| A CYNOPSIS MESSAGE FROM PAC 12 NETWORKS |
Pac-12 Conference Wins 500th NCAA Team Title as Washington Women’s Rowing Sweeps NCAA Championships
The Pac-12 has now won 191 more NCAA titles than any other collegiate conference.
Championships have been won in 29 different sports.
This school year alone, 12 NCAA titles have been won by seven different Pac-12 universities. No other conference has more than five titles this year.
Each season, Pac-12 Networks airs 850 live Pac-12 events, making it truly the place Where Champions Play!
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A month before it takes on broadcast duties for live NASCAR Cup and XFINITY Series racing, NBC Sports Group lined up a comprehensive marketing campaign placing the spotlight on the sport’s top drivers. The campaign debuted earlier this week with a spot featuring Dale Earnhardt Jr. discussing his upcoming “one last time” racing at Daytona International Speedway.
Major League Baseball
detailed plans for the second annual Play Ball Weekend which will showcase slate of youth engagement activities by nearly 200 Major and Minor League Clubs. This year’s effort begins June 3 with 15 of 30 MLB Clubs activating in their respective ballparks and communities that include skills and physical fitness clinics as well as surprise ‘takeovers’ of youth baseball & softball games or practices featuring appearances by Major League players, alumni, mascots, PA announcers and more. In addition, MLB has provided Clubs with more than 300,000 youth plastic bat & ball sets to distribute in both ballparks and at community events.
The Penn Mutual Collegiate Rugby Championship locked in a sponsorship agreement with Dunkin’ Donuts of Greater Philadelphia. The deal will see the brand activate at the Fan Fest outside Talen Energy Stadium on June 3-4 with Dunkin’ Donuts bringing their Community Cruiser and a team of brand ambassadors, offering fans in attendance at the World’s Largest Rugby Festival free samples of Dunkin’ Donuts iced coffee, and more.
The NBA and the Panini Group announced a long-term, multiyear extension of its exclusive partnership to remain the exclusive trading card and sticker partner for the NBA globally. The Panini Group’s U.S. subsidiary, Panini America, will continue to manage the partnership.
DICK’S Sporting Goods
locked in a multi-year, strategic partnership with US Youth Soccer. As the Official Sporting Goods Retailer and Soccer Management Technology Partner, DICK’S and DICK’S Team Sports HQ will provide next generation technology to US Youth Soccer and its members in streamlining, operating and increasing participation. In addition, DICK’S will support the US Youth Soccer National Championship Series as its presenting sponsor through onsite activations to increase participant engagement and includes the creation of the first-annual US Youth Soccer State Association Leadership Summit.
The Arena Football League announced plans to live stream five regular season games on Twitter this season. The games will be offered globally beginning starting Saturday with Baltimore/Tampa Bay via
afl.twitter.com
or on @AFLarenaball. “Entering into this relationship with Twitter is a significant development in expanding the Arena Football League’s digital platform.” AFL Commissioner Scott Butera offered. “With over 300 million Twitter users worldwide, we believe they will enjoy the nonstop, edge of your seat AFL action and have many opportunities to network with players, coaches and other fans in what is the nation’s most interactive sport.”
Intel
unveiled a three-year partnership with MLB to offer VR experiences to baseball fans starting with the 2017 MLB regular season. Plans include an Intel True VR Game of the Week livestream every Tuesday via the Intel True VR app starting with the Indians/Rockies on June 6 at 8:40p. in addition, game highlights and on-demand content is available to fans free of charge for the 2017 MLB regular season.
ESPN
announced plans for Streak, a new game available globally in the ESPN Fantasy App that offers fans a chance to win prizes and compete against friends and ESPN personalities by predicting the outcome of sports games and events around the world every day. The new Streak has been completely redesigned and re-imagined with new features and visual cues with the goal of building the longest winning streak, collect the most wins, or “Beat the Expert” by building a longer streak than an ESPN personality in the current month. This month, Streak will award a total of up to $35,000 in prizes.
