Google said it will invest $25 billion in AI infrastructure and data centers in the US over the next two years, as well as $3 billion in updates to two hydropower plants in Pennsylvania to serve AI data centers. The company is also launching an initiative to train workers and small businesses in AI skills. |
Streaming platform Xumo announced the nationwide launch of a new line of Xumo TVs from Westinghouse. Available in 4K UHD (43” and 50”) and 2K HD (24”, 32”, 40”, and 43”) models, the TVs will offer features designed to enhance content discoverability and simplify the streaming experience. Later this year, 55”, 58” and 65” 4K models will become available. “Westinghouse and Xumo are a natural fit because we each prioritize quality and simplicity in the products we build,” said Stephanie Cassi, SVP, Sales and Marketing, Xumo. “The Westinghouse Xumo TV delivers on both of those pillars, providing consumers an elevated viewing experience with an intuitive interface that makes discovering content effortless.” Xumo is a joint venture between Comcast and Charter Communications.
Moonvalley, an artificial intelligence research firm specializing in AI video models and tools trained exclusively on licensed content, has announced a new $84 million funding round, to expand ethical AI video tools and scale to meet studio demand for legally compliant AI video solutions. The investment was led by General Catalyst, with strategic participation from Creative Artists Agency (CAA), CoreWeave, and Comcast Ventures.
IAB Tech Lab announced its Data Deletion. Request Framework has been formally recognized by the UK Information Commissioner’s Office in its newly published Online Tracking Strategy Update. “This is an important moment for accountability and interoperability,” said Anthony Katsur, CEO, IAB Tech Lab. “The ICO’s feedback affirms that industry-led technical standards like the DDRF can play a major role in meeting regulator expectations and delivering on consumer rights at scale.” IAB Tech Lab will release updates to the DDRF for public comment this summer.
Magnifi by VideoVerse has launched a platform upgrade built to simplify live and archival video editing for sports, media, and entertainment teams. The new version addresses key industry pain points: time-consuming post workflows, inconsistent metadata, and the challenge of creating platform-native content for OTT, broadcast, and social simultaneously. “With this new update, we are empowering content teams to enhance creativity, maximize efficiency, and allocate resources more strategically,” said Meghna Krishna, Chief Revenue Officer at VideoVerse. “We have become a meaningful extension of our clients’ editorial ecosystems, supporting both the system and the storytellers with the ease and efficiency of GenAI and automation.”
Vizrt has introduced Managed Services, which supports broadcasters, live event producers, enterprises, and more with dedicated assistance and technology to help deliver live content. “In live production, you only get one shot to make an impact,” said Rohit Nagarajan, CEO of Vizrt. “With Vizrt Managed Services, we take care of the operational heavy lifting with our team of experts – so our customers can focus on what moves the needle: creating standout content, reaching new audiences, and driving real impact at scale.”
Creator media company Pocket.watch is expanding its investment in AI through key innovations. to unlock new monetization opportunities for creators including proprietary tool Channelyzer AI, a new partnership with Troveo and pocket.watch’s contextual ad targeting engine Clock.Wise. “YouTube has always been the most democratic platform, and pocket.watch was ahead of the curve in recognizing the power of its creators,” said Chris M. Williams, Founder and CEO of pocket.watch. “And now AI represents the next frontier in the creator landscape, opening an array of new opportunities for greater efficiency, creativity, and revenue. Through Channelyzer AI and our collaboration with Troveo, we’re offering our creators a turnkey solution to ethically and meaningfully participate in the next wave of innovation, without compromising the safety or values of our kid-focused ecosystem.” |
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Cynopsis Screen Shift
SPEAKER SPOTLIGHT
Kerry Bradley, SVP of Strategy at Horizon Sports & Experiences, is set to take the stage at ScreenShift on October 14 for a powerhouse panel: “Winning with Live TV: Revenue, Reach, and Rights Optimization.” This session is your strategic playbook for maximizing the live TV advantage.
RESERVE MY SPOT |
ADVERTISING |
Freestar, a monetization partner for large digital media publishers and e-commerce sites, announced a strategic partnership with Fortune Media, providing the publisher with a suite of advertising technology and consulting services to uplevel Fortune.com’s digital monetization efforts. Through this partnership, Fortune.com will integrate Freestar’s Dynamic Ad Stack, flooring algorithm, and gain support from a dedicated team of ad tech engineers and experts.
