Nike and Odell Beckham Jr. locked in the biggest shoe deal ever given to an NFL player, as the Giant is reportedly set to reel in $29 million over five years and potentially $48 million over eight years, per ESPN.
Bose Corporation and the NFL signed a multi-year extension to their sponsorship agreement which makes Bose the official headphone and headset of the league. Bose will continue to design, engineer and manufacture headsets for the coaching staffs of all 32 NFL clubs to use in-game, enhancing sideline and booth communications in a variety of areas, including play-calling and instant replay.
The Vault NYC announced it has been assigned to concept and produce a series of television and digital ads for FanDuel’s fantasy golf offering. The spots were shot on location in Orlando and will run in conjunction with the US Open Championship.
Gunpowder & Sky is partnering with Mandalay Sports Media to produce a slate of sports-themed horror movies, with the first project set to be Lucky Number, which follows a pro basketball player who must pay up on a deal he made with the devil. Variety writes that the films will be known as “sporror” flicks, and will star celebs from the world of sports. “Digital audiences are devouring horror films and sports entertainment so it only seemed natural to create content that caters to both passions, at the same time,” said Van Toffler, CEO and co-founder of Gunpowder & Sky.
- Sportsnet snares ESL rights
- Publishers turn up the heat
- Pepper’s new pet
- Halo’s Astro blast
- Xbox makes a Pass
- Activision Blizzard’s licensing debut
- Catalyst Sports talks esports play
Game 7 Senators/Penguins on NBCSN at 8p.