PMG introduced Alli Marketplace, a martech app exchange built directly into the company’s marketing operating system, Alli. Alli Marketplace is fully embedded within media, audience planning, and creative workflows. Marketers can toggle apps on with a single click and take action in context without switching to separate platforms. “Marketers today need agility and immediate business impact,” said George Popstefanov, Founder and CEO of PMG. “With Alli Marketplace, we’ll collapse months of integration and onboarding into a seamless, one-click experience—so our customers can stay ahead of change without getting bogged down in it.”

“With TikTok’s Symphony Suite, we’re giving our creatives even more firepower to push boundaries and experiment for our clients,” said Rob Reilly, Chief Creative Officer at WPP. “It’s about making creativity smarter, faster and more effective, blending the magic of the human touch with the power of AI to deliver killer results for the world’s biggest brands.”

Display prospecting ad costs dropped 27% year-over-year in Q1, highlighting a broader shift away from upper-funnel campaigns as economic uncertainty grows, according to AdRoll’s latest State of Digital Advertising Report. In contrast, the retargeting cost per mille (CPM) fell just 8%, signaling that brands are doubling down on high-intent audiences and prioritizing performance-driven strategies. “As brands tighten budgets, lower-funnel campaigns remain a lifeline for performance,” said Courtney Herb, Senior Director of Brand Marketing and Public Relations at AdRoll. “While retargeting offers immediate return on investment, marketers shouldn’t ignore the long game. Capitalizing on lower CPMs to maintain brand visibility now will pay off when consumers return to spending.”

DoublVerify introduced the News AcceleratorTM Publisher Council, a forum for publishers to share insights, surface challenges, and help shape future innovations that drive advertiser confidence and investment across a broad array of news. “News organizations play a vital role in fostering an open, informed society, and advertisers need the right independent tools to engage with journalism objectively and effectively,” said Jack Marshall, Head of News, Policy & Content Partnerships at DoubleVerify. “DV’s News Accelerator Publisher Council creates an ongoing forum for collaboration – where publishers can share insights, highlight challenges, and provide direct feedback to help shape our tools so brands can navigate all news content with greater confidence and clarity.”

Video network Captivate has launched Programmatic Content Alignment, a solution that brings contextual targeting capabilities to digital out-of-home programmatic advertising. The offering allows advertisers to align their programmatic campaigns with relevant content categories across Captivate’s network of 22,000 screens. “Programmatic Content Alignment extends one of our most powerful direct advertising strategies into our programmatic ecosystem,” said Leigh Lowery, Chief Revenue Officer at Captivate. “We’ve seen firsthand how aligning ads with relevant content drives stronger campaign performance for our direct clients, and now we’re making this strategic feature available to programmatic buyers for the first time.”

Integral Ad Science has launched contextual category reporting for Meta Platforms, expanding measurement capabilities across Facebook and Instagram Feed and Reels. The update delivers third-party tools that help advertisers meet brand suitability and performance goals. “We’re closing the loop for advertisers,” said IAS CEO Lisa Utzschneider. “Our AI-driven insights across Meta platforms help marketers protect brand equity, reduce wasted spend, and maximize ROI. Aligning measurement with contextual categories improves both coverage and performance.”

Ad platform National CineMedia and iSpot are expanding their partnership, with NCM integrating its household level exposure data with iSpot’s Unified and Outcomes class measurement solutions. By leveraging iSpot’s Outcomes solution, NCM will be able to provide clients with a faster and more accessible view of lower-funnel performance metrics, enabling them to optimize campaigns in real-time and move away from strictly tracking reach. Advertisers will be able to gain insight into how their campaigns are impacting real-world sales and make data-driven decisions about ad spend.

Albertsons Media Collective, the retail media arm for Albertsons, announced the launch of its in-store digital display network. In partnership with Stratcache, Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. “At Albertsons Cos., we’ve identified a significant opportunity to enhance our in-store customers’ shopping experience by delivering relevant and impactful messaging at the point of purchase,” said Jennifer Saenz, Chief Commercial Officer at Albertsons Cos. “Our partnership with Stratcache enables brand partners to engage directly with our shoppers at this key moment, providing them with compelling offers, meal inspiration and timely information.”