07/24/19: Budweiser cements deals with the Premier League and LaLiga

 

CynopsisSports
Good morning. It’s Wednesday July 24, 2019 and this is your first early morning Sports briefing.

Budweiser brewed up multi-year partnerships with both the Premier League and LaLiga for deals that will see the brand activate across five continents and in more than 20 countries including the United Kingdom, China, South Africa, India, Chile and Nigeria. The King of Beers will launch its global ‘Be A King’ campaign in conjunction with these partnerships with activations that will include limited edition packaging, exclusive viewing parties, broadcast media assets and content partnerships.
 
“We are excited to kick-off these long-term partnerships with the Premier League and LaLiga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe,” said Pedro Earp, Chief Marketing Officer at AB InBev. “We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”
 
 
PROGRAMMING

ESPN continues to shore up its ranks ahead of football season. The company inked former Southern California quarterback and Rose Bowl Game MVP Mark Sanchez to a multi-year deal in an analyst role. Sanchez will be in studio each college football Saturday for ABC, appearing throughout the network’s tripleheaders beginning at noon. He will contribute to other ESPN shows, including College Football Live and Get Up! throughout the season.
 
Meanwhile, New England Patriots captain Rob Ninkovich is also joining ESPN where he will serve as an NFL analyst. The former linebacker will appear on NFL Live, SportsCenter, ESPN Radio and more throughout the year. Ninkovich will make his ESPN debut on July 27, on SportsCenter on the Road live from Patriots camp.

CBS Sports locked in its SEC ON CBS primetime game for the doubleheader on Sept. 21, showcasing Notre Dame/Georgia at 8p. The first game (3:30p) of the doubleheader will be announced at a later date. Brad Nessler, Gary Danielson and reporter Jamie Erdahl will call the action.
 
Tennis Channel serves up live coverage of all six US Open Series tournaments leading up to the US Open during the 2019 North American hard-court season where the network will feature men’s ATP, women’s WTA and combined events over the six-week schedule through Aug. 24. The 2019 US Open Series lineup consists of: the BB&T Atlanta Open (Atlanta), Citi Open (Washington, D.C.), Mubadala Silicon Valley Classic (San Jose, Calif.), Rogers Cup (Montreal/Toronto), Western & Southern Open (Cincinnati) and Winston-Salem Open (Winston-Salem, N.C.).
 
Disney Media Distribution reached an agreement with the National Cable Television Cooperative to give its members the ability to carry ESPN’s upcoming ACC Network at launch on Aug. 22. The deal will allow fans and followers of the Atlantic Coast Conference to access the multiplatform network across the NCTC’s footprint. As part of a larger agreement, the NCTC also extended its carriage of the FX and National Geographic networks. 
 
NBC Sports wraps up coverage of the 106th Tour de France with more than 350 hours of live, primetime, and encore coverage on deck across NBC, NBCSN, and the NBC Sports Gold app this week and weekend. Live coverage of the Tour de France concludes on Sunday on Paris’ Champs-Élysées at Noon on NBCSN and 2p on NBC. Live Tour de France coverage on NBCSN is averaging 307,000 viewers through Sunday’s Stage 15 – the highest since 2015, and up 11% from last year at this point in the competition.
 
The Mountain West locked in the Thomas & Mack Center in Las Vegas will continue to serve as the location for its men’s and women’s basketball championships through 2023. “The Mountain West is pleased to extend its long history of successful men’s and women’s basketball championships at the Thomas & Mack Center,” said MW Commissioner Craig Thompson. “Las Vegas has become a mecca for college basketball in early March and our MW fans have made it clear this is their preferred destination.”

The 2019 SiriusXM NFL Radio Training Camp Tour opens July 25 and will feature live shows from all 32 NFL teams’ training camps to prepare fans for the 2019 NFL season. Hosts on the SiriusXM NFL Radio Training Camp Tour include former NFL team executives and coaches Mark Dominik, Pat Kirwan, Bill Polian and Charlie Weis, former players Erik Coleman, Charles Davis, David Diehl, Bruce Gradkowski, Torry Holt, Brad Hopkins, James Lofton, Ed McCaffrey, Jim Miller and Solomon Wilcots, plus Jeff Joniak, Mike Keith, Bill Lekas, Alex Marvez, Bruce Murray, Bob Papa, Jeff Rickard and Cole Wright. The series opens with the Denver Broncos with hosts Marvez and McCaffrey.
 
