07/26/18: Domino’s signed on as presenting sponsor for Gfinity’s events

CynopsisESPORTS
It’s Thursday July 26, 2018 and this is your weekly early morning Esports briefing.

 

Gfinity unlocked a multi-season agreement with Domino’s that will make the brand the Presenting Partner of the Gfinity Challenger and Elite Series UK. The move enables the brand to “connect and engage within one of the fastest-growing entertainment sectors and target the young adult demographic that consumes gaming and esports content daily via digital platforms.”
The partnership spans through Dec. 2020 and marks the biggest commercial deal in the company’s history, handing Domino’s exclusivity within the quick service restaurant sector and an in-show presence throughout the 80 hours of live FIFA, Rocket League and Street Fighter V broadcasts. In addition, Domino’s will receive bespoke content, broadcast and digital assets, player shirt sleeve branding, social media activations, customer relationship management, ticketing and hospitality. Domino’s will also use its extensive channels to promote both the Gfinity Challenger and Elite Series UK plus the player stories that emerge and share them with its loyal consumer base.
 
 
COMPETITION and VENUES

 

Tomorrow will see the opening shot for Overwatch League’s Grand Finals as the London Spitfire and Philadelphia Fusion face off in front of a sold-out crowd at Barclays Center in Brooklyn with a $1.4 million prize pool on the line. The event will be streamed live on Twitch, OverwatchLeague.com, the Overwatch Leaguea and MLG apps and at MLG.com. Matches will also be carried live on ESPN3 and DisneyXD on Saturday with ESPN2 reairing the Grand Finals on Sunday at 6p, while ABC and ESPN3 run a highlights show that day at noon. Meanwhile, Blizzard unveiled the talent lineup for the event, which will include DJ Khaled on Saturday, with DJ Mick spinning on Friday.
 
Universal Open Rocket League – NBC Sports Group and FACEIT’s annual esports tournament – continues play this weekend with the East and Northeast Regional Finals taking place at NBC Sports Washington and SNY studios, respectively, as the top Rocket League players in the world compete for a $100,000 prize pool. Saturday’s East Regional Final will be held at NBC Sports Washington studios in Washington, D.C., while Sunday’s Northeast Regional Final will be held at SNY in New York. Coverage of the Regional Finals will stream live exclusively via Twitch on both days beginning at noon. In addition to live streaming coverage on Twitch, NBC Sports Regional Networks will present 60-minute telecasts of this weekend’s East and Northeast Regional Finals. Following is the telecast schedule across NBC Sports Regional Networks:
 
PUBG Corporation laid out its vision for esports at the PUBG Global Invitational 2018, unveiling a five-year plan for PlayerUnknown’s Battlegrounds. Changhan Kim, CEO, PUBG Corp., explained that 2018 would see the company “lay down strong groundwork for the PUBG esports system, building a solid structure through ongoing investment and a philosophical commitment to advance its esports experience.” In the coming years, PUBG Corp. will look to stabilize and solidify the PUBG esports presence in the global esports community including the build of a grassroots initiative that will include amateur events and regional leagues and the launch of a self-financed and sustainable esports model to improve the environment for PUBG pro teams with plans to support teams financially through prize purses, merchandise, and PUBG in-game digital content with revenue share opportunities. The PUBG esports viewing experience will also get a boost through the adoption of real-time API to drive stronger storytelling on the matches, while investing heavily in improving the game’s esports UI and observing system for viewers.
 
Ultimate Media Ventures is partnering with N3rd Street Gamers in a deal to blend UMV’s lifestyle brand and Southern California production capabilities with NSG’s network of esports competitive development opportunities to “establish the southwest region’s amateur esports framework.” ULT will help N3rd Street Gamers redesign their current line of merchandise and help push N3rd Street apparel through their own extensive distribution lines. ULT will also allow N3rd Street Gamers to upgrade our event experience at their esports temple studio in Huntington Beach where production staff and tournament organizers will also be producing N3rd Street Gamers’ southwest regional events. N3rd Street Gamers in turn will be providing regional distribution for ULT’s merchandise at N3rd Street Gamer events and at Localhost Arena and provide tournament organizer support, computers and equipment to produce ongoing amateur esports events in the southwest region.
 
