07/26/19: MLB pinned down a deal with DraftKings to serve as a gaming operator

 

CynopsisSports
Good morning. It’s Friday July 26, 2019 and this is your first early morning Sports briefing.

Expanding its relationship with baseball, DraftKings has reached a multi-year agreement to become an Authorized Gaming Operator of Major League Baseball. The expanded partnership will enhance DraftKings’ wagering offerings, especially live and in-game options as real-time betting becomes increasingly popular during sports and entertainment events. The company, which has been the official daily fantasy partner of MLB since 2015, now has the rights to use official MLB data along with MLB marks and logos within its sports betting products. The partnership, terms of which were not disclosed, will bring more instantaneous data feeds to DraftKings Sportsbook, supplementing the live betting experience. Moreover, customers will see official MLB team logos revitalizing the look and feel of the sportsbook as part of the deal.  
 
“Given DraftKings’ successes in driving fan engagement and immersive experiences, we’re looking forward to an expanded partnership and further collaboration on engaging products,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Buoyed by our collective commitments to drive innovation in the U.S. sports betting marketplace, the tools provided to DraftKings – including fast, rich and reliable data feeds and MLB brand marks – will be central to creating these powerful new ways to consume and connect with our sport.”
 

PROGRAMMING

With the blackout of CBS-owned stations in 17 markers on AT&T’s DIRECTV, DIRECTV NOW and U-verse platforms approaching a week, subscribers to those services could miss the PGA Tour on CBS: World Golf Championship-FedEx St. Jude Invitational on July 27-28. Should the disconnect, which also pertains to 117 CBS affiliates on DIRECTV NOW, continue, viewers could miss more golf, preseason NFL action and the culmination of the BIG 3 season in the weeks ahead. With the companies unable to reach a new retransmission-consent accord on July 19, content has been unavailable to subscribers of the above-mentioned platforms. Moreover, CBS Sports Network, which presents WNBA, Professional Bull Riders and BIG3 coverage, has been dark on DIRECTV and DIRECTV NOW.
 
The latest edition of HBO’s Emmy-winning Real Sports with Bryant Gumbel will take a look at the voice of the Yankees, the Bronx Bombers’ long-time radio play-by-play man John Sterling. The episode, premiering July 30 at 10p, will examine the consequences of video game addiction, an interview with new Tampa Bay Buccaneers Coach Bruce Ariens and a profile of Ice Cube and his push into sports.
 
CBS’ coverage of the July 21 match between the Philadelphia Freedom and Vegas Rollers netted an average audience of 409,000, the highest delivery in the 44-year history of World TeamTennis. The contest was the first for the tennis circuit’s new TV partner, which also encompasses 15 matches on CBS Sports Network across the three-week regular-season and playoffs.
The Pac-12 Conference is eyeing a change in scheduling that could see regular-season games kick off at 9a in the western time zone. The gambit could bring more eyeballs to Pac-12 football, which is often in late-night windows. FOX Sports, which holds some of the conference’s tier 1 rights, is looking to emphasize a noon window on Saturdays as part of its college football coverage.
 
ESPN8: The Ocho will return with a full slate of seldom seen sports on, yes, Aug. 7. The multiplatform event will receive coverage on ESPN 2, ESPN.com and various social outlets, illuminating such notable competitions as acrobatic pizza trials, cherry pit spitting and sign spinning.
 
ESPN unveiled the matchups for the 2020 Big 12/SEC Challenge on Jan. 25, highlighted by battles between Kentucky at last season’s national runner-up Texas Tech, Iowa State visiting 2019 Final Four participant Auburn, Tennessee traveling to Kansas, Baylor and LSU at Texas. Times and networks will be announced later. 
 
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SPONSORSHIP & PROMOTION

As the WNBA’s best gather in Las Vegas this weekend for All-Star festivities, league sponsors are gearing up with various activations around the activities.
  • AT&T, the title sponsor of All-Star Friday Night, which will air on ESPN at 7p and the game, scheduled for 3:30p on ABC, is tying various social and digital initiatives, as well as panel discussions and on-court clinics under Through Her Eyes banner. AT&T will also have a mobile retail unit selling mobile products and AT&T services. Kaiser Permanente, an associate partner of WNBA All-Star, is the presenting partner of the WNBA FIT Clinic with All-Stars on July 26.
  • New Era products will be available at retail at the in-arena shop and Fan Fest pop-up shop, while Nike will have a central hub for AT&T WNBA All-Star where it will host discussions – themed Sports Change Everything — throughout the weekend for traveling youth girls teams that feature Nike athletes and other guest panelists.
  • Mtn Dew, the presenting partner of the 2019 WNBA Three-Point Contest, has secured broadcast integrations on ESPN and highlights across WNBA social and digital channels, as well as hospitality and signage benefits in-arena.
 