A CYNOPSIS MESSAGE
CYNOPSIS TOP WOMEN IN MEDIA AWARDS GALA
September 9 | 5:45PM – 8PM | Tribeca Rooftop, NYC

Cynopsis is celebrating the 2019 Top Women in Media — the outstanding women across every facet of the media industry — TV, digital/tech, esports, sports, marketing and more. From corporate visionaries to rising stars, they are making bold decisions and driving their businesses forward and they deserve their moment in the spotlight.

Join us September 9th in NYC!

SEE THE LIST OF HONOREES        REGISTER BEFORE AUGUST 9
Platinum Sponsor: Turnkey Search
 
SPONSORSHIP & PROMOTION

NBCUniversal is looking to reel in over $1.2 billion in advertising for its 17 days of broadcasts of the 2020 Olympics from Tokyo, as “one of the most brand-safe environments” for brand campaigns, company executives told reporters on Tuesday. Dan Lovinger, executive vice president of ad sales for NBC Sports Group said NBCU was on track “to surpass” its sales goal, per Variety.
 
Toshiba is extending its long-running ties with AEG in a new multiyear, multimillion-dollar agreement. The new deal, brokered by AEG Global Partnerships, expands the organization’s overall relationship with Toshiba and increases the brand’s presence across some of AEG’s sports and entertainment assets. As part of the deal, Toshiba remains a Founding Partner of STAPLES Center and the official digital signage and display provider of L.A. LIVE. Additionally, Toshiba becomes the official copier and multifunction printer provider of AEG, STAPLES Center, L.A. LIVE, the LA Kings, and select AEG Presents festivals. Toshiba will also become an official partner of the LA Galaxy, Dignity Health Sports Park in Carson, Calif. and Sprint Center in Kansas City, Mo.
 
The Mountain West unveiled a new branding and marketing campaign for the conference. Designed to make clearer the league’s purpose, vision and values the conference has adopted “At the Peak” as its tagline with the brand platform unveiled Monday. The campaign will continue throughout the academic year and beyond on multiple platforms, including social media, print, traditional advertising, television and radio.
 
 
DIGITAL, DATA & TECH

The PGA TOUR and DraftKings unveiled a new multi-year content and marketing relationship that designates DraftKings as the first-ever “Official Daily Fantasy Game of the PGA TOUR.” DraftKings will activate the partnership by branding its daily fantasy golf contests as “PGA TOUR DraftKings Fantasy Golf,” giving fans the opportunity to win cash prizes as well as an array of PGA TOUR prizes in the future. As part of the new relationship, PGA TOUR DraftKings Fantasy Golf players will have the ability to receive real-time video highlights for players in their respective lineups. Other elements of this partnership will create expanded Draft Fantasy Sports specific content offerings, as well as allow for brand integration into both the PGA TOUR and DraftKings platforms.
 
IMPACT Wrestling renewed and expanded the scope of its agreement with Twitch, which includes the weekly premiere of the flagship two-hour show IMPACT! On Friday nights at 10p. The renewal will include the production of more exclusive content on the Twitch platform, including original weekly programming, pre and post-shows, live monthly specials, weekly airings of Xplosion which features never-before-seen matches, IRL (in real life) first-person streams, and much more. To support Twitch’s development of its co-streaming features, IMPACT Wrestling will facilitate co-streaming of the weekly flagship show and will be announcing details of a contest featuring co-streamers in the near future.
 
 
ESPORTS

Epic Games named global agency IMG Media to produce and distribute the inaugural Fortnite World Cup, with the finals set to run starting July 26 in NY. All content will be delivered via a digitally encoded stream from the IMG Studios production hub in the UK. Sport 24 Extra, IMG’s in-flight sports channel, will also present the Fortnite World Cup live during international flights on selected airlines.
 
NBC Sports, iRacing and NASCAR are teaming up to showcase the the first-ever eNASCAR live-event on television as part of Thursday’s edition of NASCAR America at 5p on NBCSN. NASCAR America’s Krista Voda, Parker Kligerman, and AJ Allmendinger will host along with iRacing team owners Steve Letarte and Jeff Burton, who will join for pre-and post-race commentary from the NBC Sports Charlotte studio. Kligerman, also an iRacing team owner, will be racing from the NBC Sports simulator in Stamford in the eNASCAR iRacing All-Star event.Following this week’s event, iRacing will subsequently return to NASCAR America on NBCSN on the last Thursday of every month for a four-race series.
 
