06/01/17: USA Swimming’s Peacock plunge; FOX’s college course; PGA TOUR orders a duo

Good morning. It’s Thursday June 1, 2017 and this is your first early morning Sports briefing.

USA Swimming is diving into a new agreement with NBC Sports Group, handing them exclusive television and digital streaming rights through 2024. The deal will see NBC Sports Group present extensive annual coverage of the six-stop arena Pro Swim Series, Phillips 66 USA Swimming National Championships and Winter National Championships, as well as the Pan Pacific Swimming Championships across NBC, NBCSN, and Olympic Channel.
“Swimming has provided countless signature moments at the Olympics, most recently in Rio with the astonishing and historic performances of Katie Ledecky, Simone Manuel, and, of course, Michael Phelps,” said Jim Bell, President, NBC Olympics Production and Programming. “With this deal, we’re excited to now be able to share even more of the sport that so many Americans love during the Games, and get to know some of the future stars in the pool.”
“Partnering with NBC through 2024 ensures that we can continue to grow TV and digital coverage of the sport,” said Mike Unger, USA Swimming Interim Chief Executive Officer. “NBC is a partner that has a shared interest in growing Olympic and swimming coverage and this extension helps us bring more swimming coverage to fans on TVs, computers, mobile devices and beyond.”

FOX Sports carved up its fall college football buffet plans, with the new season anchored by games from the Big Ten, Big 12 and Pac-12 conferences with battles that include Ohio State/Michigan (Nov. 25), Texas/USC (Sept. 16) and Oklahoma/Oklahoma State (Nov. 4), as well as the Big Ten and Big 12 championship games. “By adding the best games from the Big Ten Conference to our already impressive portfolio of top contests from the Big 12 and Pac-12, and putting more of those games on broadcast television than ever before, FOX Sports truly solidifies itself as a leader in the college football landscape,” said FOX Sports President, Chief Operating Officer and Executive Producer Eric Shanks. “With the MLB Postseason and the best NFL regular-season schedule of any network, we are thrilled to be the top destination for sports fans this fall.”
ESPN College GameDay’s Lee Corso locked in a multiyear deal to remain on college football’s longest-running pregame show. Corso will also play a role on ESPN’s College Football Playoff programming. Corso originally joined ESPN in 1987 and is the only remaining original College GameDay on-air personality.
Meanwhile, John Clayton confirmed a Sporting News report that – after 23 years – he would no longer be contributing to ESPN. The move comes as part of the channel’s recent layoffs. On Twitter, Clayton wrote, “ I guess you saw the news. After 23 years I won’t be contributing to ESPN. Two words. Thank you. My bosses and co-workers are the best.”
Continuing the ESPN news, the company revealed its brackets for the 16-team, early-season men’s college basketball tournament PK80 presented by State Farm. The two eight-team brackets will run simultaneously in the Moda Center and Veterans Memorial Coliseum in Portland from Nov. 23-24 and Nov. 26, with all games televised on ESPN networks. The “Motion” bracket will feature Butler, Duke, Florida, Gonzaga, Ohio State, Portland State, Stanford and Texas in play while the “Victory” bracket will spotlight Arkansas, UConn, Georgetown, Michigan State, North Carolina, Oklahoma, Oregon and Portland.
Kids’ Choice Sports 2017 is bringing back a familiar face, announcing that Seattle Seahawks’ quarterback Russell Wilson as host for Nickelodeon. The event airs on July 16 at 8p and will be taped live on July 13 from UCLA’s Pauley Pavilion in LA. .Overall, 12 categories will be up for grabs, with Serena Williams and Katie Ledecky leading the pack with three nominations each. Sponsors include Airheads, Capri Sun, Chrysler Pacifica, Crest, Nationwide’s Make Safe Happen, Popsicle and Verizon.
Following a year that saw a slew of deals between sports and esports entities, how are these new partnerships actually benefitting the brands? What have these sports powerhouses learnt about esports fans? How is competitive gaming being leveraged? Hear from some of the innovators from the sports world who took on esports and learn from their experiences at our latest webinar “ How Sports Brands Can Leverage the eSports Explosion ,” taking place on June 27. Book your spot now by clicking here .
ESPN takes on the 2017 Women’s College World Series in Oklahoma with an up to 17-game season finale from OGE Energy Field at the ASA Hall of Fame Stadium starting today. The best-of-three WCWS Finals begins June 5, and concludes either June 6 or 7 with the crowning of this season’s national champion. Florida opens the tournament against Texas A&M at noon, followed by LSU/UCLA at 2:30p with both games on ESPN. ESPN will utilize two commentating teams during the round-robin portion of the tournament, with WCWS veterans Jessica Mendoza (analyst), Michele Smith (analyst), Beth Mowins (play-by-play) and Holly Rowe (reporter) calling the majority of the prime-time games.
Pac-12 Networks today announced its broadcast schedule for the Conference’s first three weeks of programming this season, including seven games set to air in week one. Overall, the networks will broadcast 15 live football games over the first three weeks with 35 live regular season games overall on the season, including 20 conference games. Kickoff week on the Networks will include USC facing Western Michigan on Sept. 2 along with Southern Utah/Oregon, Northern Arizona/Arizona and Portland State/Oregon State. Sept. 1 sees Colorado battle Colorado State at Mile High Stadium. Opening the season will be North Dakota/Utah and New Mexico State/ASU.
Eleven Sports is tweaking its coverage of the Rockland Boulders baseball game against the Ottawa Champions tonight by giving kids the chance to take-over the broadcast of the match as part of a wider programming strategy aimed at delivering fun content “created for kids, by kids.” Y oung sports fans will provide full in-game commentary as well as running the pre- and post-game shows and get to interview players, preview the action, discuss the key moments and more.
How Sports Brands Can Leverage the Esports Explosion
Register for Cynopsis’ June 27 webinar and discover the best business plays for sports brands looking to leverage this rapidly expanding industry. In it, you’ll learn:
  • What brought current players into the space and what they’ve learned.
  • How the sports and esports industries can be mutually beneficial.
  • Ways you can use complementary programming to maximize your impact.
  • What data is crucial to research before building your strategy.

