07/23/21: NHL’s new broadcast partners revealed opening TV skeds


Medias First Morning Read


Friday July 23, 2021

The NHL’s two new television partners revealed their opening night plans for the league’s upcoming season. When the NHL regular season begins Tuesday, Oct. 12, live coverage of Opening Night will be highlighted by a doubleheader on ESPN, starting with the Lightning raising their 2020-21 Stanley Cup banner before hosting the Penguins in Amalie Arena. The second game will feature the first ever regular season game for the Seattle Kraken, as the Golden Knights welcome the NHL’s newest team to T-Mobile Arena in Las Vegas. In addition, the 2022 NHL All-Star Skills Competition will be live on ESPN on Feb. 4, followed by the 2022 Honda NHL All-Star Game on Saturday, Feb. 5, live from Las Vegas on ABC.

Turner Sports will drop the puck for its first-ever live NHL regular season action on Oct. 13, with a TNT prime time doubleheader featuring the Rangers/Caps, followed by the Avalanche/Blackhawks. The following week, TNT’s doubleheader coverage will continue with a pair of Eastern and Western Conference battles starting with the Flyers/Bruins, followed by the Blues/Golden Knights on Oct. 20. Later this season, the 2022 NHL Winter Classic on TNT will showcase the Blues/Wild at Target Field on Jan. 1.


At long last, NBCUniversal delivers full-day coverage of the Opening Ceremony of the Tokyo Olympics today, culminating on NBC with the primetime presentation of the ceremony, beginning at 7:30p and beginning with the network’s first-ever live morning broadcast of an Opening Ceremony, followed by a special edition of TODAY with reaction and athlete interviews and then NBC’s first-ever Olympic Daytime show on the opening Friday of the Games.

NBC Olympics also announced plans to offer more accessibility to its coverage of this summer’s Olympic and Paralympic Games than ever before, via closed captioning, audio description, and digital content accessibility. In addition to providing closed captioning for all Olympic and Paralympic Games events aired across NBCUniversal’s broadcast and cable networks, NBC Olympics will provide closed captioning for all digital livestreams for the first time ever.

Meanwhile, Telemundo Deportes, the Spanish-language home of the Olympics, announced that five-time Latin Grammy nominee Diego Torres’ new single “Hoy” will serve as the official song for Telemundo’s coverage of the Games. Telemundo Deportes’ use of “Hoy” is a collaboration with Sony Music Entertainment and Diego Torres that aims to “connect viewers with the excitement around the Olympics and the journey and inspiration of the many athletes looking to achieve their dreams.”

The IOC confirmed Brisbane as the host the 2032 Summer Olympic and Paralympic Games. Australia will become the fourth country to have hosted the Summer Olympic Games three or more times. The announcement was made at the 138th IOC Session in Tokyo ahead of the Tokyo 2021 Olympic Games. The opening ceremony is scheduled to be July 23, 2032.

With the Bucks taking the crown, the 2021 NBA Finals presented by YouTube TV averaged 9.91 million viewers on ABC for the six-game series, that is up 32% over the pandemic-displaced six-game 2020 NBA Finals. Game 6, in which the Bucks defeated the Suns 105-98 to win their first NBA title in 50 years, averaged 12.52 million viewers, up 50% vs 2020. The 2021 NBA Playoffs overall (inclusive of Finals) averaged 4.25 million viewers across ABC, ESPN and TNT, up 35% vs. the 2020 postseason.

In talent news, ESPN has re-signed SportsCenter anchors Neil Everett and Ashley Brewer to new contracts to remain with the network. As part of her new deal, Brewer will relocate from ESPN’s Connecticut headquarters to Los Angeles. Everett and Brewer join Stan Verrett and Linda Cohn as anchors based at the LAPC. On a rotating basis, the four will host the 1a edition of SportsCenter that originates from Los Angeles and contribute to the 11 p.m. edition that originates from Connecticut.

Meanwhile, ESPN and Maria Taylor jointly announced that after much discussion, an agreement on a contract extension could not be reached. As a result, Maria’s last assignment for ESPN was last night’s NBA Finals telecast. Most reports expect her to land at NBC Sports.

NFL Network lined up extensive coverage of all 32 NFL training camps with Inside Training Camp. Programming starts Monday and runs through Aug. 11, with more than 112 live hours of training camp coverage, highlighted by Training Camp: Back Together Saturday Fueled by Gatorade on July 31. Beginning Thursday, July 29, Inside Training Camp provides eight hours of continuous live coverage from various training camps each day starting at 10a.