Red Bull gave wings to the return of Red Bull Conquest, lining up a tournament circuit featuring fighting titles Street Fighter V: Arcade Edition and TEKKEN 7, as well as newcomer Under Night In-Birth Exe:Late[st]. Qualifiers are set to take place across eight cities, beginning Aug. 24, and culminating with the Red Bull Conquest 2019 National Finals in November. This year will see a shift to eight qualifiers for Red Bull Conquest 2019. Events include: Orlando (8/24), Chicago (9/21), Philadelphia (9/21), Los Angeles (10/12), Houston (10/12), San Francisco (10/19), Seattle (11/9) and Minneapolis (11/9).
 
The NBA 2K League announced that Tencent Holdings Limited will serve as the league’s first distribution partner in China. Tencent, a leading provider of comprehensive Internet services in China, will stream condensed 2019 NBA 2K League Playoff and Finals games to its hundreds of millions of daily users across Tencent Sports, Tencent Video and Tencent News. Tencent’s coverage will include select, condensed 2019 NBA 2K League Playoff games as well as all of the 2019 NBA 2K League Finals games.  The 2019 NBA 2K League Playoffs will tip off July 24, with the best-of-three quarterfinals and semifinals taking place over three days of gameplay.
 
Global esports organization Gen.G announced the official opening of its new facility in Los Angeles where Gen.G’s US content creators, Call of Duty, Apex Legends, and Fortnite teams will be based, along with a US staff of 15 employees. The 13,000 square-foot facility features 10gb fiber internet in three scrim rooms, a master film review room, and six soundproof streaming rooms. “Establishing our presence globally has been a priority over the last few years — that included the introduction of competitive US-based teams,” said Arnold Hur, Chief Operating Officer, Gen.G Esports. “Gen.G couldn’t be more excited about the progress we’ve made in the US market. We have an amazing group of players on board and they’re now in a top-notch setting where they’ll continue to sustain a winning culture.”
 
 
INDUSTRY & ROSTER MOVES

Cleveland Browns wide receiver Odell Beckham Jr., Wheelhouse Entertainment and Portal A announced the launch of Beckham’s YouTube Channel, designed to offer fans a unique off the field look into his life. Beckham’s original content for his YouTube Channel will be created by ITN Productions along with Wheelhouse Entertainment and digital company Portal A.
 
 
THE MAIN EVENT

Yankees/Twins on ESPN at 8p.

A CYNOPSIS MESSAGE
Our community is everything to us, and we want you to be a part of it!
 
Join our Facebook group
Converse with us on Twitter
Hang with us on Instagram
Get updates on LinkedIn
 
 
ON THIS DAY in 1983: A game between the Royals and Yankees leads to George Brett’s pine tar incident.
 
In the Know: Which number did the Twins and Angels retire to honor Rod Carew? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question: Which Chicago Cub pitcher still owns the club record in most career strikeouts?  Answer: Ferguson Jenkins. Kudos: Pete Gautieri-A&E Networks/NY; Tom Buffolano-LTN Global/NY; David Haney-Bosack & Co./Pottsville; Randy Ingram-WISH/WNDY-TV/Indianapolis; Bill Graff-beIN SPORTS/Miami; Wayne “World B.” Otto-Pro-Am Sports/Boone; Andy Pittman-TAMU/College Station; Dory Petsrillo-CoxReps/Dallas; David Hauptman/Denver; Larry Hutchings/Nipomo; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Jim Bernard-PRG/LA

Later — Chris
Chris Pursell
@VegasandVine
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe
Cynopsis Ad Sales
Mike Farina
203-218-6480

Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
Trish Pihonak
203-899-8459
Director of Operations

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
MANAGER, AD SALES INSIGHTS, PRIMARY, TARGETING & ATTRIBUTION RESEARCH>>
Turner

NYC
Run custom primary research projects, including ad effectiveness, ROI studies, audience targeting and attribution, from design to final presentation of results to both internal and external clients. 
Full info 
HERE


COORDINATOR & MGR AD SALES MARKETING (LA) & MGR, INTEGRATED AD SALES MARKETING (NY) >>
Discovery Inc/LA & NYC:
 Strategic visionaries to help dvlpmnt & execution of cross-pltfrm mrkting prgrms for studio & ent ad sales sponsorships. Collaborate w/sales/internal teams to dvlp multi-pltfrm RFP responses & create compelling mrkting offerings. APPLY (8/7)

