07/22/21: Comedy Central and Lenard “Charlamagne Tha God” McKelvey team with Stephen Colbert for new show


Cynopsis Medias First Morning Read


Thursday July 22, 2021

Today’s Premieres
AMC+: Ultra City Smiths
discovery+: Ghost Adventures
HBO Max: Through Our Eyes
Paramount+: Kamp Koral: SpongeBob’s Under Years
YouTube: Break Your Record at 12p

Today’s Finales
HGTV: Hot Mess House at 8p
LMN: Keeping Up With the Joneses at 8p
NBC: Good Girls at 10p


NBCUniversal and Sky introduced a new global consultancy and research arm centered around culture. Co-Lab with NBCUniversal + Sky taps into insights across NBCUniversal and Sky, to develop plans that brands can execute across One Platform and beyond. “With Co-Lab, we’re creating another entry point for marketers to access NBCUniversal and Sky’s vast platform of capabilities, with an eye toward developing bespoke strategies for global brands seeking local resonance with audiences around the world,” said KC Sullivan, President and Managing Director, Global Advertising & Partnerships, NBCUniversal.

Comedy Central and Lenard “Charlamagne Tha God” McKelvey are teaming with “The Late Show” host Stephen Colbert to create and produce “Tha God’s Honest Truth with Lenard ‘Charlamagne’ McKelvey.” The weekly half hour late-night series takes on social issues via sketches and social experiments that are “redemptively comedic, refreshingly unfiltered, and unapologetically Black.” Filmed in NYC, the series is set to debut Friday, September 17 at 10p.

Lorne Michaels, Bette Midler, Joni Mitchell, Berry Gordy and Justin Diaz will be honored at the 44th annual Kennedy Center Honors, taking place December 5 and broadcast in a primetime special on CBS at a time tbd.

The Creative Arts Emmys will take place in front of a limited live audience this year, but there will be no Governors Ball events due to COVID-19 concerns. The ceremony will be hosted at LA’s Microsoft Theater September 11 and 12, and edited into a single show to air Saturday, September 18 at 8p on FXX.

The Inevitable Foundation, which works to identify promising disabled screenwriters and fast-track them for consideration by showrunners, creative executives, has launched an initiative to help close the diversity gap in film and television. Over 25 creative and development executives and more than a dozen showrunners have committed to working with the foundation’s Screenwriting Fellows and other finalists to mentor them and prepare them to sell their work.

Chicken Soup for the Soul Entertainment’s Screen Media has inked a multi-year deal with Millennium Media to release at least five films a year for the next three years from the production house. The first film will be “The Enforcer,” which is shooting this summer in Greece. Screen Media will handle the North American release in 2022.

Calling all content creators: Have you created the Best Branded Web Series, Best YouTube Channel, Best Companion Video for TV Show, Best Documentary, Best Short Form Comedic Video, Best Short Form Culinary Video, Best LGBTQIA Programming, Best Podcast/Audio Series? We want to see your work. Submit now for these categories and more for Cynopsis’ 9th Annual Model D + It List awards. Submissions are due August 3rd. Start your entry now!

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Amazon Studios has ordered a series adaptation of Neil Gaiman’s novel Anansi Boys. Gaiman, Sir Lenny Henry, Douglas Mackinnon, Hanelle M. Culpepper, Hilary Bevan Jones (Endor Productions) and Richard Fee (Red Production Company) are executive producers. Gaiman and Henry will also write for the series along with Arvind Ethan David, Kara Smith, and Racheal Ofori. Gaiman and Mackinnon will serve as co-showrunners. The six episode limited series begins shooting in Scotland later this year.

Fox is developing a reality competition based on the Hasbro board game Mouse Trap with eOne (“LEGO Masters”). eOne’s Tara Long, Matt Walton, Matt Prichard, Mark Herwick are exec producing.

Ample Entertainment struck a first look deal with Israeli filmmakers Yotam Guendelman, Mika Timor and Ari Pines (“Shadow of Truth”). Ample will collaborate with the creators to develop and produce a slate of stranger-than-fiction films and series in the unscripted space.

Exile Content Studio is moving forward with “The Bourbons: A Royal Family,” a docuseries about Spain’s Reigning Royal House. Exile is co-producing the 6-parter with Ana Pastor’s Newtral and Atresmedia, in collaboration with Alea Media.

