06/05/17: Why Whistle works; Warriors win drives ABC; NFL gets spirited

OTT Gets Personal
Personalization Podcast on June 8th at 12:30PM EST
Join Univision, Tennis Channel, Big Ten Network and NeuLion, moderated by Sports Business Journal for a lively discussion around OTT personalization and how it can drive subscriber activations and engagement.  This is NOT a sales pitch but advice from successful OTT providers.
Good morning. It’s Monday June 5, 2017 and this is your first early morning Sports briefing.

Whistle Sports’ mantra of creating, curating and delivering sports content for fans and brands continues to shore up numbers and position the company as a leader in how millennials are consuming content. Since formally launching in 2014, the company has now built a community that tallies over 350 million aggregate subscribers, fans and followers while adding an additional 2.5 million a week. Partnering with brands that range from the NFL to Dude Perfect, the newest company on the Whistle Sports roster is Nitro Circus, with an announcement last week for a partnership to create and distribute long- and short-form content throughout Whistle Sports’ network. Cynopsis Sports asked Jeff Urban, President of Whistle Sports, about its growth, trends and the Nitro Circus deal.
Urban on challenges: The digital/social ecosystem is changing rapidly so we need to keep a keen focus on driving our priorities. With new players entering the marketplace, we need to focus our efforts as the first mover to continue to capitalize on our growth and strong position. 
On keys to success: We have a passionate team that drives our business every day.  We are partnered with creators, leagues, investors and athletes who share our vision for where the sports-entertainment digital/social world is going. We are developing offerings for our brand and distributor partners that shows we are a valued solutions-based partner.
On opportunities: That consumption in our key demographic, 13-34 year olds, continues to move towards digital/social first content that brands continue to lean-in on how they can be involved in the digital/social conversation in more meaningful ways. That distributors will value how companies like ours can create content and with our engaged audience and move them to action or platforms. 
On bringing Dunk League back for season two: We reached more the 55.5 million fans in Season 1, so in concert with our partner go90, it was an easy decision to dream bigger and see how we could take the one location drama of Dunk League 1 and turn it into a multi-city tour and expand the competition, the story telling and entertainment on a grander scale.
On Nitro Circus: At our core, we both care deeply about entertaining so it’s a natural fit to take their type of entertainment and pair it with ours. You will see a natural merging of some of their insanely talented athletes with our amazingly talented creators to bring to life these two amazing worlds of sports entertainment.

Chapter three of the Warriors/Cavaliers battle at the NBA Finals opened the series with a 12.4 metered market rating, down from last year but marking the third-highest NBA Finals Game 1 ever on ABC, topped only by their two previous meetings, according to Nielsen. The matchup set several ESPN NBA Finals Game 1 streaming records drawing an average minute streaming audience of nearly 500,000 viewers (496,000), up 43% from 2016. In addition, it drew 1,546,600 unique viewers, up 54% from last year with a total of 79,860,000 minutes streamed, up 43%.
Telemundo Deportes lined up coverage plans for the FIFA Confederations Cup Russia 2017, running June 17- July 2. All matches will run live on television, with 14 on Telemundo and two on Universo, in addition to streaming via TelemundoDeportes.com and the Telemundo Deportes EN VIVO App. Broadcasts will be supplemented by special pre and post-game programming, daily editions of Titulares y Mas, and news and analysis on TelemundoDeportes.com. Overall, 200 hours of programming are on deck for the tournament.
Showtime Sports is adding a battle between undefeated Maravillabox Promotions’ prospect Jon Fernandez and super featherweight Juan Reyes in an eight-round matchup to serve as the opening bout of ShoBox: The New Generation on Friday at 10:30p. The addition evolved the event into a tripleheader for the night, which will be anchored by Regis “Rougarou” Prograis/Joel Diaz Jr. in the 10-round main event.
FIFA locked in a deal for TV rights for the 2017 Confederations Cup and 2018 World Cup matches in Russia with the country’s national sports channel Match-TV. A conglomerate of state-owned Russia’s Channel One and VGTRK, and Match-TV earlier refused buying the broadcasting rights for the two tournaments for $120 million.
The Penn Mutual Collegiate Rugby Championship saw a new attendance record as Cal won their fifth consecutive on Sunday on NBC at Tallen Energy Stadium in Philadelphia. The 2017 event broke the two day attendance mark, with 37,518 while Saturday’s crowd of 14,973 also set the one day attendance record for the event.
Your Dream Job is Waiting
Are you looking for a job in Media within the TV, Digital or Sports industries? Search Cynopsis Jobs and find a job you’re passionate about.

