06/04/19: MiLB Expands the Diversity and Inclusion Agenda

Good morning. It’s Tuesday June 4, 2019 and this is your first early morning Sports briefing.

Minor League Baseball announced the official launch of MiLB Pride, the largest documented Pride celebration in professional sports, as part of the organization’s diversity and inclusion initiative. Nearly 70 MiLB teams will host Pride Nights or events this season. MiLB Pride events will include teams holding LGBTQ-themed nights, incorporating Pride into scheduled promotions, providing discounted tickets to LGBTQ organizations, and/or engaging with the LGBTQ community both in the ballpark and beyond. Additionally, some teams are giving back to their local communities by donating a portion of ticket sales to LGBTQ non-profit organizations in their area.

“Sports can bring people together and help transcend differences. MiLB Pride is putting the power of sports into action and building bridges to the LGBTQ community that didn’t previously exist,” said Vincent Pierson, director of diversity and inclusion for Minor League Baseball. “Launching this program is a proud moment for the game of baseball and we look forward to building on this in the future.” The national platform includes teams forming partnerships with more than 150 local LGBTQ organizations across the country. Those alignments include MiLB’s national partnerships with You Can Play – an organization that advocates for equality and respect for all who connect with sports, regardless of sexual orientation and/or gender identity – and Pride Tape, “a badge of support from teammates, coaches, parents and pros to young LGBTQ players and fans.”

ON THE AIR

Showtine has announced that it will air the new documentary film 100%: Julian Edelman premiering on Friday, June 28 at 9 p.m. ET/PT on-air, streaming and on demand. Narrated by actor Michael Rapaport and featuring original conversations with everyone from Mark Wahlberg to Snoop Dogg, Tom Brady, Michael Strahan and Deion Sanders, the film is an imaginative look inside Julian Edelman’s underdog journey from major injury and NFL suspension to Super Bowl MVP in 2019.

The World Armwrestling League (WAL) announced the expansion of its national and international footprint by strategically aligning with broadcast partners Anthem Sports & Entertainment and Fanseat, who will air its 2019 Supermatch Showdown series. The armwrestling league worldwide already has a broadcast deal with B/R LIVE, and will now offer fans additional streaming options to catch WAL’s Supermatch Showdown Series.

A CYNOPSIS MESSAGE

Cynopsis Presents: That Big TV Conference

September 9-10 | ThreeSixty, NYC

SESSION SPOTLIGHT > INDUSTRY LEADERS SET THE (BIG) STAGE FOR 2020

A panel of industry leaders from Discovery, Meredith, and Publicis will present the biggest issues and top trends you need to leverage now and into next year. From programming to measurement and game-changing innovation, this conversation will set the stage for the rest of your BIG TV experience.

VIEW FULL AGENDA

Sponsored by: Sinclair – NY Interconnect – Friend MTS – NCC Media – TV Time – tubi

SPONSORSHIP & PROMOTION

Nielsen released new data and insights today on women’s soccer leading into the 2019 FIFA Women’s World Cup. The Nielsen Women’s Football Report, a collaboration with Leaders, highlights where fan interest is gaining momentum and how commercial investments are growing.

Among the report highlights:

Interest in women’s football is 40% of the population in countries with teams competing in the 2019 Women’s World Cup, compared to 36% overall

Across 24 countries surveyed, 314 million are interested in women’s football

54% of women’s football fans around the world are male, 46% are female

63% of women’s football fans are under age 45

Record attendance for women’s football in Mexico, Spain, Italy and England in 2018 & 2019

Prize money has doubled since the last FIFA Women’s World Cup from $15 million in 2015 to $30 million in 2019

The Oakland-Alameda County Coliseum officially changed its name to Ring Central Coliseum on Monday. California communications firm Ring Central will pay $1M a year for the next three years to title the A’s and Raiders’ home, with an option to renew the deal for a fourth year.

IMG has announced its appointment as the exclusive global licensing representative for Bundesliga International, a subsidiary of the DFL association, which is internationally marketing the commercial rights of the Bundesliga. IMG has agreed a multi-year deal with the league, which is both the world’s best supported football league in terms of attendance, and the second biggest in terms of revenues. The partnership will see IMG and the Bundesliga develop an innovative licensing program designed to bring the league to consumers around the world in dynamic and engaging new ways, through a range of international distribution channels and high-quality product categories for men, women and children.

