07/17/18: Breaking down brands’ WC performance

Good morning. It’s Tuesday July 17, 2018 and this is your first early morning Sports briefing.

With the World Cup generating $269 million in estimated ad revenue for in game advertising alone, the tournament accounted for 6.04 billion TV ad impressions on 8,576 ad airings across six networks, according to iSpot.tv (TV ad analytics). Overall, Volkswagen topped estimated spend for the tournament with $22.79 million, followed by Verizon ($13.3 million), Sprint ($12.2 million), Ford ($11.4 million) and McDonald’s at ($11.3 million). Winners, however, included Bud Light, Pepsi, Google, McDonald’s and Wish, who all kept viewers tuned-in 20% or more than the average, with Bud Light achieving 50% less interruptions than the average World Cup advertiser.

ON THE AIR

FOX Sports’ delivery of the FIFA World Cup Final averaged 11,824,000 viewers across FOX and streaming sources to close this year’s tournament. That marks the most-watched non-NFL telecast of any kind on FOX in 2018, and the most-watched telecast on television since the NBA Finals among Men, Women and Adults 18-34 and 18-49, according to Nielsen. With a live-match average-minute audience of 552,000 on streaming platforms, the 2018 FIFA World Cup™ Final delivered the largest authenticated Sunday event in FOX Sports history, surpassing the 2018 NFC Championship by 18% (468,000 AMA). Overall, FOX Sports digital reached 38 million unique visitors for World Cup content across FOX owned and operated platforms, with FOXSports.com scoring 28.3 million visitors for tournament coverage.

Despite the lack of a US team in competition, Telemundo Deportes reports that it closed coverage of the 2018 FIFA World Cup Russia with record audiences across its linear and digital platforms. Through all 64 matches, the company’s World Cup presentation reached 36.6 million TV viewers and coming within 1.3 Million of the 2014 World Cup despite the lack of an American team in a friendlier time zone as Telemundo reached 57% of the US Hispanic population. Telemundo’s TV coverage set records for the network’s most-watched daytime for every day of the week. For the first time in its history, Telemundo also ranked as the top Spanish-language network in Total Day viewership for 14 consecutive days among Adults 18-49. In the digital front, Telemundo reports that its presentation reached 15.5 million unique users, generating a record-setting 130 million livestreams and 1.96 billion live minutes viewed.

NBC Sports Group teed off on coverage from The 147th Open yesterday, with over 350 total hours of programming dedicated to the annual tournament. Production is slated to include more than 100 available cameras and employ several technology enhancements to showcase Carnoustie’s distinct characteristics: the Links Toptracer, Bunker Cam, Influence of Wind and the return of Playing Through. Additional highlights include NBC News’ Dylan Dreyer contributing from Carnoustie, NBC Universo airing a simulcast of The Open, and Conor Moore and Vernon Kay contributing to NBC Sports’ digital and social media platforms.

Meanwhile, Golf Channel will premiere Vantage Point with Mike Tirico tonight at 9p as part of the network’s week-long Golf Central Live From The Open news coverage. The slate will revisit landmark moments in The Open’s history, uncover personal stories relevant to the fabric of the week and feature a roundtable discussion with past “Champion Golfers of the Year” on golf’s original championship. Kicking off the premiere of Vantage Point will be Tirico’s exclusive interview with 2014 Open runner-up and 2015 PLAYERS champion Rickie Fowler on-site from Carnoustie.

The NCAA Division I Men’s Basketball Committee locked in Houston, Phoenix, San Antonio and Indianapolis to host the 2023-2026 Final Fours. The announcement wrapped up a year-long process that included seven finalist cities that also included Detroit, Los Angeles and North Texas.

CBC Sports announced its coverage of the Rugby World Cup Sevens 2018 from July 20–22 out of San Francisco. Canada’s Olympic network will offer more than 18 hours of broadcast coverage across the three-day event, including all Canadian matches and championship rounds. Andi Petrillo will host CBC Sports’ coverage of the showpiece tournament alongside 2014 Women’s Rugby World Cup silver medallist Andrea Burk, and former professional rugby player Phil Mackenzie, with Brenda Irving reporting from San Francisco.

