07/16/21: TruTV sets season 3 return of “Tacoma F.D.”

Cynopsis Medias First Morning Read
Friday July 16, 2021

Today’s Premieres
MTV: Ridiculousness at 8:30p
PBS: Icon: Music Through the Lens at 9p

Saturday’s Premieres
Discovery+: The Globe
OWN: Family or Fiance at 10p
Snapchat: Total Badass Wrestling
TLC: Say Yes To the Dress at 8p

Sunday’s Premieres
Discovery: Serengeti at 8p and Shark Academy at 10p
Food: Buddy vs. Duff at 9p
Fubo: Sports Network: The Cooligans at 7p
Nat Geo: Wicked Tuna: Outer Banks at 8p
Oxygen: Charmed to Death at 7p
Starz: Power Book III: Raising Kanan at 8p and The Deceived at 10p

Sunday’s Finales
INSP: WIld West Chronicles at 5:30p
Nat Geo: Breaking Bobby Flay at 10:30p

IN THE NEWS

NBCUniversal wrapped a record Upfront, topping $7 billion in its advertising bounty with gains in both rate and volume and a significant draw for its streaming service Peacock. Compared with 2020, volume in 2021-22 gained 21 percent and pricing escalated 23 percent. Among key headlines, despite Covid delays and uncertainty the company’s streaming service Peacock, the majority of whose viewers have opted for the free, ad-supported version, drove $500 million in net new commitments in this year’s Upfront, compared with $100 million from initial launch sponsors, according to the company. NBCU also scored big with its suite of owned digital properties as well as monetizable positions on broad platforms like YouTube and Snapchat. Total digital video ad sales accounted for $1.5 billion in Upfront spending, a 20 percent rise from 2019. The company also reported 85 percent of inventory for Super Bowl LVI is either sold or under discussion.

In more good news for NBCU, the Tokyo Olympics could reach $2.25 billion in US ad revenue for the live broadcast, more than 20 percent higher than the 2016 Summer Games and an all-time high, Kantar is forecasting. Kantar Sports Monitor found that despite the postponement from last year, 63 percent of the US population is interested in watching this summer; yet, 53 percent of US consumers agree the games should be postponed or canceled, according to a Express Survey conducted on Kantar Marketplace last month.

Announcing the 2021 Cynopsis Top Women in Media honorees! It’s official! See the full list of this year’s honorees. We look forward to celebrating these amazing leaders in person at our Top Women in Media Awards Gala on October 27th in NYC. Register today to get a table for your team. Platinum Sponsor: TurnkeyZRG

Starz entered a multiyear, theatrical output deal with Universal Filmed Entertainment Group. Beginning with the 2022 theatrical slate, Universal’s live-action films in the US will become available exclusively across all US Starz platforms in the post pay-one window immediately following their previously announced pay-one windows.

Lionsgate acquired the majority of Spyglass Media Group’s feature film library of approximately 200 titles. The two companies also formed a content partnership around the deal, which gives Lionsgate a 20% investment stake in Spyglass, whose assets include the latest installment of the “Scream” franchise. The agreement includes a multiyear first-look TV deal.

NBC has adjourned “Law & Order: For the Defense,” which had been slated to bow this fall with a straight-to-series order. The legal drama from Dick Wolf and Carol Mendelsohn , envisioned to be part of an all-“Law & Order” Thursday lineup, will be replaced by veteran series “The Blacklist,” which is hopping over from Fridays for its ninth season. The network laid out its entire fall premiere schedule, with new show Ordinary Joe premiering Monday, September 20 at 10p, preceded by the two-hour season premiere of “The Voice” at 8p. The net is sticking with its all-Chicago Wednesdays, with the trio of “Chicago Med,” “Chicago Fire” and “Chicago P.D.” returning September 22 at 8p.