DIGITAL AND STREAMING

The Most Tweeted about stats from Sunday nights NBA Finals Game 2:

Player Accounts

@StephenCurry30
@KlayThompson
@Andre
@kawhileonard
@boogiecousins

“Famous Fans” Accounts (people watching the game from the stands in Toronto)

@BarackObama
@ShawnMendes
@Drake

Hashtags

#NBAFinals
#WeTheNorth
#DubNation

For the first time since its 1997 debut, the Arnold Palmer Cup – a three-day Ryder Cup-style event featuring the world’s top men’s and women’s college golfers – will be live-streamed worldwide via GOLFChannel.com, Friday-Sunday, June 7-9 from The Alotian Club in Roland, Ark. Also, the Arnold Palmer Cup will introduce a new scholarship program to benefit students in its host communities.

The International Cricket Council is broadcasting World Cup content for the first time on social media platforms Facebook, YouTube and Twitter. The ICC’s Facebook pages will also have an exclusive preview show – ‘Openers’ – before each match and Watch Parties with commentators. On the ICC’s YouTube channel, in addition to short-form highlights minutes after the match, fans will also be offered ‘The Review’ – an exclusive post-match analysis show – as well as other video content. Ahead of the tournament, the ICC agreed a partnership with technology company ByteDance to deliver content across social media platforms TikTok and Helo.

FloSports closed on its Series C funding round with $47M raised to expand and enhance its streaming sports coverage. The round was led by current investor Discovery and included participation from fellow investors Causeway Media Partners, Fertitta Capital and DCM Ventures, as well as strategic investors WWE and Bertelsmann Digital Media Investments. Proceeds from the funding round will be used specifically toward continued investment in rights.

ESPORTS

The NBA 2K League announced that THE TICKET powered by AT&T, the league’s third and final tournament of the season, will take place Thursday, June 13 through Saturday, June 15 at The Fortress at Full Sail University in Orlando. All 21 NBA 2K League teams will be competing for a prize pool of $180,000. All games will be livestreamed on the NBA 2K League’s Twitch and YouTube Channels. THE TICKET is the NBA 2K League’s only tournament that guarantees the winner an automatic playoff spot. Last season, Knicks Gaming entered THE TICKET with a 3-6 regular-season record, and ultimately went on to win the tournament, qualify for the playoffs, and then win the 2018 (and first-ever) NBA 2K League championship.

Ferrari confirmed to compete in the upcoming third season of the Formula 1 New Balance Esports Series. It is the first time that all 10 Formula 1 teams have competed together in the esports series since its inception. Ferrari will join the following teams in the competition’s third season: Mercedes AMG Petronas Motorsport, Aston Martin Red Bull Racing, Alfa Romeo Racing, McLaren F1 Team, Rich Energy Haas F1 Team, Renault F1 Team, Red Bull Toro Rosso Honda, SportPesa Racing Point F1 Team, and ROKiT Williams Racing.

ROSTER MOVES

FC Cincinnati introduced Eredivisie club PEC Zwolle Technical Dir GERARD NIJKAMP as GM.

THE MAIN EVENT

Game 2 of the Women’s College World Series will be at 8:30 on ESPN.

A CYNOPSIS MESSAGE

Here’s to Top Women in Media.

May we know them.

May we be them.

May we CELEBRATE them.

Cynopsis Top Women in Media Awards Gala

September 9 | 5:45PM – 8PM | Tribeca Rooftop, NYC

This will be the biggest gala event celebrating women in the industry.

ON THIS DAY in 2008 Detroit Red Wings defeat Pittsburgh Penguins, 3-2 for a 4-2 series win, their 11^th Stanley Cup Championship

In the Know: Monday was the first day of the MLB Draft. Who was the first player ever taken in the Amateur Draft, in 1965? (Email [email protected] with your answer and be sure to include your name, company and city.).

Answer to Our Last Sports Trivia Question: With the NCAA Baseball Regionals underway, what school, who returned to postseason this year, has the most wins in NCAA Baseball history? Answer: Fordham University. Congrats: Tom Moore, KALT Production, Terry Lyons, Digital Sports Desk, Mike Seidel CSI Sports, NJ, Andy Pittman TAMU College Station, TX, Bill Smith, Madison Square Garden, Jerry Milani, Milani PR, and Scott Rosner, Columbia University.

Later – Chris

Chris Pursell @VegasandVine
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