LaLiga Santander returns on August 13 with ESPN+ serving as the exclusive, new home of coverage in the U.S. with content from the league running across a combination of ESPN, ESPN Deportes, and ABC platforms. Opening weekend will kick off with Valencia CF at home against Getafe CF on Aug. 13, with a live pre-show at 2:30p on ESPN+. Aug. 15 sees a LaLiga match that will air for the first time ever on broadcast television in the U.S. when FC Barcelona hosts Real Sociedad with a 30-minute pregame show at 1:30p. p.

Premier Rugby Sevens named Memphis as the host of The PR7s Inaugural Championship at AutoZone Park on Oct. 9. “For our inaugural event, we wanted a market that would appeal as an exciting destination for American rugby fans with a great venue and vibrant local rugby community,” said Owen Scannell, Founder and CEO of Premier Rugby Sevens. “With the downtown location of AutoZone Park steps away from the legendary Beale Street, The PR7s Inaugural Championship in Memphis will be an unbelievable festival experience worth traveling to see in person. We’re thrilled to have incredible partners at the City of Memphis, AutoZone Park, and our official community partners at Memphis Inner City Rugby.”

Consumers Want Brands to Embrace Diversity and Inclusion
Attend the Diversity and Inclusion virtual event to get an inside look at how Discovery is helping clients deliver relevant messaging and insights on evolving programming that captures and exposes the stories we need today.





T-Mobile announced a multi-year sponsorship agreement with the Southeastern Conference and SEC Network to be the “Official 5G Sponsor of the SEC.” T-Mobile will serve as the presenting sponsor for SEC Saturday Night, as well as the presenting sponsor for softball on SEC Network. All regular season games televised by SECN, as well as the SEC Softball Tournament, will be presented by the brand. Additionally, T-Mobile will be integrated on SEC Network programming and throughout the SEC footprint through SEC Nation, the network’s traveling football pre-game show. “We’re thrilled to welcome T-Mobile to the SEC Network family,” said Marco Forte, senior vice president Disney Advertising Sales. “We’re looking forward to building our relationship with T-Mobile and cultivating new, exciting and innovative ways to engage SEC Network viewers and SEC fans with the T-Mobile brand.”

The Superdome appears poised to finally solidify its new name, as a 20-year deal to rename the city’s football stadium was approved Thursday by the state legislature’s joint budget committee. The Caesars Superdome deal is estimated to be worth around $138 million.

Samsung Electronics America and SoFi Stadium revealed the new name of the center-hung videoboard at SoFi Stadium – The Infinity Screen by Samsung. The state-of-the-art Infinity Screen features the most LEDs ever used in a sports or entertainment venue, and has the first and only 4K, end-to-end video production in a stadium.

Wilson Sporting Goods expanded their basketball Advisory Staff roster with the addition of Indiana Fever point guard Kysre Gondrezick to the Wilson family. The rookie, selected fourth overall in the 2021 WNBA Draft, has played with Wilson basketballs her entire life and Wilson became the official WNBA game ball at the start of the 2021 WNBA season.


DraftKings revealed plans to launch DraftKings Marketplace, a digital collectibles ecosystem designed that offers curated NFT drops and supports secondary-market transactions. Customers will have the ability to buy, sell and trade digital collectibles across sports, entertainment and culture using their existing DraftKings account. Additionally, as part of a new strategic relationship, DraftKings Marketplace will also be the exclusive distributor of NFT content from NFT platform Autograph, which leverages official licensing of prominent athletes and celebrities to provide a wide array of digital collectibles. The initial drops on DraftKings Marketplace for USD purchase will be the “Pre-Season Access” collection, which will showcase NFTs of athletes from Autograph’s roster of talent and partners while also giving fans a chance to obtain preferred access to future releases.

Panini America announced an exclusive landmark agreement with OneTeam Partners to give the trading card company the ability to produce, distribute, promote and sell college trading cards featuring current men’s and women’s college athletes who opt-in to OneTeam’s College Athlete Group Licensing program. Panini has plans for products across sports including football, men’s and women’s basketball, baseball and Olympic sports. The multi-year agreement includes the rights for both physical trading cards and digital trading cards.

