“With this study we learned valuable insights that can not only inform media investment strategies, but also creative approaches and building better connections with audiences,” said Kara Manatt, EVP, Intelligence Solutions, MAGNA.

Cadent announced the expansion of predictive advertising capabilities by unifying its advanced artificial intelligence and machine learning infrastructure on Google Cloud. Cadent will integrate over 22,000 AI and ML models onto Google Cloud’s Vertex AI platform and BigQuery, extending Cadent’s real-time processing capabilities in Google Cloud for use at scale in programmatic advertising.”

Magnite announced the integration of Anoki ContextIQ, the multimodal AI platform for contextual video intelligence at scale. The collaboration unlocks access to ContextIQ through Magnite SpringServe, giving buyers access to scene-level contextual targeting and planning tools.

Programmatic media partner MiQ unveiled MiQ Sigma, uniting over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores.

AI-native platform Classify, designed to addresses the needs of the adtech industry amid regulatory shifts and a demand for privacy-centric solutions, has launched, offering “data wrapped as a service” products powered by its AI-native technology, including ContentGraph™, a content classification and curation engine. “The intersection of regulatory upheaval, technological readiness, and advertiser desperation has created a rare window of opportunity. It is our mission to ensure the world’s content is searchable, organized, and monetizable while respecting privacy,” said founder Brendan Norman.

Circana has officially acquired NCSolutions, the joint venture between Nielsen and Catalina. This acquisition combines data assets, technology, and industry expertise to help brands drive stronger results from media investments. It also expands Circana’s media measurement and optimization capabilities. As part of the integration, NCS joins Circana’s Media team, led by Cara Pratt. Clients will gain enhanced access to audience targeting, in-flight optimization, and clean room solutions designed to support more efficient and impactful advertising.

Cognitiv, the advanced performance partner powered by deep learning, announced AI Personas, a solution that transforms real-time consumer behavior data into dynamic audience profiles. Cognitiv AI Personas evolve continuously with consumer behavior, built from each brand’s unique first-party data. While in beta, Cognitiv says AI Personas has outperformed advertiser CPA goals by 9x, achieved 90% more efficient cost-per-action and outperformed CTR benchmarks by 60%.

Meta plans to enable brands to fully create and target ads using AI by the end of next year, sources have told The Wall Street Journal. A brand could present an image of the product it wants to promote along with a budgetary goal, and AI would create the entire ad, then determine which Instagram and Facebook users to target. Ads could also be personalized, so users see different versions based on their location.

Pacvue, the commerce acceleration platform that integrates retail media, commerce management and measurement, announced the integration of TikTok Shop and Shop Ads into its commerce SaaS solution. In addition to enterprise capabilities, the platform enables SMB sellers to expand their ecommerce strategy to TikTok Shop through Helium 10, a Pacvue company.

In the meantime, Google must face a claim made by textbook publishers over ads they claim infringed on their trademarks, ruled a US District Court judge last week. The ads appeared in Google Shopping and directed students to sites that sold pirated versions of textbooks with covers that included the publishers’ names, such as McGraw Hill and Elsevier. “Without Google, the pirate websites it promotes would not be known to consumers (mainly students) looking to purchase the publishers’ works,” the publishers alleged. In Wednesday’s ruling, Judge Jennifer Rochon rejected, for now, Google’s argument that the trademark allegations in the complaint could only establish that the sellers provided images that were used in Shopping ads, and that the ads were generated automatically – allegations that wouldn’t warrant a finding of trademark infringement.

Meta was slapped with a privacy lawsuit alleging it secretly tracking users’ browsing activity on mobile websites that embed Meta’s analytics pixel, linking that activity to users’ identities. “Meta was exploiting a communication channel … in the Android ecosystem to tie users’ browsing information to their persistent Facebook and Instagram profiles, rendering that browsing information completely non-anonymous and identifiable,” said Devin Rose in a class-action complaint filed last week in California. Rose alleges that when he visited mobile sites with Meta’s pixel, everything he did on those sites was collected by Meta and tied to his identity. “Meta compiled all of this information to create a comprehensive profile of plaintiff in its databases, which was used for advertising,” the complaint alleges.

Amplified has partnered with Smartly to integrate its Attention Adjusted Reach Curves into Smartly’s ecosystem, enabling native attention-powered media planning. This strategic partnership will introduce predictive attention metrics into day-to-day media planning, allowing Smartly customers to move beyond impressions and MRC standards by embedding attention-based metrics into campaign planning.

Comscore has expanded its partnership with adtech company ShowSeeker’s Pilot cloud-based campaign and order management platform, bringing its person-level local live and DVR data into the Pilot system. Pilot has integrated person-level insights with local time-shifted viewing data, which gives mutual clients the ability to assess household-level impressions and individual-level demographics such as age and gender.