ABC also pulled back the curtainon fallpremiere dates, including new series “The Wonder Years” and “Queens.” The reboot of the 1987-92 series debuts Wednesday, September 22 and drama “Queens” bows Tuesday, October 19 at 10p. The network also set the schedule for new seasons of “Grey’s Anatomy,” “The Good Doctor” and “The Bachelorette,” “The Conners,” “A Million Little Things” and “Big Sky,” among returning shows. The network’s Premiere Week kicks off with the 30th spin of “Dancing with the Stars” on Monday, September 20.

AppleTV+ freshman series “Ted Lassoleads the nominees for the 2021 TCA Awards with five nominations including Individual Achievement In Comedy nods for stars Jason Sudeikis and Hannah Waddingham. A trio of HBO series follows closely behind with four noms apiece: “I May Destroy You,” “Mare of Easttown” and HBO Max’s “Hacks.”

California is getting a big boost to its film and TV tax credit. The state’s Assembly and Senate yesterday overwhelmingly passed a bill that during the next two years adds $90 million annually to California’s $330 million production incentives, and provides a $150 million fund aimed at encouraging the development of new and renovated sound stages. California Gov. Gavin Newsom is expected to sign the legislation.

New spin on the Golden Globes. Eldridge Industries, owner of Globes producer Dick Clark productions, yesterday said it wants the Hollywood Foreign Press Assn. to splinter into a business while maintaining its current nonprofit status and journalist members as a way to in recast the organization, streamline its financials and address issues of inclusion. The proposed reform is subject to a vote by HFPA membership.

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From the legends who broke into the mainstream to the start-ups seeking out to revolutionize the industry, the Tempest Awards honors esports’ most prestigious players. ACT SOON: Your entry is due on July 29.

READY.SET.ENTER.

PRODUCTION & DEVELOPMENT

Television is calling Robert Downey Jr. The “Avengers” actor will star in HBO’s upcoming A24 drama series adaptation of Viet Thanh Nguyen’s Pulitzer Prize-winning novel “The Sympathizer,” marking his first starring TV role. The espionage thriller satires the struggles of a half-French, half-Vietnamese communist spy during the final days of the Vietnam War, and his subsequent exile in the US.

Music producer Rick Rubin is adding TV and film to his chorus. The icon who co-founded Def Jam Recordings and was behind the Beastie Boys, Tom Petty’s “Wildflowers” and Johnny Cash’s career reinvention, among many other headlines, inked an overall deal with Endeavor Content ahead of the release of Endeavor’s “McCartney, 3, 2, 1,” a six-part docuseries featuring Rubin and the musician explore McCartney’s music. The deal will see Rubin expand his Shangri La Recording Studios into more screen projects.

The death of Eazy-E, frontman of NWA, is fraught with conspiracy theories. WEtv has ordered four-part docuseries “The Mysterious Death of Eazy-E,” which investigates the rap icon’s 1995 death one month after he has admitted to Cedars-Sinai Medical Center in LA and was diagnosed with HIV/AIDS. Project hails from Critical Content.

The impact of Title IX on history and women’s rights is in the spotlight in a docuseries from author Ayesha Curry’s Sweet July Productions, Dexton Deboree and his Falkon Entertainment shingle. Called “IX,” series will be exec-produced by Tiffany Nicholson-Horton and Falkon’s Wondwoosen Dikran. The team is looking for a director and is in discussions with female filmmakers for the job.

Adam McKay’s Hyperobject Industries is in business with Apple. The company scored a multiyear, first-look deal with the production company, which has evolved from comedies including “Talladega Nights” into socially relevant fare including “The Big Short” and “Vice.” McKay and team will generate projects ranging from scripted feature films to comedies, dramas, horror, documentaries and podcasts.

CNN Films and HBO Max are collaborating with Dogwoof on a documentary about Arthur Ashe. “Citizen Ashe” will explore the impact the tennis great had on the game and HIV activism. Beth Hubbard and Dogwoof CEO Anna Godas are producing the project.

