CYNOPSISDIGITAL
06.12.15

Good morning. It’s Friday June 12, 2015, and this is your first early morning digital briefing.

 
Besieged Twitter CEO Dick Costolo will depart the company, the social media network announced yesterday. Co-founder Jack Dorsey will serve as interim CEO starting July 1. Twitter Inc. shares surged eight percent after the announcement. Since Twitter went public in 2013, the company has struggled to attract new users and develop fresh forms of advertising. “I am tremendously proud of the Twitter team and all that that team has accomplished together during my six years with the Company,” said Costolo. Twitter may be next in line to be acquired; Google is one of the possible named choices so far.
 
At $13.3 billion in Q1 2015, U.S. Internet ad revenue hit a record-breaking first quarter high, according to the IAB Internet Advertising Revenue Report figures released yesterday. This year’s revenue is a 16 percent increase over 2014’s first quarter record-setting total of $11.4 billion. "Brand marketers need to be where the consumers are – and as of today, that is unquestionably on digital," said an IAB spokesperson.
 

A CYNOPSIS MESSAGE

 
Get ready, Seinfeld fans: Hulu will create a real-world version of Jerry’s Upper West Side apartment, with a show memorabilia gallery and interactive fan experience. The installation, called “Seinfeld: The Apartment,” will be open in New York City from June 24-28 to mark the Hulu debut of the entire Seinfeld catalogue. The seven-day countdown to the premiere and the launch itself is presented by Toyota.
 
Cinedigm revealed the preliminary programming roster for the Dove Channel, the OTT digital network from The Dove Foundation, that rates and approves family friendly entertainment. Initial children’s programming includes Veggietales, Fraggle Rock, The Velveteen Rabbit, Davey & Goliath, The Saddle Club Series, 321 Penguins, Wubbulous World of Dr. Seuss and Wow! Wow! Wubbzy!. Channel launches in early fall.
 
Feeln, the SVOD service subsidiary of Hallmark, acquired 12 titles for its collection of Hallmark Hall of Fame films. They include Away + Back, Remember Sunday, In My Dreams, Christmas in Conway, One Christmas Eve, Sweet Nothing In my Ear, In From the Night, The Return of the Native, Pack of Lies, Face to Face, Foxfire and Decoration Day. Feeln has also recently closed content licensing deals with Sonar Entertainment and Content Media for additional movies and series.
 
My Country Nation (MyCN) today kicked off summer with new original programming. The slate includes the fourth season launch of the country-pop culture news show, This Week in The Nation starring YouTube’s Megan + Liz, the return of Simply Sara with Sara Evans, the premiere of Uber Country from CMA Music Festival and 46 Hours with Kelsea Ballerini. The lineup joins current shows on MyCountryNation.com such as Karaoke Kab, Superfan Nation, Young in the Nation: Florida Georgia Line, Bloodline Barons, Camping With Kids and Mabe in the USA starring internet personality and prankster Tom Mabe.
 
MTV (other), MTV’s short-form digital content studio, premiered No Seasons. The eight-episode web series combines Miami local art and music scenester Julian Yuri Rodriguez’s first-person storytelling with filmed reenactments. Jillian Mayer and Lucas Leyva are the creators; both lead The Borscht Corp, a team of Miami-based artists whose work has appeared at Sundance, SXSW, Rotterdam, Slamdance, Guggenheim Museums and MoMA.
 
 

Yesterday, Facebook’s virtual reality company Oculus Rift unveiled its consumer version of the VR headset. Oculus CEO Brendan Iribe described the product as “incredibly” light, wrapped in fabric and usable even for those who wear glasses. “For the first time, we will finally be inside the game,” Iribe said. The Rift will be bundled with a wireless Xbox One controller as an input device, thanks to the partnership between Oculus and Microsoft. Oculus will begin shipments of the Rift headset in Q1 of 2016; the price is not yet available.
 

A CYNOPSIS MESSAGE

 
About 7 percent of U.S. households – 8.4 million – have broadband and OTT service but not pay-TV subscription, according to a report from Parks Associates, which predicts sub revenue from OTT services will climb from $9 billion in 2014 to $19 billion in 2019. “The OTT video services marketplace continues its rapid rate of change, impacting the video ecosystem across world markets,” said Brett Sappington, director of research at Parks. “While operator attempts at TV Everywhere have made little impact, OTT video services are experiencing a boom…. How the industry responds to this change will ultimately affect the fundamental structure of the video industry for years to come.”
Despite the fact that the number of apps available is constantly growing, the number actually used has remained at about 27 for the past two years, according to a new report from Nielsen. But the time spent using apps is increasing, to 37 hours and 28 minutes/month in 3Q14, up 63 percent from 3Q12. “The reward for being one of the chosen apps is heavy engagement by the user,” notes the report.
 
