down 13.3 percent.

Turner Broadcasting has lined up sponsorship partners for Comic-Con including Lexus, KFC, State Farm, Snickers and AT&T. The telecom company is sponsoring CONAN360 VR, the first time a late-night show has incorporated virtual reality into its broadcast. During the week of shows at the convention, 360-degree cameras will be located at the center of the set, offering viewers the chance to watch the talk show as if seated between host Conan O’Brien and his guests in San Diego.

State Farm is also onboard HGTV’s Beach Flip, featuring outdated beachfront properties transformed into hot properties. Other sponsors include Joss & Main, 3M, Lumber Liquidators and Outback Steakhouse.

HGTV’s Scripps Networks sister net Travel Channel has Hilton presenting “We Are Summer,” with on-air and online promotions including travel guides, custom vignettes and a getaway sweepstakes. Featured campaign sponsors include Snuggle, AARP and U.S. Cellular.


Cable company Liberty Global’s UPC Ireland snatched Ireland’s TV3 in a deal UPC CEO Magnus Ternsjo said “secures the long-term future of TV3.” Offered TV3 CEO David McRedmond, “This deal is a great endorsement of TV3’s strategy and team by a leading global company, and is also an expression of confidence in the continuing turnaround in the Irish economy.”



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It wasn’t exactly a nail-biter, but the USA’s big 5-2 win over Japan in the FIFA Women’s World Cup final was the most-watched soccer game ever in the U.S., according to early numbers, with 25.4 million viewers for Fox, versus 18.22 million for the USA/Portugal Men’s World Cup game on ESPN in 2014 and up 89 percent versus the USA/Japan final in 2011. Among A18-49, the game delivered a 7.9 rating.

Good news for Fox was bad (but not surprising) news for ABC and CBS. Opposite the record-breaking World Cup game, ABC’s Celebrity Family Feud drew a 1.5/5 rating among A18-49, down from 1.9 last week, while CBS’s Big Brother tied a series low with 1.6. NBC was stuck with rain-delay coverage, with NASCAR Coke Zero 400 held until 11:15p due to weather.

Telemundo’s Spanish-language broadcast of the Women’s World Cup 2015 delivered a record 1.27 million total viewers, up a whopping 97 percent versus the 2011 U.S. Spanish-language broadcast.

ID had its best second quarter and June ever Prime and Total Day in Live+3 delivery among key demos, including P2+ (870,000), HH (720,000), P25-54 (371,000), W25-54 (254,000), P18-49 (289,000) and W18-49 (200,000) for 2Q15 Prime and P2+ (888,000), HH (753,000), P25-54 (375,000). W25-54 (259,000) and W18-49 (198,000) for the month in Prime.

Food Network’s Beat Bobby Flay on Thursday hit a series high rating of .7 A25-54 (660,000 impressions), up 60 percent year over year, and ranked fourth in its 10p timeslot in cable with over 1.2 million viewers.

The second episode of USA’s Mr. Robot delivered 1.41 million viewers among A18-49 in Live+3, up 36 percent from its premiere. Among total viewers, the drama saw a 13 percent boost to 3.2 million viewers. The series, airing Wednesdays at 10p, has already been renewed for a sophomore run.

MTV’s Scream also got a healthy Live+3 lift. The slasher series’ premiere drew over 6.0 million viewers, including 3.1 million in target demo P12-34, up 45 percent. Second episode airs tonight at 10p.

NIELSEN TWITTER TV TOP TEN for the week of 6/29/15
Program, Date, Unique Audience (000), Tweets (000)
Teen Wolf
(MTV) 6/29, 2754, 511
The Bachelorette (ABC) 6/29,
2313, 94
Pretty Little Liars (ABC Family) 6/30,
2270, 165
Shark Trek (Discovery), 7/5,
1922, 55
Island of the Mega Shark (Discovery), 7/5,
1745, 42
Monster Mako (Discovery) 7/5,
1707, 40
Teen Wolf (MTV) 6/30,
1649, 216
True Detective (HBO) 7/5,
1259, 20
The Top 100 Players of 2015 (NFL Network) 7/1,
1114, 16
Scream (MTV) 6/30,
1112, 53
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of 6/15/15
Program/Live+SD A18-49 US AA%/Live+7 US AA
(FOX) 1.5, 2.2
America’s Got Talent (NBC( 2.3, 3.0
The Whispers (ABC) .9, 1.5
The Bachelorette (ABC) 1.8, 2.4
Mistresses (ABC) .9, 1.4
So You Think You Can Dance (FOX) 1.3, 1.8
Celebrity Family Feud (ABC) 2.4, 2.8
Astronaut Wives Club (ABC) 1.1, 1.4
20/20 (ABC) 1.4, 2.7
Hannibal (NBC) 5., .8
Dateline Thursday (NBC) 1.3, 1.6
I Can Do That (NBC) 1.3, 1.6
Source: The Nielsen Company DVR playback rankers, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of 6/29/15
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Pretty Little Liars
(ABC Family) 5284, 212, 25, 19530
The Ellen DeGeneres Show (Warner Bros./synd.)
4952, 43, 115, 77000
Teen Wolf (MTV)
2454, 198, 12, 7277
Today Show (NBC)
2118, 2118, 521, 4, 8195
Good Morning America (ABC)
1907, 1907, 426, 4, 7467
Fox & Friends (Fox News)
1266, 386, 3, 1750
Entertainment Tonight (CBS/synd.),
1096, 408, 3, 4333
Dr. Phil (CBS/synd.)
882, 100, 9, 4508
Duck Dynasty (A&E)
876, 46, 19, 11406
Love and Hip Hop: Atlanta (VH1)
696, 69, 10, 3991
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers.

