07/06/20: Cynopsis Media Tech Update


Medias First Morning Read
Monday July 6, 2020

Facebook is expanding its fan subscriptions to any creator in the US, Canada, Australia, Brazil, Mexico, Thailand and the UK that meets the availability criteria. The subscription enables creators to charge their fans $4.99/month for exclusive content and a fan badge for their profiles. Also becoming more widely available is virtual currency Stars, which fans can used to tip creators. “We’re seeing the traditional notion of a creator evolve as comedians, artists, fitness instructors, athletes, small businesses and sports organizations use video and online events to connect with their audience,” said the company in a blog post. “To better support our partners, we’re improving the tools that help creators earn money and manage their presence on Facebook.”

In more Facebook news, the company is shutting down Lasso on July 10. Like TikTok, the free app allows users to record short videos with filter effects and music. The move comes as Facebook’s Instagram is in the process of rolling out TikTok competitor Reels.

TV data and measurement company Alphonso announced agreements that will increase the scale of its premium smart TV viewership data footprint. Two more global smart TV providers, Seiki and Skyworth, have agreed to embed Alphonso Video AI in smart TVs, as well as deploy the technology into TV sets already in market through over-the-air activation. Additionally, the company announced it is working with CBS Broadcasting and Cox Media Group, in addition to TEGNA, NBC, Home Team Sports (Fox Sports) and others, to enable their local TV stations to provide granular TV and OTT measurement and closed-loop attribution to local advertisers. Said Ashish Chordia, CEO of Alphonso, “The partnerships we are announcing today put Alphonso in the best position to help brands and broadcasters take advantage of real-time TV audience data as behaviors shift and audiences migrate across linear and OTT platforms and services.”

Verizon Media announced the launch of Verizon Media Immersive, an online XR platform for advertising and content powered by 5G. “The launch of Verizon Media Immersive unlocks new opportunities for our partners and advertisers by providing the latest AR and VR capabilities to help them connect and engage with consumers in a more impactful and interactive way,” said Guru Gowrappan, CEO, Verizon Media. “Leveraging Verizon Media’s ecosystem, technology and Verizon’s 5G network give us the ability to create a scaled XR experience like no other.” Verizon Media Immersive will offer the following:
· 360 Experiences: Next-gen creation will open industry 3D standards and allow partners and Verizon Media brands to create one of a kind experiences through AR, VR and MR.
· Next-Gen Distribution & Monetization: For advertisers, Verizon Media Immersive delivers a scaled opportunity to merge physical products with the digital world using high definition creative and video.
· First to 5G Media: Powered by Verizon’s 5G network, the suite will allow creators to utilize formats ranging from volumetric capture, consumer MEC experiences, motion capture and more.

Verizon Media is taking a swing at reaching engaged golfers, by partnering with Shark Experience presented by Verizon and Edison Interactive. Shark Experience presented by Verizon is a media platform delivering connectivity and customizable content to a golfer through a DOOH screen in a golf cart; the experience was developed in partnership with Verizon Media’s parent company, Verizon; Greg Norman Company; and Club Car. Powered by Verizon’s LTE network, the connected golf cars include HD touchscreen displays and built-in speakers with Bluetooth connectivity. Verizon also struck a deal with Cooler Screens, the company behind the digital in-store experience that replaces traditional cooler doors, calling for Verizon Business to power Cooler Screens digital media and merchandising platform. “Leveraging DOOH experiences in essential retail locations offers a powerful and unique opportunity to improve the consumer experience and connect with shoppers at point-of-sale,” said Iván Markman, Chief Business Officer, Verizon Media.

And Verizon Media introduced a TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows. The company is launching the offering with Inscape, a subsidiary of VIZIO, for automatic content recognition TV viewing data, with additional partnerships forthcoming. “We are continuing to close the attribution gap across devices, channels and screens,” said Iván Markman, Chief Business Officer, Verizon Media. “Our TV tune-in product helps advertisers better understand their customers, connecting the dots between ad-viewing on a smartphone, for example, with TV-viewing. That feedback loop drives better performance and outcomes, while providing insights into critical performance indicators like tune-in conversions.”

