|A CYNOPSIS MESSAGE FROM MRI-Simmons
MRI-Simmons Launches the
‘Ultimate Study of Americans’
Comprehensive Measurement Includes
60,000+ Consumer Elements, 6,500+ Brands, 600+ Categories, 1,000 Psychographics, 800 Lifestyle Variables 260 Segments, and 1,600+ Media Entities
All Consumer Studies Are Not Created Equal!
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Bravo: Below Deck Mediterranean at 9p
discovery+: Relentless, Signs of a Psychopath
Netflix: The Seven Deadly Sins: Dragon’s Judgement
TLC: So Freakin Cheap at 10p
HBO: In Treatment at 9:30p
IN THE NEWS
The majority of viewers watch TV from both ad-supported and ad-free sources, according to new research from Hub. Nearly all TV consumers (95%) watch from at least one ad-supported source, and 79% also watch from at least one ad-free TV source. So how do they feel about commercials? When asked which of three statements about ads comes closest to their own feeling, 17% of those surveyed said that they would “never consider signing up for a TV service that has ads, no matter how much I like the shows.” Another one-fourth said, “If I’m really interested in a show, it doesn’t matter to me if there are ads.” And nearly 6 in 10 fall between these two statements, agreeing that, “I can tolerate a certain number of ads, but if there are too many I’ll go elsewhere.”
NBC has canceled “Good Girls” after four seasons, after a possible move to Netflix didn’t work out. The five remaining episodes will air this summer. While the show was NBC’s #2 show on digital platforms, linear ratings for season four are averaging 1.5 million viewers and 0.3 among A18-49.
ABC’s “General Hospital” scooped up the most Daytime Emmy Awards in Friday night’s televised ceremony, with 6, including Outstanding Drama Series. The late Alex Trebek won as game show host, along with “Jeopardy!”. Separate ceremonies will recognize Daytime Children’s Programming and Animation on July 17, and Daytime Lifestyle Programming on July 18.
The day after the awards ceremony, an apology was posted on the Daytime Emmys Twitter account, for misidentifying the late Marguerite Ray during the In Memoriam segment. During the tribute, an image of actress Veronica Redd – who is still alive, and who replaced Ray after she exited “The Young and the Restless” – appeared along with Ray’s name. Ray died November 18 at age 89.
The industry’s biggest event of the year is back, and it’s virtual: That Big TV Conference takes place online on September 21-23. Join 1,000+ professionals across Advertising, Business Developing, Media Buying, Production, and more to connect the dots between networks, brands, agencies, and tech to grow your business in the new TV landscape. Registration is open and FREE until July 2: Save your spot now!
|Stomp Out the Competition: Put Your Work on Top
Your competitors are applying to the 9th Annual Cynopsis Digital Model D Awards and the It List to get recognized as leaders in the industry. This award salutes the digital innovators taking initiatives and raising the industry standard.
Does your work have what it takes to bring home the gold?
FIND OUT: ENTER NOW
|PRODUCTION & DEVELOPMENT
FX has ordered “Under the Banner of Heaven,” a limited series inspired by Jon Krakauer’s bestselling novel of the same name about a devout detective whose faith is tested as he investigates a brutal murder. Produced by FX Productions and adapted by Dustin Lance Black (“Milk”), the series will be available exclusively on FX on Hulu. Andrew Garfield (“The Amazing Spider-Man”) and Daisy Edgar Jones “Cold Feet”) star.
The CW handed a script commitment for a prequel series to “Supernatural,” being developed by “Supernatural” star Jensen Ackles and hjs wife, Danneel Ackles. Titled “The Winchesters,” the spin-off, from “Supernatural” writer Robbie Thompson, tells the love story of John and Mary Winchester, parents of the brothers played by Ackles and his former “Supernatural” co-star, Jared Padalecki.
News of the potential “Supernatural” spin-off apparently came as news to Padalecki, who tweeted that he was “gutted” to hear of it via social media. But the response to his tweet prompted Padalecki – now starring on “Walker” – to ask fans to “resist the temptation to lash out” on his behalf, later writing, “The show is early in the process with miles to go. We’ve travelled a lot of roads together, and sometimes those damn roads have bumps. Bumps don’t stop us. Once brothers, always brothers.”
HBO Max is developing a series based on DC Comics character Madame X, from writer Angela Robinson (“Hung”) and produced by Bad Robot in association with Warner Bros. Television. Robinson will executive produce alongside J.J. Abrams and Ben Stephenson.
HBO handed a series order to “The Rehearsal,” written, directed by, starring and exec produced by Nathan Fielder (“Nathan For You”). In the series, Fielder gives people the opportunity to rehearse for their own lives.
