Herbalife Nutrition renewed its multi-year sponsorship with soccer star Cristiano Ronaldo, extending their relationship to 2021. Through the sponsorship, Herbalife Nutrition will maintain the exclusive rights to promote Ronaldo in connection with the nutrition, wellness and sports performance products category.
DraftKings and Jagermeister announced “The Real Shot,” a bracket-style soccer competition that will let US soccer fans adopt a team to carry with them throughout the World Cup. “We are proud to offer sports fans in America an exciting way to be a part of the biggest soccer tournament in the world through this partnership with Jägermeister,” said Ezra Kucharz, Chief Business Officer of DraftKings. “Sports is one of the fastest growing forms of content, accelerated by fan engagement and participation, and we are committed to bringing top-tier content to our extremely engaged customer base.”
The NFL, Fanatics and Nike announced a 10-year partnership granting Fanatics exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products (jerseys, sideline apparel and fan gear) that will be sold through the retail community, including NFLShop.com, NFL clubs and brick & mortar stores. The partnership, which begins with the 2020 season, showcases a new model for licensed sports merchandise.
The Players’ Tribune and American Family Insurance announced a new year-long partnership and video series, Take Action, that will highlight athletes supporting local communities in need, as well as advocating for causes they are passionate about. As an extension of TPT’s ongoing partnership with American Family Insurance, Take Action will explore issues of community, equality and education, while also harnessing the athlete’s voice to help take meaningful action in these areas.
Facebook announced that season three of Ball in the Family will premiere on Sunday, June 10. The 24-episode season will follow the family as it takes on new challenges and adventures.
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- ELEAGUE’s new faces for Street Fighter Invitational
- Rainbow Six Siege shakes it up
- Gears of War teams up with Halo
- SMITE’s Summer Split
- Immortals’ Otter option
- MSI Grand Final gets historic viewership
Warriors/Rockets on TNT at 9p.