Beginning Memorial Day weekend, NASCAR honors United States Armed Forces heroes and their families as part of NASCAR Salutes Refreshed by Coca-Cola, beginning with “600 Miles of Remembrance” during Sunday’s Coca-Cola 600 at Charlotte Motor Speedway. All 40 Monster Energy NASCAR Cup Series cars will bear the name of a fallen service member on their car windshields during the race. Sunday will see Charlotte Motor Speedway will host more than 5,000 active military members at the Coca-Cola 600 to commemorate Memorial Day weekend. During the broadcast of the Coca-Cola 600, FOX will display the name of every US Armed Forces member who lost his or her life since last year’s Memorial Day weekend race as part of a special tribute titled “FOX Sports Remembers.”
Adidas locked in an extension with UEFA, and will continue to partner with the Champions League, Super Cup, Youth League and Futsal Champions League until 2021. Claus-Peter Mayer, VP of sports marketing football at Adidas, said: “As the number one football brand in the world, we have built up a longstanding partnership with UEFA that has seen a great deal achieved in European football.
The NHL and The Chemours Company announced a multi-year partnership focused on providing Opteon sustainable refrigerant solutions to rinks across North America. Chemours will work with the NHL and community rink owners and operators to identify cost-effective, sustainable alternatives.
Telemundo Deportes announced it will live stream the 2018 FIFA World Cup Russia games in Spanish-language on the NBC Sports app and feature Telemundo Deportes content on desktop computers via a link on NBCSports.com for viewers. “Being part of the NBCUniversal family is a tremendous asset, further bolstering Telemundo Deportes’ extensive and unprecedented coverage for the tournament,” said Ray Warren, President of Telemundo Deportes. “Now anyone can enjoy soccer in Spanish-language no matter what app they use, whether they choose to watch through NBC Sports or Telemundo’s own En Vivo App or our local stations’ apps.”
SB Nation unveiled its first-ever OTT production, titled Foul Play: Paid in Mississippi and set to premiere on May 30th, on Verizon’s go90 platform. The new docuseries “takes a clear-eyed look at the shadowy economy that fuels southern college football over four, 25-minute episodes” as senior reporter Steven Godfrey investigates “how brokering for highly-touted recruits triggered an explosive NCAA scandal that led to a renowned coach being fired and inflamed a bitter rivalry, catching NFL hopefuls in the crosshairs.”
The PGA TOUR locked in a licensing agreement with developer HB Studios that will see Tour branding shift to HB’s upcoming The Golf Club 2019 video game. The game’s career mode will take players “on an authentic journey through Q-School, the Web.com Tour and a 32-tournament PGA Tour season, including the FedExCup Playoffs, to become the FedExCup champion.”
World Horse Racing launched on Tuesday following a partnership between the Breeders’ Cup World Thoroughbred Championships, Ascot Racecourse, Goodwood Racecourse and the Victoria Racing Club. The company will provide a unique digital fan experience across all major social networks and will be free to access via Facebook, Twitter, Instagram and YouTube. Added Breeders’ Cup CMO Bryan Pettigrew, “Breeders’ Cup continues to forge relationships and collaborate with international racing leaders to move the Thoroughbred industry forward. We anticipate a great partnership with Ascot, Flemington and Goodwood in promoting our sport on a global platform.”
DHL tied up a partnership with ESL in a move to expand its brand presence in the esports market. DHL provides core logistics services to ESL and, as a sponsor with creative live stream content, its brand will be featured on various social media channels and via further communications measures throughout the ESL One series tournaments. As the official logistics partner, DHL will handle the event logistics for the ESL One series, transporting not only the stage equipment to the venues throughout the series but also the individual gamer seating.
Speaking of ESL One, the esports company will reportedly work with Alienware as its partner for all ESL One events. This Dell-owned gaming hardware brand will serve as the official computer and monitor partner for the series, including ESL One Birmingham which runs May 24 to May 27. All esports players at ESL events will be using the Alienware 25-inch monitor during competition, and the analyst desks will use the latest Alienware laptops.
Monumental Sports & Entertainment ordered up a round with Bud Light to become a sponsor of Wizards District Gaming in the NBA 2K League in 2018. Bud Light will be the presenting sponsor of two new shows centered around Wizards District Gaming. “Chillin with my Bud (Light)” will be a virtual happy hour with players interacting with followers. The second show – “Coaches Corner” – will feature team manager Patrick Crossan giving a state of affairs for the franchise. Bud Light will also be a title sponsor for Wizards District Gaming watch parties and will host a tournament open to the public in the Budweiser Brewhouse at Capital One Arena.
Epic detailed plans for a Fortnite Celebrity Pro-Am tournament that will take place during E3 this year. Fifty pros and celebrities with team up on June 12 to battle for $3 million in charity prize money. Among the participants will be Tyler “Ninja” Blevins/ music producer Marshmello and Ali “Myth” Kabbani/Paul George. Other names will include Pokimane, Mark “Markiplier” Fischbach, Corentin “Gotaga” Houssein, Desiigner, Joel McHale, and Demetrious Johnson.
The 2018 NHL Gaming World Championships – U.S. Regional Final will be streamed today on Twitch at 2p. The winner and runner up from this tournament will head to Las Vegas for the 2018 NHL Gaming World Championship Final on June 19 at Esports Arena Las Vegas at Luxor Hotel and Casino.
Arab Esport Federation and Global Esport Resources inked a partnership agreement spanning twenty-five years that calls for GER, a global esport strategy, planning and execution company, to own, develop and operate on behalf of and in conjunction with AEF, marking a first ever all-inclusive esport gaming portal to aggregate and manage the Esport and video gaming activities of the 11 member AEF countries. The exclusive agreement calls for GER to own, build and operate an all-inclusive digital HUB for all things related to gaming and esports within the AEF countries and includes handling all AFE local, national and cross country tournaments, team activities, merchandising, sponsorships, and streaming and media rights.
Game 7 Caps/Lightning on NBCSN at 5p.