Cybersecurity company CHEQ has launched CHEQ for PPC, a solution to block invalid clicks across all major PPC platforms. CHEQ for PPC applies advances in cybersecurity and bot mitigation technologies to analyze incoming users against 1,000+ real-time tests to validate their authenticity. The platform is designed to eliminate both benign and malicious scrapers and web-crawlers, botnets, click farms, out-of geo clicks and suspicious human-driven behavior like competitor clicks and affiliate fraud.

The Association for Computing Machinery is calling for the suspension of the use of facial recognition technologies, arguing that the surveillance technology is often biased. “The technology too often produces results demonstrating clear bias based on ethnic, racial, gender, and other human characteristics recognizable by computer systems,” the group’s US Technology Policy Committee said. “Such bias and its effects are scientifically and socially unacceptable.” While acknowledging that facial recognition technology can be beneficial, the association said it shouldn’t be used until there are legal standards for accuracy, fairness and accountability.

The 8th Annual Cynopsis Digital Awards
Entries Due AUG 11th.

The Cynopsis Digital Model D Awards is looking for: Innovators. Inspirers. Creators of all kinds. For the 8th year in a row, we celebrate those in online video content and advertising who are at the forefront of the industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.


Pantone announced the launch of Pantone Connect, a digital platform for designers that provides access to all Pantone Color through a single-user account across mobile, web, and the Adobe Creative Cloud applications. It includes the first ever Pantone Color Match Card, a credit card-sized target that calibrates a phone’s camera to capture color from real life, match to Pantone Colors, and then save the color into the designer’s palette workflow. “While designers have previously taken photos with their phone to capture Pantone Colors from images, the results were more inspirational vs. accurate due to factors like poor lighting and camera performance,” said Nick Bazarian, Senior Product Manager for Pantone Digital Solutions. “With the Color Match Card and Pantone Connect app, a designer’s phone has now become a legitimate color capture device.”

Analyzing how the pandemic has hastened already-growing video streaming behavior, VAB’s “Navigating the Flood: Charting Your Way Through Today’s Streaming Ecosystem” report found that in April, 72.4 million homes used Connected TV, compared to 64.6 million in April 2019. Other highlights include:
· During the pandemic, ad-supported video on demand on Smart TVs grew significantly compared to overall app use, with a +74% increase in AVOD app usage compared to +20 increase in all app usage (week of 4/6/20 vs. week of 3/9/20).
· Younger viewers (P16-49) prefer more ad breaks of shorter length when watching AVOD, vs. less ad breaks of longer length.
· The top 4 reasons people say they will add additional streaming services all relate to content: to expand the content they have available (47%); to watch programs they used to watch on TV and can’t find anywhere else (37%); to watch a particular program they have heard about (37%); and to access original content exclusive to streaming platforms (35%).

OpenVault, a global provider of technology solutions and industry analytics for broadband operators, is now a principal member of Broadband Forum, the communications industry organization focused on accelerating broadband innovation, standards and ecosystem development. “By bringing together leading players from around the world, Broadband Forum is spearheading the rapid pace of the industry’s continued growth and evolution,” said Tony Costa, CTO of OpenVault.

The NBCUniversal Owned Television Stations’ division has entered into a multiyear partnership with Mediaocean to help advertisers access NBC Spot On’s inventory through Mediaocean’s Spectra platform. Advertisers can now buy NBC Spot On’s inventory across 100% of US DMAs and NBC Sports Regional Networks. “As TV viewing habits continue to trend towards connected TV viewing, NBCUniversal Owned Television Stations has solidified a partnership with Mediaocean to ensure local buyers have frictionless access to the next generation of TV buying,” said Shawn Makhijani, SVP, NBC Spot On.

Centro now has an API integration with Microsoft Advertising to automate paid search campaign management and reporting into the platform. Agencies managing multichannel campaigns can use Centro’s platform, Basis, for direct buying and programmatic advertising and then synchronize it with activations on Microsoft’s self-serve ad platform. Microsoft Ads performance data is ported into Basis in real-time. The data is standardized and formatted to match a campaign’s analytics and reporting from other sites, channels, and vendors. In addition to Microsoft, Basis is integrated with Facebook, Instagram, LinkedIn and Google Ads (search).

