06/07/21: MTV producing new Snooki-starring series


Cynopsis Medias First Morning Read


Monday June 7, 2021

Today’s Premieres
ABC: “The Bachelorette” at 8p
CNBC: “American Greed” at 10p

Fuse: “Sex Sells” at 11p

Science: “Mysteries of the Abandoned: Ghost Stories” at 8p
VH1: “Cartel Crew” at 9p, “Infamy: When Fame Turns Deadly” at 10p

Today’s Finales
ABC: “The Good Doctor” at 10p
Food: “Best Baker In America” at 9p


Before she exits the CBS bench after 25 years and heads to a new gig at Amazon’s IMDb TV, Judge Judy Sheindlin said tensions with the network caused her to adjourn her business with CBS. In an interview with The Wall Street Journal, Sheindlin said the root of the issues stems from CBS buying out Sheindlin’s ownership of reruns of her top syndicated series “Judge Judy,” ostensibly to stop her from taking the show’s library elsewhere. Sheindlin also said she felt CBS disrespected her work on “Hot Bench,” another courtroom show, by bumping the series in select “major markets.” CBS Media Ventures president Steve LoCasci told the Journal, “It has been an honor representing her show, and just like there has never been another Oprah, there will never be another Judge Judy.”

Amid the controversy around cyber-bullying, Chrissy Teigen will not voice a character as scheduled in the upcoming second season of Netflix’s comedy series “Never Have I Ever.” “Chrissy Teigen has decided to step away from a guest voiceover role in one episode of the upcoming second season of Never Have I Ever,” a spokesperson for the show said. “The role is expected to be recast.”

The more technology a provider offers, the more diverse the local market solution is. Ready to expand your market share? It’s all about thinking nationally and buying locally. Read this New York Interconnect report to master the art of single-market media buying.

IATSE and management’s Alliance of Motion Picture & Television Producers wrapped their third week of bargaining for a new film and TV contract covering the union’s 13 West Coast production locals. The negotiation marks the third major film and TV deal the AMPTP has negotiated during the Covid-19 pandemic, following agreements with the WGA and the DGA.

In an unusual move for the time period, NBC-owned affiliates in NY and LA today are debuting 7p local newscasts, going head-to-head against ABC’s “Jeopardy!” and CBS’ “Inside Edition.”

Consumers will tap into more content across more platforms and more genres post-pandemic vs. pre-pandemic, according to new research from UTA. “Forever Changed: COVID-19’s Lasting Impact on the Entertainment Industry” also found viewers are looking for increased diversity in storytelling and a more participatory relationship with content and celebrities. Among findings:
* 84% of consumers spent more time with entertainment during Covid-19 than in the year prior, and 67% intend to spend more time with entertainment post-Covid.
* 7 in 10 consumers tried new formats, platforms, genres and/or perspectives in entertainment during the pandemic lockdown and now 1 in 3 say they plan to subscribe to or use more entertainment platforms.
* 51% of viewers plan to consume more live sports than prepandemic.
* 41% plan to listen to more podcasts, with the same percentage planning to go to more movies.

Measurement & Data Virtual Conference
SESSION SPOTLIGHT: Measuring Audiences With Music Television
Music videos are a cultural unifier & reach 150M viewers globally each day.
They’ve always had the ability to create long-lasting connections with audiences.

What are the latest tactics brands can leverage to harness the power of music videos? On June 16, Cynopsis’ Lynn Leahey and Vevo’s Adam Butler (Director, Brand Insights & Measurement) will explore how measurement can better inform media buyers in their CTV planning.




Peacock is developing “Fruits of Thy Labor,” a family drama from Billy Porter (“Pose”) in his first foray into TV series writing. Written by Porter and Dan McCabe, the series follows three generations of an African-American show-business dynasty navigating life, love, politics and career. Porter and McCabe exec-produce with Berlanti Productions’ Greg Berlanti, Sarah Schechter and David Madden.