Season six of the Rocket League Championship Series is upping the stakes, with the upcoming slate set to offer Psyonix’ largest prize pool to date – $1,000,000 for RLCS and $100,000 for the Rival Series. League Play revs up on September 8. The company will bring back the Rival Series open qualifiers. Teams that are interested in testing their skills can battle it out in up to two (of the four) qualifiers in either North America or Europe to earn a chance at making it into the upcoming season of the Rival Series. After the qualifiers, the surviving ‘Top 128’ teams will then participate in the Play-In to fill up the remaining four spots per region in the Rival Series.
 
Are you a sharpshooter? We need a few more eagle eyes to help judge The Tempest Awards, honoring the best in esports. Contact [email protected] if you are interested. Meanwhile, the deadline has been extended and all entries are now due by Aug. 2 (no more extensions beyond that!!!). Meanwhile, keep up to date on our latest speakers for the Esports Business Summit, including keynotes from Intel, HP and a special session featuring DrLupo! Click here for info.
 
Epic Games confirmed that third-party Fortnite: Battle Royale tournament organizers will see their prize pool capped at $10,000, according to Kotaku. The sole exception to the rule will be for Daniel “KEEMSTAR” Keem, who will be allowed to stake $20,000 for his weekly Fortnite tournaments, per the report. Meanwhile, UMG Events, which had been assisting KEEMSTAR in hosting the Friday Fortnite tournaments, announced that the company would no longer have any involvement in the weekly competition. In order to dodge Epic’s own tournaments, KEEMSTAR will now be moving his weekly tournaments to Sunday.
 
Mobile games publisher and developer Com2us is teaming with esports events production company Ultimate Media Ventures to host the Summoners War World Arena Championship Americas Cup, described as a new live gaming experience inspired by Korean mobile RPG title. The event will take place on Sept. 8 at the Los Angeles Waterfront in San Pedro, in a move to “bring the magical game universe to life featuring live gaming, music, food, cosplay and more as top players battle for their spot in the upcoming Summoners War World Finals.”
 
Super League Gaming launched its Saturdays Series for League of Legends. The free-to-compete slate will allow players to compete online from home or at participating Microsoft stores. Gameplay will alternate weekly between 1v1 ARAM and 5v5 team builder style Summoner’s Rift tournaments, with prize pools and weekly raffles available.
 
The esports and Olympic communities met at the esports forum in Lausanne, Switzerland over the weekend. With Rick Fox anchoring the discussion, the event was hosted by the International Olympic Committee and the Global Association of International Sports Federations. The IOC and the GAISF will team up to launch an Esports Liaison Group to continue to drive the discussion.
 
The Evolution Fighting Game Championship reports that Dragon Ball FighterZ scored the top number of entrants (2575) for this year’s tournament, which takes place Aug. 3-5 out of Mandalay Bay in Las Vegas. The Sunday finals will be anchored by Street Fighter V, which generated the second highest number of entries (2484) to close the show. Rounding out the top five were Tekken 7 with 1538, Super Smash Bros. for WiiU at 1354 and Super Smash Bros. Melee with 1351.
 
The National Association of College Esports and publisher Hi-Rez Studios detailed plans to host college national championships for both Smite and Paladins beginning this fall. Play will begin in September for both titles, open to both varsity and club-level university teams. Both national championships will take place on Nov. 17 at Dreamhack Atlanta 2018 and will be broadcast to live-streaming platforms. Each national championship will have $50,000 in scholarship prizes to be awarded to championship winners.
 
FunEase, a joint venture between FunPlus Sports and Chinese online game developer NetEase, announced the creation of the “world’s first global battle royale pro league” titled Rules of Survivor Global Series. The league officially launched with the inception of North American “Fox Plain” and South East Asian “Regional Clash” divisions. Under a new tournament design, RoS Global Series will start from series of online and offline competitions with 1,000+ of local grassroot teams, the league will then culminate in global scale tournament featuring the best teams from each region at the end of league year 2018-2019.
 
 
INSIGHTS

 

With Overwatch League finals right around the corner, Stream Hatchet is bringing you an esports update to compare the concurrent audiences of the top leagues. Here are the insights:
  • The Fortnite Summer Skirmish’s Peak CCV was two times greater than the combined Peak CCV of the other top esports leagues.
  • Fortnite’s influencer first perspective, where users can watch the stream from their favorite player’s channel, has introduced a new style of narrative, presenting unique opportunities from advertisers to tap into niche audiences.
  • The NBA 2k League’s viewership has grown significantly in the past few months. Last week’s Peak CCV was the greatest since the start of the season.
For a further breakdown of the growth of some of these leagues, visit our blog at: blog.streamhatchet.com
 
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ACTIVATION

 

ELEAGUE and the US Air Force inked an expanded multi-tournament marketing partnership for the ELEAGUE CS:GO Premier 2018 in a deal that will see Air Force serve as ELEAGUE’s first-ever official armed forces partner across all platforms. The deal sees Air Force activate across a number of branded integrations and placements, highlighting the strategy and skillset recruits take on as part of the Air Force with activation that includes custom video content from various bases; “Tactics” Presented by Air Force and the CS:GO Premier 2018 Championship Trophy presented by Air Force.
 