Agentic AI platform Clinch has launched Unlimited Ad Serving, a new SaaS commercial model built to prioritize business goals over impression counts. With a fixed monthly fee, self-service clients get unlimited ad serving across all channels through its Flight Control platform, with access to its campaign orchestration capabilities and AI-enabled features. The new offering is designed to meet the needs of today’s self-service advertisers looking to move away from CPM-based pricing models that tie technology costs to impression volume, rather than results.
Supply-side platform OpenX Technologies announced the general availability of OpenXSelect, a curation and supply-side targeting platform for brands and agencies. OpenXSelect enables buyers to take control of inventory quality, activate targeting at scale using a range of data including audience, behavioral, attention, and sustainability, and optimize performance through a streamlined, intuitive interface. “Our cloud-native infrastructure allows us to move fast, delivering simple, effective tools agencies need. Just as importantly, our account management teams act as an extension of our partners’ organizations, embedding with agency and center of excellence teams to do the heavy lifting and help drive results,” said Matt Sattel, Chief Revenue Officer at OpenX.
Criteo, a platform connecting the commerce ecosystem, and retail media solution Miraki Ads announced an integration to serve a hard-to-reach segment of retail media: third-party sellers and mid-to-long-tail advertisers who sit outside the usual sales and media management channels. By combining Mirakl’s ecosystem of brands and third-party sellers with Criteo’s retail media supply and ad-serving technology, the collaboration aims to empower retailers to unlock new revenue streams at scale through AI-automated and efficient campaign execution. “As retail media evolves, retailers are seeking streamlined solutions to grow demand and connect with diverse brand partners,” said Melanie Zimmermann, General Manager of Global Retail Media at Criteo. “Together we enable third-party advertisers to easily launch campaigns, boosting product variety without adding operational complexity to retailers.”
Captify, provider of real-time audiences and insights fueled by Search Intelligence, has partnered with TV ad platform Adalyser to enhance its targeting capabilities across its premium TV inventory. Through this partnership, Adalyser’s ActiveVoice Store platform will utilize Captify’s search intent data to help advertisers reach UK households based on their online search behavior, enabling advertisers to tailor their TV targeting to specific consumer interests and needs.
Advertising platform MGID has partnered with hyperlocal news platform Patch.com. to focus on driving and optimizing monetization and audience development through content recommendations from MGID’s advertiser network. In addition, MGID’s native advertising technology will help improve user experience and boost engagement metrics through strategically recirculated content.
Viant Technology announced a strategic integration with LG Ad Solutions aimed at accelerating addressable advertising in the CTV ecosystem, by making LG’s premium smart TV inventory fully addressable via the Viant DSP. “Identity is the backbone of effective advertising in a fragmented ecosystem,” said Kelly McMahon, SVP Global Operations, LG Ad Solutions. “By integrating the Viant Household ID into our platform, we’re empowering buyers to scale Viant-driven audiences across the LG Smart TV environment – unlocking greater precision, reach, and performance while keeping privacy at the core.” |
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Cynopsis Top Women in Media
Deadline Extended!
You’ve got more time to celebrate the women shaping what’s next.
Nominations for Cynopsis’ 2025 Top Women in Media Awards are now open through July 31 — recognizing leaders across media, esports, AI & more.
Don’t miss the chance to spotlight someone exceptional.
SUBMIT BEFORE IT CLOSES |
MEASUREMENT |
Comscore has struck a multi-year partnership with Data-as-a Service company HyphaMetrics intended to enhance Comscore’s proprietary industry personification methodology by leveraging HyphaMetrics’ proprietary Unified Individual Media Metric, a unified view of audience behavior across every monitored screen and streaming platform within a household. This includes deterministic Viewers-per-Viewing-Household data and person-level co-viewing insights across devices. Comscore’s personification approach transforms household-level viewing data into a more precise understanding of the individuals behind the screens. |
VP SALES, NORTH AMERICA >>
All3MEDIA INTERNATIONAL/NEW YORK/HYBRID: Responsibility for covering format sales in the territory, liaising with the EVP Formats & Licensing as well as All3Media America, as well as Licensing finished program/tape sales in the United States and Canada. Also take ownership of and implementing the agreed sales strategies, reporting on progress and any issues preventing implementation. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 5 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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