Riot Games
formalized its long-term plans for League of Legends, revealing a new franchising model for the North American League of Legends Championship Series that will include an application process for teams, revenue sharing, a players’ association and more. According to Bloomberg, franchises will cost $10 million for existing NA LCS organizations, while newcomers to the scene will need to pay an extra $3 million to compensate teams not selected to the group of 10 for the 2018 season. Teams will no longer face relegation under the new model, noting that “Removing the uncertainty around relegation will enable teams to be able to better plan for their future, and to make long term bets and investments in the league,” the company states. After the announcement, Joost van Dreunen, CEO & Co-Founder at SuperData Research, noted that
“
The implementation of a franchise model means greater stability and more predictability for brands. As the number of teams has started to grow in recent years, it has been challenging for advertisers to figure out who and how to sponsor.”
USA Swimming
named Colorado Rapids President Tim Hinchey as the NGB’s new President and Chief Executive Officer. He will begin his run at the company on July 12.
Cavs/Warriors on ABC at 8p.
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| A CYNOPSIS MESSAGE |
August 3 |Dream Downtown, NYC |11:30AM – 4:00PM
Industry experts from Facebook, NBCU, ABC, Hulu, Quigley-Simpson, 22squared, Mashable and others are joining together to lead a series of panels including:
Monetization That Makes Sense
The Advertisers Speak
Hitting the Bullseye with Data & Audience Targeting
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ON THIS DAY in 1935: Babe Ruth announces his retirement.
In The Know
:
What two numbers flank the “20” on a standard regulation dartboard? (
Email
[email protected]
with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question:
What metal band is shown on John Clayton’s t-shirt underneath his mock suit on his famous “This is SportsCenter” commercial?
Answer: Slayer. Kudos: Keith Marder-Halstead Property/NY; Christopher Long-DraftKings/NY; Michael Frank-WME/IMG/NY; Eric Wright-D S Simon Productions/NY; Joe Schreiber-3 Penny Films/Bethesda; Tom Lopez-UPS/Atlanta; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station; Tom Doherty-Starcom Media/Chicago; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Chris Arms-Gonzo Marketing & Creative/Denver; Matt Sautter-Imagine Communications/Denver; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank’; Judie Henninger-Valentine Productions/Santa Monica
Later — Chris
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ACCOUNT EXECUTIVE/WMAQ/CHICAGO:
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PROGRAMMATIC TRADER
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DIR, PROJECT MANAGEMENT ANIMATION
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kelodeon/NYC:
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VIDEO PRODUCER
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NAT’L SALES ASSISTANT
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AD SALES ASST
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AD SALES RSCH MGR
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(6/7)
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VP, CREATIVE DIRECTOR/NFL/Culver City CA:
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DIGITAL & SOCIAL PRODUCER/Animal Planet/NYC:
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MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA:
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AFFILIATE & PARTNERSHIP MARKETING/NYC:
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SR MGR, LEGAL & BUSINESS AFFAIRS/AMC Networks/NYC:
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JOB OPENING: SR ANALYST/A+E Networks/NY:
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JOB OPENING: DIGITAL MEDIA PLANNER/BUYER/Serino Coyne/NYC:
Min 18 months digital media planning/buying and/or paid search exp a must for an individual who is enthusiastic, collaborative and detail-oriented. Google AdWords, Bing Ads, and/or Facebook Ads exp a +. Full info/apply
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JOB OPENING: SPONSORSHIP SALES esports/NYC:
Responsible for driving sponsorship revenue for mega esports events (US/Int’l). Candidate should have 7+ yrs of relevant exp. & knowledge of esports space. Resumes:
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(6/6)
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GROUP VP- HUMAN RESOURCES/DISCOVERY/LA:
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DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY:
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ACCOUNT EXECUTIVE/WME-IMG/NYC: Responsible for supporting our clients esports portfolio. Assist with daily mngmnt of client’s esports sponsorship initiatives. Min 1-3 yrs of agency or client-based sponsorship acct mngmnt exp (specific to sponsorship mktg, event mktg) Full info/apply
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LEAD ACCOUNTANT/Comedy Central/NYC: Seeking freelance lead accountant versed in PSL to start immediately on The President Show. 3-5 years of Accounting experience req’d. Please send inquires to
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(6/5)
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POWERHOUSE ON-AIR PROMOPRODUCER/WRITER/DIRECTOR/TCM & FILMSTRUCK/ATL:
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Hybrid role Sales assistant/planner. 2+ yrs’ experience. Advanced training in Powerpoint, Excel, bus writing; Familiar with Wide Orbit; BA Degree. Send res and CL [email protected]
(6/3)
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