The NFL is reportedly reversing course on its policies toward advertising by the liquor industry. Multiple reports state that spirits will now be allowed to join beer as sponsors for the league this season, with Ad Age reporting that the number of 30-second liquor ads allowed per game set to be capped at four, with a limit of two ads in any quarter or within halftime, according to the rules. In addition, spirits ads will be prevented from having a football theme.
NASCAR driver Jeffrey Earnhardt locked in Hulu as a primary sponsor for 19 races this year, with his #33 Chevrolet donning the logo and Hulu green at the Dover International Speedway. The sponsorship brings Hulu to the NASCAR Cup Series for the first time.
The WNBA is once again celebrating LGBTQ Pride Month this month, announcing a collaboration with GLSEN and Fanatics that will allow fans to choose from an exclusive line of Fanatics-designed Pride T-shirts featuring WNBA or NBA team logos with a portion of the proceeds benefitting GLSEN. Throughout June, teams will offer special ticket packages and in-arena experiences for Pride-themed games in addition to community outreach and activation with local pride groups, festivals and parades. Team activities will be showcased on WNBA and NBA Cares social media channels with the hashtag #wnbapride.

Poker Central revealed streaming plans for the 2017 World Series of Poker, with .ESPN’s Lon McEachern and Norman Chad set for microphone duties via PokerGO. WSOP events will run from June 3 to July 17 on the platform with the action continuing on ESPN from July 20-22.  

Gfinity will serve as the exclusive partner to help deliver the Elite finals of the Forza Racing Championship at this month’s 24 hours of Le Mans event, teaming with Microsoft for the esports tournament. The event takes place from June 17-18 running alongside the famed race, with $100,000 on the line. “Gfinity’s experience of global events makes us the perfect platform for showcasing such a spectacle. The Gfinity team are extremely proud to be involved in such a legendary event, where all of the action will be in one place for sports and racing fans alike,” said Gfinity CEO Neville Upton.
FACEIT partnered with PGL, the host of the Counter-Strike: Global Offensive Major, to bring the PGL Americas Minor Championship to the Santa Ana Esports Arena from June 8-11. Eight of North and South America’s best teams will compete for a prize pool of $50K and a spot in the upcoming PGL Major Offline Qualifier in Krakow, Poland.

Penguins/Predators on NBC at 8p.

Time to Tune-in to the Future Industry Leaders
The Third Annual Cynopsis Rising Star Awards is gearing up for its best year yet…Don’t miss this great opportunity to honor yourself or a colleague with a nomination. The groundbreaking work that these ambitious and creative young professionals have accomplished over the past year deserves to be celebrated – and we can’t wait to see what they have to offer!   

ON THIS DAY in 1977: The Dodgers retire Walt Alston’s #24.
In The Know : Before playing in Gillette Stadium, what venue did the Patriots call home? ( Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What two numbers flank the “20” on a standard regulation dartboard? Answer: 5,1. Kudos: Michael Ritz-BucStar Consulting/NY; Mark J. Crepeau-Naismith Memorial Basketball Hall of Fame/Springfield; Randy Ingram-WISH-TV & MyINDY-TV/Indianapolis; Synda Kollman-Charter Marketing Group/Deerfield Beach; Will Allmendinger-Clear Channel Outdoor/Chicago; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA
Later — Chris
Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: SR PRODUCER /MSNBC The 11th Hour/NYC: Mng/supervise control room w/EP. Assist in supervision of the editorial vision of each day. Must have at least 7 yrs of exp  live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs exp of control room exp. Full info/apply HERE (6/10)

JOB OPENING: SR PRODUCER/ NBC News weekend nightly news/NYC: Work directly with EP, anchor, and staff to generate/oversee the prod of hard news and enterprise segments for the weekend edition of NBC Nightly News. Full info/apply HERE (6/10)
JOB OPENING: SR PRODUCER /MSNBC Live/NYC: Supervise and oversee the editorial vision of each day, including suggesting stories and guests for the show. Must have at least 7 yrs of exp  live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs line producting exp. Full info/apply HERE (6/10)
JOB OPENING:   DIRECT RESPONSE AD SALES ASSISTANT/Marathon Ventures:  Detail oriented individual ready to work in a fast-paced environment. Responsibilities include: processing orders, reconciling pre/post logs and providing support to the sales team. Resume to: [email protected] (6/10)

ACCOUNT EXECUTIVE/WMAQ/CHICAGO: Acct Exec to join our local sales team, dvlp relationships w/clients, agencies & advertisers. Min 5 yrs of exp in sales and/or mktg roles.BS/BA Degree. Ability to drive & own a vehicle for transportation to & from client meetings. Full info/apply HERE (6/9)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: Nat’l TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies managing all aspects of advertising schedules from proposal to payment. Strong math & excel skills req’d. Full info/apply HERE (6/9)
JOB OPENING: SEGMENT PRODUCER/RACHEL MADDOW/MSNBC/NYC: Work closely with anchor, Rachel Maddow, and senior staff to determine daily show content. Must have at least 3 years of experience in broadcast media Ability to “book” guests, and work with graphics and video elements. Full info/apply HERE (6/9)
JOB OPENING: SR PRODUCER/MSNBC Live/NYC: Supervise/oversee the editorial vision of each day, including suggesting stories and guests for the show Must have at least 7 yrs exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc  & 3yrs of line prod exp. Full info/apply HERE (6/9)
JOB OPENING: SR PRODUCER/MSNBC Weekends/NYC: Assist in the supervision of the editorial vision of each day, including suggesting stories and guests for the show. Must have at least 7 yrs exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc & 3 yrs control room exp pref’d. Full info/apply HERE  (6/9)

