06/24/14: Facebook to cater to the video obsessed, Viggle wants users to ‘Ditch the DVR’, OpenSlate: MarkiplierGAME tops PewDiePie in latest engagement metrics fro gaming channels


Good morning. It’s Tuesday, June 24, 2014, and this is your first early morning digital briefing.


Marketing and rewards platform Viggle is encouraging users to Ditch the DVR. The new web series on Viggle’s Wetpaint site will highlight celeb buzz and TV news as well as what to watch that night. Viggle CRO Kevin Arrix said, “The Wetpaint site and social media network allows us to engage fans who are specifically looking for more information on the next episode of their favorite shows. We’re also talking to multiple web-based content creators about using the program to drive additional engagement with their properties.”

Discovery Digital Networks and Test Tube’s DNews are exploring the final frontier in a new Google+ Hangout forum with NASA’s Jet Propulsion Laboratory. The forum, called SpaceOut, will combine DNews hosts and NASA’s experts to discuss all things intergalactic. The next SpaceOut event is today (Tuesday) at 7p ET and will discuss NASA’s next earth science mission, the Orbiting Carbon Observatory-2. The hangout is available through DNews’ Google+ platform.

Lionsgate’s Befit channel has added music and a new dance workout series hosted by fitness star Keaira Lashae (325,000 YT subs) The new offering, Burn to Beat, premieres today and will coach viewers through four ten-minute workout sessions incorporating dance and cardio. New eps of the show will launch every Tuesday for four weeks, with plans for a second round of videos out again in the fall. BeFit Network has more than 265 million cumulative views and more than two million subs.

Fusion and start-up Whisper struck a content deal that calls for integration of the secret-sharing app’s posts into the net’s digital and TV platforms, says The Hollywood Reporter. Fusion will develop stories inspired by posts on the app, including two in the works: recreational drug use at party schools, and sex talk at the Ivies.


For the 27th year, Shark Week will swim again, starting on Sunday, August 10. SharkWeek.com will be the hub for “jawesome” photos, videos and additional multiplatform features that will be revealed closer to kickoff. The Shark Cam will supply more than ten perspectives, with footage from great white shark hot spots off the coasts of Cape Cod, South Africa and Australia. Additionally, digital character “Snuffy the Seal” is still splashing on Facebook and Twitter, where fans can check out #SnuffySelfies from the Shark Week “hero” (or the lunch that got away).

In more Discovery news: The network premiered the latest season of Street Outlaws yesterday, and included a live Facebook poll. Viewers were encouraged to submit answers through the show’s FB page, by posting anywhere with the hash tag #SOMurderNova and #SOBigChief.

The Today show announced its Facebook page has officially hit the milestone of three million “likes.” To celebrate, the show’s hosts and crew created a short video thanking their fans for all of the social support. The video can be viewed on the show’s FB page.


Cynopsis Digital’s Video Business Summit

Cynopsis Digital is bringing together the smartest and most nimble minds from the San Francisco Bay Area’s digital media community for a one-day summit on Wednesday, August 6, 2014. The summit offers the right mix of experts, learning and networking to discuss the future of digital video, from content development and marketing to advertising and measurement.

Questions? Please contact [email protected] at 203-899-8483.
Sponsorships: Please contact [email protected] at 203-218-6480.



ThinkAnalytics is now providing Swisscom Works latest set-top boxes with its personalized recommendations for VOD and linear TV searches. “We turned to ThinkAnalytics because we wanted a partner with proven experience in live, linear TV, not just VOD,” Swisscom Head of TV Services Volker Dietzel said. “We now have a personalized recommendations/search solution that incorporates advanced analytics and business rules and gives us flexibility and scalability, allowing us to add new features, support for additional devices, and additional services down the line.”

VOD kid’s TV network Kabillion partnered with youth entertainment and brand connector FullBottle to sell multi-platform advertising and sponsorship campaigns for the network. Top kid’s water beverage Capri Sun Roarin’ Waters has already signed on as the first sponsorship.

Let’s get personal! Send us happy news  weddings, babies, engagements  you’d like shared with your industry colleagues, for a new feature going up soon on our web site, and in the newsletter. Info goes to [email protected].


For those who can’t get enough videos: Facebook has updated its News Feed algorithm for you. Aligned with Facebook’s emphasis on video advertising, the social giant announced there will be a greater video presence in News Feeds for those users most interested (by likes and shares) in the medium. The social network also revealed that video views have doubled in the past six months on the site.


OpenSlate Engagement Data for Gaming channels, based on the engagement metric for the week ending 6/14.

Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
(9.8) / 63,935,880/ 2,606,871 /748
(9.8) / 335,430,630 / 27,994,107 /881
(9.8) / 45,922,860 / 3,813,313 /845
(9.8) / 65,345,280 / 3,721,796 /737
(9.8) / 100,913,340 / 5,868,340 /777
(9.8) / 53,023,500 / 2,753,532 /809
(9.8) / 48,218,400 / 7,602,804 /865
(9.8) / 91444260 / 10,041,875 /869
(9.8) / 93,091,920 / 4,720,825 /818
(9.8) / 16,224,090 / 1,028,960 /729
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

NIELSEN TWITTER TV TOP TEN for the week of 6/16/14
Program, Date, Unique Audience (000), Tweets (000)
Pretty Little Liars
(ABC Family), 6/17, 3924, 405
WWE Monday Night RAW (USA), 6/16,
2303, 208
The Bachelorette (ABC), 6/16,
2068, 63
Rising Star (ABC), 6/22,
1963, 129
Love & Hip Hop: Atlanta (VH1), 6/16,
1827, 649
Catfish: The TV Show (MTV) 6/18,
1818, 138
True Blood (HBO), 6/22,
1796, 106
The Fourth Annual Critics’ Choice Television Awards (CW),
1741, 47
Awkward. (MTV), 6/17,
1325, 89
Keeping Up with the Kardashians (E!), 6/22,
1256, 29
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.


Dish started shipping its new Wireless Joey set-top yesterday as part of the company’s Hopper DVR system. It’s also the first box in the cable industry to include latest WiFi standard (from Broadcom Corp.). AT&T released its WiFi set-top in 2011, but other providers have been slow to introduce similar products. Dish is planning to launch a streaming subscription service this summer for $30 a month, with 20 to 30 channels.


Tremor Video appointed Bloomberg Media’s Global Chief Revenue Officer, Paul Caine, to its Board of Directors. Caine will also serve on Tremor’s Board’s Audit Committee.

Hawthorne Direct expanded its digital media marketing portfolio with a new mobile marketing unit, and hired Jared Lake as Director, Digital Media. Prior to joining Hawthorne, he was Director, Business Development with M&C Saatchi Mobile.

Centro added Jill Hamilton in New York City as new Regional Vice President of Media Strategy & Operations, East. Hamilton comes from DigitasLBi, where she was the Vice President, Group Media Director for the L’Oreal account.


The Best in Online Video Content & Advertising…
Don’t forget to enter the

Entry Deadline: August 8th
Late Submissions: August 15th
Awards Event:
November 13 (Grand Hyatt | NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.


ESPN kicked off its new SportsCenter format with a spot highlighting a “sport” that went viral on YouTube three years ago, called Parkour. The ad comes from Shareability, which focuses on creating viral clips for brands and is known for its “Spiderman Parkour” video that hit four million views in April. Check out the video journey to the new SportsCenter at www.cynopsis.com.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: SR.WRITER PRODUCER/WEtv/NYC: Reality TV powerhouse to write/produce campaigns for WE tv. Superb writing skills & savvy grasp of pop culture a must. APPLY HERE (7/7)

JOB OPENING: NETWORK SALES PLANNER/EstrellaTV/NYC: Possess exceptional comm. & client servicing skills. 2 yrs related network exp. Able to multitask and be detail oriented. Resume/cvr to: [email protected] (6/28)

JOB OPENING: SR WRITER/PROD PRGRM INTEGRATION/HGTV/Knoxville: Dvlp organic integrated content that meets advrtsers’ goals & drive ratings for ntwrk prgrmng. 6 yrs exp creating on air promos, interstitials or prgrmng req’d. Req 4323. Full info/apply HERE (6/28)

JOB OPENING: SR WRITER/PRODUCER/FOX SPORTS MKTG/LA: Resp. for conceiving, writing & overseeing prod of orig on-air promos & campaigns. Min 5+ yrs hands-on promotions exp. Strong writing/prod @ Net or Ad Agency. Full info/apply HERE (6/28)

JOB OPENING: WRITER/PRODUCER/FOX SPORTS MKTG/Charlotte, NC: Resp. for conceiving, writing & overseeing prod of on-air promos & campaigns. Min 3-4 yrs hands-on promotions exp. Strong writing/prod @ Net or Ad Agency. Full info/apply HERE (6/28)

JOB OPENING: DIR, SCRIPTED PROG/AMC/LA: Oversee current prog AMC scripted series. Advise on pilots, development for scripted series, producers, cast/crew, etc. Handle pitches, read scripts, recommend projects for development. Submit res HERE (6/28) 

JOB OPENING: PROMOTION MNGR/iN DEMAND/NYC: Manage distribution of promos/PPV traffic logs. Manage promo decisions for barkers/websites. Bachelor’s Degree & 3 yrs. exp. Final Cut Pro req. Apply: [email protected] (6/27)

