07/10/19: Captain Morgan is mixing it up with MLS in a new sponsorship deal


Good morning. It’s Wednesday July 10, 2019 and this is your first early morning Sports briefing.

Captain Morgan is toasting Major League Soccer, courtesy of a new agreement to become the league’s official spiced rum and exclusive spirits partner through 2022. The new deal names Captain Morgan as an official sponsor of MLS All-Star – taking place in a few weeks in Orlando – Campeones Cup (August 14) and MLS Cup (November 10). In addition, the rum brand becomes an official sponsor of: Chicago Fire Soccer Club, D.C. United, New York City FC, Philadelphia Union and Seattle Sounders FC. Fans will soon be able to purchase custom labeled bottles of Captain Morgan Original Spiced Rum featuring official team colors and crests to be enjoyed responsibly with their fellow supporters.
“From New York to Seattle to Los Angeles, everything about Major League Soccer, its intensely passionate fanbase, the atmosphere at each match, and the exciting growth of the sport in the U.S. mirrors the energy that Captain Morgan stands for,” said Christina Choi, DIAGEO Senior Vice President, Rum, Gin & Tequila. “Our goal is to reward that dedicated fanbase, and the crews that get together to support their clubs each and every week, with the fun only Captain can bring because we know there is more fun to be had. We’ll kick off the fun later this month when we’re on the ground at All-Star Week in Orlando, and we can’t wait to see the fan fervor firsthand.”

The UFC laid out its event plans through the end of the year, culminating in South Korea on Dec. 21. Overall, 21 more events are on the calendar, with locations cemented for all but two events. Highlights include a return to Madison Square garden on Nov. 2, Abu Dhabi on Sept. 7 for UFC 242, Singapore on Oct. 26, and Vegas for UFC 245 on Dec. 14.
Meanwhile, Monster Energy AMA Supercross confirmed its own 17-round schedule for the 2020 season, lining up returns to markets like St. Louis, Tampa and Foxborough. The season finale will shift to Salt Lake City on May 2. The season opens on Jan. 4 in Anaheim. “Our goal is the continued growth of the sport and rotating markets every couple of years, expanding Supercross Futures events and moving the finale to a new location helps keep the series fresh and exciting for the fans, as well as for the race teams and athletes,” said Todd Jendro, Vice President of Operations – Motorsports, Feld Entertainment. “Utah has become synonymous with elite, world class sporting events and we thought hosting the finale in Salt Lake City would be a fitting choice.”
NBC Sports and NASCAR are deepening their partnership with the launch of the #MyTrackMyRoots Grassroots Racing Tour, an initiative designed to celebrate and promote local tracks across America. Current and former drivers from the Monster Energy NASCAR Cup Series, Xfinity Series, and Gander Outdoor Truck Series will join with NBC Sports and NASCAR to spearhead a nationwide initiative to visit and promote more than 500 local tracks across the country over the next four months. NBC Sports will showcase the tracks featuring photos, highlights and interviews throughout race coverage on NBC and NBCSN, on its daily studio show, NASCAR America, and on its NASCAR on NBC social media platforms on Twitter, Facebook and Instagram.
June saw ESPN grow its average audience numbers by 12% year over year during the daily 7a-7p window with a 5% rise in its 24-hour average to 518,000 viewers, according to the company. Get Up continued its monthly viewership streak with a 21% climb over the comparable 8-10a timeslot in 2018, while the 7a edition of SportsCenter was up nine percent in June from the comparable one-hour window last year, according to Nielsen. First Take experienced its third straight month of year-over-year viewership growth, up 6% over 2018.
Mark your calendars! Sept 10-12 will see the return of the Esports Business Summit, the industry’s biggest esports business event, with days of networking, outings, play, awards and a bevy of C-level executives and global brands sharing their insights into opportunities in competitive gaming. Click here for more information and get your tickets now!
Mexican television personality Giselle Zarur signed on to join FOX Deportes as the newest member of the network’s extensive talent lineup. Zarur will serve as part of the network’s Liga MX broadcasts.
NFL Network laid out its slate slate of 65 preseason game telecasts in 2019, anchored by13 live games on the schedule. NFL Network’s live preseason schedule kicks off Aug. 8 with a double-header starting at 7p with Jets/Giants. The slate concludes with a Week 4 double-header on Aug. 29 with the Eagles/Jets at 7p and Chargers/49ers at 10p. Live preseason games on NFL Network are subject to blackouts in the local markets of the participating teams.
Maverick TV, an All3Media America company, announced plans to adapt Howard Bryant’s book The Heritage: Black Athletes, a Divided America, and the Politics of Patriotism into a multi-part documentary series. Filmmaker Sacha Jenkins signed on as an executive producer of the series, along with his production company Mass Appeal, and will direct an episode. Each subsequent episode will be helmed by a different African-American filmmaker “to provide a unique and personal perspective on the story.”
NBC Sports Chicago announced across-the-board increases over 2018 on TV and digital for its Chicago White Sox game telecasts at the All-Star break, averaging a 1.18 Chicago market Household rating to rank as the highest White Sox average at the All-Star break in five years and up 36% over last season at the break. The White Sox on NBC Sports Chicago averaged a 1.57 HH rating in June, which was the network’s highest-rated June in seven years.
The future of AI is similar to the future of most every new technology, which in short is improvement, commoditization, and democratization. How do we make it better, cheaper and get it into the hands of more people? 
–David K, Sr. Product Mngr, Watson Video Analytics – IBM Watson Media
(Featured speaker at That Big TV Conference on Sept. 9 – 10 in NYC)
Sponsored by: Sinclair – NY Interconnect – Friend MTS – iSpot.tv – NCC Media – Simpli.fi – TV Time – Tubi