MTV greenlit “Messyness,” hosted by Nicole “Snooki” Polizzi (“Jersey Shore Family Vacation”). The spinoff from the producers of the “Ridiculousness” franchise is a comedy clip series that celebrates all the “messy” stages of young adulthood, from partying to dating to adulting attempts. Celebs including Tori Spelling (“Beverly Hills, 90210”), Olympic medalist Adam Rippon and comedian Teddy Ray (“All Def Comedy”) are onboard to appear in the series, produced by MTV, Thrill One Media and Gorilla Flicks.

Eric Paquette, former SVP at Sony Pictures and MGM, launched Meridian Pictures, a production company that will focus on television and film projects for direct-to-consumer and other platforms. “Papa Alpha Heavy,” a thriller set on a commercial airline from writer Michael Walker; “Meltdown,” from screenwriter Jessica Postigo and based on the life of Bonnie Klea; and “Kinetic,” a thriller from Chris Dennis where a truck driver has to deliver dangerous cargo to save his pregnant wife, are among projects in development.

NEXT WEEK: Hundreds of analysts, researchers and media leaders are meeting online at this year’s Virtual Measurement & Data Conference, June 15-16. These two days will cover key insights spanning Attribution, Addressable TV, CTV, OTT, Privacy, Data and Ad Fraud. You’ll hear from Amazon, Clorox, CBS, Dentsu, Publicis, WarnerMedia, and more. The clock is ticking, save your seat now.

Prentice Penny’s A Penny For Your Thoughts Entertainment tapped Chris Pollack, Penny’s longtime manager, as president and partner. In his newly created role, Pollack will work alongside Penny to oversee the production company’s endeavors in TV, film and other entertainment media as the company expands its slate.

Endeavor Content POV Entertainment and Jeff Friday Media announced a partnership that seeks to amplify diversity in the television realm. The partners will develop and produce scripted series from Black and Brown creators, with an aim to expand the range of TV in the current marketplace and lift writers and producers of color. The team will work with the American Black Film Festival to tap into its pipeline of industry creatives.

Cannonball Productions landed rights to transgender pastor Dr. Paula Stone Williams’ newly released book “As a Woman: What I Learned about Power, Sex, and the Patriarchy after I Transitioned,” for development as a limited series. Williams will be involved in developing the series.

Rafael Amaya, who had a starring role in Telemundo’s Emmy-winning series “El Senor de los Cielos,” inked a multiproject deal with Telemundo Global Studios. Under the new agreement Amaya will star in various Telemundo Global Studios original productions; his first project is slated to air later this year.

Moonbug and Amazon Kids+announced a partnership to create original children’s productions. Their first joint project includes “Arpo Robot Babysitter,” based on the hit YouTube show “Arpo,” which will premiere exclusively on Amazon Kids+, and a new Arpo mobile game.

Sister Amazon Studios acquired “Gator and the Egg,” to be directed by Tricia Brock. The buddy cop film, penned by BenDavid Grabinski, is produced by Steven Soderbergh, Stacey Sher, Michael Shamberg and John Henson, is being fast-tracked to shoot in late summer.


The Dodo premiered its first sports-themed series, “Teammates,” over the weekend. Featuring professional athletes—including the NFL’s Ryan Kerrigan, WNBA MVP Elena Delle Donne, and the NBA’s Devonte’ Graham—and their pets, the series airs weekly beginning June 5 across The Dodo’s platforms including its YouTube, Facebook, Instagram, Twitter channels and website.

VH1’s docuseries “Cartel Crew” returns today (June 7) at 9p. Season 3 continues to take a deep look into the lives of the descendants of the Cartel, and tackle issues such as social justice, mental health, gun reform and mending broken family relationships.

“Zenimation,” the series that creates a mindfulness soundscape experience with scenes from Walt Disney Animation Studios films, returns for a new season Friday, June 11 on Disney+. The series curates scenes from eight decades of films, from “Snow White and the Seven Dwarfs” all the way through to never-before-seen moments from “Raya and the Last Dragon.”