Writer/director/producer Nick Stoller and producing partner Conor Welch renewed their overall deal with Sony Pictures Television for their Stoller Global Solutions. First project under the new deal teams Stoller with recent Oscar winner Emerald Fennel (“Promising Young Woman’) for “Sweetness” a female-driven anthology project.

Because nothing says holiday cheer quite like The Real Housewives, Peacock is tapping the NBCU reality franchise for its debut original holiday movie. “The Real Housewives Of the North Pole” will star Kyle Richards and Betsy Brandt of “The Real Housewives of Beverly Hills,” and swirl around a town-wide feud sparked around a holiday decorating contest. Motion Picture Corporation of America is producing; Ron Oliver will direct.

Janicza Bravo (“Zola”) will direct and exec-produce FX pilot “Kindred,” an adaptation of Octavia E. Butler’s novel, with newcomer Mallori Johnson on board to star. From writer Branden Jacobs-Jenkins (“Watchmen”) and FX Productions, story follows a young Black woman and aspiring writer who has relocates to LA to fulfill a familial obligation and finds herself being pulled back in time to a 19th century plantation to which she and her family are connected.

Get ready for more “iCarly.” Midway into its freshman run, Paramount+ has renewed the revival series, produced by Nickelodeon Studios.

Nexon, a video game developer founded in South Korea that specializes in immersive virtual worlds, is moving into the TV and film business, and hanging a shingle in LA. The new office will be helmed by Disney and Activision Blizzard veteran Nick van Dyk, who will also be Nexon’s EVP and chief strategy officer.

Eugenio Derbez (“Instructions Not Included”) will topline and produce Netflix family feature “Loteria,” inspired by the popular card game. Film follows the global adventures that ensue when a recently widowed father discovers an old family deck of Loteria Don Clemente cards that comes to life while he’s trying to bond with his kids. James Bobin (“Dora and the Lost City of Gold”) directs the script penned by Roberto Orci (“Transformers”) and J.R. Orci (“The Blacklist”).

The first season of “Rebel,” which was canceled by ABC in May, has hopped over to IMDb TV. Word is there’s an option for a second season attached to the move, based on how season 1 performs on the Amazon-owned platform.

Diagonal TV, part of Banijay Iberia, is collaborating with journalist and novelist, Sergio Vila-Sanjuan, to dramatize a new series based on the Spanish monarchy. “Royal Palace. Brilliance and Tragedy of the Spanish Monarchy” follows the trajectory of four generations of the Bourbon family.

NEW + RETURNING SERIES

New on BBC Select this summer are docuseries “Danceworks,” debuting Thursday, July 22, and true crime doc “Dark Son: The Hunt for a Serial Killer,” which bows Thursday, August 12.

HBO Max released a trailer and key art for “Through Our Eyes,” debuting Thursday, July 22. Produced by Sesame Workshop, docuseries spotlights the perspectives of children as they experience some of the most challenging issues facing families today.

Yogi Bear and buddies are debuting on HBO Max Thursday, July 29, and the streamer has dropped key art for “Jellystone!” Animated comedy from C.H. Greenblatt and Warner Bros. Animation follows Yogi and other Hanna-Barbera characters as they live, work and play together in the town of Jellystone.

Rapper and actress Remy Ma will host VH1’s “My True Crime Story,” premiering Monday, August 2 at 10p. Eight-ep series features first-person stories of real people mixed up in headline-grabbing crimes.

Competitors will taste their way to victory in Food Network’s new series “Money Hungry,” hosted by Kal Penn and debuting Sunday, August 8 at 10p. Chefs, restaurant critics, cookbook authors and accomplished home cooks will vie to win $50,000 in a series of complex tasting challenges in the five-ep series.

“Generation 9/11,” which follows seven young people whose fathers died on September 11, 2001, premieres Tuesday, August 31, 9p on PBS. When they were born, the nation was drawn together; 20 years later, in a divided America, they enter adulthood with a sense of responsibility that stems from their own personal tragedy.