Following the U.S. Women’s National Team winning the 2019 FIFA Women’s World Cup, U.S. Soccer and Allstate locked in a multi-year partnership headlined by Allstate’s presenting sponsorship of the five-game Victory Tour. The tour begins Aug 3 when the USA hosts the Republic of Ireland at the Rose Bowl in Pasadena, carried on ESPN2. The next four matches of the Victory Tour will be on August 29, September 3, October 3 and October 6 at venues around the country. As part of its new multi-year sponsorship, Allstate becomes an official sponsor of the U.S. Men’s, Women’s and Youth National Teams, as well as presenting sponsor of the U.S. Soccer Development Academy and designates Allstate exclusively as the Official Insurance Sponsor of U.S. Soccer, running through 2022.

NBC Sports Gold launched its upgraded Premier League Pass, as well as its new Premier League MatchDay Pass for the 2019-20 season with both offerings featuring 140 exclusive live matches and at least four matches per club. For the first time, Premier League Pass”will also include full-event replay for all 380 matches on demand, new Sky Sports content, and more than 1,400 hours of Premier League shoulder programming.

Activision’s Call of Duty World League made the appointment of Johanna Faries to Commissioner of Call of Duty Esports official. Faries had previously served as Head of Call of Duty Esports. In announcing the appointment online in the Activision Games Blog, Faries noted that “During my initial phase on the job, my team’s focus was really on setting a new product vision for Call of Duty as a city-based franchised league and to design an experience that we believe can grow to become one of the biggest sports leagues on the planet. Now that we have begun to sell franchises to ownership groups all over the world, it’s less about going from a white sheet of paper to what we have shaped now, and more about operating and managing this competitive ecosystem in a best-in-class way.”
GIANTS Software signed Corteva Agriscience to serve as the lead sponsor for the 2019/2020 season of Farming Simulator League. Europe teams will face off in the Farming Simulator League to compete for the title of Farming Simulator Champion, competing in the 3 vs 3 competitive game mode. “Inclusion of Corteva Agriscience products marks the first time in-game seeds, and herbicide are represented by real brands,” said Christian Ammann, Chief Executive Officer, GIANTS Software. “As we continue to make the Farming Simulator experience more realistic, inclusion of Corteva herbicide, and iconic Pioneer seeds, will enhance the experience and excitement for players.”

Global marketing and representation agency Wasserman promoted Elizabeth Lindsey to President, Brands and Properties. Lindsey, who previously served as Managing Partner based in the agency’s Raleigh, North Carolina and New York City offices, and will now oversee all of Wasserman’s brands and properties business, including the agency’s wholly owned subsidiaries: creative and digital agency Laundry Service and production and influencer marketing company Cycle.
NFL International Combine is headed to Germany for the first time, where up to 50 athletes will be selected to go through a series of tests in front of NFL evaluators at Sportschule Hennef, a sports training facility outside of Cologne on Oct. 19. Following the Combine, a select number of athletes who meet specific performance standards and display the potential to play in the NFL, will be invited to train in the US for 3 months.
The National Basketball Association, the International Basketball Federation and the Senegalese Basketball Federation announced that Basketball Without Borders (BWB) Africa 2019 will take place July 28-31 in Senegal. BWB Africa 2019 will bring together the top male and female players ages 17 and under from throughout Africa to learn directly from current and former NBA and FIBA players, coaches and legends and to compete against the best young players from the continent.  BWB Africa will also include NBA Cares and Jr. NBA outreach efforts in partnership with local community organizations.

The ESPYS at 8p on ABC.

ON THIS DAY in 1914: The Red Sox purchase Babe Ruth from the Orioles.
In the Know: Which NASCAR driver was known as The Onion? (Email [email protected] with your answer and be sure to include your company and city).
Answer to Our Last Sports Trivia Question: The Philadelphia Eagles entered the NFL following the demise of which other team? Answer: The Yellow Jackets. Kudos: John Ferlazzo/London; Mike Seidel-CSI Sports/Jersey City; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Joe Keaney-The Switch/Burbank

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Job of the day
This position is responsible for providing sales and analytical support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Must have a minimum of 1 years of industry-related experience. 
Full info 

GSN/ SANTA MONICA, CA: 3+ yrs. w/prod exp. Communicate, create, maintain, distribute, track prod docs/calendars/show binders/files/budgets/contracts etc. Liaison between internal teams and payroll/line producers to ensure proper paperwork is being handled. Confirm all program deliverables. Full info HERE (7/20)