Boomer Esiason will not to return as color analyst for Westwood One’s NFL broadcasts after 18 years in the Monday Night Football booth. “It has been an honor to be a member of the Westwood One NFL broadcast team for the last 18 years,” said Esiason. “I am proud to have delivered the calls for some of the most iconic Monday Night and Super Bowl moments in the history of the NFL. With my continuing busy schedule during the NFL season, including my daily NYC-based morning drive radio show, ‘The NFL Today’ and ‘Inside the NFL’, I thought the timing was right for me to step away.”

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ESPORTS BUSINESS SUMMIT

brands.media.tech.teams.together.

October 1-3 | Caesars Palace, LV

Meet the top partners from key Esports segments including distribution, leagues, venues, streaming, licensing, consulting, agencies and more. Booths and sponsorships are limited, so don’t get shut out – lock in now for prime locations & activations!

Contact us today – we look forward to working with you!

Chris Florio | 908-376-8701 || Andrew Katz | 203-899-8447

SPONSORSHIP & PROMOTION

ESPN unveiled its roster of sponsors for X Games Minneapolis 2018, taking place July 19-22, with live coverage from U.S. Bank Stadium on ESPN and ABC. New this year will be Nexcare and SoFi, joining returning brands Fruit of the Loom, Harley-Davidson, LifeProof, Monster Energy, Pacifico, The Real Cost and Toyota. GEICO will once again serve as the official music sponsor. Explore Minnesota also returns as event sponsor with first-time event sponsors Go RVing and Hotels.com.

DIGITAL & STREAMING

Facebook released data from this year’s World Cup, which saw 383 million people have more than 2.3 billion interactions related to the World Cup on the platform. Countries most engaged in the conversation was topped by Brazil, followed by the US, Mexico, India and Vietnam.

NBC Sports Gold launched its Premier League Pass for the 2018-19 season. This season’s new pass guarantees 150 exclusive Premier League matches live and on-demand with at least four matches per Premier League club, with the same price point as last season. Fans can purchase that pass for $49.99. In addition, for the first time, “Premier League Pass” will be offered to commercial establishments.

Callaway Golf worked with artists/creators around the world with Seamus Golf to develop over 30 “one-of-a-kind, hand-painted golf club headcovers” which are now up for auction to benefit Bunkers in Baghdad, an organization dedicated to sending new and used golf balls, clubs, and equipment to our troops around the world. Part of Callaway Create, the unique headcovers are now up for charity auction exclusively on CallawayGolf.com.

ESPORTS

Esports Arena DRIVE, North America’s first and only mobile esports touring arena, is teaming with HyperX to bring Comic-Con International: San Diego 2018 attendees two days of gaming action with an event the will run from noon-9p on Wednesday and 9a-9p on Thursday. The event is free and open to the public and takes place at Park at the Park Wiffle Ball Field at Petco Park. The state-of-the-art, 80-foot, 18-wheel, 35-ton semi-trailer, which transforms into a mobile esports stage, production studio and rooftop lounge will host a total of 21 hours of action-packed competition featuring Street Fighter V.

OpTic Gaming and Infinite Esports & Entertainment is enrolling with the High School Esports League in a move to “support aspiring young esports athletes” with OpTic Gaming itself adding $25,000 of scholarship funds for the prize pool. The High School Esports League features competition in games like League of Legends, Overwatch, Counter-Strike: Global Offensive and others. The “Powered By OpTic Gaming” program will incorporate competitive titles that reflect OpTic Gaming’s invested interests – including DOTA, CS:GO, Call of Duty, League of Legends, Gears of War, Fortnite Battle Royale, and PlayerUnknown’s Battlegrounds.

THE MAIN EVENT

MLB All-Star Game on FOX at 8p.

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ON THIS DAY in 1996: The Lakers sign Shaq away from the Orlando Magic.

In the Know: Super hard one. Who is the only medal-winning Olympian to also be awarded the Nobel Prize? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which school was the last to win the SEC West AND not be Alabama, Auburn or LSU? Answer: Arkansas in 2006. Kudos: Lance Phegley-Texas Runner and Triathlete magazine/Houston; Kevin Micklo-Pinnacle Advertising/Chicago; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA

Later – Chris

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