The final eight episodes of the HBO’s “In Treatment” will be available to stream beginning Monday, June 14 at 9p on HBO Max. Timed to the premiere of two new eps, the advance rollout provides HBO Max subscribers an early opportunity to watch the entire new season of the Uzo Aduba-starring show.

FX comedy “Dave” returns Wednesday, June 16 at 10p on FXX, then streams the following day on FX on Hulu. This season sees the pressure mounting as Dave, who knows he’s destined for rap superstardom, has to decide if he’ll sacrifice friendships, love and his own sense of self in order to make his dream come true.

Paramount+ dropped a trailer for season 5 of legal drama “The Good Fight,” which will tackle anti-Black discrimination and lack of workplace diversity, and the economic aftermath of Covid-19 pandemic. The trailer teases changes afoot for both Diane Lockhart (Christine Baranski) and Liz Lawrence (Audra McDonald), and Mandy Patinkin’s character Hal Wackner, a Chicago resident who decides to open his own courtroom in the back of a copy shop. New season premieres Thursday, June 24.


Check out the importance of single-market media buying in our 12-page report co-produced with our partners from New York Interconnect.




Vice TV will premiere “Vice Versa: Chyna” on Thursday, June 17 at 9p. The two-hour authorized documentary about the rise and fall of the wrestling phenom whose life was cut short in 2016 following a fatal overdose is directed by Sunshine Superman’s Marah Strauch.

Disney and Pixar’s “Luca,” a film about the adventures of a sea monster and friends who appears human on land, begins streaming on Disney+ on Friday, June 18. Jacob Tremblay, Jack Dylan Grazer, Emma Berman and Marco Barricelli provide voice talent.

It’s a new special, Charlie Brown. The origins of the Peanuts characters and creator Charles Schulz’s legacy are in the spotlight in new documentary special, “Who Are You, Charlie Brown?,” debuting Friday, June 25 on Apple TV+. Narrated by Lupita Nyong’o and hailing from Imagine Documentaries, the special will feature interviews with friends, family , cartoonists and notable fans including Schulz’s widow Jean Schulz, Drew Barrymore and Al Roker.

Animated, tongue-in-cheek revisionist history special “America: The Motion Picture” lands on Amazon on Wednesday, June 30. Featuring voice talents Channing Tatum, Jason Mantzoukas, Olivia Munn and Bobby Moynihan, the plot follows a chainsaw-wielding George Washington, who assembles a team of rabble rousers—including beer-loving bro Sam Adams, famed scientist Thomas Edison, acclaimed horseman Paul Revere, and a very pissed off Geronimo—to defeat Benedict Arnold and King James in the American Revolution.

Continuing the new season of its Future History franchise, Fuse Media is celebrating Pride Month by honoring Future LGBTQ History makers who are using their voice to drive positive change. Programming will feature Lil Nas X, Carmen Maria Machado and Isis King, among others.


Donald Trump will remain banned from Facebookfor at least two years, the company announced Friday. Trump was indefinitely suspended from all Facebook platforms in the wake of the January 6 riot on the Capitol, and his account will remain suspended until January 7, 2023, and lifted only if the “risk to public safety has receded,” the company said.

In other news from the house of Zuckerberg, the UK Competition and Markets Authority (CMA) and the European Commission launched probes into whether Facebook’s use of data for online classified ads and dating gives the company unfair advantage to benefit its own service.

Apple employees will be heading back to the office, at least part of the week, in early September. This per an email from CEO Tim Cook that noted in part, “For all that we’ve been able to achieve while many of us have been separated, the truth is that there has been something essential missing from this past year: each other.”


Robert Emms (“Chernobyl,” “His Dark Materials”) joined the cast of Disney+’s “Rogue One” spinoff series “Andor” … Mark Indelicato (“Ugly Betty”) landed the male lead opposite Emeraude Toubia in Amazon’s romantic comedy “With Love”… Anuja Joshi is upped to series regular for season 5 of Fox’s “The Resident”… Michael Gaston (“The Leftovers”) landed a role in Apple TV+’s limited series “Five Days at Memorial.”