SALES ACCOUNT EXECUTIVE>>
XUMO/NYC:
 Resp for growing adv revenue from an assigned list of ad agencies & regional territories. Dvlp sales strategy & strategic plan for generating ad sales for the roster of nat’l clients within your assigned list.  5+yrs National TV or Digital, programmatic, ad sales exp. Full info HERE (8/7)

SALES ACCOUNT EXECUTIVE>>
XUMO/LA:
 Resp for growing adv revenue from an assigned list of ad agencies & regional territories. Dvlp sales strategy & strategic plan for generating ad sales for the roster of nat’l clients within your assigned list.  5+yrs National TV or Digital, programmatic, ad sales exp. Full info HERE (8/7)

SALES ACCOUNT EXECUTIVE>>
XUMO/Chicago:
 Resp for growing adv revenue from an assigned list of ad agencies & regional territories. Dvlp sales strategy & strategic plan for generating ad sales for the roster of nat’l clients within your assigned list.  5+yrs National TV or Digital, programmatic, ad sales exp. Full info HERE (8/7)

MANAGER, AD SALES INSIGHTS, PRIMARY, TARGETING & ATTRIBUTION RESEARCH>>
Turner/NYC: 
Run custom primary research projects, including ad effectiveness, ROI studies, audience targeting and attribution, from design to final presentation of results to both internal and external clients. Full info HERE (8/6)

AD SALES- SALES PLANNER>>
Crown Media Family Networks/NY:
 This position is responsible for PROVIDING SUPPORT TO THE Ad Sales team by working with Account Executives to service clients on a daily basis. BA/BS req & Min 2 yrs exp. Apply HERE (8/5)

AD SALES- ASSOCIATE ACCOUNT EXECUTIVE, DIRECT RESPONSE>>
Crown Media Family Networks/NY:
 This position is responsible for negotiating the sale of short-form commercial inventory to Direct Response advertisers for. BA/BS req & Min 2 yrs exp. Apply HERE (8/5)


SALES RESEARCH DIRECTOR>>

ION MEDIA/NYC: Oversee the Sales Research team and arm the Sales group with network performance metrics, competitive advantages & thoughtful research stories. 7-10 yrs of Sales Rsrch exp within the media industry. Exp w/Nielsen systems & other research tools (Nielsen, MRI, iSpot, etc.) Full info HERE (8/1)

DIRECT RESPONSE, VP>>
ION MEDIA/NYC: 
Oversee/mng all aspects of the Direct Response (DR) business for ION Television. A deep knwldg of DR Market. 15+ yrs of DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team. Strong negotiation skills. Full info HERE (8/1)

ASSISTANT TO EXECUTIVE PRODUCER>>
The Steve Wilkos Show/NYC:
 Liaison between Executive Producer and prod staff regarding meetings, updates, and staffing. Min 1 yr prod exp or admin exp in TV setting pref’d. Self-starter w/ Advanced knowledge of Microsoft Office (Outlook, Word, PowerPoint, Excel). Full info HERE (8/1)

BOOKING PA>>
The Steve Wilkos Show/NYC:
 Book guests and multiple stories to appear on the show work w/guests who will appear on the show while they are in town for taping. Min 1 year of TV exp with a talk show, news or court program, or other relevant experience (including internships) or BA deg pref’d. Full info HERE (8/1)


TALENT RELATIONSHIP MGR>>
SCPR-KPCC/LA:  Work across the organization to connect & engage talent w/all SCPR activities & its brands incl fundraising, live events, social media content creation & more. 4+ yrs talent mngmnt, talent relationships & booking & similar. Ability to multi-task w/high level of org in timely manner. Full info HERE (7/31)


VP SALES>>
The Design Network/NYC:  Lead sales with brand partners, advertising agencies, and grow its revenues in OTT.  Experience in working with Sr management to align sales strategies and solutions. Full info  HERE  (7/31)

SENIOR ANALYST, AD SALES RESEARCH>>
Discovery/NYC : Seeking rschr w/ strong knwldg of Nielsen data/reporting systems & exp leveraging variety of rsrch to provide data driven intelligence in support of ad sales/marketing for lifestyle brands. Provide data/insights incl audience profiles/trends & market/industry intelligence. 3-5 yrs exp req’d.  Full info  HERE  (7/31)

SALES PLANNER>>
ION MEDIA/NY:  Oversee and maintain all sales plans from conception to completion. Starting with proposals, through revisions that include pricing changes, cancellation to campaign reports. 2+ years of experience in a media company, or advertising agency preferred. Full info HERE (7/30)