“Harry & Meghan: Escaping the Palace,” Lifetime’s take on the rift at Buckingham Palace, will premiere Monday, September 6 at 8p.

The third season of truTV’s firefighter comedy “Tacoma FD” is set to premiere Thursday, September 16. Scripted series returns with 13 episodes as the crew deals with all new shenanigans including quarantines, prank wars, upgrades to Station 24 and the Annual Pickleball Tournament.

Starz dropped a teaser and trailer art for new series “BMF.” Inspired by the story of real-life American crime family the Flenorys, series is set in ‘80s Detroit. It debuts Sunday, September 26 at 9p and then moves to its regular timeslot at 8P beginning October 3.

COMING UP

A fungus among us: Mushroom doc “Fantastic Fungi” is sprouting up on Netflix on Wednesday, July 28. From filmmaker and mushroom curator Louie Schwartzberg, and narrated by Brie Larson, doc provides a consciousness-shifting window into the fascinating world of mushrooms.

New shock doc “Alien Invasion: Hudson Valley” lands Monday, August 15 on Discovery+. Latest franchise installment follows an investigation into this New York alien epicenter to help residents explanations for their unearthly and sometimes violent encounters.

Two-time Academy of Country Music winner Carly Pearce will host the 14th annual “ACM Honors” at Nashville’s Ryman Auditorium. The show will air Wednesday, August 25 via livestreamed on Circle Network’s social channels. Performers include Lauren Alaina, Devin Dawson, Sara Evans, Lady A. Ashley McBryde and Lee Ann Womack.

A new Madonna doc is headed to Paramount+. The subject of ‘90s pop culture moment “Truth or Dare” is bringing “Madame X” to the streamer on October 8. Directed by Ricardo Gomes and SKNX, doc captures Madonna’s latest tour as her secret agent persona and features 48 on-stage performers including Madonna’s children, musicians and dancers.

Showtime Sports doc “Kevin Garnett: Anything Is Possible,” originally slated to debut July 30 but delayed due to “production considerations,” will now premiere on Friday, November 12. Special spotlights Garnett’s career and the progressive moments that defined it.

STREAMING SNIPPETS

IMDb TV added eight TV titles to its free streaming service: “All in the Family,” “Maude” (seasons 1 and 2), “Good Times, “One Day at a Time,” 258 episodes of “Perry Mason,” “Dr. Quinn, Medicine Woman and “Code Black.” In addition, IMDb TV is now the exclusive streaming home for all eps of “Rebel,” the drama inspired by the life of Erin Brockovich, starring Katey Sagal.

Peacock is expanding its slate of MSNBC content with the rebranding of a current channel and future programming launches helmed by Mika Brzezinski, Michael Beschloss and Nicolle Wallace. The streamer’s “The Choice” will be renamed “The Choice from MSNBC,” and hourlong highlight series “MSNBC Perspectives” joins the lineup as will “The Washington Post’s First Look with Jonathan Capehart,” in August. “Morning Mika” and “Fireside History with Michael Beschloss” are among shows in development.

Distribution for streaming services is included in a new multiyear carriage deal struck by ViacomCBS and cable operator Charter Communications. The new pact covers linear networks; streaming outlets including Paramount+, Pluto TV, BET+ and Noggin are earmarked for “future distribution to Spectrum customers,” according to a press release.

TECH TALK

Twitter Fleets is expiring. Twitter announced its disappearing tweets function, which launched in November 2020 and enables users to post pics, videos, reactions or text that disappears after 24 hours, will be no more as of August 3. Citing a lack of interest by users, the company said going forward users will see active Space—Twitter’s live social audio rooms—at the top of their feeds.

In other Twitter news, the platform at the end of last year saw a surge in worldwide government demands to take down content posted by journalists and news outlets. According to its just-released data, the company noted 199 accounts of verified news sites and journalists were “subject to 361 legal demands” to take down content, a 26 percent increase over the first half of 2020.