Production is underway on a new animated show, “The Great Wolf Pack,” the tentpole project under newly-launched Great Wolf Entertainment. Julia Pistor (“The Rugrats Film”) is exec producing, and Kent Redecker (“DocMcStuffins”) will EP and write the project, due out in early 2022.
Grom Social Enterprises is teaming with animation house Toon2Tango to produce a “Baldwin’s Big Adventure” series.
Casting notes: Jonny Lee Miller (“Trainspotting”) wlll play Prime Minister John Major in season five of Netflix drama “The Crown”…HBO Max limited series “The Staircase” has added Olivia DeJonge (“The Society”) to the cast…David Patrick Kelly (“Twin Peaks”) landed the lead in Showtime’s “Ray Donovan” film…Hanako Greensmith has been promoted to series regular on season eight of NBC’s “Chicago Fire.”
In a video market that’s crowded, fragmented and shifting, Canoe has been working behind the scenes on the rapid programmatic evolution to manage expectations and ensure demand side platforms [DSPs] and supply side platforms [SSPs] are speaking a common language for VOD. “It’s early days, but we fully expect that more and more programmers are going to transact this way,” says Chris Pizzurro, Canoe’s SVP of global sales and marketing. “I can easily see this being 25 percent of the business in a year or two.” Find out how Canoe is steering through uncharted waters in a new special report.
NEW & RETURNING SERIES
Cloudco Entertainment has launched live-action mini-series “Care-A-Lot Club.” Episodes are being released on the Care Bears’ YouTube channel, with a new video rolling out on Tuesday mornings at 9a through July 2021.
Vetting the most proficient resources for your business is time-consuming, but it doesn’t have to be. Get the latest in tech, streaming, network offerings, and tools. Work smarter, not harder: visit the Cynopsis Resource Center.
Leading up to Discovery’s Shark Week (July 11-18), Discovery and discovery+ will hold a shark movie festival across both platforms including the “Sharknado” series, “Mega Shark vs. Octopus,” “Mega Shark vs. Mecha Shark,” “2-Head Shark Attack,” and “3-Headed Shark Attack,” available July 1 on discovery+. The big daddy of shark movies, “Jaws,” airs Saturday, July 10 at 80 on Discovery.
Original movie “Spin,” animated event “Descendants: The Royal Wedding” and new series “Disney’s Magic Bake-Off” all premiere Friday, August 13 starting at 8p on Disney Channel and DisneyNOW. The network TV premiere of Disney and Pixar’s “Toy Story 4” kicks off the Friday the 13th fun 6:15p.
Time spent watching AVOD grew by 200% from May 2020 to May 2021, according to a report from TVision. Time spent viewing SVOD rose by 100%, while time spent with linear viewing dipped by 13% during the same period. TVision, which focuses on viewer attention, found that the AVOD shows with the highest attention scores were Hulu’s “Letterkenny,” Paramount+’s “Start Trek: Discovery,” and Hulu’s “The Hardy Boys.”
ScreenHits TV customers can now add BBC iPlayer to their personalized discovery experience. On-demand programs and live channels from the BBC will appear in the ScreenHits TV interface, and selecting one of the BBC’s programs will take viewers through to watch on BBC iPlayer.
HBO Max has added the first two seasons of “The Chris Rock Show” for subscribers. The series originally aired from 1997-2000 on HBO.
BBC Three has commissioned “Stitch, Please!”, a new factual entertainment series from Waddell Media, as a result of the collaborative partnership with BBC Northern Ireland and Northern Ireland Screen.
|Esports Business Summit
October 18-20, 2021| Caesars Palace, Las Vegas
This event brings together all sectors of the esports ecosystem for three days of networking, education, and inspiration. If you’re looking to understand the power of esports, learn how your brand can profit from this billion-dollar industry and make the connections you need, EBS is your gateway to get in the game.
TLC’s “90 Day Fiancé: Happily Ever After” was the #1 cable program the week of June 14 among W25-54, while “Doubling Down with the Derricos” hit a series high among W25-54/18-49 and “Little People, Big World” also hit a season high among key demos. OWN’s “ The Haves & The Have Nots” was the week’s #1 non-sports cable telecast among African-American W18+, Households, and P2+.