Register today


The PGA TOUR nailed down a pair of deals, announcing two new sponsors. First, the org announced a multi-year marketing relationship with Arby’s to serve as the “Official Restaurant of the PGA TOUR” in the Quick Service Casual Restaurant category. Arby’s plans to activate at various tournaments as part of the new relationship, including a digital campaign on PGATOUR.com as well as with Skratch. In addition, Italian premium automotive brand Alfa Romeo became the third Global Partner of the Presidents Cup, joining Citi and Rolex. As a Global Partner, Alfa Romeo will gain exposure through PGA TOUR media and marketing assets, including advertising and in-program enhancements on Golf Channel and NBC during television coverage of the Presidents Cup; onsite branding and hospitality; and extensive exposure on TOUR-related media.
The NBA laid out its partner activation plans for the NBA Finals. Among the bevy of promotions are:
  • Taco Bell will be teaming up with the NBA for the “Steal a Game, Steal a Taco” promotion if a road team wins a game in the 2017 NBA Finals.
  • Gatorade producing a Snapchat geo-filter that will run during the NBA Finals.
  • The NBA 2K18 cover announcement
  • State Farm and Kaiser Permanente co-presenting the NBA Cares Finals Legacy Projects,
  • SAP executing an NBA Finals digital activation titled the “Simple Report.”
  • Kia extending their seasonlong social media program, “Kia Who Ya Got”,
  • FanDuel hosting the NBA Fantasy Playoffs presented by Bud Light.
  • Mountain Dew developing a championship can for the team that wins the NBA Finals.
Esurance named Josh Duhamel as the first ever Esurance MLB Celebrity All-Star Game Ballot Ambassador, where he will “rally fans for the 88th Midsummer Classic throughout the ballot voting period” by submitting his votes, sharing posts on social media, and helping fans get an inside look at MLB All-Star Week.  Duhamel will also make an in-person appearance at MLB All-Star FanFest on July 9 at the Miami Beach Convention Center.
TEN: The Enthusiast Network announced partners for Dew Tour’s summer skateboard competition and festival from June 15-18. Mountain Dew returns as the founding partner, along with lead partners U.S. Army, Motorola, Verizon, Frontier Communications, and Circle K. New partners are set to include STANLEY and Courtyard Marriott Downtown Long Beach.

WWE announced that the first-ever women’s Money In The Bank Ladder match will take place on June 18 at the Scottrade Center in St. Louis, streaming live around the world on WWE Network at 8p. Charlotte Flair, Becky Lynch, Carmella, Natalya and Tamina competing for the opportunity to receive a contract to challenge for the WWE SmackDown Women’s Championship anytime within the next year. 
NBA TV studio analyst Steve Smith signed on as a backer of SportsCastr.Live, a video platform that allows users to take on the role of color commentators and call games. Smith joins SportsCastr.Live’s team of advisors and investors, which includes names such as David Stern and Jim Boeheim.

