|
||||||||||
Related Stories
Cynopsis 10/03/24: Apple TV+ renews “Sugar” for season two
Thursday October 3, 2024 IN THE NEWS Warner Bros. Discovery and All Elite Wrestling inked a multi-year renewal of their five-year relationship. WBD’s networks and platforms will remain the exclusive home of “AEW Dynamite” (TBS) and “AEW Collision” (TNT), with enhanced distribution rights across social platforms as well as building opportunities for additional AEW […]
Cynopsis Digital Out of Home 10/02/24: GSTV hits the gas on retail media; DPAA goes “Back to the Future”
Wednesday October 2, 2024 Billups announced the launch of contextual and creative attention metrics for OOH media. The AI-based billups Analytics™ Attention Dashboard is a privacy-compliant platform that provides depth to the quality of OOH impressions, evaluating and adjusting for site-specific features that may impact a viewer’s ability to see and recall an ad. The […]
10/02/24: Cynopsis Jobs
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Cynopsis 10/02/24: John Amos dies at 84
Wednesday October 2, 2024 IN THE NEWS Disney is combining its ABC and Hulu scripted drama and comedy teams under Simran Sethi, who was promoted to President of Scripted Programming of Hulu Originals and ABC Entertainment. ABC Signature will be folded into 20th Television headed by current 20th Television President Karey Burke. ABC Signature […]
Cynopsis 10/01/24: Netflix sets debut date for “No Good Deed”
Tuesday October 1, 2024 IN THE NEWS DirecTV has reached a deal to acquire Dish Network and its streaming brand, Sling TV. The agreement, subject to regulatory approval, involves AT&T selling its 70% stake in DirecTV to private equity firm TPG for $7.6 billion. DirecTV will pay $1 for Dish, and take on Dish’s […]
CynCity
Cynsiders
How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...Amazon: Obsessed with the Consumer Experience
“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke,...Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to...