Meanwhile, the US Air Force also locked in a deal with Cloud9’s CS:GO team, with activation kicking in at the ELEAGUE event and running through May 2019. The deal will see the Air Force logo appear on the team’s jerseys in addition to working with the team to create content featuring the squad learning about military branch, as well as sponsoring the team’s monthly web series.
 
This week’s deal between The Madison Square Garden Company and PepsiCo had esports ramifications as the partnership, which kicks in on Sept. 1, will see PepsiCo become the exclusive non-alcoholic beverage and salty snack partner across various MSG properties, including Counter Logic Gaming. PepsiCo’s exclusive marketing rights to MSG properties will include mobile, TV and digital assets, in-venue signage, as well as the right to create retail promotional opportunities at external points of sale.
 
Mountain Dew is teaming up with Rocket League to launch a new tournament for amateur gamers that will be known as the Game Fuel League. The online tournament will take place in the UK, Denmark, Switzerland and the Netherlands as amateur teams of three from each country will compete in rounds to win a qualifying place, with each nation sending their winning team to the European grand finale at the Insomnia Gaming Festival, courtesy of Mountain Dew. The winning prize is a multi-day training boot-camp with Team Dignitas at their headquarters at the Philadelphia 76ers basketball training facility in the United States.
 
Spirit Halloween and Spencer’s scoped out a new partnership with Epic Games to create a range of officially licensed Fortnite costumes, cosplay, accessories and gear, in a deal brokered by IMG. The new Fortnite branded collection will feature costume skins and accessories. Fans can also snag game-replica weapons and gear to complete their look.
 
Gamer blockchain marketplace GamerToken forged a partnership with Tempo Storm in a move that will see signature skins from the team implemented into the GamerToken Fiesta MMO Blockchain Beta and skins coming to future GamerToken partner games down the road.
 
Mercedes-Benz is partnering with ProGaming Italia and Sony Interactive Entertainment Italy to launch the Gran Turismo Sport E-Cup by Mercedes. Online qualifying for the event runs through Sept. 16, in addition to two live qualifying sessions. The first will take place during the Italian Grand Prix weekend from Aug. 30-Sept. 2 and the second “Last Chance” qualifier running at ESL esports arena at the Milan Games Week 2018 on Oct. 5–6. A total 12 racers will compete for the championship on Oct. 7, the last day of Milan Games Week.
 
GEICO detailed plans to launch the GEICO Gaming Ambassador program, tapping four influencers who reflect “the best values the gaming and esports communities can offer. Brian Kibler, Imane “Pokimane” Anys, Jeffrey “TrumpSC” Shih and Jeremy “Disguised Toast” Wang will be doing posts, commentary, and answering questions on Twitter, Instagram, and Twitch.
 
Xfinity is partnering with Activision to offer free access codes for its Internet customers starting tomorrow. The code will be for the Multiplayer Private Beta of Call of Duty: Black Ops 4, marking the second year that the company has offered early access to a major title.  The Multiplayer Beta will be available to play August 3-6 for PlayStation 4 users and August 10-13 for PlayStation 4, Xbox One, and PC users.
 
 
CONSUMER SNAPSHOT

 

Last week FanAI compared the Twitter communities of three popular genres in esports: First-Person Shooters (FPS), Multiplayer Online Battle Arenas (MOBA), and Fighting Games (FGC), and found very little overlap. This week FanAI, compared communities with a large crossover. One of the greatest percentages of overlap was found between the relatively new Battle Royale community and the long standing FPS (First Person Shooter) community. One of the reasons for this could be that many popular players and streamers of Battle Royale games began gaming through FPS titles, leading their fans to also switch to consuming content of both genres. With many upcoming tournament events for FPS and Battle Royale game titles, it could be beneficial to stakeholders and potential sponsors to keep a close eye on the overlap in the viewing audiences.
 