MANAGER OF DEVELOPMENT>>
NY Production Company:  Growing production co is seeking a passionate self-starter and idea generator. This position will play a pivotal role in idea generation, treatments, casting, sizzle/pres creation, and pitch process. Min 3 yrs dev exp, plus excellent understanding of dev workflow on both prodco and network sides. Full info HERE (7/30)
DIR. TRADE MKTG>>
NBCUniversal/NY:  lead NBCU dev and curated leadership events and strat presence at media industry conf and events. In addition, work closely with Mktg and Ad Sls grps to craft an annual strat to deliver NBCU Ad Sales priority messaging. 7-10 yrs exp dev and executing events, presentations, spons, creative and promotions. Full info HERE (7/29)

DIR. AD PRODUCT STRATEGY, DIRECT TO CONSUMER>>
NBCUniversal/NY:  This strategic product role will be responsible for managing the full lifecycle of ad products for the new direct-to-consumer streaming service. Min of 7 yrs of ad product management experience, plus 3 yrs of managing a team in a matrixed organization. Full into HERE(7/29)

INT’L TECHNICAL OPS SUPERVISOR>>
A+E NETWORKS/NY:  This position is focused on driving new media technologies & workflows and opt existing processes for the International division, global ptnrs & clients. BA/BS in a Prod, Media, or IT related field plus 3-5 yrs exp at a broadcast or digital media company in an ops or tech focused role. Full info HERE (7/28)
 
DIRECTOR, CONSUMER INSIGHTS>>
NICKELODEON/NY:  This position leads and manages all research projects that support the preschool prod and dev teams. Bachelor’s degree required. Min of 8 yrs exp in consumer/market research with a high quality custom market research supplier, ad agency or corp. Full info HERE (7/28)

SR ANALYST – AD SALES RESEARCH>>
DISCOVERY/NYC : Responsible for leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives. 3-5 yrs relevant business exp @ media co, ad agency, mkt rerch firm or equivalent. Full info HERE (7/27)
 
SR ANALYST, ADV & CONSUMER INSIGHTS>>
DISCOVERY/NYC : Dvlp mkt-level insights incl mkt trends, consumer behavior & competitive dynamics, with a focus on identifying growth levers. Min 2-3+ years of research and data experience in TV/media rsrch @ media brand, TV ntwrk or agency. Full info HERE (7/24)

SR COORD PRODUCTION>>
GSN/SANTA MONICA, CA:  3+ yrs. w/prod exp. Communicate, create, maintain, distribute, track prod docs/calendars/show binders/files/budgets/contracts etc. Liaison between internal teams and payroll/line producers to ensure proper paperwork is being handled. Confirm all program deliverables. Full info HERE (7/27)

SALES PLANNER, DIRECT RESPONSE>>
CROWN MEDIA/NY:  This position is responsible for providing sales and analytical support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Must have a minimum of 1 years of industry-related experience. Full info HERE (7/26)
INVENTORY/SALES MANAGER>>
POKER CENTRAL & ESTARS/SAN FRANCISCO, CA : Reports to Ad Sls Team and CDO.  Respon for proposal creation, billing, manage inventory avails, etc. 1-3+ yrs experience in media sls/buying and willing to travel, work OT and wknds. Full info HERE (7/26)

VP, DIGITAL CONTENT & SOCIAL MEDIA>>
INSP/Charlotte, NC:  key point person to lead all strategy & content efforts in support of insp.com, the network’s digital properties and all social media platform dvlpmnt. 10+ yrs  digital & social content creation & strategy exp within ent & media sector incl mngng/mentoring a staff. Full info HERE (7/25)

DIGITAL PRODUCER/THE STEVE WILKOS SHOW>>
STAMFORD, CT:  Oversee daily website, app and dig inits and content including video, photos, promo items, sales, mktg, soc media and PR. Min of 2+yrs exp in online, dig or mktg/post prod. Mktg exp in ent/media pref. Able to work OT and wkds. Full info HERE (7/25)

SR MANAGER, MARKETING & PARTNER INSIGHTS>>
VIACOM/NY:  position supports the Ad Sales Solutions team, using primary and synd research tools/methods. Must have a solid understanding of the current media landscape, with an ability to identify trends, draw valid conclusions, make insightful rec and create dynamic presentations. Full info HERE (7/25)
 

 

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy

Related Stories

05/26/24: Cynopsis Jobs

jobs8

MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs

jobs1

MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

CynCity

Cynsiders