NBCUniversal’s broadcast television unit saw revenue inch up 0.5% to $2.40 billion in the second quarter, as distribution and other revenue grew 14.7%. However, ad sales revenue decreased at 4.2% clip without contributions from Telemundo’s coverage of the 2018 FIFA World Cup from Russia. Backing out the impact of the soccer tournament, Comcast’s programming unit said broadcast revenues would have rose in the mid-single digits. Comcast CFO Michael Cavanagh said on the July 25 earnings call that sports programming was generating higher pricing, offsetting lower ratings, and the company benefited from an additional Stanley Cup Final contest (Game 7) and Telemundo’s presentation of the Copa America futbol tourmanent.
 
 
DIGITAL, TECH & DATA

With one year until the Tokyo Summer Games, NBC Olympics and Twitter have forged a partnership that will yield an original studio show live from the host city, a daily poll enabling platform uses to choose one live look-in from NBC’s Primetime or Primetime Plus telecasts each night, and video highlights throughout the events 17 days. “Over the last four Games, we have worked with Twitter to fuel the Olympic conversation and connect fans and brands with the cultural moments that unite the nation and the world,” said Gary Zenkel, President, NBC Olympics, in a statement. “We are now taking that conversation to the next level by offering a daily 20-minute morning show live from Tokyo and opening a daily live window to peek into the NBC primetime broadcast.
 
While ESPN outlets are providing coverage of the multinational, multisport competition in the U.S., the Olympic Channel will present more than 280 hours of the XVIII Pan American Games from Lima, Peru. The global digital platform will serve up  daily doses on live action and highlights from July 26 through Aug. 11 via its website, and mobile apps to Africa, Asia, Europe and Oceania. More than 200 hours of Pan American Games action will air on ESPN Deportes, ESPN2, ESPNU and ESPN3.Some 900 hours of Spanish-language coverage will stream live on the ESPN App.
 
FloSports and New Mexico State Athletics have reached a three-year deal under which live and on-demand coverage of Aggies home football games will be accessible via FloFootball.com.
 
 
ESPORTS

The upcoming Call of Duty franchised league announced its revamped format, that will see its teams sport home-and-away games when it launches as a city-based league in 2020 “We’re thrilled that the future of ‘Call of Duty’ esports will bring more competitive events to fans in cities around the globe,” CoD Esports Commissioner Johanna Faries said in a statement.  “With seven teams already signed on, we anticipate a robust slate of events held in all home markets.”
 
Looking to take scholastic esports competitions to the next level, the Electronic Gaming Federation and ESPN Wide World of Sports Complex will host the national interscholastic high school esports championship tournament from June 12-14, 2020. Teams will earn their way into the national championship by advancing through a series of regional qualifying events in fall 2019 and spring 2020. Additional details, including top teams and tournament format, will be announced in the coming weeks.
 
Square Enix and Bulkhead Interactive mapped out its esports plans for The Battalion 1944, including an investment of $650,000 of tournament and competition support. Multiple Battalion esports events are in the works, including a FACEIT Pro Series, geared towards pro level teams a major with online qualifiers; championships played in multiple regions, Blitzkieg Premier and Open League support, as well as online tournament support.
 
 
INDUSTRY & ROSTER MOVES

Players’ Tribune co-founder Jaymee Messier, Thunder Road Films founder Basil Iwanyyk and sports industry executive Greg Economou have launched (co)laboratory, a studio and content incubator connected at the intersection of sports, entertainment and culture. Original content will emanate from (co)lab studios, which will also provide athletes with access to creators and development funds for projects across film, TV, audio and digital platforms. Moreover, it will look to work with premium brands to develop premium storytelling that companies can associate with it.
 
 
THE MAIN EVENT

Yankees/Red Sox on MLB Network tonight at 7p.
 
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ON THIS DAY in 1962, the Milwaukee Braves Warren Spahn set the MLB record for most home runs by a pitcher with 31.
 
In the Know: Who was the MVP of the first WNBA All-Star game? (Email [email protected] with your answer and be sure to include your company and city).

Answer to Our Last Sports Trivia Question: Which WWE tag team had a finisher known as The Doomsday Device? Answer: The Road Warriors/Legion of Doom. Kudos: Matthew Willence-ITN/NY; Jorge Briones, Warner Bros./NY; James Pepe-American Cancer Society/ Bethlehem; Fabian McNally-Viacom/NY; Jesse Demastrie-GMMB/ Washington, DC; Andy Pittman-TAMU/College Station; David Westberg-SAG-AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA
 
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