In this week’s edition of Cynopsis Esports & Gaming
  • Lagardere feels the esports Love
  • ROG widens the pool
  • The International on pace for another new record
  • Dreamhack’s Royale treatment
  • Street Fighter’s mobile play
  • Mousesports connects to Vodaphone
  • Twitch’s E3 plans

Scott Novak has named Head of Global Communications for Bruin Sports Capital, where he will oversee global internal and external communications for the company and will work with the firm’s portfolio companies to enhance their communication strategies. Novak was previously SVP Communications and Brand Development for Time Inc.

Cavaliers/Warriors on ABC at 9p.

Think You Can’t Reach Your Clients Now that Upfronts are Done?
You Can, with Cynopsis!
Continue to make an impact on agency buyers + planners as they put together their recommendations by advertising in Cynopsis.
“I absolutely love [Cynopsis] and don’t know how I ever lived without it.” -Nick, SVP Group Director for Chevrolet US – Carat
Ad space is limited: contact Mike Farina at 203.218.6480 to reserve your spot now.

ON THIS DAY in 1988: John Madden Football debuts for the Commodore 64 and Apple II.
In The Know : What metal band is shown on John Clayton’s t-shirt underneath his mock suit on his famous “This is SportsCenter” commercial? ( Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who portrayed Shoeless Joe Jackson in Field of Dreams? Answer: Ray Liotta. Kudos: Ed Casey-BBC Worldwide/NY; Jackie Mahon-Freelance/NY; Mike Polvere-Optimum Sports/NY; Jeff Spaulding-Spaulding & Associates Media Consulting/NY; Randy Ingram-WISH-TV/MyINDY-TV/Indianapolis; Bill Graff-beIN Sports/Miami; Andy Siegel/Charlotte; Michael Goodman-Radio One-Atlanta/Atlanta; Will Allmendinger-Clear Channel Outdoor/Chicago; John Kukla-KDFW/KDFI/Dallas-Fort Worth; Kristin Staskowski-Spectrum Reach/Birmingham; Mark Stulberger-Stully’s Broadcasting School/Houston; Matt Sautter-Imagine Communications/Denver; Jeff Mirkin-Phoneatics/Santa Monica; Steve Bradbury-Deep Sports/Marina Del Rey; Dennis Treleven-Fox Networks Group/LA; Jim Himmel-TCB Media/San Clemente

Later — Chris
Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: eCOMMERCE DEALS EDITOR /Future/NYC: Research/write deals & sales related news content to help readers keep up to date w/any opp to grab a bargain . Exc writing/comm skills a must. Deg in English/journalism req’d. Expert-level knwldg of technology ind, its trends & its history. Full info/apply HERE (6/9)
JOB OPENING: ACCOUNT DIRECTOR (EAST COAST )/NYC: Mng the revenue generating efforts for an East Coast Territory as well as drive growth & brand advertising across Future’s portfolio of digital products & events. 7+yrs online media sales & exc proficiency mngng/growing accts. BA/BS deg req’d. Full info/apply HERE (6/9)
JOB OPENING: PROGRAMMATIC TRADER /Future/NYC: Mng programmatic monetization across our brands. Proactively sell Brands & Aud to Agency Trading Desks & Programmatic Buying Units start to finish meeting clients expectations. Previous exp setting up/mngng PMP & Programmatic Direct deals is key. Full info/apply HERE (6/9)
JOB OPENING: CLIENT SERVICES MGR / Future/NYC: Task management for the US team & delegation of work priorities & servc level mngmnt. Mng delivery of ad campaigns & creative solutions for our customers. Support acct dirs to generate responses to client proposals.1-2 yrs exp online advrtsng a must. Full info/apply HERE (6/9)
JOB OPENING: DIR, PROJECT MANAGEMENT ANIMATION /Nic kelodeon/NYC: Resp for project mngmnt of all mktg/creative promotion for the animated properties on the Nickelodeon network. Min 8yrs yrs of project mngmnt or prod mngmnt exp in TV network capacity. Full info/apply HERE (6/9) 
JOB OPENING: VIDEO PRODUCER /Disney Corp Creative Resources/Glendale CA: Prod high-quality video content incl sizzle reels, digital shorts, executive comms, etc. Min 6 yrs exp in video prod, incl scripting, lighting, audio, videography, graphics & editing. Full info/apply HERE (6/9)  
NAT’L SALES ASSISTANT /UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations. Strong organizational skills and attn to detail. Send res HERE (6/7)

JOB OPENING: AD SALES ASST /Z Living TV/NYC: Detail oriented, flexible & an independent worker w/ex organization, comm and interpersonal skills. Must be able to handle many tasks simultaneously in a fast-paced environment. BA deg req’d. Proficient in PP, Excel, Word. Wide Orbit a +. Resume/cover HERE (6/7)