Programmatic video platform Tremor Video has bolstered its CTV offering with upgraded data-driven creative solutions. Tremor Video offers advertisers CTV advertising solutions including access to exclusive supply sources that reach all platforms, seamless activation across all channels, TV retargeting, PMPs, expanded household addressability and full-funnel measurement solutions. “Now more than ever, brands find themselves having to quickly adapt their campaigns in order to ensure their messaging speaks directly and compassionately to consumers dealing with change and uncertainty,” said Les Seifer, VP and Head of Creative at Tremor Video. “While the behind-the-scenes production and execution is intricate and complex, we enable brands to connect with their consumers efficiently and effectively, with a minimal amount of work on the brand’s part.”

Adelphic by Viant and AdsWizz are partnering in a deal that expands Adelphic’s programmatic audio inventory to include additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP are now able to execute PMP buys with Pandora, SoundCloud, iHeartMedia, PodcastOne, ACAST, TuneIn and other publishers.

Magnite, an independent sell-side advertising platform, debuted June 30 following the merger between Rubicon Project and Telaria in April. The omnichannel advertising platform enables publishers to monetize across all auction types and formats including CTV, desktop display, video, audio, and mobile. “Uniting our rich technology, experience and partnerships under the Magnite brand brings us closer to being an essential partner for publishers and buyers,” said Michael Barrett, President and CEO of Magnite. “Now, more than ever, our industry needs an independent alternative to the walled gardens. At Magnite, we believe that collaboration is the path to a thriving ecosystem that works for everyone.”

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina


Albert Nassour


Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
Newsmax Media

Resp for working with show hosts, preparing the rundown of new stories, identifying and integrating guests, overseeing and executing the production of key video and graphic elements. 3+yrs exec producing exp or overseeing newscast prod. Full info HERE


Ring2Media: Highly motivated & self-starter type candidate with guerilla mktg mentality & strong tech ability to fully mng/grow our outbound mktg efforts & dvlp new relationships. Strong comm skills are a must to fully understand our data-driven business model & communicate that to prospects. Full info/apply HERE (7/18)

Ring2Media: Great opportunity for a passionate person to learn how TV advertising works from ground up. Having strong analytical skills, you will own the day-to-day operations of our insurance-focused TV ad campaigns airing nationally. Highly organized & able to multi-task in fast-paced environment a must. Full info HERE (7/18)

Newsmax Media/NYC:
Resp for working with show hosts, preparing the rundown of new stories, identifying and integrating guests, overseeing and executing the production of key video and graphic elements. 3+yrs exec producing exp or overseeing newscast prod. Full info HERE (7/18)

Newsmax Media/NYC:
Write for fast paced prime time and overnight newscasts. You are an exceptional storyteller with a dedicated command for news and cultural trends. At least 3 years of national or large market local news exp. Full info HERE (7/18)

Newsmax Media/NYC:
Responsible for the production of live newscasts and recorded video segments for television, and digital platforms. 3 years’ experience line producing a newscast. Full info HERE (7/18)

Newsmax Media/NYC:
Responsible for the production of live newscasts, news shows and recorded video segments for television, and digital platforms. BA Deg pref’d. Full info HERE (7/18)

Newsmax Media/NYC:
Responsible for the administration, organization and secretarial work involved in producing a television program. At least 1 yr of news prod. Full info HERE (7/18)

Weather Channel
Identify, negotiate, and secure product placement and brand integration deals across The Weather Channel and Entertainment Studios live and long-form original programming. 7-10 years in Product Integration or Branded Content. Full info HERE

A+E/NY: Support the Int’l, Corp Dev & Corp Divisions, incl domestic & int’l mergers & acquisitions and general corporate matters. Min 7 yrs legal exp at a major law firm or in-house counsel at a media co., exp in an active M&A practice, content licensing exp & strong negotiation & drafting skills. APPLY HERE (7/16)