JOB OPENING: MULTIMEDIA JOURNALIST/NYC/The Weather Channel: Gathering, shooting & editing material for TWC on air & digital. 5+ yrs exp video shooting, storytelling, technical.Resumes & Reel to: [email protected] (6/27)

JOB OPENING: ASSOC ANALYST/Scripps Networks/Knoxville: Learn to perform activities related to dvlpg internal reports, presentations, & recommendations. Knwlg of cbl TV, brdcsting, synd, new media, advrtsng & ent industry. Req # 4307 Apply HERE (6/27)

JOB OPENING: ASSOC MGR, MKTG SOLUTIONS/MUSIC CHOICE/NYC: Develop & execute mktg solutions for client-facing teams, incl ad sales, AF sales & content acquisition. 3-5 yrs mktg, pref in ad sales. PowerPoint a must. APPLY HERE http://musicchoicecareers.iapplicants.com/ (6/26)

JOB OPENING: SR PRODUCER, MEDIA CONTENT/Viacom/NYC: Schedule/refresh prgrmng daily. Brainstorm/rsrch ideas & videos for themed, internal prgrmng, aimed at highlighting creativity. 8-10 yrs work or professional exp mktg/advrtsng. Full info/apply HERE (6/26)

JOB OPENING: VP/CREATIVE DIR, STRATEGIC PRGRMS/MTV WORLD/NY: Dvlp overall creative vision for division’s consumer brands. Deep knwldg of dig media landscape. Min 10+ yrs exp as SR/supervising/exec prod @ ntwrk or cable ntwrk. Full info apply HERE (6/26)
JOB OPENING: DIGITAL MEDIA MKTG MGR/MTV/NY: Strong online media background & exp dvlpg creative digital media strategies & plans that effectively support MTV bus. objectives 3 – 5 yrs min digital media exp working w/clients in ent industry. Full info apply HERE (6/26)

JOB OPENING: SVP, CREATIVE PROMOS & STRATEGY/VH1/NYC: Translate VH1 goals into effective on-air strategies that drive measurable results. Min 10 yrs hands-on prod exp short-form video – on-air promos, advrtsng/commercials. Full info/apply HERE (6/26) 

JOB OPENING: SR MKTG MGR/Turner/NY: Min 5-7 yrs exp Integrated Media Sales Mktg or Client/Agency content dev exp. Will lead promos dev & exec for Cartoon/truTV/Adult Swim. Dvlp/exec innovative client solns & custom sales presentations. Apply HERE (6/26)

JOB OPENING: DIRECTOR, SOCIAL MEDIA/CNBC/East Coast: CNBC, the worldwide leader in business, has an exciting opportunity for a Director, Social Media to help establish its primetime as a new entertainment destination. Full info/apply HERE (6/25)

JOB OPENING: CREATIVE DIRECTOR/SPROUT/NYC: Lead creation of innovative promotions, branding, messaging across programming platforms @ Sprout. 7+ yrs creative services exp required. Kids TV exp preferred.  Full info/apply HERE (6/25)

JOB OPENING: SUPERVISING PRODUCER/NBCU/NYC: Lead producers, APs, art dep & performers for Sprout live daily program The Sunny Side Up Show. 7+ yrs TV Production exp required. Live TV exp a must. Full info/Apply HERE (6/25)

JOB OPENING: CONTROLLER/FILM PROD CO/ATL: Temp to Perm. Liaison between prod finance & corp finance depts. Mng cash flow, banking relationships for Comp-owned entities, oversee app/audit of GA film tax credits& gen finance ops. Res/cvr: HERE (6/25)

JOB OPENING: FREELANCE AP, ONLINE EDUCATION/OWN/OPRAH WINFREY NETWORK/LA: Education AP wanted! Min 2 yrs producing content for web. Knowledge of online education trends a must. Apply at: http://careers.own.tv/ (6/25)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERT SERVICE: Got a fantastic idea? Now you need pitch materials! Let us arm you with the materials you’ll need to stand out in a crowd. Email today: [email protected] (7/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship/Production Intern. Please send resume/cvr to Rose: Send to: [email protected] (6/26)

SUMMER INTERNSHIP CREDITS ONLY: Content & Media Intern/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: [email protected] (6/26)

SUMMER INTERNSHIP CREDITS ONLY: Video Gaming Intern/Immersion/San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: [email protected] (6/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNT MGR/NY: Digital Ad Sales, Account Mgt & Licensing pro seeks FT employment in NY. 10+ yrs exp selling, licensing, exceeding sales targets, cultivating & maintaining long-term relationships. [email protected] (6/27)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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