Netflix is expanding into video games. The streaming giant has hired Mike Verdu, former Electronic Arts and Facebook exec, to lead a bolder move into games than it has previously signaled. Netflix’s previous gaming forays have been primarily via licensing and merch partnerships, and interactive programming like “Bandersnatch.”

Genvid Technologies, a livestreaming tech firm that enabled Facebook’s Rival Peak, raised $113 million in a Series C funding round it will use to establish an entertainment subsidiary focused on interactive live events. The company also tapped former Netflix executive Cindy Holland in an advisory role. New investors include Third Point Ventures, Cobalt Capital and LightShed Ventures.

Tech platforms and the news media should take greater steps to combat misinformation about the Covid-19 vax, US Surgeon General Vivek Murthy said yesterday at the White House.

The first Pokemon strategic team battle game, Pokemon Unite, debuts Wednesday, July 21 on Nintendo Switch systems.

CASTING

Jeffrey Pierce, who voices Tommy in “The Last of Us” video game series, landed a recurring role as a different character in HBO’s series adaptation of the Sony Playstation franchise… Upcoming season 2 of “Bling Empire” will be without main cast member Cherie Chan and her fiance Jessey Lee; both have exited the Netflix reality series.

GOING GLOBAL

The UK’s popular TV tax credit system could be expanding to other platforms. The country’s media regulator Ofcom has recommended the credit, which has incented Netflix to spend $1 billion on UK shows, be broadened as part of broad British media regulation reform.

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RATINGS

Broadcast Nielsen Ratings for Wednesday, July 14
Show, P2+ 000s, (A18-49)
ABC: “Jimmy Kimmel Live” 5.2 (1.3), “NBA Countdown” 4.7 (1.3), “2021 NBA Finals” 7.4 (2.5)
CBS: “Big Brother” 3.49 (0.8), “Love Island” 1.67 (0.3), “SWAT” 1.40 (0.2)
CW: “Kung Fu” 0.78 (0.1),“In the Dark” 0.41 (0.1)
ION: “Blue Bloods” 1.09 (0.1), “Blue Bloods” 1.04 (0.1), “Blue Bloods” 1.01 (0.1)
FOX: “MasterChef” 2.51 (0.6), “Crime Scene Kitchen” 1.80 (0.4)
NBC: “Chicago Med” 2.44 (0.3), “Chicago Fire” 2.44 (0.2), “Chicago Fire.” 2.28 (0.3)
Telemundo: “Exatlon” 0.96 (0.2), “Hercal: Armor y Venganza 1.36 (0.4), “Cafe Aroma du Mujer” 0.92 (0.3)
Univision: “Disenando Tu Amor” 1. 27 (0.4), “Futbol Central” 0.89 (0.3), “COPA Ora 2021” 2.39 (1.0)
Source: Nielsen live + same day time period averages

EXECUTIVE MOVES

On Location, the live events and experiences company owned by Endeavor, added three to its executive team. David Geithner, most recently with ReactiveCore and formerly with Conde Nast, joins as EVP of strategy & business development; Jaime Weston, previously with Universal Music Group and formerly with the NFL, joins as CMO; and Heather Puglisi, previously at the Coca-Cola Co., joins as SVP, stakeholder services.

Paul Davidson will helm IDW Media’s entertainment division as EVP. Davidson previously has held executive posts at The Orchard and Microsoft Xbox.

CBS News promoted Lance Frankto SVP of communications, a role that expands his role in a number of the division’s functions.

CTV platform Sabio hired Tim Russell as SVP of sales. Sabio has held senior positions at Nexstar, Meredith, TV Guide, Tribune and Comcast.

Ad delivery and measurement platform Innovid named Dominic Satur as VP of global brand partnerships. Satur most recently was VP of business development in Europe for Flashtalking.

Friday Fact
New research led by the American Museum of Natural History suggests that there are about 18,000 bird species in the world—nearly twice as many as previously thought.