JOB OPENING: AD SALES RSCH MGR /Z Living TV/NYC: Work closely w/the team’s SVP & sales staff to create strategic/customized rsrch presentations. Be team expert in ad sales rsrch analysis. Min 5 yrs in media rsrch w/cable ntwk. Solid knwlg Nielsen TV systems, MRI, Rentrak. Wide Orbit exp a +. Resume/cover HERE (6/7)

JOB OPENING: HEAD OF PRODUCTION /EIC: For established NY Prodco. Create & manage budgets, teams, schedules. Work w/network execs. Resume/cover: [email protected] (6/7)

VP, CREATIVE DIRECTOR/NFL/Culver City CA: Lead talented group that is charged w/managing Advertising, On-Air Promotions, Graphic Design, Brand/Voice. 12-15 years in exec creative role at a media org, network or creative agency. TV exp a must. Full info/apply HERE (6/6)

JOB OPENING: DIGITAL & SOCIAL PRODUCER/Animal Planet/NYC: Stellar dig/social producer to execute creative vision for APL websites & social accnts. Create dig orig series & build aud engagement, track analytics & integrate social w/brdcst-maintaining ntwrk voice across dig space. 5+ yrs exp dig/interactive, TV exp a MUST. Apply. (6/6)

JOB OPENING: MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA: Drive team performance and sales of AE’s the LA office. You will also be an evangelist for, and successfully sell, all of Pac-12 Networks properties including national and local TV, digital, and sponsorships. For full posting/apply HERE (6/6)

JOB OPENING: AFFILIATE & PARTNERSHIP MARKETING/NYC: Resp for dvlpmnt/implementation of promos & cross-platform mrktng initiatives that target affiliate’s & partner goals incl multi-platform campaigns that elevate the Music Choice brand. 4+ yrs Affiliate Mrktng, Cable, Cell &/or Proms exp. Direct Job Post: HERE (6/6)

JOB OPENING: SR MGR, LEGAL & BUSINESS AFFAIRS/AMC Networks/NYC:  5+ yrs of legal exp in trademarks & copyrights.  Exp w/acquistion/licensing deals for content a +. 3+ yrs exp in a top nat’l or intern’l corp req’d. Strong academic credentials, a J.D. degree is pref’d. Full info/apply  HERE (6/6)

Engage in audience discovery, data mgmt & data activation to support addressable media strat for A+E brands on dig platforms. Full Info/Apply HERE (6/6)

JOB OPENING: DIGITAL MEDIA PLANNER/BUYER/Serino Coyne/NYC: Min 18 months digital media planning/buying and/or paid search exp a must for an individual who is enthusiastic, collaborative and detail-oriented. Google AdWords, Bing Ads, and/or Facebook Ads exp a +. Full info/apply HERE (6/6)

JOB OPENING: SPONSORSHIP SALES esports/NYC: Responsible for driving sponsorship revenue for mega esports events (US/Int’l). Candidate should have 7+ yrs of relevant exp. & knowledge of esports space. Resumes: [email protected] (6/6)

JOB OPENING:  GROUP VP- HUMAN RESOURCES/DISCOVERY/LA: Strong influencer & coach to drive the dev/implementation of all people strategies for a wide portfolio of Discovery Nets, Biz Affairs, Prod Mgt, Studios & lead HR role for OWN. Strategic member of client leadership teams. 15+ yrs exp, pref media industry. APPLY (6/6)

JOB OPENING:  DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY:  Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Apply HERE (6/6)

JOB OPENING:  ACCOUNT EXECUTIVE/WME-IMG/NYC: Responsible for supporting our clients esports portfolio. Assist with daily mngmnt of client’s esports sponsorship initiatives. Min 1-3 yrs of agency or client-based sponsorship acct mngmnt exp (specific to sponsorship mktg, event mktg) Full info/apply HERE (6/5)
JOB OPENING:  LEAD ACCOUNTANT/Comedy Central/NYC: Seeking freelance lead accountant versed in PSL to start immediately on The President Show. 3-5 years of Accounting experience req’d. Please send inquires to [email protected] (6/5)

JOB OPENING:  DIRECTOR DEVELOPMENT/Investigation Discovery/MD: Powerhouse devel mind to create/conceptualize high caliber ID series/specials/stunts. Comm & coordinate w/internal & external parties. 7+ yrs exp, Some exp in true crime req’d. Apply. (6/5)