 
TEAMS

 

Esports staple Immortals recruited Meg Whitman, former CEO of Hewlett Packard and ebay, where she will now serve as an investor in the company. The deal marks her first in esports, and she has now been named to Immortals’ Board of Directors, joining AEG, Lionsgate, the Milken Family, and Steve Kaplan as major shareholders and members of the Company’s Board. “We are thrilled to have Meg Whitman join our team,” said Noah Whinston, Immortals’ Founder and CEO. “She brings directly relevant, tremendously valuable experience, a global network, and deep, authentic roots in the technology sector.  Our entire Board and management team will benefit from her complementary skills, expertise, and relationships, both immediately and over the long term.”
 
Meanwhile, TSM ‘s parent company Swift locked in a major financing round, valued at $37 million in Series A funding, according to Forbes. Ethan Kurzweil of Bessemer Venture Partners leads a group of investors that also include three-time NBA champion Stephen Curry, NFL Hall of Famer Steve Young and Yahoo cofounder and billionaire Jerry Yang with the investment also covering Swift’s other business segments, including its influencer content network and its analytic web services like FortniteMaster and ProBuilds.
 
Team Envy and the Dallas Fuel hitched their wagons to the upcoming SMU Guildhall, with eGency Global announcing that partnership for the inaugural event this fall. Fans at OP Live Dallas Powered by Team Envy and the Dallas Fuel will have the opportunity to meet and interact with Fuel head coach Aaron “Aero” Atkins, Dallas Fuel general manager Mat “TazMo” Taylor and even Envy Gaming owner Mike “Hastr0” Rufail. Staff will be available for autographs, coaching sessions for fans, educational sessions and more.
 
 
PLATFORMS

 

Sony Crackle delivers a new esports docu-series tomorrow in partnership with NRG Esports and Complex Networks. Subsequent three to five-minute episodes will then come out on Monday, July 30, Wednesday, August 1, and Wednesday, August 15 with the teaser offering a first-look at the journey of 21-year-old player Eduardo Deno (aka HookGangGod), in the final month leading up to EVO. Simultaneously, Sony Crackle will host a virtual Twitch livestream event to kick-off the series on July 27.
 
Formula 1 and Facebook are teaming up for a documentary series surrounding the recent inaugural F1 Esports Series Pro Draft. The slate will go behind the scenes with access to the drivers and pro teams through a four-part series and is now available to view on the platform with episode one seeing Tom Deacon joined by F1 commentator Jack Nicholls “as the first ever F1 Esports pro draft gets underway at the iconic Silverstone Circuit. 40 of the world’s best sim drivers are put through a variety of challenges over the course of three days to see who has what it takes to join a Professional F1 team. Up first: The Sim Racing challenge.” Future episodes will run on Aug. 22, Sept. 5 and Sept. 26.
 
Army Entertainment, a part of the US Army’s Installation Management Command, locked in a world-wide esports video game championship series for Street Fighter V that will be open to all active-duty Army service men and women. Four garrisons’ tournaments will be streamed live to a global audience exclusively on Twitch. The tournament consists of eight garrisons, each hosting a local tournament on post at their Army Morale Welfare and Recreation Warrior Zones with live streamed tournaments that include Fort Bliss on July 28, Fort Gordon on Aug. 11, Joint Base Lewis-McChord on Aug. 18 and Fort Wainwright on Aug. 25. Professional Fighting game shoutcasters and Sgt. 1st Class Christopher Jones, an avid gamer and fellow Soldier, will commentate the tournament. The competition is sponsored by USAA and MGM Resorts.
 
Tankee Inc., the newly formed Austin-based media company, announced the launch of Tankee, described as “the first safe, digital destination for kids ages 6-to-12 years-old to watch gaming videos.” The on-demand entertainment platform hosts age-appropriate gaming videos in one location and features a diverse lineup of curated and licensed gaming content through its unique partnerships with videos built around games such as Minecraft, ROBLOX, Rocket League and more. Popular influencers joining the Tankee video network reach a collective social media following of 50 million and those featured on the platform include CutePlay, JeromeASF, NyteOwl, Speedy, Thinknoodles and ThnxCya.
 
 
ROSTER MOVES

 

ESL announced that Jonas Vikan will depart the company, where he served as Tournament Director, with Alexander Nehr tapped to take over the role. Nehr has been with the company for 11 years, taking on various positions in league operations and product.
 
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