 

Tremor Video announced that David Arslanian joined the ad tech firm as Vice President of Strategic Partnerships. Most recently Arslanian was Co-founder and President of AppliedQ; prior to that, he was Vice President of Integration Strategy at Pointroll.
 
DigitasLBi appointed Grammy-nominated Julian Baker as Senior Designer, DigitasLBi design group. Baker spent four years at Third Man Records, working with artists such as Tom Jones, Insane Clown Posse, Jack White and Willie Nelson.
 
Marketing agency Giant Spoon promoted Mikael Greenlief to Associate Director, Strategy from Senior Strategist. Prior to joining Giant Spoon, Greenlief was a Media Supervisor at GSD+M, working with clients including RadioShack, L.L. Bean, and Campbell’s Soup.
 
LIN Digital hired Jonathan Silverstein as Chief Operating Officer. Silverstein joins from Greatest Common Factory, an Austin-based advertising agency that he co-founded in 2011.
 
AppNexus named Eric Hoffert as Senior Vice President of Video Technology. Hoffert has 25+ years of experience at Apple, Spotify, JW Player, and AT+T Bell Labs. He has received the Apple CEO Technical Award, and holds 26 patents as a digital video consultant at Disney, P+G, Viacom, VICE Media, Sony, and Stanford.
 
 

 
In a new Rolling Stone spot, the publication is encouraging people to embody Steve Jobs and “question everything” to improve life. The visual is amusing, dressing the people in the ad in blue jeans, a turtleneck and wire-rim glasses as they encounter different situations. Is it a picture from Bill Gates’ worst nightmare? Check it out at www.cynopsis.com/#video.

A CYNOPSIS MESSAGE FROM ENVISIONING OTT SOIRÉE

It’s day one of the new OTT reality. And the hunger’s rising among the next wave of OTT enactors to truly understand how to navigate this massive opportunity.

Reserve my seat! http://ottexec.com/ottsoiree/.

See you tomorrow,
Jessica Reese  @JMarieReese
06.12.15

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: ANALYST, WEB ANALYTICS/NBCU/East Coast: Provide reporting and analysis on digital, mobile, and social site and campaign metrics for the NBCU Hispanic Group. Full info/apply HERE (6/19)

JOB OPENING: RESEARCH DIRECTOR/NBCU/East Coast: Provide strategic & analytical guidance in support of news & sports prog. Report to VP RSCH Analytics & Insights. Min 4yrs exp media rsrch. Knwlg -traditional/non trad rsrch tools brdcst/cbl. Full info/apply HERE (6/19)

JOB OPENING: SR PUBLICIST/NYC: Support key businesses(consumer products, licensing, BBC.com, and TV and digital content sales/co-productions)with comprehensive publicity campaigns . Min 5 years trade media, communications/PR experience. Resume to: [email protected] (6/19)

JOB OPENING: SENIOR ANALYST, RESEARCH/BRAVO & OXYGEN/NYC: Leverage multiplatform data/bus modeling & dev data-driven strat/optimizing viewership & monetization for. Expert w/excel/ large data sets. Full info/apply HERE (6/19)

JOB OPENING: PRODUCER, BUSINESS ANALYST, ASSIGNMENT EDITOR/WRNN-TV, FIOS1 News/Rye Brook, NY: is currently recruiting for regular and weekend positions. For more details, please visit https://rnn-tvcareers.silkroad.com/ (6/18)

JOB OPENING: DIRECTOR, SVOD (OTT ) & PA/FOX/LA: This position will utilize multiplatform viewership data combined with statistical and financial modeling to apply data driven strategies for TCF TV & Theatrical. Full info/apply HERE (6/18)

JOB OPENING: MANAGER/SR MANAGER TV PUBLICITY/FerenComm/NYC: Develop & execute consumer/trade publicity campaigns for scripted & unscripted series. 4-6 years exp in TV PR a must. Salary neg. Apply [email protected] (6/18)

JOB OPENING: DIR, DVLPMNT/WE tv/NYC: Dvlp/generate orig unscripted prgrmng. Oversee projects through all steps of the development process. 6-10 yrs dvlpmnt &/or prod exp. Ntwrk exp & a track record of developing successful shows a must. Full info/apply HERE (6/17)

JOB OPENING: SR ASSOC, MKTG & PROMOTIONS/DIRECTV/LA: Build innovative & strategic mktg promos for Radio & TV. Work w/VP & Sr Mgrs to dvlp, price/execute integrated multi-platform campaigns. 5 yrs mktg & media exp w/strong advrtsng, prod exp. Full info/apply HERE (6/17)

JOB OPENING: SR DIRECTOR RESEARCH/ZOOM/Chicago: Mng rsch workflow, timeline dvlpmnt & project follow-up. Knwlg of methodology, depth & scope of Nielsen, MRI, Comscore & other synd rsrch data. Publish results using Excel, PP and Word. Resumes emailed HERE (6/17)