Thursday A18-49 Analysis: CBS won the most A18-49 viewers Thursday with 1.3/6, according to final primetime national ratings from Nielsen. A 1.2/5 average for Big Bang Theory and Mom gave CBS the top spot at 8p, followed by Univision’s Amores con Trampa with .9/4. CBS widened the lead at 9p with 1.8/7 for Big Brother versus 1.0/4 for Fox’s Wayward Pines. Telemundo came from behind to win 10p with 1.2/5 for Senor de los Cielos; CBS’s Under the Dome was second with 1.0/4.

A18-49:CBS 1.3/6, UNI .9/3, FOX .8/4, ABC .7/3, TELE .7/3, NBC .5/2, CE .2/1, ION .2/1

Live + Same Day Household Ratings: Thursday, July 2, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 3.6/7
Big Bang Theory [r] 4.4/9, Mom [r] 3.3/7, Big Brother 3.5/7, Under the Dome 3.4/7
ABC: 2.5/5
Astronaut Wives Club 2.8/6, Mistresses 2.2/4, Rookie Blue 2.6/5
FOX: 1.7/3
Boom 1.3/3, Wayward Pines 2.1/4
NBC: 1.5/3
Food Fighters 2.0/4, Aquarius 1.7/3, Hannibal .8/2
Amores con Trampa 1.2/2, Imperdonable 1.2/2, Que te Perdone Dios…Yo No 1.4/3
ION: 1.2/2
Blue Bloods 1.1/2, Blue Bloods 1.3/2, Blue Bloods 1.2/2
Avenida Brasil .6/1, Tierra del Reyes .8/1, Senor de los Cielos 1.2/2
CW: .5/1
Beauty and the Beast .6/1, Vampire Diaries [r] .3/1


TV One named Lori Hall Senior Vice President of Marketing. Hall had been Vice President, Consumer Marketing at Up.

Jane Tranter is leaving as Head of BBC Worldwide Productions in August to launch an independent production company. Tranter’s successor is Matt Forde, currently Executive Vice President, TV Sales & Digital Distribution, who will become EVP, Content Production, Sales and Distribution.

Keith Summa was promoted to Senior Vice President, Content Innovation at Univision News. Previously, Summa was Vice President of News Partnerships.

Sprout hired John Cora as Vice President, Insights and Strategy. Cora joins Sprout from Fox Networks Group, where he spent four years as the Vice President of Research Insights and Strategy.


Mega-producer Jerry Weintraub died July 6. He was 77. In addition to major film and music work, Weintraub won three Emmy Awards, most recently for Behind the Candelabra.

This Day in History: 1898 – The U.S. annexed Hawaii.

Answer to Our Last Trivia Question: Which actor guested on Charlie’s Angels (1976-1981) before going on to play James Bond? Timothy Dalton. Kudos to: Dona Fraser-ESRB/NYC, Perry Casciato-CBS 3 & The CW Philly/Philadelphia, James Ryan-A+E Networks/NYC, George Gerritsen-PHD/NYC, Dan Whitford-Lakeshore Public Television/Merrillville, IN, Eric Litt-Tribune Broadcasting/Chicago, Matt Sautter-Imagine Communications/Denver, John J. Wood-Wood Agency/LA, Mary Downey-Mary Downey Casting/Burbank, Richard Quan-BSSP/San Francisco, Jerry Jones/San Francisco, Sheldon A. Wiebe-EclipseMagazine.com/Calgary.

Today’s Trivia Question: Which sitcom family lived on Robin Hood Lane? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.).
Keep Watching & Reading,
Lynn Leahey

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ABC: Fresh Off the Boat [r], black-ish [r], Extreme Weight Loss
CBS: NCIS [r], Zoo, NCIS: New Orleans [r]
CW: The Flash [r], iZombie [r]
FOX: Are You Smarter Than a 5th Grader?, Bullseye [r]
NBC: America’s Got Talent, Hollywood Game Night [
PBS: The Abolishionists: American Experience [r], Frontline [r]
Telemundo: Avenida Brasil, Tierra de Reyes, El Senor de los Cielos
Univision: Amores con Trampa, Lo Imperdonable, Que te Perdone Dios…Yo No

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