CYNOPSISDIGITAL
06.02.15 Good morning. It’s Tuesday June 2, 2015, and this is your first early morning digital briefing.
Yesterday, Fusion presented the international premiere of documentary Silent River exclusively on Snapchat Discover. Produced by Steve Fisher, the doc follows a woman as she tries to save one of the most contaminated rivers in Mexico. In addition, Fusion will release an in-depth report on Fusion.net that examines other factors related to the polluted river.
YouTube celeb Kian Lawley (16 million video views) and singer Bella Thorne (My Own Worst Enemy) joined AwesomenessTV and Film 360’s upcoming feature film Shovel Buddies. The film also stars Alex Neustaedter, Anton Starkman and James C. Burns; Simon Atkinson and Adam Townley (Indoor) will direct. Shovel Buddies is the second AwesomenessTV feature film, with Expelled starring Cameron Dallas as its first. It was the number one “social movie” on iTunes last year.
Amazon Studios appointed two entertainment-industry executives, Bob Berney and Albert Cheng, to its team. Cheng is the former Chief Product Officer of Digital Media at Disney ABC Television Group, and will take over as Amazon’s Chief Operating Officer. Berney previously served as CEO of Picturehouse, and will lead the movies’ distribution and marketing department.
Interactive One (iOne) revamped its flagship destinations yesterday, starting with women’s site Hello Beautiful. In coming months, re-launches will follow for men’s entertainment and pop culture pub TheUrbanDaily, millennial pop culture focused GlobalGrind and NewsOne. The redesign includes new native advertising and sponsored content opportunities along with premium immersive ad units, called iMpact.
Michelle Phan’s subscription beauty company Ipsy reported $150 million in revenue this year and plans to open a new arm called Open Studios. The brand will work with up-and-coming beauty creators and already participated in the latest Generation Beauty event that took place last weekend. Open Studios will allow creators to use studio space and equipment, attend coaching sessions with Phan, access conferences and networking events and join the Glam Bag program for free.
Red Bull TV announced its slate of programming which includes Jessie Ware: Remixed (June 1-7), Wingsuit Flight Over Indonesian Volcano (June 3) and Red Bull Hare Scramble (June 7). Programming is available at Redbull.tv and through its app on multiple devices.
Free movie and TV streaming service Popcornflix added four children’s series to its library. Content will include Disney Channel’s four seasons of Life with Derek, animated entry Dragon Booster, and preschool offerings St. Bear’s Doll Hospital and My Animal Family. The kid’s programming will also be available on the Popcornflix Kids app.
Technology company Cxense will acquire ad optimization firm Maxifier from Dentsu Digital Holding, Eurovestech, and Fieldhelm. Publishers such as Condé Nast, Forbes, The Atlantic, and classifieds publisher Leboncoin are all Maxifier clients.
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Coming soon to Netflix: advertising? The streaming service known for its ad-free model is experimenting with the HBO standard of pitching its original programming to viewers. “It has not attempted to sell third party ads…for the moment, only specific users in specific markets are seeing the ads,” according to Vice’s Motherboard, who got official confirmation from Netflix. Last year, Chief Product Officer Neil Hunt said, “Internet TV is divorced from the need of advertising revenue because we can develop direct relationships with the consumer.”
RESEARCH
NIELSEN TWITTER TV TOP TEN for the week of 5/25/15 Program, Date, Unique Audience (000), Tweets (000)
2015 Scripps National Spelling Bee (ESPN) 5/28, 4,482, 112
Game of Thrones (HBO, HBO Latino) 5/31, 3,023, 170
Keeping Up With the Kardashians (E!) 5/31, 1,876, 48
The Bachelorette (ABC) 5/25, 1,804, 70
The Critics’ Choice Television Awards (A+E) 5/31, 1,797, 45
WWE Monday Night Raw (USA) 5/25, 1,781, 167
2015 Rock and Roll Hall of Fame induction Ceremony (HBO) 5/30, 1,242, 28
Love + Hip Hop (VH1), 5/25, 1,238, 196
America’s Got Talent (NBC) 5/26, 1,176, 71
iHeartRadio Country Festival (NBC) 5/27, 793, 30
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
OpenSlate Engagement Data for the People + Blogs vertical, based on the engagement metric for the week ending 5/31.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
BFvsGF (9.8) / 74098920 / 6673027 / 838
RomanAtwoodVlogs (9.7) / 59029290 / 2496765 / 759
shane (9.3) / 32580720 / 4873079 / 820
LeFloofTV (9) / 16790730 / 1038148 / 748
doseoffousey (8.9) / 9913170 / 948100 / 698
ahdapting (8.9) / 14802240 / 953187 / 704
bratayley (8.9) / 70336590 / 1076447 / 693
itsJudysLife (8.8) / 17688450 / 1092189 / 749
blndsundoll4mj (8.8) / 19617900 / 1710853 / 746
KianAndJc (8.7) / 11652270 / 1241190 / 701
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Dish Network’s Sling TV hired Ben Weinberger as Senior Vice President and Chief Product Officer. Weinberger was previously CEO and co-founder of recommendations tech-firm Digitalsmiths, which was acquired by TiVo for $135 million last year.
