Thirty percent of US internet households subscribe to a direct-to-consumer sports-specific streaming service, according to Parks Associates study, “Streaming Live Sports: Where Opportunity Meets Complexity.” Forty-three percent of consumers in US internet households classify themselves as “Sports Viewers,” and 40% of them watch sports only via streaming services. Highlights of the research include:
· Among “Sports Viewers,” 40% watch sports only via streaming services, including general SVOD services, sports-specific D2C services, streaming pay TV services, and social networks. An additional 30% watch sports content via both streaming and broadcast/antenna or traditional pay-TV services.
· 89% of US internet households subscribe to subscription-based streaming platforms, and 33% subscribe to a D2C sports-specific streaming service.
· D2C sports service viewers are the heaviest spenders on streaming video services; they spend an average of $111 per month on all streaming subscriptions. |
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| Xfinity has launched StreamStore, aimed at making discovering, purchasing and managing streaming apps, channels and networks simpler. “We believe that technology should work for you – not the other way around,” said Jon Gieselman, Chief Growth Officer, Connectivity & Platforms, Comcast. “Xfinity StreamStore is taking the complexity out of finding the content you love and putting the power back in the hands of our customers. It’s an important advancement in harnessing tech to make the complicated easy and entertainment smarter, simpler, and more connected.”
Intel is spinning off the Network and Edge Group into a stand-alone business that is “focused exclusively on delivering leading silicon solutions for critical communications enterprise networking and ethernet connectivity infrastructure,” the company said in a memo to customers. A spokesperson confirmed to CRN, “We plan to establish key elements of our Networking and Communications business as a stand-alone company and we have begun the process of identifying strategic investors.”
VideoAmp announced a multi-year agreement with Warner Bros. Discovery that calls for WBD to leverage VideoAmp’s advanced data and measurement solutions across linear, digital, and cross-platform campaigns for the 2025 Upfront season and beyond “VideoAmp has been at the forefront of helping the industry evolve beyond legacy measurement models,” said Bryan Goski, Chief Revenue Officer at VideoAmp. “Our continued collaboration with Warner Bros. Discovery reinforces the momentum toward a more modern, more accurate, and advertiser-aligned approach to currency and measurement.” |
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| Cynopsis ScreenShift
Creator Spotlight: BFordLancer
With millions of followers and a global fanbase, BFordLancer is one of the top EA FC creators in the world. This U.S.-based YouTube powerhouse has turned his passion for soccer and gaming into a thriving community… and a career.
On October 14, he joins Cynopsis ScreenShift to reveal how he built influence, drives engagement, and stays ahead in the ever-evolving creator economy.
Don’t miss it—register now.
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| Shengjia Zhao has been tapped to lead research efforts at Meta’s new AI unit, Meta Superintelligence Labs (MSL). Zhao contributed OpenAI breakthroughs including ChatGPT, GPT-4, and the company’s first AI reasoning model, o1. “I’m excited to share that Shengjia Zhao will be the Chief Scientist of Meta Superintelligence Labs,” posted Meta CEO Mark Zuckerberg on Threads. “Shengjia co-founded the new lab and has been our lead scientist from day one. Now that our recruiting is going well and our team is coming together, we have decided to formalize his leadership role.”
Streaming’s rising and linear’s holding reach, but most measurement still lags behind the pace of real campaigns, according to iSpot’s “H1 2025 TV Transparency Report.” Findings include:
· For an iSpot sample of 60 top brands, share of OTT ad impressions have grown from 11.49% vs. linear in January, to 16.49% in June 2025.
· Linear TV ad spend is up 3.3% YoY (to $21.85 billion), while primetime reach on Big 4 networks grew 3.2% and spend in that daypart climbed by 13% YoY.
· The top five networks by TV ad impressions SOV all saw reach increase YoY. Audiences continue to consolidate around premium programming like live sports and news (news also grew ad impressions significantly – for Fox News, up 35%, and CNN, up 16%)
· Entertainment grew TV ad reach for Spanish-language networks like Univision and Telemundo; Univision saw ad impressions grow by 16% for telenovelas, while reality TV ad impressions jumped by 4x on Telemundo.
· Local targeting helps boost streaming value for brands in industries like QSR – McDonald’s, Chick-fil-A and Taco Bell all showed higher SOV on streaming than linear, with Taco Bell jumping the most (No. 100 on linear, to No. 14 on streaming)
Viant Technology announced an advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). The IRIS-enabled Content Report offers advertisers real-time insights into how their ads perform across various contextual and emotional content categories. Buyers can compare KPIs such as conversion and video-completion rates to identify which categories and placements drive superior outcomes. High-performing contextual and emotional categories surfaced by the report can be instantly applied as video-level targets within the Viant DSP.
Teads and and Pentaleap have partnered to deliver a real-time bidding integration for retailers’ onsite Sponsored Product Ads (SPAs). The solution makes it possible for advertisers to programmatically activate SPAs across multiple retail networks, all managed through a single platform, Teads Ad Manager. “For the first time, advertisers can activate retail media alongside their broader omnichannel campaigns in Teads Ad Manager,” said Craig Hughes, EVP Corporate & Business Development at Teads. “We’re reducing complexity for advertisers, enabling activation across multiple retail environments alongside their existing upper-funnel campaigns.”
Social media outperforms all other channels in driving campaign performance in DoubleVerify study, “2025 Global Insights: North America Report” – especially reels and feeds. When asked to rank the top-performing channels, 77% of responded cited social media reels and 75% named social feeds. Next came CTV (69%), commerce media networks (67%), and programmatic open web (58%). |
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| Cynopsis Top Women in Media
Final Deadline: July 31
Time’s almost up to recognize the women redefining media. From streaming to sports to AI, Cynopsis’ 2025 Top Women in Media Awards honor those driving innovation.
Nominate a trailblazer before it’s too late.
SUBMIT BEFORE IT CLOSES |
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| DAIVID has updated its Creative Data Feed API to enable RMNs and ad platforms to evaluate retail media creative at scale across a range of effectiveness metrics, including predicted attention, emotional impact, brand recall and purchase intent. DAIVID’s Creative Data Feed API, which can be integrated into RMNs and ad platforms, injects real-time creative intelligence into retail media. “It’s not just about reaching shoppers, it’s about converting them; winning ‘carts and minds,’” said Ian Forrester, CEO and founder of DAIVID, “With DAIVID’s Creative Data Feed API, we’re giving RMNs the power to evaluate every single creative in real time, helping marketers to make smarter, data-driven decisions and continuously optimize the performance of their creative second by second.” |
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| The likelihood of an American Google user clicking on a search link after reading a AI summary, versus a user who did not read a summary, drops by almost half, according to a survey by Pew Research Center. “Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits,” noted Pew. “Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).” Only 1% of Google users who encountered an AI summary clicked on a link in the summary itself. |
VP SALES, NORTH AMERICA >>
All3MEDIA INTERNATIONAL/NEW YORK/HYBRID: Responsibility for covering format sales in the territory, liaising with the EVP Formats & Licensing as well as All3Media America, as well as Licensing finished program/tape sales in the United States and Canada. Also take ownership of and implementing the agreed sales strategies, reporting on progress and any issues preventing implementation. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 5 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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