07/30/19: The PGA TOUR’s new season will be its biggest yet with new events throughout the year

 

CynopsisSports
Good morning. It’s Tuesday July 30, 2019 and this is your first early morning Sports briefing.

The PGA TOUR is beefing up its game with an expanded 2019-20 season schedule that will feature 49 FedExCup tournaments, as well as a modified opening segment and several late-season adjustments designed to accommodate the 2020 Summer Olympic Games in Tokyo. Overall, there will be three more tournaments this year, with eleven of the 46 regular eeason events set to be conducted in the opening portion of the schedule between September-November, including two new tournaments in The ZOZO CHAMPIONSHIP in Japan and the Bermuda Championship, plus the return of A Military Tribute at the Greenbrier and the Houston Open following one-year absences. With the PGA TOUR season now ending in August at the TOUR Championship, the 2019-20 season will open the week of September 9-15 with A Military Tribute at the Greenbrier. The FedExCup Playoffs wrap up the Season of Championships, which begins with THE PLAYERS Championship (March 9-15) and continues through the Masters Tournament (April 6-12); PGA Championship (May 11-17); U.S. Open (June 15-21); and The Open Championship (July 13-19).
 
“After a very successful first year with our new schedule, we are thrilled to expand the number of events to 49 while maintaining a great flow from start-to-finish, allowing our fans to better engage and follow the TOUR throughout the season,” said PGA TOUR Commissioner Jay Monahan. “For the second year, we’re excited about kicking off the Season of Championships with THE PLAYERS in March, bookended by the FedExCup Playoffs in August, and the return of the Olympics in that window. As for the early-season portion of the schedule, our players grasp the importance of a strong start in the Race for the FedExCup and this has translated into growth and momentum for the events played in the fall.”
 
 
PROGRAMMING

Speaking of golf, Woburn Golf Club in England will host golf’s final major championship of 2019, The R&A’s AIG Women’s British Open, running Aug. 1-4, with 45 total hours of tournament coverage on GOLF Channel and NBC, the most number of televised hours for an LPGA major championship in history. The two channels will combine to air seven continuous hours of live coverage each day for a total of 28 live hours as GOLF Channel offers live coverage from 6a-1p Thursday and Friday. Saturday sees the networks combine to air third round coverage (7-11a on GOLF Channel; 11a-2p on NBC). On Sunday, coverage will begin on GOLF Channel at 7a and continue on NBC at 11:30a until the tournament’s conclusion.
 
ESPN scored its highest-rated Sunday Night Baseball presented by Taco Bell telecast of 2019 this week with the Yankees win over the Red Sox. The telecast delivered a 1.9 metered market rating, up 73% over last year’s comparable game per Nielsen.
 
In talent news, FOX Sports announced that studio analyst Tony Gonzalez is joining the FOX NFL Thursday pregame show for the upcoming season. Beginning with Week 4, the revamped TNF pregame show will debut on Sept. 26 at 7:30p where he will join Michael Strahan, Terry Bradshaw and Howie Long. Gonzalez, who appears regularly on FOX NFL Kickoff will remain in his role on the pregame show each Sunday during the NFL season.
 
Meanwhile, ESPN signed former college football All-American and NFL All-Pro punter Pat McAfee to a multi-year agreement as a football analyst where he will be a commentator on both game and studio telecasts, including ESPN’s Thursday night college football slate and regular appearances on Get Up
 
Peyton’s Places, a 30-episode documentary series hosted by former NFL quarterback Peyton Manning, is officially live on ESPN+. The football-themed series is produced by NFL Films in collaboration with ESPN+ and is part of the year-long celebration of the National Football League’s 100th season.
 
Don’t say we didn’t warn you! Rooms are going fast for the Esports Business Summit from Sept 10-12 and only limited amounts remain! Get your ticket and book your stay for the industry’s biggest esports business event, Take in days of networking, outings, play, awards and a bevy of C-level executives and global brands sharing their insights into opportunities in competitive gaming. Click here for more information and get your tickets now!
   
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SPONSORSHIP & PROMOTION

The International Surfing Association locked in a partnership with surf and action sports brand Vans to serve as Presenting Sponsor for the 2019 ISA World Surfing Games in Miyazaki, Japan. The event runs Sept. 7-15 and marks the first time in ISA history that the original action sports footwear and apparel brand has been associated with the World Surfing Games. “We welcome Vans as a partner to our event. It’s an amazing moment in the history of the ISA and the World Surfing Games,” said ISA President Fernando Aguerre. “We are stoked that Vans has understood and embraced the unique value of this year’s historic edition as a qualifying event for the Tokyo 2020 Olympic Games.
 