Jay Rasulo, Chief Financial Officer of The Walt Disney Company, will leave his position at the end of the month. Rasulo was expected to exit once Tom Staggs was appointed to Chief Operating Officer. As Senior Executive Vice President and CFO, he led Disney’s multi-channel network Maker Studios.
Mary Perrella joined Boingo Media as Director Of Digital Sales for the Eastern United States. Perrella most recently served Clear Channel’s airport division, where she managed national accounts for leading brands including Verizon, Delta Air Lines, and Epson.
Independent agency Drumroll named Andy Davidhazy as Creative Director. He previously held the title of Chief Creative Officer at SpotMe, as well as gigs at Downstream, Ziba Design, Hornall Anderson Design Works and Babcock + Jenkins.
A CYNOPSIS MESSAGE
DIGITAL SPOTLIGHT OF THE DAY
Former CBS anchor Dan Rather took a swing at the meaning of the latest internet and millennial slang for BuzzFeed in a new video. Rather is asked to define terms such as, “fleek,” “dadbod,” “MRW,” “bae” and “lit.” You may be a little surprised to see how many phrases he guesses correctly – and a lot surprised to learn that a few are even more old-school than today’s generation realizes. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
06.02.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: MGR, MKTG & CREATIVE SERVICES/Scripps Networks/NYC: Must be savvy w/tech and asset mgmt. Perform a range of support and development duties related to the int’l operations. 5+ yrs branded & ent exp req’d. Full info/apply HERE (6/9)
JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Be key member of Advanced Analytics team w/in the Advrtsng Sales Rsrch & Strategy Group. Contribute to long term & short term analytics strategies & capabilities identified to support NBCU sales. Full info/apply HERE (6/9)
JOB OPENING: SR MGR BRAND & CHANNEL DISCOVERY WHERE GROUP/NYC: Provide rsrch expertise to the Brand & Activation teams. 6-8yrs media industry, w/exp at a media planning/buying agency. Strong knwldg of media rsrch methodology incl aud measurement. Resume to: [email protected] (6/9)
JOB OPENING: SR MGR, CHANNEL INSIGHTS/WHERE GROUP/NYC: Mng channel plan’g projects as directed by the Dir, Channel Insights & VP, Director. 6-8 yrs in media industry, w/a strong plan’g background, pref’ on a brand heavily focused in applying rsrch. Resume to: [email protected] (6/9)
JOB OPENING: SR MGR DIGITAL/A+E Networks/NYC: Oversee measurement strategy for A+E Networks portfolio of digital products. Full info/apply HERE (6/9)
JOB OPENING: SR DIRECTOR DATA MNGMNT/A+E Networks/NY: Resp for enterprise data architecture, governance, master data mngmnt, defining & building Enterprise bus. intelligence, Enterprise Integration & data info mngmnt strategy & implementation. Full info/Apply HERE (6/6)
JOB OPENING: SALES PLANNER/Screenvision/Chicago: Sales acct mngmnt support, sales reporting, campaign tracking. Knwlg sales processes, CPM’s & inventory mngmnt pref’d Need BS+3 yrs media exp, strong excel. Fast paced envir, mult tasker a must. Full info/Apply HERE (6/6)
JOB OPENING: PRODUCER/CSI Sports/NY: Assist the Production Dept supporting 24/7 Network + National Synd. 7 yrs Post-Prod TV exp. Sports background req’d. Strong organizational skills necessary for broadcast and multi-media projects. Res/cvr to Rose HERE (6/6)
JOB OPENING: ASST MGR, BROADCAST/DIGITAL PUBLICITY/CBS/NYC: Produce radio tours, gather research, digital press kits, release video & social publicity assets. 1-2 yrs. TV broadcast/digital publicity exp. Full info/Apply HERE (6/6)
JOB OPENING: PROGRAMMING/SCHEDULING SPECIALIST/CSI SPORTS/NY: 3-5 yrs TV Ntwrk exp. Create/mng logs & allocate inventory. Implement/sched ad campaigns, promos plus work w/Ad Agencies & RSNs nationwide. Traff software exp. & excel skills req. Res/cvr to Rose: HERE (6/5)
JOB OPENING: SALES ASSISTANT/Fuse/NY: Work w/AE & Planners & point of contact for agencies. Mng deal allocations, Create flowcharts, process make goods for liability. Self-starter, strong orgnztnl & comm skills Attention to details. BA+ 2 yrs exp. Resume to: [email protected] (6/5)