HBO added 14 to the cast of its upcoming adaptation of “The Time Traveler’s Wife.” Caitlin Shorey, Everleigh McDonell (“Good Girls”), Michael Park (“Stranger Things”), Jaime Ray Newman (“Little Fires Everywhere”), Taylor Richardson (“Rise”), Peter Graham (“Will & Grace”), Brian Altemus (“Grand Army”), Jason David (“NOS4A2”), Kate Siegel (“The Haunting of Hill House”), Josh Stamberg, (WandaVision), Chelsea Frei (“The Moodys”), Marcia DeBonis (“Almost Family”) Will Brill (“The OA”) and Spencer House (“Teenage Bounty Hunters”) are all onboard.


More than 20 new titles, including “Pam & Tommy,” “Welcome to Wrexham” and “Fleishman Is in Trouble,” will premiere this summer exclusively as Star Originals in the UK & Ireland, Star is the new entertainment brand Disney+ launched in the UK & Ireland in February 2021.

Measurement & Data Virtual Conference
SESSION SPOTLIGHT: The State of Streaming Advertising
Aligning buyers & sellers is key to scaling streaming advertising investment, but they don’t always see eye to eye on targeting, measurement or transparency. How can we close the gap to drive streaming revenue + ROI?
On June 16 at 3pm, listen as experts from Conviva & Entertainment Studios share insights addressing these challenges in streaming advertising, supported by findings from Conviva’s State of Streaming Advertising research.




For the first time in its history, NBC’s “Saturday Night Live” finished the season (its 46th) as the No. 1 entertainment show across the ad-supported TV landscape in the A18-49 demo.

The 13th episode of Bravo’s “Below Deck Sailing Yacht” season 2 hit a series high with more than 900,000 viewers A18-49 in L+3, up 20 precent vs. the season average.

Broadcast Nielsen Ratings for Thursday, June 3
Show, P2+ 0000s, (A18-49)
ABC: “Station 19” 4.71 (0.6), “Grey’s Anatomy” 4.62 (0.8), “Rebel” 2.79 (0.4)
CBS: “Young Sheldon” 3.69 (0.4), “United States of AI” 3.68 (0.4), “Mom 2.99 (0.3) “B Positive” 2.42 (0.3), “Clarice” 1.83 (0.2)
CW: “Walker” 0.54 (0.1),“Legacies” 0.32 (0.1)
FOX: “Beat Shazam” 1.69 (0.4), “Housebroken” 0.68 (0.2) “Duncanville” 0.56 (0.2)
ION: “Law & Order: SVU” 0.71 (0.1), “Law & Order: SVU” 0.60 (0.1), “Law & Order: SVU” 0.73 (0.2)
NBC: “Manifest” 2.67 (0.4), “Law & Order: SVU” 4.07 (0.7), “Law & Order: Organized Crime” 3.89 (0.6)
Source: Nielsen live + same day time period averages


Kate Hoenigsberg joinedUniversal Television as SVP, drama development. She previously was at Quibi, where she led scripted development and programming for the platform.

Amit Malhotra is joining WarnerMedia as managing director for HBO Max in Southeast Asia and India. Malhotra most recently served as regional lead for Disney+ in Southeast Asia.

Measurement & Data Virtual Conference
SESSION SPOTLIGHT: Attribution – Where Are We Now?
What are some of the new techniques and systems for tracking the consumer journey through this ever-changing media landscape of new platforms, delivery systems and changing consumer behaviors, especially after the pandemic changed viewing and purchasing patterns?

Paul Donato (ARF) will moderate the discussion on June 15 at 2:20pm between John Vilade (Premion), Jessica Daigle (TEGNA), & Sunil Soman (WarnerMedia).