 
DIGITAL, DATA & TECH

The NBA and Tencent Holdings Limited, the Exclusive Official Digital Partner of the NBA in China, announced a five-year expansion of their existing partnership that will see Tencent offer extensive NBA coverage on its platforms through the 2024-25 NBA season, including live NBA games, NBA programming and interactive fan experiences. Last season, 490 million fans in China watched NBA programming on Tencent’s platforms
 
FanDuel Group announced the launch of the FanDuel Sportsbook in Pennsylvania. In partnership with Boyd Gaming and Valley Forge Casino Resort, FanDuel will bring an online sports betting experience and marks the second state – joining New Jersey – where the FanDuel Sportsbook online and mobile platform is available. “We’re leveraging our expertise in creating world-class fantasy and sports betting experiences to build the best online sports betting platform in the state of Pennsylvania,” said Mike Raffensperger, CMO of FanDuel Group. “We became the number one sports betting operator in New Jersey by focusing on the customer experience and we can’t wait for sports fans in Pennsylvania to join the party.”
 
Tunity Analytics Top 10 Out-of-Home Sports Programs for the week of July 22.
Show                                                 Network         Date   (000’s)
Pardon the Interruption                     ESPN             7/22    798
MLB – Yankees vs Red Sox              ESPN             7/28    647
Pardon the Interruption                     ESPN             7/23    646
SportsCenter                                    ESPN             7/23    624
SportsCenter                                    ESPN             7/22    623
Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week beginning July 22, 2019. OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model.
 
 
ESPORTS

MMA promotion ONE Championship is starting to roll out its vision for the company’s foray into esports, announcing a familiar face who will be leading the charge, as well as a partnership for its upcoming events. Carlos Alimurung, who served as Chief Business Officer for Battlefy, is joining the company to serve as CEO of ONE Esports with the company’s first events set to take place in October in Tokyo and December in Singapore. ONE Esports’ first ONE Dota 2 Singapore World Pro Invitational, organized in partnership with PGL, will take place this year on December 20-22 at the Singapore Indoor Stadium, followed by our second ONE Dota 2 Jakarta World Pro Invitational on April 17-19 next year at the Indonesia Convention Exhibition. Each invitational will see the best 12 teams from around the world compete for a prize pool of $500,000. In addition, ONE Esports will host the very first ONE Tekken Tokyo Invitational and the ONE Street Fighter Tokyo Challenge in Tokyo on October 5-6.
 
The Fortnite World Cup saw the birth of the Fortnite Champions Series, with the announcement made during coverage of the event. The slate will offer millions of dollars with players competing via an online leaderboard system The FCS will launch during Fortnite’s 10th in-game season starting Aug. 1.
 
StreamMetrics announced the launch of StreamMetrics Audience Measurement, a new syndicated data service that “demystifies livestream and esports viewership by accurately measuring audience size, demographics, and engagement, providing geographically-relevant data to advertisers, sponsors and brands, game publishers, esports tournament organizers, networks, and leagues.” HBSEV, the investment arm of Harris Blitzer Sports & Entertainment, a portfolio of global sports and entertainment properties that includes the Philadelphia 76ers and New Jersey Devils, led StreamMetrics’ series seed investment round.
 
 
INDUSTRY & ROSTER MOVES

Former NBA star Kevin Garnett acquired the Hoop It Up basketball tour, the grassroots basketball tour with millions of participants in city-based events. Garnett has formed Big Ticket Sports LLC, an experiential event management and production company based in Littleton, CO, to own and operate Hoop It Up as well as Kick It 3v3 soccer tour. Both Hoop It Up and Kick It were acquired from Grand Sports Management LLC.
 
 
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ON THIS DAY in 1996: Tommy Lasorda retires as manager of the Dodgers.
 
In the Know: 1988 saw Tommy Lasorda’s Dodgers beat which team in the World Series? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question: Which former NFL player helped hammer vamps in the movie From Dusk til Dawn? Answer: Fred The Hammer Williamson. Kudos: Rob Casalaina-ITN/NY; Gene Bolan-Parkwood Entertainment/NY; Michael Ritz-Northwestern Mutual/NY; Mike Seidel-CSI Sports/Jersey City; Synda Kollman-Charter Marketing Group/Boca Raton; Joe Lyons-ESPN/Dallas; Greg Moloznik-GLM Media/Scottsdale; David Westberg-SAG-AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Ken Tullo-The Rich Eisen Show/LA; Dave Hammargren-KCPQ-KZJO TV/Seattle
 
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