JOB OPENING: VP, PUBLICITY/SYFY/LA: Lead press strategies, PR campaigns & talent relations for Syfy LA team. Creative leader w/strong press relationships. 10 yrs TV publicity exp required. Full info/apply HERE (6/17)

JOB OPENING: SR RESEARCH MGR/UM Global Headquarters/NY: Mng/dvlp recurring advrtsng effectiveness rsrch studies. Min 3-5 yrs exp media rsrch/analytics w/in an agency setting pref’d, exp w/local media a +. BA deg. Prior mngmnt data sets/proj leadership. Resume HERE (6/16)
 
JOB OPENING: SR RESEARCH ANALYST/GSN/NY: 2 yrs exp in Media (TV, Digital, Social, CBL) Knwldg/Skill in (Nielsen NPower, Nielsen AdViews, comScore, Rentrak, Wide Orbit, Custom Show & Simmons) Microsoft Suite (Word, PP & Excel) Detail Oriented. Send res and CL to [email protected] (6/16)

JOB OPENING: BACK-END ENGINEER/NBCU/Florida East Coast: Hands on 5+ years exp in LAMP development /coding, including; Ajax, Web 2.0. Focused on managing the interchange of data between the application and the browser. Full info/apply HERE (6/16)

JOB OPENING: DIGI INSIGHTS MANAGER/NBCU/NYC: Support strategic analytic-driven initiatives across NBCU News Group. 5 yrs professional exp mktg analytics. Full info/apply HERE (6/16)

JOB OPENING: SALES SERVICE EXECUTIVE/Univision/NYC: Develop, present, and execute sales and marketing strategies that meet clients’ objectives. Someone looking to develop into multimedia salesperson. 5+ exp media sales and mktg. Self-starter. Resumes HERE (6/16)

JOB OPENING: VP or DIR/GLOBAL PROGRAM SALES/Jim Henson Company/LA: Seeks a VP or Director-level executive for global program sales to television and/or digital clients. Kids’ television experience preferred, sales experience essential. Resume: [email protected] (6/16)

JOB OPENING: MOTION/BRDCST DESIGNER/Comedy Central/NYC: Design/animation support for promo projs 3-5 yrs exp. Expertise: full Adobe Creative Suite: After Effects, Photoshop, Illustrator, & InDesign, & Premiere. Exp in Flash & Cinema 4D a +. Full info/apply HERE (6/16)

JOB OPENING: ACCOUNT EXECUTIVE/Discovery/NYC: Talented sales exec to join Discovery Digital Networks Ad Sales team to sell our digital properties. Excellent proactive sales skills. 4-6 yrs ad sales exp, min. 3 yrs dig sales exp req’d, video exp pref. Apply HERE (6/16)

JOB OPENING: RECEPTIONIST/GSN TV NY: Project support to Affiliate/Ad Sales, general office administration/coordinating; Extensive knowledge of Excel, Microsoft Office incl. Powerpoint. Degree required. Send res/CL HERE  (6/16)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. 1-2 yrs sales plan’g exp req’d. Resume/CL to: [email protected] (6/16)

JOB OPENING: MARKETING ASST (FREELANCE)/VIACOM/NYC: Help in dvlpng/executing off-channel campaigns supporting campaigns for MTV shows/initiatives. Mng calendar/travel arrangements for Mktg dir; sched team meetings. BA Deg. Strong comm skills. Resume HERE (6/16)

JOB OPENING: MANAGER RESEARCH/ABC Digital Sales/NYC: 4+ yrs of multi-platform digital/linear ad sales rsrch a must. Strong digital media rsrch exp. Expertise in using research tools-Comscore, Nielsen, Omniture. Full info/apply HERE (6/16)

JOB OPENING: COORD, COMMERCIAL OPERATIONS/IFC/NYC: Resp for building IFC brdcst log, mngng placement of commercial spots & sponsorship elements to maximize revenue/inventory. Enthusiastic, strong orgnztnl/comm skills, att to detail. Team player a must! Full info/apply HERE (6/16)

JOB OPENING: RESEARCH MGR/AMC/SUNDANCE/NYC: Support the AMC/Sundance TV Ad Sales dept in providing primary & secondary rsrch analyses & presentations. 5+ yrs rsrch exp at brdcst network or cable co, pref in Ad Sales.Full info/apply HERE (6/16)

JOB OPENING: SENIOR WRITER/PROD/IFC/NYC: Lead creative for IFC Originals launches & brand campaigns. Idea-generating/writing/producing/directing mastermind w/a comedy background & "Always On, Slightly Off" sensibility. 6-8 yrs’ exp. Submit res & reel link HERE (6/16)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Entertainment Exec/Doc Film Maker Seeking FT Staff position. Sony Music 15 yrs in Bus. Affairs as Dir, Licensing, Rights & Clearances. Exc analytical skills; contractual language interpretation; great orgnzl/leadership & comm skills. Email HERE (6/18)

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015