This Day in History
1498 – Christopher Columbus left on his third voyage of exploration.

Answer to Our Last Trivia Question
On “Rizzoli & Isles” (2010-16), who was Maura’s biological father? Patrick “Paddy” Doyle (John Doman). Kudos to: Gerry Bixenspan-TV Marketing Inc./NY; Christine Ferrara-WBZ-TV/WSBK-TV/Boston; Marc Goldstein-Media Solutions/NY; Synda Kollman-Charter Marketing Group/Boca Raton, FL; Louis Lewow-FITE/Atlanta; Charles Lore/NYC; Paul Blutter-Walk and Talk Production Rentals/Burbank; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; David Westberg-SAG*AFTRA Credit Union/Burbank

Today’s Trivia Question
Who were the only members of Samantha’s family to consistently call Darrin by his proper name in “Bewitched” (1964-72)? Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


Manages the day-to-day operations of the office of the President & CEO. All matters pertaining to the CEO including discrete handling of confidential and sensitive information. Undergraduate Degree or 4 years of equivalent executive administrative experience, preferably with Entertainment Industry and an expert level using MS Office Suite and building PowerPoint decks. Full info HERE (6/21)


Manages the day-to-day administrative work of the Business & Legal Affairs team, with focused support for the EVP, General Counsel. This position serves as a key coordinator for the Business & Legal Affairs team, as well as a key coordinator between the Crown Media Business & Legal Affairs team and the Hallmark Legal team. Full info HERE (6/21)


Responsible for the execution and management of promotional materials utilizing image and video assets for merchandising of programming content across all Hallmark’s programming channels. Adobe Suite skills (Photoshop & InDesign) and a minimum of 2 years of experience in entertainment is required, cable preferred. Full info HERE (6/21)


Design technology, content, customer service and marketing teams to deliver a best-in-class streaming experience across multiple device platforms. Own the user experience, feature set and AB testing for engagement campaigns. 2-4+ years’ experience designing, launching, and maintaining digital D2C products required. Full info HERE (6/16)

MARATHON VENTURES LLC/NY, NJ, CT, REMOTE: Primary point of contact for our media partners, effectively anticipating and solving problems. Review client orders for accuracy and resolve discrepancies and reconcile logs and reports. Thorough knowledge of Microsoft Office required. Full info HERE (6/16)

Input and transmit all new orders for the National business. Facilitate communication amongst stakeholders regarding order details, copy and traffic and collaborate with MVPD contacts on order confirmation and campaign activation to ensure all platforms are live. BS/BA Degree required. Full info HERE (6/15)

REELZ/NYC, NY: Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. Bachelor’s Degree required. Proficient in Excel & PowerPoint. Full info HERE (6/14)

REELZ/NYC, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (6/14)


Data-driven digital marketer needed to acquire and retain viewers for the A&E, HISTORY, and Lifetime apps. Own strategy and implementation for retention tactics including email, push notifications, and digital video house ads. Requires 7-10 years of experience, product marketing experience is a plus. Full info HERE (6/14)

Assist Account Directors with preparation of sales proposals, and work across functional groups such as MVPD’s, Partners, Research, etc. to assist in the creation of client proposals, presentations, and Media Plans. 2-3 years advertising related experience and thorough knowledge of Microsoft Office required. Full info HERE (6/13)

AMPERSAND/NYC, NY: Review and validate online insertion orders (IO) and obtain all creative materials from Sales and/or Advertisers. Process and transmit all digital orders through Ampersand applications and streamline communication to publishers. Knowledge of ad-serving and verification vendors and Bachelor’s degree required. Full info HERE (6/13)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange. Assist Account Executives, Sales Planner and Pricing Inventory and compile information for Sales team. B.A. in Communications or equivalent required. Full info HERE (6/13)

Implement, plan, and measure paid social media campaigns for sponsored content across the WarnerMedia portfolio. Develop audience insights and analyze campaign performance. 1+ years working experience in paid social, digital marketing or social insights required. Full info HERE (6/12)