Broadcast Nielsen Ratings for Thursday, June 24
Show, P2+ 0000s, (A18-49)
ABC: When Nature Calls with Helen Mirren 3.58 (0.5), Holey Moley 2.59 (0.5), The Hustler 1.98 (0.4)
CBS: Young Sheldon 3.51 (0.3), United States of Al 3.65 (0.4), Mom 2.88 (0.3), B Positive 2.25 (0.2), Clarice 1.96 (0.2)
CW: Walker 1.04 (0.2), Legacies 0.62 (0.1)
FOX: Beat Shazam 1.86 (0.4), Mental Samurai 1.51 (0.4)
ION: Chicago PD 1.03 (0.2), Chicago PD 1.16 (0.2), Chicago PD 1.20 (0.2)
NBC: Making It2.07 (04), Good Girls 1.58 (0.3), Good Girls 1.34 (0.3)
Telemundo: Exatlon Estados Unidos 1.12 (0.3), La Suerte de Loli 1.32 (0.3), Café Con Aroma de Mujer 0.88 (0.3)
Univision: Copa America 1.20 (0.4), La Hija Del Embajador 1.374 (0.3)
Source: Nielsen live + same day time period averages
Julie Pernworth is exiting her job as EVP Comedy Development at CBS Entertainment. In a note to colleagues explaining her decision, Pernworth – who joined CBS in 2000 at VP, Comedy Development – said she is taking the summer off and will share her plans later this year.
|This Day in History
1859 – The first dog show was held, in England.
Answer to Our Last Trivia Question
Who played Susan’s mother on “Suddenly Susan” (1996-2000)? Swoosie Kurtz. Kudos to: Louis Lewow-FITE/Atlanta; Gerry Bixenspan-TV Marketing Inc./NYC; Tom Moore-Kalt Productions/LA; Ken DuBow-Access Entertainment/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Synda Kollman-Charter Marketing Group/Boca Raton, FL
Today’s Trivia Question
What color is cartoon character Huckleberry Hound? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)
Train clients on both at the customer site and remotely; create and maintain training agendas. Educate customers on various configurations and/or customization options and troubleshoot configuration issues and recommend action plans for resolution. 4+ years’ experience at a Cable Network or at a software company for cable network products required. Full info HERE (7/12)
SOLUTIONS SALES MANAGER
Tailor campaigns for clients in the US market, develop in-video advertising solutions that drive new revenue. Develop and execute commercial partnerships and solutions and collaborate with the front-line sales team to drive growth. Demonstrable years of experience developing sales pitches required. Full info HERE (7/12)
COORDINATOR, A&E/FYI LINEAR AND MULTI-PLATFORM SCHEDULING
Responsible for linear and multi-platform content scheduling on A&E/FYI/C+I networks. Excellent communication and attention to detail. Creative thinker who can build programming stunts and playlists. BS in film, television preferred along with good understanding of TV/Film Pop Culture. MS Excel skills are required. Full info HERE (7/12)
SENIOR PUBLICIST >>
FOX NEWS MEDIA, NYC, NY: As a Senior Publicist, you have the ability to cultivate pitches and work with the media to secure coverage. If you are a strategic thinker who understands how communication shapes the world of media, this role is the perfect opportunity to experience all aspects of public relations.Full info HERE (7/11)
NEWSLETTER GROWTH MANAGER, APM STUDIOS >>
AMERICAN PUBLIC MEDIA GROUP/NYC, LA, ST PAUL, MN: Build a world-class suite of newsletter engagement tactics across the APM Studios portfolio with one single goal: Turning anonymous users into known audiences, and serving their needs with meaningful, engaging content. 5 yrs experience with enterprise ESPs, specifically Marketing Cloud required. Full info HERE (7/10)
DIRECTOR, AUDIENCE ENGAGEMENT & LOYALTY >>
AMERICAN PUBLIC MEDIA GROUP/NYC, LA, ST PAUL, MN: Oversee editorial strategies and loyalty products that significantly grow and engage audience and convert anonymous listeners to known fans. 7+ years of work experience in loyalty, engagement or conversion funnel roles with measurable results in attracting and converting consumers into loyal users/subscribers required. Full info HERE (7/10)
TALENT BOOKER >>
DAYTIME TALK SHOW/NYC, NY: Top rated nationally syndicated daytime talk show looking for a NY based talent booker to join an established team booking newsworthy, topical celebrities in pop culture and cover various facets of entertainment. Must have previous celebrity booking experience, strong contacts and a finger on the pulse what’s happening in pop culture. Full info HERE (7/10)
ACCOUNT LEAD >>
HOT PAPER LANTERN/NYC, NY: Support media relations and account management for digital and fantasy sports clients. Must have a min. of 6 years previous agency experience working within sports, sport betting, or gaming. Strong knowledge of the media landscape and extensive media relationships across traditional, online, and broadcast media. Full info HERE (7/9)