Casting notes: America Ferrera (“Superstore”) has boarded the cast of AppleTV+ limited series “WeCrashed,” about the rise and fall of WeWork…Dee Bradley Baker will reprise the role of Olmec in CW’s reboot of “Legends of the Hidden Temple.” The show originally aired on Nick from 1993-95…Lana Condor (“To All the Boys”) will star in and executive produce “Take Out,” a comedy in development at Hulu…Peacock limited series “Joe Exotic” (wt) has added Marlo Kelly (“Dare Me”) to the cast opposite Kate McKinnon and John Cameron Mitchell…Leslie Grace (“In the Heights”) flew away with the lead in HBO Max film “Batgirl.”


Three-part documentary “Obama: In Pursuit of a More Perfect Union” debuts Tuesday, August 3 at 9p on HBO. The show chronicles the personal and political journey of President Barack Obama, through conversations with colleagues, friends and critics.

ABC’s “Superstar,” an expansion of newsmagazine “20/20,” will profile celebrities “who shaped American culture” starting Wednesday, August 11 at 10p. First subject: Whitney Houston.

Mother or mate? TLC’s “I Love a Mama’s Boy” is back for season two on Sunday, August 29 at 10p.

You’re invited to Cynopsis and Discovery’s virtual Diversity and Inclusion event on Monday, September 13 from 1-3:30 PM ET. As more consumers embrace brands reflect diversity and share their values, essential to connect with them in authentic and meaningful ways. In this event you will learn how to deliver messaging that makes a difference through authentic programming and storytelling. Register for free now!


Stand up special “Lil Duval: Living My Best Life,” featuring appearances from Bresha Webb (“Marlon”) and comedians Gary “G Thang” Johnson and Navaris “Navv” Greene, premieres Thursday, August 5 on ALLBLK.

Fox Nation special “Released: A Bill Cosby Investigation by Nancy Grace” starts streaming Friday, July 23. The special features first-hand accounts from Cosby accusers in addition to former Pennsylvania District Attorney Bruce Castor, who will discuss the secret “non-prosecution” agreement.

Lifetime’s “Switched Before Birth,” starring Justina Machado (“One Day at a Time”) and Skyler Samuels (“Scream Queens”), delves into the unregulated fertility industry. Inspired by IVF stories of actual couples, the film follows two strangers whose paths become intertwined following their IVF procedures. Elisabeth Rohm directs the film, debuting this fall.

For the first time, all four motos of a round of the Lucas Oil Pro Motocross Championship will be shown live on one network, as MAVTV, in conjunction wioth NBC Sports, provides four hours of live broadcast of the MotoSport.com Washougal National on Saturday, July 24. Coverage begins at 4p.

THEMA América announced that Canal 22 International will be airing a variety of premieres to connect Mexicans, Mexican-Americans, and the Spanish-speaking community in the US with their roots and traditions. Among the offerings: “Gramática de la Creación” (The Grammatical Creation), with journalist and lexicographer Laura García showing the multiple influences that stimulate creative work, Tuesdays at 5p starting in August.


Welcome to the Clubhouse: Live audio app Clubhouse, which launched with an invite-only system, is “now out of beta, open to everyone, and ready to begin its next chapter,” said co-founders Rohan Seth and Paul Davison in a blog post. “This means we have removed our waitlist system so that anyone can join. If you have a club, you can post your link far and wide. If you are a creator with an audience, you can bring them all on. If you’re hosting a public event, anyone can attend.”

Globo and AI-driven sports video technology company WSC Sports announced a partnership to bring automated real-time video highlights and sports content to soccer fans in Brazil across Globo’s digital properties, streaming and social media. Globo will be using WSC Sports’ suite of technology tools to share content and engage with fans, while maximizing content production capabilities and advertising opportunities within their streaming platform, Globoplay, ge.globo and Youtube channel.