Design, lead, and manage all internal and external communication for the OWN brand. Work directly with talent, creatives, and more. Must have 15 years exp in comms/PR preferably with media (tv/streaming) exp. Full info HERE (6/12)

Develop and implement publicity campaigns for PBS primetime programs and digital initiatives. 6+ years exp in communications, publicity, and/or journalism. Broadcast/TV exp strongly preferred. Full info HERE (6/12)

Direct oversight of several markets and will report directly to the President of Nexstar Broadcasting, Inc. Provide daily management and guidance of multiple General Managers and responsible for the achievement and growth of their assigned markets. Min. of 10 yrs in television management and sales required. Full info HERE (6/11)


Bilingual Spanish Technician needed for the QC of AETN programs prior to Broadcast. Evaluate show and movie master files for technical quality, Standards & Practices, grammar, spelling and closed caption accuracy so AETN content meets network standards and air critical deadlines. Requires 2+ years of related experience and ability to read waveform/vector and audio scopes. Full info HERE (6/11)


Building, nurturing and managing creative talent partnerships for MSG Sphere, working under the direction of the VP Creative Development. Managing talent relationships for multiple simultaneous projects and overseeing relevant budget management. 10+ years’ creative digital experience required. Full info HERE (6/10)


Manage the scheduling of all production and post-production staff and freelancers. Work with departmental leads to plan staffing needs and changes and maintain status of freelancer availability to meet short-term staffing needs. Min of 5 years of experience as a VFX, studio, network or post-production facility scheduler. Full info HERE (6/10)


Defining and ensuring that the creative vision is realized and translated for each project. Establish the creative design direction for all Interactive projects in collaboration with Art and Engineer directors and relevant MSG Ventures executives. Min 10+ years of Game Design Lead or Game Director experience required. Full info HERE (6/10)

KERV INTERACTIVE/CHICAGO AND LA: Build and grow relationships with key decision makers at agencies and brands. Develop and implement a revenue strategy for growing your territory and account list. Drive demand among buyers at agencies and brands. 3-5+ years in digital advertising (or related) sales role required. Full info HERE (6/9)

KERV INTERACTIVE/NYC AND LA: Develop key strategic partnerships with publishers, providers, and DSPs. Drive demand among partner sales teams and build and grow relationships with key decision makers, including sales and operations. 5+ years in digital advertising (or related) sales role required Full info HERE (6/9)


Manage substantial calendar and priority activity for the President of Television. Provide meaningful support to other television staff members. Code department invoices, maintain call sheet and process expense reports. Effective and tactful communication skills required. Full info HERE (6/9)


Looking for a strong EP to create, produce and manage production across TLC programming. Must have 10+ years creative production experience in female-skewing long form unscripted content space. More info HERE (6/8)


Review and process all executed media programming contracts for payment, including produced and acquired programming. Ensure that all payments are completed in a timely fashion per the agreements. Provide support to develop programming cash payment projections. Requires 6+ yrs experience working with contracts. Full info HERE (6/8)


Provide technical support for Production & Post-Production facility including installation, configuration and troubleshooting. Expert-level support experience for AVID Media Composer/Symphony workstations and expert-level support, installation, and configuration experience for the Adobe Creative Cloud Suite. Full info HERE (6/8)

ABC: The Bachelorette, The Good Doctor
CBS: The Neighborhood, Bob Hearts Abishola, NCIS: New Orleans, Bull
CW: All American, Penn & Teller: Fool Us
FOX: Hell’s Kitchen, HouseBroken, Duncanville
NBC: American Ninja Warrior, Small Fortune
PBS: Antiques Roadshow, Antiques Roadshow, Independent Lens
Telemundo: Exatlon Estados Unidos, La Suerte de Loli, Café Con Aroma de Mujer
Univision: Disnando Tu Amor, Si Nos Dijan, La Hija Del Embajador



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