|
||||||||||
Related Stories
Streamlined 10/01/2026: What Brands Are Getting Wrong About YouTube, Says GM’s Former CMO
Most brands have a YouTube presence. Far fewer have a YouTube strategy. Nobody’s looking at the whole picture, says Norm de Greve, former CMO of General Motors.
Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. According to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, that’s only half the equation. Wolfe’s point on this episode of AdExchanger’s Inside the Stack is that a shorter path is better, and it’s even better […]
Cynopsis 9/30/2026: Disney Braces For TV Layoffs
Disney conducted another round of layoffs, primarily across tech and HR. Insider sources say the TV division is bracing for a major impending restructuring under new Disney Entertainment Television head Debra O’Connell amid broader workflow automation and cost-tightening pressures.
Streamlined 9/29/2026: MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why
Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. For CTV, that discipline is badly needed.
Cynopsis 09/28/2026: Block The Merger Officially Opposes The Paramount Settlement
Not surprisingly, the Block The Merger coalition – more specifically, Free Press, the Committee for the First Amendment, the Freedom of the Press Foundation, the Future Film Coalition and the International Documentary Association – officially filed an amicus brief to oppose the settlement Paramount Skydance made with 12 state attorneys general.
CynCity
Cynsiders
AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
