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06.18.14 Good morning. It’s Wednesday, June 18, 2014, and this is your first early morning digital briefing.
YouTube’s music subscription service will launch later this summer, which may result in a slew of artists disappearing from the site all together. YT’s Head of Content and Business Operations Robert Kyncl told the Financial Times that 90 percent of major music labels like Universal Music Group, Warner Music Group and Sony Music Group have signed deals with the service so far. However, the 10 percent that haven’t signed include mega stars like Adele or Jack White, who’ll be left behind if their indie labels don’t get on board with YT. “We have tried and will continue to try to help YouTube understand just how important independent music is to any streaming service and why it should be valued accordingly,” trade association WIN’s Chief Executive Alison Wenham told The Guardian in response to the news. “Music fans want a service that offers the complete range of music available; this is something that companies such as Spotify and Deezer do.”
A CYNOPSIS MESSAGE
Content and ____ are King
3D Data Demo: Tubular Labs
Brands and Publishers: Perfect Strangers
Programmatic & Real-time Buying: The Tensions and The Opportunities Sponsors: FreeWheel, YuMe & Hiro | Location: 10 on the Park, NYC
Electus Digital’s reality rap battle series Road to Total Slaughter premiered on cable network Fuse today. The show follows eight up-and-coming MC’s leading up to the Total Slaughter tournament in New York City on July 12, and new episodes of the four part series will be released every week. Fuse will also air Electus’ documentary special on the final four in the rap battle, called Bright Lights, on July 10. Electus Digital was formed from a merger with Collegehumor Media in January. After each premiere episode of the reality show, co-produced by Eminem’s Shady Films and Electus’s WatchLOUD.com, an extended version plus bonus footage will be posted on WatchLOUD.com.
Tomorrow, we’ll be presenting the case study “Culinary Beats,” starring Citi, Razorfish, & Yahoo! This video partnership, which explores the intersection of food and music, is just one of the brand moments planned for our Digital Monetization Summit this Thursday the 19. Register here.
The world’s largest independent creator, Felix Kjellberg, better known as YouTube’s PewDiePie, pulled in a whopping $4 million in ad sales last year. The Wall Street Journal reports the YT celeb’s 2013 sales were mostly pure profit, but it is unsure how much of it went to channel manager Maker Studios and YT (which usually nabs a 45% cut of all video-ad revenue from a channel). Kjellberg began posting videos five years ago, and now has more than 27.7 million subscribers.
The stars of Discovery’s reality series Deadliest Catch answered fan’s questions over commercial breaks in a #CatchLive social event during last night’s ep. Fans submitted questions through Facebook and Twitter starting 30 minutes before the show aired, and Discovery created a social streaming site discovery.com/CatchLive featuring the chat. Lost Remote reports the tenth season’s premiere had 38 percent more tweets compared to last season’s finale.
CNN and Tumblr teamed up for a live town hall last night with former U.S. Secretary of State Hillary Clinton. Tumblr users were able to send in questions for Clinton via text, video and animated GIFs through CNN’s page on the media blog site. Host Christiane Amanpour included some of the questions from the page during the live interview.
Netflix’s 4K Ultra HD offering is starting to shape up. The streaming service now includes 62 episodes of Breaking Bad and the movies Smurfs 2, Ghostbusters and Ghostbusters 2 to stream in the highest resolution on the market available. Variety reports 4K is mostly a marketing stunt since only a few thousand subscribers have TV’s even capable of supporting 4K. The second season of House of Cards is also available to stream in the resolution for those subs with an Ultra HD TV.
Multi-platform company Shout! Factory will simultaneously release animated film Jack and the Cuckoo-Clock Heart in theaters and on VOD on Sept. 24. The whimsical film is an adaptation of the bestselling novel with the same name.
Let us know what you think in the Cynopsis poll: Should Fifa relocate the 2022 World Cup from Qatar? Vote on Cynopsis.com.
Yahoo is going native. Sponsored posts from Tumblr, the media blogging site acquired by Yahoo, are now promoted across both brands and available through the Yahoo Gemini ad network. The Tumblr Sponsored Posts will feature native engagement features like “like,” “reblog” and “follow” across Yahoo’s content, articles, image galleries and digital magazines for multiple devices. “Native experiences beat their traditional display counterparts in almost every metric,” CEO Marissa Mayer said at the Cannes Lions festival yesterday. She also cited that native ad viewers are 3.6 times more likely to perform a branded search than viewers of traditional display ads, and viewers of native ads are six times more likely to do a related search. Currently, Liongate’s Capitol Couture, Lexus and Lipton are using the promoted posts.
Mobile entertainment marketing and rewards platform Viggle is partnering with Clorox to reach soccer fans during the World Cup. Clorox is sponsoring Viggle’s real-time sports game, Vigoooal during the games to support brands including Clorox Liquid Bleach, Glad and Hidden Valley. “It brings an additional element of interactive entertainment to watching the games,” Kevin Arrix, chief revenue officer of Viggle, tells Cynopsis, “and allows Viggle fans to earn points for real rewards in the process.”
NIELSEN TWITTER TV TOP TEN for the week of 6/15/14
Program, Date,Unique Audience (000), Tweets (000)
Pretty Little Liars (ABC Family), 6/10, 342, 1,046
Love & Hip Hop: Atlanta (VH1), 6/09, 161, 725
Game of Thrones (HBO), 6/15, 121, 243
WWE Monday Night RAW(USA), 6/09, 43, 175
Catfish: The TV Show(MTV), 6/11, 46, 101
Bad Girls Club: Chicago (Oxygen), 6/10, 35, 95
Hit the Floor (VH1), 6/09, 34, 70
So You Think You Can Dance (NBC), 6/11, 23, 53
America’s Got Talent(NBC) 6/10, 25, 46
At Midnight (Comedy Central) 6/09, 11, 39
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.
EXEC MOVES
Cinedigm promoted Erick Opeka to Executive Vice President of Digital Networks. Prior, Opeka was SVP of Digital Distribution for the company.
ABC News tapped Subrata De to serve as Vice President, Multi-Platform Newsgathering, overseeing domestic, foreign, digital and social media newsgathering. For the last 15 years, De worked for NBC News and MSNBC.
A CYNOPSIS MESSAGE
The 2nd Cynopsis Digital Model D Awards competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services in 2013-2014, as well as recognize the leading players propelling the industry into the future. For more information & to enter, visit the awards webpage:
http://www.cynopsis.com/event/digital-model-d-awards/.
With the U.S. still riding high from the win against Ghana this week (2-1), there may be one player who’s feeling otherwise. Yesterday, EA Sports debuted a commercial featuring Landon Donovan, who was cut from the U.S. World Cup team before the tournament began. The “Always in the Game” spot plays tongue-in-cheek at what the former team player could be doing with his free time. Check out the EA’s commercial at www.cynopsis.com.
See you tomorrow,
Jessica Reese @JMarieReese
06.18.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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