JOB OPENING: SENIOR WRITER/PRODUCER/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and “Always On, Slightly Off” sensibility. 6-8 years’ experience. Submit resume and reel link HERE (6/9)

JOB OPENING: eCOMMERCE DEALS EDITOR /Future/NYC: Research/write deals & sales related news content to help readers keep up to date w/any opp to grab a bargain . Exc writing/comm skills a must. Deg in English/journalism req’d. Expert-level knwldg of technology ind, its trends & its history. Full info/apply HERE (6/9)

JOB OPENING: ACCOUNT DIRECTOR (EAST COAST )/NYC: Mng the revenue generating efforts for an East Coast Territory as well as drive growth & brand advertising across Future’s portfolio of digital products & events. 7+yrs online media sales & exc proficiency mngng/growing accts. BA/BS deg req’d. Full info/apply HERE (6/9)
JOB OPENING: PROGRAMMATIC TRADER /Future/NYC: Mng programmatic monetization across our brands. Proactively sell Brands & Aud to Agency Trading Desks & Programmatic Buying Units start to finish meeting clients expectations. Previous exp setting up/mngng PMP & Programmatic Direct deals is key. Full info/apply HERE (6/9)
JOB OPENING: CLIENT SERVICES MGR / Future/NYC: Task management for the US team & delegation of work priorities & servc level mngmnt. Mng delivery of ad campaigns & creative solutions for our customers. Support acct dirs to generate responses to client proposals.1-2 yrs exp online advrtsng a must. Full info/apply HERE (6/9)
JOB OPENING: DIR, PROJECT MANAGEMENT ANIMATION /Nic kelodeon/NYC: Resp for project mngmnt of all mktg/creative promotion for the animated properties on the Nickelodeon network. Min 8yrs yrs of project mngmnt or prod mngmnt exp in TV network capacity. Full info/apply HERE (6/9) 
JOB OPENING: VIDEO PRODUCER /Disney Corp Creative Resources/Glendale CA: Prod high-quality video content incl sizzle reels, digital shorts, executive comms, etc. Min 6 yrs exp in video prod, incl scripting, lighting, audio, videography, graphics & editing. Full info/apply HERE (6/9)  
NAT’L SALES ASSISTANT /UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations. Strong organizational skills and attn to detail. Send res HERE (6/7)

JOB OPENING: AD SALES ASST /Z Living TV/NYC: Detail oriented, flexible & an independent worker w/ex organization, comm and interpersonal skills. Must be able to handle many tasks simultaneously in a fast-paced environment. BA deg req’d. Proficient in PP, Excel, Word. Wide Orbit a +. Resume/cover HERE (6/7)

JOB OPENING: AD SALES RSCH MGR /Z Living TV/NYC: Work closely w/the team’s SVP & sales staff to create strategic/customized rsrch presentations. Be team expert in ad sales rsrch analysis. Min 5 yrs in media rsrch w/cable ntwk. Solid knwlg Nielsen TV systems, MRI, Rentrak. Wide Orbit exp a +. Resume/cover HERE (6/7)

JOB OPENING: HEAD OF PRODUCTION /EIC: For established NY Prodco. Create & manage budgets, teams, schedules. Work w/network execs. Resume/cover: [email protected] (6/7)

Related Stories

06/05/23: Cynopsis Media Tech Update

Monday June 5, 2023 Amazon has agreed to payments to settle two federal lawsuits alleging that the tech giant violated users’ privacy through its Alexa voice assistant and its Ring doorbell cameras. The FTC found that Amazon violated children’s privacy law COPPA by keeping voice recordings of children, in some cases failing to honor deletion […]

06/05/23: Big reveal for “Top Chef” host Padma Lakshmi

Big reveal for "Top Chef" host Padma Lakshmi

Monday June 5, 2023 Today’s Premieres Fox: Stars on Mars at 8p; Crime Scene Kitchen at 9p Freeform: Cruel Summer at 9p Hulu: Age of Influence Nat Geo: America’s National Parks at 9p NBC: American Ninja Warrior at 8p Netflix: Barracuda Queens IN THE NEWS YouTube will no longer remove content that advances false claims […]

06/04/23: Cynopsis Jobs

SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]

06/02/23: “The Drew Barrymore Show” is the fastest-growing talker on TV

Friday June 2, 2023 Today’s Premieres Amazon: Deadloch; Shiny Happy People: Duggar Family Secrets; With Love Food: Guy’s All-American Road Trip at 9p HBO: Painting with John at 11p Hulu: Searching for Soul Food Netflix: Scoop; Valeria; Vortex Paramount+: Love Allways; Queen of the Universe Saturday’s Premieres HGTV: Vacation House Rules at 9p Weather Channel: […]

06/01/23: The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks

  Thursday June 1, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks and might be in jeopardy for the entire summer following a player walkout supported by the LCS Players […]