Insight TV Studios US/NYC: Ambitious candidate to leverage their own ntwk of ad and media agencies as well as direct advertisers to expand our reach. Oversee campaign executions w/support teams incl mktg, acct mngmnt, Insights, OTT Programming & Media Plan’g. 5yrs exp OTT sales and/or multi-platform dig. Full info HERE (7/16)

Weather Channel: Identify, negotiate, and secure product placement and brand integration deals across The Weather Channel and Entertainment Studios live and long-form original programming. 7-10 years in Product Integration or Branded Content. Full info HERE (7/16)

Newsmax Media/NYC: Responsible for working with show hosts, preparing the rundown of new stories, identifying and integrating guests, overseeing and executing the prod of key video & graphic elements w/guidance from the EP. 3+ yrs EP exp or overseeing newscast production. Full info HERE (7/15)

Newsmax Media/NYC:
Responsible for the production of live newscasts, news shows and recorded video segments for TV & digital platforms. Strong understanding of Newsmax brand and talent. Strong writing & organizational skills req’d as is the ability to produce content under heavy deadline pressure. Full info HERE (7/15)

Ladders/NYC: Responsible for developing and executing new business opportunities. Sell digital inventory sponsorship to brands and advertisers (i.e. d aily newsletter, direct display, mobile and on-site). Min 10yrs exp; 5+yrs in a digital sales capacity. Full info HERE (7/15)

GSN/Santa Monica: 10+ yrs. Oversee day-to-day scheduling of channels. Mng linear & VOD closely ensuring brand integrity. Managing monthly content selection. Evaluating acquisitions for networks. Working w/content licensors & negotiating terms, deliverable, & windows. Full info HERE (7/10)

GSN/Santa Monica:
5+ yrs Help originate & develop show concepts. Contribute to show workshops. Identify cultural trends. Interact w/the prod community. Work on current productions in preproduction, in studio & during the post review process. Must have strong industry contacts and a love of game shows. Full info HERE (7/10)

GSN/Santa Monica: 1+ yrs. Schedule all promo elements under guidance. Perform data entry. Create tags and tune-in info. Execute log changes due to inventory changes. Coordination and revision of promo schedules. Attention to detail. Coordinate w/Ad Sales and Marketing on initiatives. Full info HERE (7/10)

Vice Media Group/Brooklyn NY:
Write and produce promos for VICE TV and all of its programming, including image spots, series trailers and cutdowns, episodic promos, tentpole/event promos, interstitials, brand spots. 5+ years of promo producing experience in a cable network. Full info HERE (7/10)

9 Story Media
Remote for now & eventually NYC office. Exp’d producer for an iconic, high profile preschool series that combines 2D, 3D and live action. 5+ yrs production exp, children’s content exp, animation req’d. Strong storytelling skills w/understanding of preschool audiences. Full info HERE (7/9)

Jersey City, NJ:
Lead/develop, and deploy enhancements to PointsBet’s growth marketing strategies including performance media, SEO, Conversion Rate Optimization, MarTech, and more. 10+ yrs of exp in relevant growth marketing roles, ideally for digital/app based product(s). Full info HERE (7/9)

RNN/Rye Brooke NY: Responsible for growing and managing its Diginet business across all of its TV stations. Minimum of 5 yrs exp in sales in the TV industry and experience in Diginet/multicast/D2 business required. Exp’d networking & establishing new relationships with key players at agencies and advertisers. BA deg Full info HERE (7/8)

Glass Entertainment Group/Philadelphia:
Story producer to help lead a new episodic podcast. You will be involved in episode dvlopmnt, rsrch, interview prep & prod episodes (both during actual record & in post). Background in storytelling & min 5yrs exp making audio, pref w/proven field reporting exp. Full info HERE (7/8)

AccuWeather/State College PA:
Produce compelling live video segments for the national network on a daily and as-needed schedule. Put together the rundown for each individual segment and work with a team. Entrepreneurial spirit & working knwldg of non-linear editing suites req’d. Full info HERE (7/8)


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