CROWN MEDIA FAMILY NETWORKS
Will partner with cross-functional teams on copy development for all of Hallmark Channel’s digital platforms. 5+ years of experience in branding, creative agency, or entertainment in digital spaces preferred. BA Degree in marketing, advertising, communications or journalism required. Full info HERE (7/6)
ACCOUNT EXECUTIVE >>
MARATHON VENTURES/EAST COAST/REMOTE: Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (7/6)
SVP, PRICING & PLANNING
CROWN MEDIA FAMILY NETWORKS
Manages the execution of the pricing and planning function for all media and digital platforms.15 years progressive and related Ad Sales, Pricing & Planning and/or Operations experience. BA Degree in Communications, Advertising/Marketing, Business Admin, Finance or related field required. Full info HERE (6/30)
DIRECTOR, PROGRAM STRATEGY
LOS ANGELES, CA
Oversees programming and on-air promo strategy and scheduling. Rapidly growing team that is at the center of the fastest growing area of the Streaming TV market. 8+ years in television or digital programming strategy required, in addition to a deep understanding and passion of television, streaming tv and digital content landscape. Full info HERE (6/30)
DIRECTOR OF ENGINEERING AND INFORMATION TECHNOLOGY >>
KHQ INC./SPOKANE, WA: Collaborate with, and support engineering departments at all stations and work with vendors to research, acquire, and maintain broadcast equipment. Work with chief engineers and the master control supervisor to comply with all FCC regulations; work with chief engineers to develop capital and expense budgets. Full info HERE (6/30)
SENIOR CONTENT PRODUCER >>
NESN/WATERTOWN MA: Format, edit and line produce a weekly 30-minute kids baseball show, NESN Clubhouse, throughout the Red Sox Season. Produces, writes and edits multi-shoot features and edits, writes and formats long-form interview, and documentary shows. 5 or more years of experience in sports television at a regional or national level required. Full info HERE (6/29)
EXECUTIVE ASSISTANT, PRESIDENT & CEO
CROWN MEDIA FAMILY NETWORKS
Manages the day-to-day operations of the office of the President & CEO. All matters pertaining to the CEO including discrete handling of confidential and sensitive information. Undergraduate Degree or 4 years of equivalent executive administrative experience, preferably with Entertainment Industry and an expert level using MS Office Suite and building PowerPoint decks. Full info HERE (6/29)
EXECUTIVE ASSISTANT, BUSINESS AND LEGAL AFFAIRS
CROWN MEDIA FAMILY NETWORKS
Manages the day-to-day administrative work of the Business & Legal Affairs team, with focused support for the EVP, General Counsel. This position serves as a key coordinator for the Business & Legal Affairs team, as well as a key coordinator between the Crown Media Business & Legal Affairs team and the Hallmark Legal team. Full info HERE (6/29)
COORDINATOR, PARTNERSHIP MARKETING (ASSETS)
CROWN MEDIA FAMILY NETWORKS
Responsible for the execution and management of promotional materials utilizing image and video assets for merchandising of programming content on all Hallmark (Channel) Platforms. Adobe Suite skills (Photoshop & InDesign) and a minimum of 2 years of experience in entertainment is required, cable preferred.. Full info HERE (6/28)
SR. PRODUCT MANAGER-OTT/WEB, PANTAYA
HEMISPHERE MEDIA GROUP INC.
SANTA MONICA, CA
Design technology, content, customer service and marketing teams to deliver a best-in-class streaming experience across multiple device platforms. Own the user experience, feature set and AB testing for engagement campaigns. 2-4+ years’ experience designing, launching, and maintaining digital D2C products required. Full info HERE (6/28)
SALES PLANNER >>
MARATHON VENTURES LLC/NY, NJ, CT, REMOTE: Primary point of contact for our media partners, effectively anticipating and solving problems. Review client orders for accuracy and resolve discrepancies and reconcile logs and reports. Thorough knowledge of Microsoft Office required. Full info HERE (6/28)
|MONDAY JUNE 28
ABC: The Bachelorette, The Celebrity Dating Game
CBS: The Neighborhood, Bob Hearts Abishola, NCIS: New Orleans, Bull
CW: All American, The Republic of Sarah
FOX: Hell’s Kitchen, HouseBroken, Duncanville
NBC: American Ninja Warrior, Small Fortune
PBS: Antiques Roadshow, Antiques Roadshow, Independent Lens
Telemundo: Exatlon Estados Unidos, Hercai: Amor y Venganza, Café Con Aroma de Mujer
Univision: Disenando Tu Amor, Si Nos Dejan, La Hija Del Embajador