Electronic Arts and the LPGA announced the next phase of their long-term partnership with plans to bring the LPGA Tour, the longest-running women’s sports association; The Amundi Evian Championship, one of its five major championships; and more female golfers to EA SPORTS PGA TOUR. For the first time, the LPGA Tour will be experienced in high-fidelity on next-generation consoles and will feature a wide breadth of women’s golfing representation.

NASCAR and Penn Interactive opened a new multi-year market access partnership in the state of Arizona. As part of the agreement, Penn National’s Barstool Sportsbook will become the exclusive Sportsbook of Phoenix Raceway and is expected to gain access to the Arizona sports betting market.

Athletes Unlimited announced a partnership with The Topps Company to create an exclusive trading card set commemorating the inaugural Athletes Unlimited Lacrosse season. This is the first Topps trading card set for women’s professional lacrosse. In addition to the individual player and themed cards, there will be special Nike Golden Ticket cards that will be randomly included in select boxed sets. This new program is the result of creative partnership between Athletes Unlimited, Topps and Nike. The Nike Golden Ticket will be redeemable for an exclusive merchandise package including official Athletes Unlimited gear and other Nike products.

Meanwhile, Music City Baseball’s (MCB) Music Industry Advisors have partnered with the Negro Leagues Baseball Museum, Adidas, Topps Trading Cards, and the Fluent Group to launch an exclusive new series of Stars rookie cards and jerseys to honor former Negro Leagues players

RealResponse, a feedback, monitoring and anonymous reporting platform for athletic teams and organizations, announced the addition of new colleges and universities to its list, reaching the 100 partner milestone for the first time in the company’s short history. More than 50,000 athletes now have the ability to use RealResponse to share feedback, safely and securely report issues to coaches and administrators in real time for everything from mental health issues, social injustice concerns, COVID-19 policy infractions, misconduct, hazing, sexual harassment as well as using the system to highlight successes and best practices which might go otherwise unnoticed.


ESL Gaming locked in a new media rights deal with G4, allowing US and Canada esports fans to access ESL Pro Tour events via linear TV. G4 and Comcast NBCUniversal will bring viewers directly into the ESL action with highlights and cutdowns of select Pro Tour events with G4’s ESL Gaming coverage offering in English and aired in primetime slots. G4’s esports shows will now also feature highlights from ESL events. “We know there is a growing number of esports fans in North America and G4 is the perfect partner for us as we continue on our mission to reach new audiences,“ said Frank Uddo, Senior Vice President Media Rights at ESL Gaming. “We have hosted many successful events in North America already, and with this exciting partnership we will finally be able to provide all US and Canadian esports fans with access to ESL events via linear TV broadcasts as well.”

EA revealed Year 2 of the Apex Legends Global Series during EA Play Live. Kicking off in September, the circuit will debut a whole new ecosystem for both professional and amateur competitors, including a prize pool of $5 million and a return to global live events. ALGS Pro League, comprising 40 teams across five regions with the top 20 Apex Legends squads nabbing their spots in the Pro League via invite, while additional teams will fight for the remaining spots during Preseason Qualifiers. The ALGS Challenger Circuit will run parallel to the Pro League season for amateurs, providing aspiring Apex pros with the chance to qualify for the Pro League.

Global esports organization Gen.G and PUMA announced a worldwide expansion to the brands’ existing partnership in South Korea, as PUMA becomes the official jersey of Gen.G’s Global pro teams and creators, including the Gen.G VALORANT players and creators in North America. “Over the last year, Puma has been an incredible brand partner,” said Gina Chung Lee, Chief Marketing Officer of Gen.G. “We are thrilled to expand globally- from their support of our pro teams to their partnership in initiatives like our Gen.G Foundation, we are proud to continue the story with our creators and teams in North America. Looking forward to cool merchandise moments!”

BLAST partnered with Razer to sponsor the esports tournament organizer’s first Apex Legends event (July 23-25 & July 31-August 1). The partnership will integrate Razer into the BLAST Titans tournament through a number of activations, including: product giveaways, player-led content opportunities, in-game branding and activation of the match and tournament MVP broadcast segment.