This Day in History
1790 – Washington DC, was established as the permanent seat of the US government.

Answer to Our Last Trivia Question
Which show that premiered in 1957 had a short-lived sequel series that premiered in 1981? “Maverick” sequel “Bret Maverick” ran for one season. Kudos to: Andrew Goldman-Grooveee, LLC/NY; Synda Kollman-Charter Marketing Group/Boca Raton, FL; Louis Lewow-FITE/Atlanta; Charles Lore/NY; Carl Mayer-Active International/Pearl River, NY; Susan Nessanbaum-Goldberg-M and S Entertainment/NY; Greg West-WATC TV/Atlanta; Dan Whitford-WTTW/Chicago; Tom Moore-Kalt Productions/LA; David Westberg-SAG*AFTRA Credit Union/Burbank

Today’s Trivia Question
The cast of which series appeared in the music video for Darius Rucker’s rendition of “Wagon Wheel”? Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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SENIOR PUBLICIST >>
FOX NEWS MEDIA, NYC, NY:
As a Senior Publicist, you have the ability to cultivate pitches and work with the media to secure coverage. If you are a strategic thinker who understands how communication shapes the world of media, this role is the perfect opportunity to experience all aspects of public relations.Full info HERE (7/19)

NEWSLETTER GROWTH MANAGER, APM STUDIOS >>
AMERICAN PUBLIC MEDIA GROUP/NYC, LA, ST PAUL, MN: Build a world-class suite of newsletter engagement tactics across the APM Studios portfolio with one single goal: Turning anonymous users into known audiences, and serving their needs with meaningful, engaging content. 5 yrs experience with enterprise ESPs, specifically Marketing Cloud required. Full info HERE (7/19)

DIRECTOR, AUDIENCE ENGAGEMENT & LOYALTY >>
AMERICAN PUBLIC MEDIA GROUP/NYC, LA, ST PAUL, MN: Oversee editorial strategies and loyalty products that significantly grow and engage audience and convert anonymous listeners to known fans. 7+ years of work experience in loyalty, engagement or conversion funnel roles with measurable results in attracting and converting consumers into loyal users/subscribers required. Full info HERE (7/19)

TALENT BOOKER >>
DAYTIME TALK SHOW/NYC, NY:
Top rated nationally syndicated daytime talk show looking for a NY based talent booker to join an established team booking newsworthy, topical celebrities in pop culture and cover various facets of entertainment. Must have previous celebrity booking experience, strong contacts and a finger on the pulse what’s happening in pop culture. Full info HERE (7/18)

ACCOUNT LEAD >>
HOT PAPER LANTERN/NYC, NY:
Support media relations and account management for digital and fantasy sports clients. Must have a min. of 6 years previous agency experience working within sports, sport betting, or gaming. Strong knowledge of the media landscape and extensive media relationships across traditional, online, and broadcast media. Full info HERE (7/18)

COPYWRITER
CROWN MEDIA FAMILY NETWORKS
LOS ANGELES

Will partner with cross-functional teams on copy development for all of Hallmark Channel’s digital platforms. 5+ years of experience in branding, creative agency, or entertainment in digital spaces preferred. BA Degree in marketing, advertising, communications or journalism required. Full info HERE (7/17)

ACCOUNT EXECUTIVE >>
MARATHON VENTURES/EAST COAST/REMOTE: Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (7/17)

FRIDAY JULY 16
ABC: Shark Tank, 20/20
CBS: Secret Celebrity Renovation, Love Island, Blue Bloods
CW: Charmed, Dynasty
FOX: WWE Friday Night Smackdown
NBC: American Ninja Warrior, Dateline NBC
PBS: Washington Week, Firing Line With Margaret Hoover, Icon: Music Through The Lens, Great Performances
Telemundo: Exatlon Estados Unidos, Hercai: Amor y Venganza, Cafe con Aroma de Mujer
Univision: Disenando Tu Amor, Si Nos Dejan, La Hija del Embajador

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