JOB OPENING: NATIONAL RESEARCH ANALYST/NCM/NYC: Analyze data from various media rsrch applications & sources, incl: comScore, GFK. BA Deg 1+ years of media exp pref’d. Agency exp a +. Curious, story teller, data-driven insight and systems a must. Full info/apply HERE (6/4)
JOB OPENING: PAYROLL/PROD ACCOUNTANT/Nat Geo Studios/DC: Long term temp pos. Wkly payroll, contract mngt, prod. expense rpts, asst w/show cost rpts. 2 yrs TV prod accting exp. Ability to coord info & docu between various prod offices. Exc. orgnztn skills. Resume HERE [email protected] (6/4)
JOB OPENING: MANAGER, PROGRAMMING/Food Network/NY: Manage prod. of series and specials for Food & Cooking Channel including editorial, delivery & cross-department needs. 3+ years in prod, development, or project mgmt. Rez to: [email protected] (6/4)
JOB OPENING: MOTION DESIGN DIRECTOR/WEtv/NYC: Seeking a world class motion Design Dir. to partner with the VP Design & Branding in generating fresh, exciting, bold design & packaging that gets our promos & our shows noticed. Submit: HERE (6/4)
JOB OPENING: MANAGER/SR MANAGER TV PUBLICITY/FerenComm/NYC: Develop & execute consumer/trade publicity campaigns for scripted & unscripted series. 4-6 years exp in TV PR a must. Salary neg. Apply [email protected] (6/4)
JOB OPENING: CREATIVE PROJECT MGR/EVENTS/EPIX/NYC: Resp for operations, scheduling, assigning & delivery of creative, design & animation projects. Work w/creative dirs, prods, designers & proj mgrs to ensure timely delivery. 5 +yrs exp mng TV prod. Full info/apply HERE (6/4)
JOB OPENING: DIGITAL AD OPS SPECIALIST/Discovery/NYC: QA ad functionality for Oprah.com, affiliated sites and content distribution platforms. 2+ yrs online ad exp w/deep understanding of web architecture. Freewheel exp a +. Full info/apply HERE (6/3)
JOB OPENING: DIRECTOR- BUSINESS & LEGAL AFFAIRS/Discovery/NYC or LA: Resp. for handling deal negotiations and drafting/ review of agreements for lead/supporting talent across ntwrks w/focus on Discovery Channel. Exp working in-house at entertainment co. Full info/apply HERE (6/3)
JOB OPENING: DIR-ACQUISITIONS & DEV- DOCS & SPECIALS/Discovery/NYC: Keen eye w/strong relationships+ marketplace knwldg to acquire top notch docs/specials to spprt Discovery Channel’s prgrmming strtgy. Scouting and negotiating deals, global mindset. 7+ yrs exp. Full info/apply HERE (6/3)
JOB OPENING: SR DIRECTOR MEDIA/MLS/NYC: Manage day-to-day key brdcst relationships & partnerships Oversee/implement MLS media strategy & dvlp new business opps w/brdcst partners. Exp in top media &/or sports orgnztns. Grad deg pref’d not req’d. Full info/apply HERE (6/3)
JOB OPENING: MGR, MEDIA/MLS/NYC: Mng daily Hispanic brdcast relationships & partnerships incl: sched’g, promos, plan’g & comm pkgng. Previous exp in Media or Sports. Bilingual in Spanish is req’d. Strong comm,written & interpersonal skills. Full info/apply HERE (6/3)
JOB OPENING: DIR MULTI PLATFORM MEDIA RESEARCH/Viacom/NYC: Create/ 8+ yrs of “Multi-Platform” media related rsrch exp. Translate data into compelling stories, BA Deg req’d. Full info/apply HERE (6/3)
JOB OPENING: DIR. MULTIPLATFORM ANALYSTICS/A+E Networks/NY: will utilize multiplatform data and business modeling to develop data-driven strategy across various A+E departments both from the viewership and monetization stand points. Full Info/Apply HERE (6/3)
JOB OPENING: DIR, OFF-AIR MARKETING/Syfy/NYC: Direct consumer mktg efforts. 7-10 yrs of media/promotions exp. Entertainment mktg required. Dev strategy, campaign planning, budgets & employees. Full info/apply HERE (6/3)
JOB OPENING: RESEARCH ANALYST/LA: Focused on Comp Intel, dev of Primary studies, synd data mgmt. Must have: strong Analytic, Excel, Data Visualization skills; exp w/ NPower; BA/BS in related field. Please send res: [email protected] (6/3)
JOB OPENING: MANAGER, MEDIA/PROMOTIONS/SHOWTIME/NYC: Support media, promotions & partnerships for Showtime & Smithsonian Channel. Must have 5+ years media planning experience, digital expertise, & entertainment background. Apply HERE (6/3)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
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