Learfield IMG College refreshed its branding to “simplify, strengthen, and modernize how it represents its portfolio of products to its clients, its partners, and the communities” and will now simply be known as Learfield. “We think the new brand visually distinguishes the company in the same way that the expertise and passion of our people differentiate the experience of working with Learfield and its affiliated brands,” said Cole Gahagan, chief executive officer, Learfied. “As we set the pace and standards for innovation, we will continue our relentless focus on building great relationships with our partners and helping brands connect to fans, as we tell our broader story in the market.”

Simplebet announced the appointment of Pat Ramsey to its Board of Directors. “Pat brings a unique skillset and expertise stemming from his nearly two decades working in various sectors across the gaming industry, and we’re thrilled to welcome him to our Board of Directors,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet. “His experience and insight will be critical as Simplebet continues to dictate the future of micro-betting and fan engagement offerings.”


Lots going on off the field. You’ll enjoy the notes and nuggets covering baseball, the Maria Taylor drama and more. A little history too, how the 1964 Cards roster spawned 5 broadcasters.
Halby’s Morsels: Malika Andrews sparkles; MLB: Frick winners,1964 Cards spawned 5 voices

Columnist Rich Podolsky believes ESPN is right for letting Maria Taylor walk.
Letting Maria Taylor walk was the right thing for ESPN to do; Talented Andrews isn’t demanding $8 million

What changes can come from ESPN’s commitment to the Mannings? We explore.
ESPN’s new MNF multicast on ESPN2 featuring the Mannings triggers questions; What are the takeaways?

The Hawk made quite an impression in his 33 years calling White Sox games on TV. He also presided over the Yankees and Red Sox broadcasts. Saturday he’ll be recognized for winning the Ford Frick Award by the Baseball Hall of Fame.
Ken Harrelson, a baseball voice for 42 seasons, 33 with the Chisox; will be honored Saturday by the HOF

Happy Birthdays
Rick Jeanneret, 7/23 Buffalo Sabres Radio TV
Dave Goucher 7/23 Vegas Golden Knights TV
Shannon Spake 7/23 FOX Sports
Karie Ross7/25 Former ESPN anchor
John Kelly 7/25 St. Louis Blues TV
Mel Kiper 7/25 ESPN
Anthony LaPlanta 7/25 Bally Sports
Monte Moore7/26 Retired MLB announcer
Paul Finebaum 7/26 ESPN
Jose Paneda 7/27 Miami Heat Hispanic radio
Jill Arrington 7/27 Formerly FOX Sports
Marty Brennaman 7/28 Retired Cincy Reds radio
Doug Collins 7/28 Former NBA broadcaster
John Feinstein 7/28 NPR and ex CBS Sports Radio
Jim Henderson 7/29 Retired New Orleans Saints radio
Teddy Atlas 7/29 National boxing analyst
Jon Wiener 7/29 Dan Le Batard Show
Sports Broadcast Journal

Win a Tempest Award. Win the Industry.
From the legends who broke into the mainstream to the start-ups seeking out to revolutionize the industry, the Tempest Awards honors esports’ most prestigious players. ACT SOON: Your entry is due on July 29.



2019: Nike’s Jordan Brand signs 2019 NBA top draft pick Zion Williamson to the richest multiyear sponsorship deal for a rookie in history.

Which musical group made headlines for reuniting at the closing ceremonies of the 2012 London Olympics? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Which legendary athlete lit the Olympic Cauldron for the Atlanta Games? Answer: Muhammad Ali. Kudos:Ben Sturner-Leverage Agency/NY; Michael Ritz-Lenox Advisors/NY; Tori Gallarello-Alcock-Little Roosters, Inc./NY; Chris Long-DraftKings/NY; Rick Dascher-WarnerMedia Studios/Atlanta; Lou Chalfant-MVP Index/DC; Mike Seidel-CSI Sports/Jersey City; Joe Heyer-Spectra Partnerships/Philadelphia; Kathi Gillin-Comcast/Philadelphia; Sam Pittman-Juniper & Berkeley/Raleigh; Dory Petsrillo-CoxReps/Dallas; Creed Heilskov-ImOn Communications/Cedar Rapids; Lisa Fikeys-NissanUnited/Chicago; Tim Sullivan-Bassmaster/Birmingham; Jack Neumann-University of Calgary Dinos 5th Quarter Alumni Development/Calgary; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Daniel Haberer-Creo Entertainment/Playa del Rey Larry Hutchings/San Luis Obispo; Lorrie Shilling/El Segundo; Anne Wettig-Fox Sports S&P/LA

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