OOH specialist Talon America announced the launch of its proprietary data management platform, Ada, for the US market. Ada generates intelligence on real and recent audience behaviors, including how people travel, the OOH inventory they engage with, and the actions they take afterwards. “With Ada, we’re democratizing access to data-driven insights for OOH audience targeting and measurement,” said Jonathan Conway, COO at Talon America. “Ada empowers advertisers to seamlessly extend their online targeting strategy into OOH, enabling them to always reach the most relevant audiences and more accurately analyze their behaviors after exposure to brand messages.”

Place Exchange, the supply-side platform for programmatic OOH and place-based media, announced the close of a $20 million Series A funding round. The investment was co-led by Revolution Ventures and Tribe Capital. The company will use the funding to broaden its product offerings, expand into new markets, and grow its team.

The Video Advertising Bureau has asked measurement watchdog MRC to suspend its accreditation of Nielsen’s national ratings service. At issue is the integrity of Nielsen’s in-home panel. A letter from VAB President and CEO Sean Cunningham was accompanied by a document detailing alleged shortcomings that surfaced when collecting data was complicated by the pandemic.


Viewers are streaming more, but they’re also getting more frustrated with streaming, according to a new Penthera survey. Video viewers are watching an average 2 hours and 29 minutes, up 6% from last year, according to the survey, but 68% of respondents reported having a frustrating experience weekly, up from 55% last year. And they’re getting less patient with disruptions – 57% said they’d give up and try again later, versus 39% in 2020.

Viewers are streaming more, but they’re also getting more frustrated with streaming, according to a new Penthera survey. Video viewers are watching an average 2 hours and 29 minutes, up 6% from last year, according to the survey, but 68% of respondents reported having a frustrating experience weekly, up from 55% last year. And they’re getting less patient with disruptions – 57% said they’d give up and try again later, versus 39% in 2020.

Future Today announced the launch of streaming channels CoComelon and iFood.tv for VIZIO’s SmartCast TVs. Future Today has launched 13 AVOD streaming apps and four FAST channels on Vizio SmartCast TV’s, including flagship Happykids, FilmRise and Fawesome.


Amagi, focused on SaaS for broadcast and streaming TV on the cloud, announced that the French alternative lifestyle channel, OFIVE TV, has partnered with it for the distribution of their channel to international FAST platforms.

WDR and Tresor TV have recently wrapped production on a 4-episode prime time adaptation of “Generation Gapfor Germany. Under license from MGM Television’s Global Formats division, the comedic variety series, “Das ist meine Zeit”, examines the divide between older and younger generations as they compete in challenges.

Screentime New Zealand will produce a local version of “LEGO Masters” for TVNZ. The competition reality hit has now been picked up by 14 broadcasters globally.

Looking for the best in online video content, advertising and talent


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Broadcast Nielsen Ratings for Tuesday, July 20
Show, P2+ 000s, (A18-49)
ABC: Jimmy Kimmel Live Game Night 5.19 (1.4), NBA Countdown 5.90 (1.8), NBA Finals 8.78 (2.8)
CBS: NCIS 3.28 (0.3), Love Island 1.61 (0.3), FBI: Most Wanted 1.94 (0.2)
CW: The Flash 0.72 (0.2), Superman & Lois 0.82 (0.2)
ION: Chicago Fire 1.29. (0.2), Chicago Fire 1.35 (0.2), Chicago Fire 1.29 (0.2)
FOX: LEGO Masters 1.51 (0.4), Mental Samurai 0.95 (0.2)
NBC: America’s Got Talent 6.55 (0.8), College Bowl 2.12 (0.4)
Telemundo: Exatlon Estados Unidos 0.85 (0.2), Hercal: Armor y Venganza 1.24 (0.4), Cafe con Aroma de Mujer 0.79 (0.3)
Univision: Disenando tu Amor 1.84 (0.5), Si nos Dejan, 1.71 (0.4) La Hija Del Embajador 1.57 (0.3)
Source: Nielsen live + same day time period averages


P-MRC Data announced Rob Jonas as its incoming CEO. Jonas will lead the joint venture formed in October 2020 between Penske Media Corporation and MRC. Jonas most recently served as Chief Revenue Officer at enterprise data company Foursquare.

This Day in History
1796 – Cleaveland (now Cleveland), Ohio was founded by General Moses Cleaveland.