JOB OPENING:  POWERHOUSE ON-AIR PROMOPRODUCER/WRITER/DIRECTOR/TCM & FILMSTRUCK/ATL: Seasoned Player/Coach needed for 2 acclaimed movie brands. Min 6-8 yrs promo prod exp in entertainment, brdcst or cable TV w/4-5 yrs conceptualizing/writing/prod promos for multiple platforms. Full info/apply HERE (6/5)
JOB OPENING:  AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply HERE (6/3)
JOB OPENING:  AD SALES ASST/FUSE Media/Chicago: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply HERE (6/3)
JOB OPENING:  ANALYST, DIGITAL ANALYTICS /CNBC: Passionate, motivated candidate for Digital Analytics team. Synthesize user data to provide actionable insights to key stakeholders. Partner w/teams across orgnztn, incl IT, Product, & Edit to understand stakeholder needs, devise measurement plans & report on site & feature performance. Apply HERE (6/3)
JOB OPENING:  SALES PLANNER TV/DIGITAL/GSN TV/Santa Monica: Hybrid role Sales assistant/planner. 2+ yrs’ experience. Advanced training in Powerpoint, Excel, bus writing; Familiar with Wide Orbit; BA Degree. Send res and CL [email protected] (6/3)
JOB OPENING:  DEVELOPMENT EXEC: For short-term project w/potential for more. Established NY prodco. Generate ideas, find talent. Proposal writing a plus. [email protected] (6/2)

 SR PLANNER/Z LIVING cable network/NYC: Immediate opening. Create/maintain sales plans, assisting AEs & SVP w/sales presentations & projects as needed. 5 yrs’ exp at a nat’l cable network, w/min 3 yrs in a planner position. Exp w/Wide Orbit creating plans pref’d. Resume/cover: HERE (6/2)
JOB OPENING:  BROADCAST/IT Engineer/NBCU/East Coast: Support day to day broadcast television, digital and IT/IP operations, Assist with implementation of software upgrades and system expansions, perform periodic maintenance.  Full info/apply HERE (6/2)
JOB OPENING:  ANALYST-PRICING & PLANNING/Marathon Ventures/NYC:  Work directly w/heads of sales & pricing to identify key revenue drivers in Direct Response TV AdSales. Must be detail-oriented w/strong data, excel skills. Resumes/Info: HERE (6/2)

Related Stories

05/28/23: Cynopsis Jobs


DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS A+E NETWORKS Remote Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info

05/26/23: Mike Pence set for CNN town hall

Friday May 26, 2023 Today’s Premieres HGTV: 100 Day Dream Home at 9p Max: Kendra Sells Hollywood Netflix: Turn of the Tide; Barbecue Showdown Oxygen: The Real Murders of Orange County at 9p Starz: Run the World at 9:30p Sunday’s Premieres ID: American Monster at 9p; Married to Evil at 10p Magnolia: Silos Baking Competition […]

05/25/23: TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot

  Thursday May 25, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot and move into a different competitive region, founder and CEO Andy Dinh confirmed. The team, which […]

05/25/23: HGTV puts “The Brady Bunch” home on the market

Thursday May 25, 2023 Today’s Premieres Allblk: Judge Me Not Hulu: The Kardashians Max: 100 Years of Warner Bros.; Vgly Netflix: FUBAR Peacock: Dino Pops The Roku Channel: Team Rubicon Today’s Finale A&E: City Confidential at 9p IN THE NEWS The next Republican presidential candidate slated for a CNN town hall is Nikki Haley. Jake […]

05/24/23: Cynopsis Jobs

man balloons

DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS A+E NETWORKS Remote Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info

  • Director, Production Lifetime/LMN Marketing Production Operations

    A+E Networks
    NYC, LA, CA (Remote)
    Division Story The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Networks, you’ll be part of a global media and entertainment company that values diversity, [...]
  • Producer

    NYC, NY
    General Description: Responsible for the production of live newscasts, news shows and recorded video segments for television, and digital platforms. Coordinates with executive producers, associate producers, news directors and technical staff to ensure all content meets Newsmax standards for journalistic integrity and production quality. Must be able to contribute to editorial and creative decisions, build segments [...]
  • Stage Manager

    Newsmax Media Inc
    Position Description A stage manager is responsible for overseeing the logistics of the Production stage environment. The stage manager job requires strong organizational skills, the willingness to work long hours when needed and the ability to multitask and ensures that all elements of the performance run smoothly. Essential Duties and Responsibilities of a Stage Manager [...]
Go to Jobs



© 2023 Access Intelligence, LLC – All Rights Reserved.