CROWN MEDIA/NY: This position is responsible for providing sales and analytical support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Must have a minimum of 1 years of industry-related experience. Full info HERE (7/20)

POKER CENTRAL & ESTARS/SAN FRANCISCO, CA: Reports to Ad Sls Team and CDO.  Respon for proposal creation, billing, manage inventory avails, etc. 1-3+ yrs experience in media sls/buying and willing to travel, work OT and wknds. Full info HERE (7/20)

INSP/Charlotte, NC:
 key point person to lead all strategy & content efforts in support of insp.com, the network’s digital properties and all social media platform dvlpmnt. 10+ yrs  digital & social content creation & strategy exp within ent & media sector incl mngng/mentoring a staff. Full info HERE (7/19)

STAMFORD, CT: Oversee daily website, app and dig inits and content including video, photos, promo items, sales, mktg, soc media and PR. Min of 2+yrs exp in online, dig or mktg/post prod. Mktg exp in ent/media pref. Able to work OT and wkds. Full info HERE (7/19)

VIACOM/NY: position supports the Ad Sales Solutions team, using primary and synd research tools/methods. Must have a solid understanding of the current media landscape, with an ability to identify trends, draw valid conclusions, make insightful rec and create dynamic presentations. Full info HERE (7/19)


Discovery Communications/NYC: Responsible for leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives. 3-5 yrs relevant business exp @ media co, ad agency, mkt rerch firm or equivalent. Full info HERE (7/17)

Discovery Communications/NYC:
 Dvlp mkt-level insights incl mkt trends, consumer behavior & competitive dynamics, with a focus on identifying growth levers. Min 2-3+ years of research and data experience in TV/media rsrch @ media brand, TV ntwrk or agency. Full info 
HERE (7/17)

Nickelodeon Live Action/NYC: Temp position from August – Jan. Candidate resp for project management of all marketing & creative promotion for the live action properties on Nickelodeon Network. 5-7 yrs proj mngmnt exp + Excellent understanding of production methodologies. Full info HERE (7/16)
UP & ASPIRE/NYC: Asst. in dev & execution of sponsorships. Coord upfront & client evnts. Update ad sales pres, videos, photos & keyart. Proj mgt & pres skills req. Mkting/Comm degree pref’d. 1-2 yrs cable or related exp, digital/social a +. Knowledge of PowerPt required. Full info HERE (7/16)

Seeking a collaborative thought leader who can translate bus objectives into promotional collateral across multiple platforms. Must have a degree in English, mass comm, PR, and/or mkting in a related field. Min 5+ yrs exp in both PR and mkting & Sales promo. Full info HERE (7/15)
 Individual to dev mktg campaigns for Ent advs (ie: movie studios) across Nickelodeon Kids & Family nets. Must have B.A. Degree, plus 3-5+ yrs mktg/sales exp within ent & media. TV and/or exp with a Movie Studio or Video Game comp preferred. Full info HERE. Apply HERE. (7/15)
 Responsible for acct management for the General Ad Sales Department. Handling requests from multiple dept including Ad Agencies, Planning, Traffic, and Gen Ad Sales. Bachelor’s degree required, emphasis in Bus, Adv and/or Mktg. Ability to handle multiple tasks in a fast-paced environment. Full info HERE (7/15)

 Support Direct Response Ad Sales team by working with director and AE to service and maintain agencies and clients on a daily basis. Must be detail oriented w/good comm, interpersonal & organzt’l skills, and able to multitask in fast paced team envir. Wide Orbit & OnAir knowledge a +.” Full info HERE (7/12)

A+E Networks/NY: Responsible for booking talent & experts, developing panel discussions, interviews & experiential exhibits for History-branded events. Full Info/Apply  HERE (7/12) 
A+E Networks/NY: Responsible for supporting the producing team in building individual events and exhibits for HistoryTalks and HistoryCon. Full Info/Apply HERE (7/12) 
this position will be a part of Nickelodeon’s Brand & Consumer Insights Team, supporting all of Nickelodeon’s preschool content research with non-ratings based consumer insights. Job requires a bachelor’s degree preferably in communications, business, market research, or child psychology, graduate research work. Plus 4+ yrs experience in primary research. Full info HERE (7/12) 


NBC/LA: Responsible for generating new Local/Regional business, Digital advertising, and growing existing advertisers. A minimum of 5+ years of Media, Digital and/or Broadcast Sales exp w/strong rec of success building new biz. Full info HERE (7/11)

SNY/NYC: Work w/partners to help drive strategic, multiplatform dig. content initiatives. focus on expanding availability/consumption/monetization of SNY’s content across a variety of platforms. Min 6 yrs exp content dist, platform dvlpmnt & partnerships within media ind. Full info HERE (7/10)

Viewpoint Creative/Boston: Work w/a talented team of creative directors/producers/designers & editors explore different animation styles including 2D, 3D and practical while continually pushing your artistic and technical abilities. 3+ yrs exp req’d. Full info HERE (7/10)


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