Answer to Our Last Trivia Question
What was the first show to win an Emmy for Outstanding Reality-Competition and Outstanding Host in the same year? “RuPaul’s Drag Race.” Kudos to: Susan Nessanbaum-Goldberg-M and S Entertainment/LA; John Kukla-KDFW/Dallas; Cristin DeVries-CBS Network/NYC; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
Which Academy Award-winning actor played the stepson of Mary Tyler Moore’s character in a TV series? Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/6)

EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/6)



Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/5)


Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/5)


Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/5)


Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Proven experience as an Account Executive required. Full info HERE (8/5)

Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (7/30)

Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (7/30)



Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (7/29)


Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (7/29)



Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (7/28)



The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (7/28)

Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (7/27)

Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (7/27)

Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (7/27)

WNET/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 3+yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of web & soc analytics, SEO & exp mging multiplat campaigns; Full info/apply HERE (7/26)


Full time, freelance Traffic Log Coordinator. Tech-savvy person, willingness to learn, a cooperative attitude, attention to detail, strong ability to meet changing deadlines in a fast paced- environment. Responsible for seeing that all commercials, promos and secondaries are scheduled correctly. Full info HERE (7/26)

FUSE MEDIA/NYC, NY: Join a dynamic sales team in developing customized plans and presentations for Ad Sales clients. This is a great opportunity for someone looking to join a fast-growing business with future growth opportunities. This position reports to the Manager of Pricing & Planning and is based in our New York office – currently remote. Full info HERE (7/25)


Build and maintain Research systems, ongoing corporate reports, develop sales materials for Account Executives for both Digital and Linear sales needs, as well as maintain detailed programming databases for Nielsen measurement. Working directly with Research, the Sr Analyst will act as a liaison between Ad Sales, Programming and Affiliate relations. Monitor social audience trends. Full info HERE (7/25)

Works with Ad Sales, Traffic, Finance and Programming to ensure all revenue is being maximized through inventory management and optimal pricing. Experience navigating planning and traffic systems is a must. Daily responsibilities include inventory maintenance, pricing approvals, and stewardship tracking. The job requires attention to detail, industry knowledge as well as strong communication skills. Full info HERE (7/25)

Works with Ad Sales, Distribution, Programming and Marketing to provide information and analysis on a timely basis regarding ratings and performance of various platforms. Experience navigating Nielsen systems is a must. Daily responsibilities include overnights, audience estimates and stewardship tracking. The job requires attention to detail, industry knowledge as well as a team mentality. Full info HERE (7/24)


The Director, Growth Marketing will work closely with other members of the Streaming TV, Product & Marketing teams to grow the audience and monetization of Jukin Media’s streaming apps. The position is primarily tasked with driving downloads and engagement of Jukin’s Roku, Fire, etc applications through paid and organic means. Full info HERE (7/24)


Lead strategic design and user-experience vision for INSP.com; evaluate potential for reimagined site. Manage multiple project timelines and executions simultaneously and create and manage digital content & email marketing campaigns. 5+ yrs experience leading management of a website property, leading email marketing and people management. Full info HERE (7/23)


Learning and leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives. Position networks within the ad sales marketplace and use analytical and syndicated research systems to produce relevant sales and network reports. 2-4 years relevant business experience required. Full info HERE (7/22)

Develop licensing and content distribution partnership opportunities with representatives of TV and film catalogs, production companies, sales agents and IP owners. Pursue leads and shepherd prospective deals through internal pipeline and oversee workflow process of deals. 5 years of relevant experience in a similar role required. Full info HERE (7/22)

Drafting and negotiating content acquisition, distribution agreements, television contracts and releases. Assisting the Business Affairs team with rights management and Copyright research. Three to four plus years of experience negotiating television and streaming platform agreements required. Full info HERE (7/22)

REELZ/NYC, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (7/22)

ABC: Holey Moley, When Nature Calls with Helen Mirren, The Hustler
CBS: Big Brother, Love Island, Bull
CW: Walker, The Outpost
FOX: Beat Shazam, LEGO Masters
NBC: Making It, Good Girls, Good Girls [f]
PBS: This Old House, Ask This Old House, Unforgotten Masterpiece, Professor T
Telemundo: Exatlon Estados Unidos, Hercal: Amor y Venganza, Cafe con Aroma de Mujer
Univision: Premios Juventud 2021



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